Brands Essay Examples

Brands - Essay Examples and Topic Ideas

Given the proliferation of similar products and services we are exposed to, it is crucial for brands to have a distinguishable image and identity in order to be conspicuous. However, when discussing the visual identities of global brands, people often are unaware or neglect that brand identities are shaped and driven by culture, society and political circumstances. With reference to Carah and Louw’s statement that “brands are social processes” (2015), Supreme is a prime example of a global brand with prominent visual identities to analyze brands are constructed by culture, identities, intermediaries and social phenomena.

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