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Fast Food Essay Examples

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A Case Study of Domino’s Pizza’s Crisis Communication Strategies

If a company experiences a huge crisis, there is no shortcut: the companies will definitely suffer and without elaborate strategies, and the company might never be the same again. The point of debate holds that instead of responding to a crisis as a defeat, the company should recognize the fact that it is another opportunity window and find the best approach out of the crisis, essentially, with its brand image and reputation intact. In reference to Weiss (2009), possessing knowledge…...

Context and Description of the Advertisement

The advert, BK SUPER 7 INCHER, is the property of Hamburger King Food targeted at promoting the new sandwich that the business has produced for its consumers. From the start, the advert makes you believe of something sexual through the photo and words that have been used in the advert. The display of the advert is an image of a female with her mouth open and the sandwich entering and at the bottom of the advert. There is a caption…...

CASE: Pizza USA - An Exercise in Translating Customer Requirements Into Process Design Requirements

Production & & Operations Management Pizza USA is a chain of pizza restaurants that presently uses sit-down and take-out service. Lots of clients have said that they would buy more pizzas from Pizza U.S.A. if it offered a delivery service. This workout is in 2 parts. In Part I, you play the client. In Part II, you play the manager at Pizza USA who is accountable for establishing the pizza delivery procedure design requirements. PART I. To begin with, you…...

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Dumpster Diving Literary Analysis

How much food do consumers waste? Not much, a lot, you don’t know, or you don’t care? It doesn’t seem that many consumers do care. In the article, “On Dumpster Diving” (1993), Lars Eighner uses exposition, description, and narration to criticize consumer wastefulness. Exposition is the literary device that Eighner uses the most throughout this article. Exposition is when the author conveys his story through explanation. Eighner explains certain things rather than telling a word for word story about his…...

Pizza Hut

Executive Summary Pizza Hut is one of the leading pizza restaurant companies in the world in terms of both the number of outlets and the percentage of market share that it holds. Pizza Hut’s main purposes are to provide foods and services of superior quality and value that improve the lives of the world's consumers, now and for generations to come. Pizza Hut believes a plentiful and leveraged diverse strategy is a competitive advantage. Their goal is to grow that…...

FAST FOOD INDUSTRY OVERVIEW

McDonald has spread across the globe, and emerging markets are one of the fastest growing areas in the industry. But the fast food industry is facing its challenges, especially in the United States. From rising food costs, economic recession and changing perceptions about health, many fast food franchises have been under great pressure. Despite of the challenge, the rise in disposable income of middle class consumers and the demand for quick bites in emerging economies are expected to drive the…...

Fast Food Advertising And Childhood Obesity

A rise in obesity has been observed in the United States in the last two decades. Obesity is one problem that gives birth to numerous fatal diseases, including but not limited to cardiovascular disease, diabetes, and depression. The Centers for Disease Control and Prevention (CDC) conducted a survey and found that, “More than one-third of U.S. adults (35.7%) and approximately 17% (or 12.5 million) of children and adolescents aged 2-19 years are obese” (Ogden, Carroll). One of the main reasons…...

bad effect of fast food to health

When you feel like eating something and think of food, the things come to mind first are the taste, odor or color. Those who have to look after their weight will think of the portion size, many others think of energy, fats, sugars, vitamins or minerals. But do you know that the food we eat may cause side effects and a list of disadvantages. We are not talking about spoiled or poor quality food. Freshly harvested or just cooked food…...

Kfc strategic brand managemnt

The fast food industry in Malaysia is saturated with players such as McDonalds, KFC, Wendy’s, Chili’s, Nandos and the like. The industry is relatively large in terms of the participating brands in fast food business. Fast food business is categorised according to the food served as well as their facilities and locations. There are restaurants selling specifically burgers, pizzas or only chicken, Mexican cuisine and many others. According the location, some restaurants are drive-ins whereas others provide in house catering…...

Fast Food

Junk food is being blamed for causing many undesirable problems to children. It is referred to any food that is low nutritional value such as instant noodles, potato chips and chocolate bars. Takeaway foods, pre-packaging meals and sugary snack food are also included as junk food (Trab 2005). In response to the problem, I strongly believe that the sale of junk food should be banned. The first reason why junk food should be banned is because it causes behavioral problems…...

