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Marketing - Free Essay Examples and Topic Ideas

Marketing is the process of promoting and selling products or services. It involves analyzing consumer behavior, identifying target audiences, developing strategies to reach those audiences, and creating campaigns to communicate product or service features and benefits. Marketing encompasses a range of activities including advertising, public relations, branding, market research, and sales. Its ultimate goal is to increase brand awareness, customer engagement, and revenue.

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  1. 1
    Market Research and Segmentation Problem
    Words • 77
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    Paper Type:850 Word Essay Examples
    As a marketing representative at a local hospital, I would be conducting research on the consumers in the area by using lifestyle analysis and marketing research techniques in order to create a lifestyle profile for potential patients in the facility. Moreover, the paper would highlight two ways in which the facility could be segmented, how people perceive the facility, assessment of lifestyle profiles, and the accuracy of demographic and psychographic information. Description of the facility (more…)
    Market SegmentationResearch
  2. 2
    Target Market Analysis: Key Components for Effective Marketing in Massage Therapy
    Words • 737
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    Paper Type:350 Word Essay Examples
    Introduction Effective marketing strategies in the realm of massage therapy services hinge on a meticulous understanding and identification of the target market profile. This foundational step allows businesses to tailor their advertising, marketing, and promotional endeavors with precision, ensuring resonance with the intended audience. In this essay, we delve into the critical components of target market analysis, emphasizing the importance of demographic and psychographic factors, client characteristics and preferences, and the optimization of marketing strategies for sustainable growth. Demographic and…
    Market Segmentation
  3. 3
    Markeing Self Reflection Piece
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    Paper Type:300 Word Essay ExamplesReflective Essay
    At the root of marketing is a simple exchange between a business and customer. Marketing became a mainstream business practice with the development of technology and infrastructure which brought on an increase in competition amongst businesses. Today consumers are well informed and no longer obligated to simply purchase a product in order to fulfil a need. With this, the power has shifted from businesses to the customer. (more…)
    CommunicationHuman NatureMarketingSelf Reflection
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  4. 4
    Malaysia Airline
    Words • 3370
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    Paper Type:3500 Word Essay Examples
    Choose a current marketing campaign in any industry. Study the campaign and analyze the use of the marketing mix in the said campaign. Give a critical review of the effectiveness of the communication and any recommendations on how it could be improved. Introduction Malaysia Airline started on 12 October 1937. On 2nd April 1947, Malaysia Airlines took its first commercial flight as national airline. Malaysia Airlines changed it name to Malaysian Airlines Limited after the formation of Malaysia in 1963.…
    AdvertisingEconomyMalaysia
  5. 5
    L’Oreal’s Evolution: From Hair Color to Global Cosmetic Dominance
    Words • 1101
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    Paper Type:1000 Word Essay Examples
    Before the facial cosmetics, L’Oreal was known as a hair-color formula developed by French chemist Eugene Schueller in 1907. It was then known as"Aureole". Schueller formulated and manufactured his own products which were sold to Parisian hairdressers. It was only in 1909 that Schueller registered his company as "Societe Francaise de Teintures Inoffensives pour Cheveus,"the future L’Oreal. Scheuller began exporting his products, which was then limited to hair-coloring products. There were 3 chemists employed in 1920. In 1950, the research…
    BusinessMarketingSwot Analysis
  6. 6
    Key Components of a Marketing Plan
    Words • 335
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    Paper Type:350 Word Essay Examples
    A marketing plan is an intended course of action which detail specific actions to achieve marketing objectives. The basis for a solid marketing plan is often a strong marketing strategy. A market strategy consists of proposed objectives, and the marketing plan answers the question of how to fulfill these objectives. Firms that are planning to produce a good or service will first determine or construct the proper marketing plan to use before they start. The external market environment is primarily…
    BusinessMarketing
  7. 7
    Johnson & Johnson: Creating a Global Learning Organization
    Words • 804
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    Paper Type:750 Word Essay Examples
    To provide current, cost-effective training in the fast-paced global business environment, many companies are turning to e-learning. One study shows that about 35 percent of large companies have implemented learning management systems, and another 45 percent are planning them. 1 While the trend is to centralize learning to control quality, costs, and management, Johnson & Johnson launched a successful e-learning system using a different approach. Headquartered on a small campus in New Jersey, Johnson & Johnson is one of the…
    Competitive AdvantageJohnson & JohnsonLearningOrganization
  8. 8
    Joe Chemo – Anti-Smoking Campaign
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    Paper Type:2000 Word Essay Examples
