Brands Essay Examples

Essays on Brands

Vehicle brands
Words • 935
Pages • 4
World’s largest automaker operating in 50 countries having vehicle brands viz. , Chevrolet, Pontiac, Buick, Cadillac, Saturn and GMC Trucks and there are other production relationships with Opel, Vauxhall, Subaru, Alpha Romeo and GM non-vehicle ventures are Allison Transmission, GM Locomotives, 35 percent share with Hughes electronics and GM has a subsidiary company operating under the name GM Acceptance Corp (GMAC) . IN 1970s GM had 60 percent of U. S. vehicle market and at present it has only 28…...
Multi branding
Words • 422
Pages • 2
This strategy revolves around the scenario that an organization can have different brands under the name of a single umbrella brand (Elliot & Percy, 2007). This strategy is mostly used by multinationals like P&G use this strategy when it markets detergents like Tide, Oxydol and cheer. This strategy is used because the consumer gets confused due to products that are carrying the same brand name. In the scenario of the given websites this strategy is used by Jell-O because they…...
BrandsBusinessWorld Wide Web
What Is Luxury?
Words • 2914
Pages • 12
“Luxury is a necessity that begins where a necessity ends” -- Gabrielle “Coco” Chanel “Luxury must be comfortable, otherwise it is not luxury”. -- Gabrielle “Coco” Chanel Luxury is a term that can mean different things to different people; therefore there are multitudes of ways to describe it. It is, as a whole superfluous, based on the attainment of desires and is not considered to be a need. According to Christopher Berry luxury is “an expenditure that goes beyond what…...
BrandsClothingEconomicsLuxury GoodsMarketingMarketing And Advertising
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Vodafone Report
Words • 887
Pages • 4
Introduction Vodafone is the world's largest mobile telecommunications community, employing over 65,000 staff and with over 130 million customers. The business operates in 26 countries worldwide. Vodafone is a public limited company with listings on the London and New York stock exchanges. Global recognition of the Vodafone brand is growing as the company rolls out its identity into new markets. However, it retains local names and imagery in markets where this is essential to maintaining the trust of customers. Vodafone…...
BrandsEconomicsManagementMarketingMarketing And AdvertisingMobile Phone
Visual Identity For City Brand Cultural Studies Essay
Words • 1529
Pages • 7
Ocular individuality can offer overall and united counsel for all ocular communicating of the originative metropolis trade name. It provides professional and artistic resource of design elements and graphicss. It should be consistent for acknowledgment while flexible in different media and budget.The ocular individuality is completed by in writing design harmonizing to our trade name pyramid. It should be 'aesthetically delighting, connect with the audience on rational and emotional degrees, and supply them with pertinent information ' ( Hembree, 2006…...
Thorr Motors Simulation
Words • 1450
Pages • 6
Thorr Motors Simulation Heather Sanchez MKT/421 July 20, 2011 Theodore Framan Perceptual maps help to improve a company’s current product on the market by mapping consumer expectation of the product. The motorcycle company Thorr Motors perceptual maps were used to create a marketing plan to aid in maintaining a high brand image of their motorcycles. This paper is based on the three phases in the Thorr Motors simulation. The situation, recommended solutions, and result for each phase will be discussed.…...
BrandsEconomicsManagementManufacturingMarketingMarketing And Advertising
The lavishness of bed linen
Words • 416
Pages • 2
The life’s most impressing moment is when you returns to your flat after a tour and the bed in which you sleeps attracts you towards it with a clean bright white coloured bedsheet. The experienced which is achieved from comfortable bedcloths is likes a dream which people never wants to forget. It may seem strange as we are used to fresh linen now and having plenty of spare sets to change whenever we want, yet that first night back in…...
BrandsTrade And Commerce
The stone veneers
Words • 428
Pages • 2
“InfinitiStone” is committed to providing a range of stone veneers that is not only of unparalleled quality but is also lightweight, durable, affordable, easy to install, and realistic fusing the ancient majesty of natural stone.Stone cladding has become very popular with fashionable commercial buildings and even family homes these days. It refers to the external cover of a house which is used to create a desired appearance, and/or protect it from snow, rainwater, UV damage and airborne toxins. Cladding offers…...
BrandsTrade And Commerce
The Impact of Brand Personality on Brand-Aroused Feelings
Words • 6143
Pages • 25
The Impact of Brand Personality on Brand-Aroused Feelings Dr Karen Miller School of Management and Marketing, University of Southern Queensland, Toowoomba, QLD, Email: Miller@usq. edu. au Brand managers are increasingly using brand personality to differentiate and uniquely position their brand without really knowing its effects. This study begins to addresses this gap by examining the effects of brand personality on brand-aroused feelings across the product categories of sport shoes, mobile phones and surf wear. Using SEM to analyse the data…...