Integrated Marketing Plan

Executive Summary Background Started in 1960 by James and Tom Monaghan as a small pizza store in Ypsilanti, Michigan, Domino’s Pizza has grown to more than 10,000 corporate and franchised stores in 70 countries. Domino’s Pizza is recognized as the second largest pizza chain in the United States after Pizza Hut, and the largest worldwide.8 Domino's had global retail sales of over $7.4 billion in 2012, comprised of over $3.5 billion in the U.S. and nearly $3.9 billion internationally. In…...

Case study on Online grocery stores in India

This case study involves three retailers that engaged in alternative approaches to eGrocer strategy formulation. The primary goals were to assess the relationship between a company’s business model(s) and its performance in the online grocery channel and to determine if there were other company and/or market related factors that could account for company performance. The first company is BigBasket currently present in Mumbai, Hyderabad and Bangalore. The other one is Aaramshop which is a website that operates in National Capital…...

Healthy Eating Approach

Assess how the social context may influence the ability of health campaigns to change behaviour in relations to health Health education takes place within the context of social and economic settings. All programmes for health-related behaviour change have a cost in term of resources, money, time or social and economic factors. In this report I will be talking about Jamie Oliver approach the strength and weakness of his healthy eating approach. For example Jamie Oliver strives to improve unhealthy diets…...

Fast Food or Sit down Restaurants

Enjoying your food with warm cooked bread along with sweet butter to spread and an iced cold drink to top it all off, or Rushing to eat your food because you feel as if you have to scarf it down before it gets to cold. Sit down restaurant or fast food what would you prefer? Sitting down talking, ordering refills and desserts is my favorite while at a sit down restaurant but sometimes I am in a bit of a…...

Iraq war

Fast food became one of the most danger issues all over the world , people are used to eat fast food almost everyday as they see it quicker and more delicious than any other healthy food. People do not know how much they are harming themselves by eating junk food , it leads to a lot of diseases and illness because bodies will be deprived from the healthy food but by eating healthy food people will strength their health. Fast…...

Chipotle Grill Case Study

What does a SWOT analysis reveal about the attractiveness of Chipotle Mexican Grill’s situation and future prospects? There are a lot of things about Chipotle that have kept them successful in previous years. Opportunities and strengths depict that presently the company has a strong and positive image in its established markets which is mainly in the U.S., U.K. and Canada. Strong brand recognition drives the company. Customer loyalty allows a long-term positive impact to Chipotle, which enhances company value. Targeting…...

Sales Promotional Mix

Promotional Mix, Components: Promotional Mix: A specific combination of promotional methods used for one product or a family of products. - Components: Advertising - Presentation and promotion of ideas, goods, or services by an identified sponsor. Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails. Personal selling - A process of helping and persuading one or more prospects to purchase a good or service or to…...

Business Strategic Management on McDonald’s in India

1.1 McDonald Corporation worldwide McDonald‟s Corporation, headquartered in Oak, Brook, US, is a fast food chain established by Maurice and Richard McDonalds. Since its establishment in 1940 when the company operates as a barbecue with customers queuing up for a limited service, the company has grown to become the world‟s largest hamburger food chain serving 68 million customers daily in over 119 countries. The company attains its international recognition following the purchase of a franchise right by Ray Kroc in…...

Windows Incident Handling Tools

1. Archer Incident Management tracks incidents and ethics violations in real time, manages the investigation process, tracks incident resolution and monitors the incident status and impact. CSIRT functional need: Manage an incident’s tasks and activities. 2. D3 Incident Reporting and Case Management has two parts. The incident reporting side allows web based fully customizable incident forms, task and analysis reports. They can be customized to your company. CSIRT functional need: Reporting on incidents. 3. Application for Incident Response Teams (AIRT)…...

MacDonald’s Corporation Business Analysis

McDonald’s Corporation is an American based world’s leading company in the fast food industry. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice. McDonald in 1948 they reorganized their business as a hamburger stand using production line principles. Ray Kroc joined the company in 1955 as a franchise. A McDonald's restaurant is operated by either a franchisee, an affiliate or the corporation itself. McDonald's Corporation revenues come from the rent,…...