    The Centers for Disease Control and Prevention estimates 45. 3 million people in the United States to be cigarette smokers. Such an astounding number is certainly an accomplishment for cigarette companies and their investors. But after learning cigarette smoking is the leading cause of preventable death in the U. S. ; the number only seems grotesque and disheartening. However, in recent years, there has been a national push for anti-smoking campaigns. More specifically, anti-smoking advocates have made a tremendous effort…
    AdvertisingRhetoricSmoking
  9. 9
    Jet Blue: Navigating Challenges and Strategies in the Airline Industry
    Words • 1077
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    Paper Type:1500 Word Essay Examples
    Today's airline companies are grappling with substantial challenges as they endeavor to maintain air travel as an affordable and viable mode of transportation for the future. The aviation industry remains under the influence of the US economic slowdown and the relentless rise in crude oil and jet fuel prices, reaching record numbers without a predictable end in sight. The economic downturn has compelled both business and consumer travelers to seek alternatives to cut back on travel expenditures, adding an additional…
    BusinessCase StudyCompetitive AdvantagePrice
  10. 10
    Investigate the effect that marketing has on Coca Cola
    Words • 2692
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    Paper Type:2500 Word Essay ExamplesCause And Effect Essay
    I am going to investigate the effect that marketing has on Coca-Cola, which has many national promotional campaigns for its products and services in the UK, I order to promote it's product to the public. The national promotional campaign that I will be using as an example of how Coca-Cola use marketing will be the 'Holidays are Coming' campaign that is used during Christmas by the company. Coca-Cola uses many ways of marketing to make sure that the brand does…
    BusinessCoca ColaMarketing
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  11. 11
    Internship Journal
    Words • 1437
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    Paper Type:1400 Word Essay Examples
    Bill Gates once said "if I was down to my last dollar, I'd spend it on public relations". Such a statement, particularly from an entrepreneur so renowned in the business arena, is no doubt a sparkling endorsement for the industry. Regardless, it is only after two internships with Verve Communications in 2009 and the Sydney Kings in 2010 that I feel I have gathered the understanding and experience to realise how poignant such a declaration is - arguably even more…
    Internship ExperienceJournalNewsPublic RelationsSemiotics
  12. 12
    International operations management strategy of ArcelorMittal
    Words • 1157
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    Paper Type:1200 Word Essay Examples
    'Globalization' causes an inevitable international competition between the companies all over the world. Establishing a competitive international business strategy as well as international operations management strategy is a company's foremost priority. Mayer and Moore (1983) define manufacturing strategy as "a plan that describes the way to produce and distribute the product", and "the choice of process technology, degree of vertical integration, the number and location of facilities, factory focus and the manufacturing infrastructure". When the operational strategy comes to a…
    BusinessCompetitive AdvantageManagementManufacturing
  13. 13
    International Hotel Marketing
    Words • 93
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    Paper Type:850 Word Essay Examples
    The survival of Ramsden Alpha Hotel is largely dependent on the effectiveness of its marketing strategies. This paper will attempt to defend this assertion as it seeks to analyze the case of Ramsden Alpha Hotel by knowing company’s key marketing identity or message, to know that it offers to whom. The paper will further analyze Kate Chan’s effectiveness in creating and sustaining a relationship with desirable customers in the light of Ramsden’s key marketing identity. 2. Analysis and Discussion 2.…
    BusinessCompetitive AdvantageMarketing
  14. 14
    The Strengths of Internal Marketing
    Words • 1024
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    Paper Type:1000 Word Essay Examples
    In the older marketing days, internal marketing entailed that the workforce of any organization will take a leading role in marketing the strength and opportunities of their organization from within. (Sasser & Arbeit, 1976). Lately, this concept understanding has been strengthened to mean that organizations staff who may or may not be necessarily be in the sales department taking an active step to market their organizations products and services. Similarly, as workforce delivery good services as is perceived by the…
    BusinessCustomerMarketingStrengths
  15. 15
    Internal Marketing and Communications
    Words • 1438
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    Paper Type:1400 Word Essay Examples
    Corporate culture was introduced firstly in the late 1970s (Pettigrew, 1979). It was defined as the "basic assumptions and beliefs that are shared by members of an organization, that operate unconsciously and define in a basic taken-for-granted fashion and organisation's view of itself and its environment (Johnson and Scholes, 1999). However, there are a lot of definitions for culture but there are some characteristics they should be found in all of them, and they are: holistic, historically determined, related to…
    BusinessCommunicationMarketingPsychology
  16. 16
    Influence of Animated Characters in Tv Advertising Towards Young Children