Case Study Panera Bread

Synopsis Panera Bread is a casual made-to-order fast food restaurant that offers specialty breads, sandwiches, tossed salads and soups. Established in 1981, with 1,562 company owned and franchised locations, Panera Bread has moved into the forefront of the restaurant business, and has strategically penetrated the market while acquiring a robust amount of loyal customers. Most of the restaurants offer the choice of indoor and outdoor dining. A fireplace inside the restaurant is appealing to many customers during the winter months,…...

Case Study Papa John's International, Inc. Twenty-First Century Growth Challenges

1) What is your assessment of Papa John’s differentiation strategy? On what bases does the company differentiate? There are a number of bases on which Papa John’s differentiates itself, many of which are interrelated. First and foremost is Papa John’s offering of a higher-quality pizza, which not only allows them to differentiate on the basis of a product feature (i.e. the high quality ingredients used in the pizza), but, even more importantly, on the basis of reputation. While most other…...

Healthy Eating and Its Importance

“To eat is a necessity, but to eat intelligently is an art” '' Francois de La Rochefoucauld (1613 - 1680). Eating is necessary in order to live; but to eat with knowledge is a talent in it self. Unhealthy eating is one of the fastest growing health risks today. The Perception of Healthy Food at Universiti Kuala Lumpur Pasir Gudang Title: Perception’s of healthy food among UniKL MITEC community Chapter 1.0 : Introduction 1.1 Background of Study It is believed…...

Success of A&W Restaurants

A&W Restaurants is a chain of lunch counter differentiated by its draft root beer and root beer drifts. A&W was the purchased over by KDU in 2001 and in 2008 started an aggressive expansion drive to revamp and broaden its reach. A&W (Malaysia) Sdn Bhd has outlets in Penang, Selangor, Kuala Lumpur, Negeri Sembilan, Melaka, Johor, Pahang, Terengganu and Kelantan. The business was founded in 1919 and is headquartered in Petaling Jaya. It runs as a subsidiary of KUB Malaysia…...

California Pizza Kitchen Case Study

California Pizza Kitchen was first created in 1985 in Beverly Hills, California. By 2007 there were 213 locations throughout 28 states and 6 countries. Although 41% of the stores were based in California, keeping with the restaurants theme, the dining model flourished throughout the United States. For the second quarter of 2007, although they were faced with industry challenges such as raised commodity, labor and energy costs, they were still expected to break quarterly records with over $6 million in…...

Does advertising help or harm us?

Advertisements are a great way to make people aware of products, issues, and more, But advertising become a problem to society. It gets us to spend all kinds of money on products and things that we really do not need. First, Advertising is harmful to the mental health of the majority of population across the world because it puts teenagers and children especially in doubt of their worth and beauty. For example, there are so many advertisements out there showing…...

The Success Factors of Kfc in China

Introduction KFC has become synonymous with foreign fast-food after its entry in China. In 1987, KFC opened the first quick-service restaurant, which is totally a western-style, near Tiananmen Square in the capital of China, Beijing. KFC spread quickly after its first outlet in Beijing. It had the largest number of 11 outlets among the fast-food service restaurants in China in 1992. The number increased to 50 outlets in 1995. By 2001, there were more than 400 KFC outlets, which made…...

Marketing Pizza Hut in Nigeria

Executive Summary The fast-food industry has been one of the most successful industries even with the economic meltdown that occurred in 2008; its success is due to the relative low cost of its products and Pizza Hut is an example. Established in the United States in 1958 by two brothers, the company has since grown from being local company to an international company with over 11,000 units in the United States and across the World. The company has branded its…...

Nestle Contadina Pizza and Pasta

Executive Summary Nestle Refrigerated Food Company, in 1990, had to decide about the launch of Contadina Pizza (a refrigerated pizza), and so that it could continue the building of the refrigerated food category started by it a few years ago. It had entered this category through the launch of Contadina Pasta and Sauces, and had achieved results that exceeded its expectations. Nestle Refrigerated Food Company would cut out serious and major competition, Kraft general food, who was to make a…...

Chipotle

Executive Summary It is the findings of this report that if Chipotle were they to expand and begin serving customers in China, they would experience growth that would equal that of its United States organisation after 6 years. Market and Industry Analysis Introduction of Chipotle Chipotle opened its first restaurant in Denver, CO in 1993 with major investor; McDonald's Corporation. McDonald's totally divested itself from chipotle in 2006. Ever since, Chipotle has grown really quick across the Unites States and…...