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    On average children between two and five years old spend more than 25 hours a week in front of a TV screen. Children between six and eleven years spend on average 23 hours per week. Children between two and five years old are exposed to more television commercials than older children and 50% of the commercials are being seen in playback mode by them1. The USA has one of the highest numbers of advertisements per hour on television. These factors…
    AdvertisingChildrenInfluenceInformation
  17. 17
    Marketing Strategy and Implementation of Starbucks
    Words • 2628
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    Paper Type:2500 Word Essay Examples
    Legitimate usage and execution of a vital Marketing plan are fundamental to the achievement of any organization. An organization may have an ideal product, however without an appropriate situating, distinguishing proof of an objective market, and a legitimate marketing plan an organization would not have the capacity to effectively showcase its products to buyers. Starbucks has been effectively being able to convert an activity carried out at home to a business accomplishment through appropriate usage and execution of its strategic…
    CoffeeCompetitive AdvantageMarketingStarbucksSwot Analysis
  18. 18
    If These Walls Could Talk
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    If These Walls Could Talk is a film that examines the issue of abortion through three different time periods: 1952, 1974, and 1996, and each story takes place in the same house. Through the three different characters, the audience views abortion from three different angles. The story that takes place in 1952 is about a young woman, Claire, who is a recently widowed nurse. During a grieving period of drinking she has a one night stand with her brother-in-law and…
    ArtCinematographyFilmHistoryMarketing
  19. 19
    Leading Ice Cream Companys Successful Niche Strategies
    Words • 618
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    Strategies used by the world's leading ice-cream company A company with a focused strategy serves a particular market niche. A focused strategy based on low cost is possible if a market niche exists which customers need a low cost product to satisfy. However Haagen Dazs target up market customers willing to pay premium prices for the product with world class features. Collecting ingredients from all over the world gives it a competitive advantage over rivals in the industry. In addition…
    BusinessCompanyCompetitive AdvantageFoodIce CreamPrice
  20. 20
    How has globalization affected McDonald’s operations?
    Words • 1178
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    Paper Type:1200 Word Essay Examples
    This reputation of the company as being a global company has also proven a weakness as it is a recognisable target for anti-globalisation protestors and other actions groups such as we see in the well known McLibel case in the UK. In this the company pursued a case against a very small amount of individuals and gained much negative publicity (Guttenplan, 1996). This type of publicity will always have a negative effect as it appears to disregard the personality of…
    AdvertisingFoodGlobalizationMay Day
  21. 21
    Sustaining Neopets: Challenges and Responsibilities
    Words • 964
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    Paper Type:900 Word Essay Examples
    At some point any product can reach maturity in its product life cycle. In the case presented, Neopets can prevent itself from becoming a fad by introducing new product and advertising concepts through continuous development of technological capabilities. As the speed of technological development has increased, intense competitive rivalries have led to a proliferation of new products in the market. By word of mouth Neopets has gained success in gaining the attention of members, children specially. From here Neopets can…
    AdvertisingCompanyTechnology
  22. 22
    The Significance of Branding in Product Differentiation
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    Paper Type:1000 Word Essay Examples
    Brands identify the product from the rest of the world. Although there may be differences in most parts of the world as to what characteristics of a certain product he or she prefers, a particular brand will always stand out among the rest. This one that has made its value comes across to its target market. The product in question therefore would still require the value-added component, regardless if it is meant to be for national or international consumption. There…
    BrandsBusiness
  23. 23
    E-commerce Evolution: Transforming Business Landscape
    Words • 456
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    Paper Type:450 Word Essay Examples
    E-commerce is another name for electronic commerce. It presents what a lot of people consider to be an effectual property of the World Wide Web (WWW). The property of the web is the capability to change sites according to the diverse needs, wishes, requests and, even characters of each unique purchaser. The mounting competition globally, growing demands of customers and the fast pace of transformation in technology are compelling businesses to assess the system of doing business, what types of…
    E CommerceFutureInternetMarketing
  24. 24
    Essentials of Marketing: Processes and Functions
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    Paper Type:800 Word Essay Examples
    Introduction The marketing process encompasses a set of vital activities that play a crucial role in the movement of goods and services from producers to consumers. Although not every firm engages in all of these tasks, they are indispensable for the successful operation of any marketing system. This essay explores and elaborates on the key marketing functions recognized over time. Selling: The Core of Marketing Selling, often considered the heart of marketing, involves persuading prospective buyers to finalize their purchase…
    BusinessMarketing
  25. 25
    Functional Area 10 Mark Question – examples of Toyota and a small farm business
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    The functional areas of a business such as Toyota have to operate together in an efficient manner or there will be a variety of negative consequences. The production function of Toyota needs to work with the marketing function so that when the marketing function is designing an advertising campaign for a new car model they have all the relevant details. Without these details it will be harder to sell the car because customers will not be given a full picture…
    AdvertisingBusinessEmployment
  26. 26
    Analysis Of Foundations Of Marketing
    Words • 331
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    Paper Type:300 Word Essay Examples
    To plan a successful MARKETING campaign the processes to focus on are customer and market knowledge, the competition, customer relationships and satisfaction, pricing, and promotions. Understanding the lifestyles, priorities, NEEDS, and WANTS of the consumer is a crucial piece in both PRODUCT DEVELOPMENT and TARGET MARKETING. It is to no benefit to produce a product that is complicated, overpriced, or unnecessary. Your product or service must be clear and easy to understand, and the company must offer excellent customer service…
    BusinessCustomerMarketing
  27. 27
    Fieldstone Day School Marketing Analysis and Strategies for Growth
    Words • 526
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    Paper Type:500 Word Essay Examples
    This marketing report will give detailed information on Fieldstone Day School’s marketing problem. This will be followed by the FDS marketing audit which describes the product, price, place, promotion and target market. Next we will examine the marketing objective of FDS and its competitive advantage relative to others schools. This will be followed by a discussion on FDS’ resources and experiences. Next will be an environmental analysis of the demands, trends and market size. Moreover this section will contain a…
    BusinessMarketing
  28. 28
    Optimizing Convenience Stores: Strategies for Success
    Words • 858
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    Paper Type:1200 Word Essay Examples
    Introduction: The Heart of Retail Convenience Convenience stores, with their unique commercial properties, stand at the forefront of the retail industry globally. These establishments, open 24/7, cater to the fast-paced lifestyles of consumers, offering a limited yet high-turnover selection of convenience products. As we delve into the exploration of convenience stores, we uncover the significance they hold in the retail tapestry. Their ability to provide "fill-in" purchases and quick in-and-out shopping experiences positions them as a crucial player in the…
    BusinessMarketingSwot Analysis
  29. 29
    Export Marketing Strategies
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    Paper Type:500 Word Essay Examples
    Prime Motors Ltd will export PrimeElec through a leading passenger car manufacturer in India with an excellent distribution and service network. It will offer the fully loaded version of the car with air conditioning, power window and centralized locking system at $ 5000. The company will develop and manage an integrated communication strategy to build profitable customers relationships on a long-term basis. The objectives of the communications strategy will be to create awareness and interest in the new product in…
    BusinessMarketingWorld Wide Web
  30. 30
    The Re-branding of Xerox
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    Re-branding is the process of refreshing brand value of an outdated brand in partial re-branding or the replacement of brand value to express a new message or image to consumers in total re-branding. Partial re-branding applies in situations when a brand has a stable brand value but developments in the market have made the brand obsolete. Total re-branding works in situations involving the tainting of a brand’s value with negative public perception or for other reasons that rendered the brand…
    BrandsCompetitionPerceptionWorld Wide Web
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  31. 31
    Enterprise rent-a-car total quality management
    Words • 1404
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    Paper Type:1300 Word Essay Examples
    The aim of this report was to gather an understanding of the key customer service processes used by Enterprise Rent-a-car and make suggestions as to how we could improve customer satisfaction. We utilized the DMAIC framework to analyse each process in the customer service cycle and discovered the main area of improvement within employees’ demotivation and lack of sufficient training before entering branch. From this we developed an integrated framework for performance management of the business. The main focus placed…
    BusinessCompetitive AdvantageManagementPersonal Qualities
  32. 32
    Effective Political Marketing
    Words • 1340
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    Paper Type:1300 Word Essay ExamplesCause And Effect Essay
    The recent presidential elections in America highlight the influence of marketing strategies on the outcome of the campaigns (Seidman, 2008). One of the key marketing strategies used by both camps is the internet and the more modern forms of mass communication. Apparently, the Obama camp has shown a higher edge against the McCain camp in terms of political marketing through the internet and mobile phones among others. While the Obama camp poured a great deal of effort into synthesizing the…
    Barack ObamaInternetMarketingPolitics
  33. 33
    The Effect of Primacy and Recency on Recall
    Words • 696