Fast Food in School Cafeterias

Buckley, Cara. "A Proposal to Separate Fast Food and Schools." New York Times [New York] 20 04 2009, n. pag. Web 26 April. 2012. . The author explores research done that suggests that the closer a fast food restaurant is to a school, the higher is the obesity rate of the children there. Eric N. Gioia is a city councilman from Queens and he wants to ban any fast food restaurants from opening within a tenth of a mile from…...

Causes And Effects Of Childhood Obesity

Childhood obesity is not just an issue in the United States its wide-ranging. The amount of overweight and obese children in the U.S has increased at a rapid speed over the pass years, and there is no chance of it slowing down unless matters are taken. A fast-food craze has swept the nation, consequentially leaving a trail of defective nutrition in its wake. Fast-food corporations seems to be uplifting children to consume regular amounts of unhealthy foods by giving away…...

Perfect Pizzeria Restaurants Management

Perfect Pizzeria Restaurants is a chain of 125 pizza establishments around the country with headquarters in Madison, Wisconsin. There are three locations in Bloomington, Indiana however they have financial and employee problems particularly at the location near the Indiana University campus. Each location has one manager and two shift leaders. The employees are mostly college students, with a few high school students performing the less challenging jobs. Nearly all of the employees, with the exception of some managers, are employed…...

Fast Food in the Philippines

Food is one of the basic necessities of man in order to stay alive. Whether he likes it or not, man needs sufficient amount of food to sustain his being. This need to meet the food intake parallel with the essential meals per day results to the materialization of the food service industry which deals with preparation and sale of food items or products. Therefore, the food service industry will always remain in high demand because of its category. This…...

Working at Fast Food Restaurants

In the essay “Working at McDonald’s” , the author Amitai Etzioni argues that working at McDonald’s or any fast food restaurant does not teach the necessary skills or habits required to succeed in a professional job. He writes that people that work at these fast food places never get to practice entrepreneurship, self discipline, self supervision, or self scheduling. Etzioni compares the job at these places as robots working in an assembly line. According to his research two thirds of…...

Chick-Fil-A Inc.

Truett Cathy once said, “No goal is too high if we climb with care and confidence.” Consumers have seen this idea in action with Cathy’s entrepreneurial venture of opening Chick-fil-A. Now one of the highest-profiting fast food restaurants in America, Chick-fil-A started out as merely a family-owned restaurant in a shopping mall. Truett Cathy’s ambition and hard work turned his business into a gigantic success and a household name. Mr. Cathy and his brother, Ben Cathy, opened a diner in…...

The Effects of Eating Fast Food

Americans have been choosing fast food as a replacement for classic homemade meals for many of years. It is fast and convenient, but the negative effects outweigh the good effects by a long shot. Eating fast food daily affects Americans’ health, diet, leaves a hole in their pocket, and even changes their everyday mood. The effects might not be seen right away, but after time they will start to add up. It has been proved that replacing a homemade meal…...

Indian Culture Paper

The culture that I have chosen to write about for this paper is the culture of India. It can be both a demographic culture and a spiritual culture, depending on the particular beliefs of the client. The people of India have multiple beliefs about health. India has both conventional and traditional beliefs about medicine and illness. Food and religion are giant factors when it comes to certain Hindu people, depending on his/her personal beliefs. People from Indian culture hold the…...

McCafe Analysis

McCafe was introduced to the McDonalds business model at a time when the fast food industry, and dining out as a whole, was on a downslide. Consumers were trying to cut back and save money – dining out was an easy way to do that. McCafe is a full-service coffee bar, created as an extension of a current McDonalds counter, or as a stand-alone restaurant. The concept is positioned to consumers that fall in the working adult category, who enjoy…...

Identify & evaluate marketing opportunities

Introduction Business can be a profit or a loss it depends on marketing plan. So before starting a business everyone should think about market of that product. Good and planned marketing can be profitable for business. Market research is very important for market planing. Market research is based on geographical area. Target market is based on type of product some vegetarian people don”t like the product that cooked in non-vegetarian food kitchen. Company”s internal and external environment plays an important…...

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