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    Paper Type:650 Word Essay ExamplesCause And Effect Essay
    Participants in Scott's study were asked to view 16 adverts of which the presentation order was randomised. The findings of this study showed that recall of adverts within the positions 1-3 were recalled most consistently (primacy effect), similarly with positions 13-16 (recency effect). Recall of adverts in the middle of the series was less consistent (positions 7-9). However, he, alike with Glanzer and Cunitz (1966) found that if recall was delayed, the recency effect disappeared. Following the results of Scott's…
    MarketingMarketing And AdvertisingPsychologyScientific method
  34. 34
    Downey’s Soups Business Strategy
    Words • 647
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    Downey's soup case study analysis Introduction The purposed of this case study is to analyse actions which had been done by Downey's Soup in order to expand its market to Japan. This case study will focus on SWOT analysis of Downey's Soup actions. Case Summary Downey’s Soup was established by Jack Downey in over twenty years ago. Its history had proved that its lobster bisque soup had helped it survived in an economic downturn situation in years. Moreover, it is…
    BusinessGlobal MarketingSwot Analysis
  35. 35
    The Disintermediation and Re-Intermediation of Travel Agents
    Words • 1778
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    Paper Type:1800 Word Essay Examples
    This report will discuss about how travel agents market is influenced by disintermediation and re-intermediation and what is the impact on industry and travel agencies. The travel industry, is the substance in the sphere of information technology, is beyond any doubt a fascinating area in terms of the options given by Internet. One of the considerable increses in electronic market is travel bookings noted by Berstein and Awe, 1999 (cited by Bill Anckar, 2003) and likewise ’’the use of Internet…
    InternetMarketingMediationTourism
  36. 36
    Student’s Perspective on Porter’s “Competitive Advantage of Nations”
    Words • 1087
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    Paper Type:1200 Word Essay ExamplesAdvantages and Disadvantages Essay
    Introduction Embarking on this examination of Michael Porter's "Competitive Advantage of Nations," our intent is to scrutinize his work and contrast it with subsequent articles. This approach involves not only acknowledging the significance of Porter's contributions but also addressing the critiques that have emerged over time. As university students, navigating the academic landscape, we find it imperative to critically assess seminal works such as Porter's, ensuring a nuanced understanding of their implications for our evolving global economic context. Porter's Framework…
    CompetitionCompetitive AdvantageNation
  37. 37
    Delegate Power, or Keep It Close?
    Words • 454
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    Paper Type:450 Word Essay Examples
    Samantha Parks is the owner and CEO of Sparks, a small New York agency that develops advertising, promotions, and marketing materials for high-fashion firms. Parks has tended to keep a tight rein on her business, overseeing most projects from start to finish. However, as the firm has grown, she has found it necessary to more and more decisions to her associates. She's recently been approached by a hair styling chain that wants a comprehensive redefinition of its entire marketing and…
    CommunicationMarketingPower
  38. 38
    Customer Satisfaction Through Customer Orientation
    Words • 614
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    Paper Type:400 Word Essay Examples
    Introduction Customer orientation, a pivotal concept in sales and marketing, underscores the belief that prioritizing customer needs and satisfaction is fundamental to an organization's success. It involves dynamic interactions between the organization, its customers, competitors, and internal stakeholders, with a continual focus on improving business processes. This essay delves into the significance of customer orientation, examining its principles, the dichotomy between customer and sales orientation, and its role within the broader marketing concept. Understanding Customer Orientation Customer orientation emphasizes viewing…
    BusinessCustomerMarketing
  39. 39
    Customer Experience Management: the Value of Moments
    Words • 1502
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    Paper Type:1400 Word Essay Examples
    Because they make a connection with customers that transcends the basic functional value they offer. Unfortunately, such stellar experiences are not the norm. In Guru's survey, only 22 percent of customers agreed that companies "currently provide an excellent customer experience" in major industries like banking, air travel and electronics. The silver lining, though, is that companies that excel can build a more sustainable competitive edge based on an emotional bond. But what is the "customer experience" and how can you…
    BusinessCustomerExperienceManagementMarketing
  40. 40
    The Dynamics of Creative Strategies in Advertising
    Words • 956
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    Paper Type:1000 Word Essay Examples
    Advertising is a powerful tool that companies use to convey their messages to consumers. At the heart of advertising lies the creative strategy, which defines how the message will be communicated to the target audience. This strategy is a critical component of any successful advertising campaign, as it shapes the consumer's perception of the product or service being promoted. In this essay, we will explore the various elements of creative strategies in advertising, from message clarity to the choice of…
    Marketing
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