Supertech Supernova
Words • 444
Pages • 2
Supertech Supernova is the new high end luxury class township launched by Supertech Developers located at sector 94 in Nodia. Supertech Supernova township consists commercial, residential and luxury retail spaces. The project is one benchmark in real estate industry as it has one of north India tallest structure named as Spira having the height of 300 meters and it is 80 storey tall. The residential project of Supertech Supernova is offering you the choice of 2/3 BHK apartments covering an…...
Silk and Cashmere /Ay?en Zamanpur
Words • 1892
Pages • 8
Introduction Silk & Cashmere is a Turkish brand, which figured out the worldwide tendencies considerably well, amalgamated the opportunities and possibilities with vulnerabilities and restraints of the business and observing a market niche at the right time, formed a joint venture abroad in 1992 subsequent to proper assessment, and now progressing with resolute steps to be a world brand. Aysen Zamanpur Founder & CEO, Silk and Cashmere Aysen Zamanpur was graduated from Robert College and then Bogazici University Management School.…...
BrandsBusiness ManagementBusiness SuccessEconomicsEntrepreneurshipMaterials
Shell Pernis Inform
Words • 2287
Pages • 10
Introduction Shell Pernis is one of the Netherlands’ largest industrial complexes, located in the Rijnmond area in the Municipality of Rotterdam. Shell Pernis consists first and foremost of two independent operating companies of the Royal Dutch/Shell Group: Shell Nederland Raffinaderij B. V. (oil refining) and Shell Nederland Chemie B. V. (chemicals). Various other chemical companies formerly owned by Shell are also located on the site. These were divested to new owners at the end of the twentieth century. This brochure…...
BrandsEconomicsEnvironmentFinanceIndustryOil Crisis
Royal Dutch/Shell group
Words • 618
Pages • 3
Royal Dutch /Shell group is the world’s fourth largest company with more than US $ 355 billion in annual revenues. It operates in more than 111 countries and regions across the globe. Shell is actively engaged in exploration of oil and gas in well-recognised regions like the frontier regions like the Beaufort Sea and in the Gulf of Mexico. Shell’s key manufacturing facilities are located in Europe, USA, the Middle East and Africa. Further, it has successfully tapped new supplies…...
BrandsBusiness SuccessEconomicsOil SpillRenewable EnergySustainability
Retail Operations: Reliance Fresh
Words • 2547
Pages • 11
Introduction India has often been called a nation of shopkeepers. Presumably the reason for this is; that, a large number of retail enterprises exist in India. In 2004, there were 12 million such units of which 98% are small family businesses, utilizing only household labour. Even among retail enterprises, which employ hired workers, a majority of them use less than three workers.  Retailing is the combination of activities involved in selling or renting consumer goods and services directly to ultimate…...
BrandsBusiness ManagementManagementMarketingMarketing And AdvertisingRetailing
Darlie Toothpaste
Words • 580
Pages • 3
There are some limitations we found for Darlie toothpaste. The first problem is lack of authoritative. From our observation, we realized that Darlie’s TV commercial only invited some nameless artists to introduce the function and details of toothpaste. This leads consumers to lose their confidence in the brand. So in our opinion, we think that the company needs to change beliefs about products to alter the consumers’ attitudes towards the product. Shiffman (2015) states that changing consumers’ attitude concentrates on…...
BrandsHealthHealth CareHuman Nature
Ray Anderson
Words • 307
Pages • 2
Ray Anderson was the founder and chairman of Interface Inc. Anderson's goal was to make Interface a sustainable enterprise. However, this new idea challenged the people in Interface and their way of thinking. In order to find a solution, they began experimenting with new behaviors that go with the underline values of sustainability. This took over the course of eleven years. During that time Interface when through five phases of changes. These phases are called awakening, cocooning, metamorphosis, emergence, and…...
BrandsFamous PersonIndustrial RevolutionIndustrySherwood AndersonSustainability
Product and Branding Strategies
Words • 910
Pages • 4
Introduction Do Customers have relationships with Brands? A product or a service holds immense importance for a consumer. The customer just doesn’t decide on purchasing a product within a second, usually, a bit of thinking is involved. The customer needs to know why to buy a particular product. He or she also needs to know why to choose a particular type of merchandise over others. Branding uses a name, symbol, sign, term or even a mascot to attract customers. This…...
Procter and Gamble
Words • 901
Pages • 4
Introduction The Procter & Gamble Company, incorporated in 1890, has continued to be one of the leading manufacturers in the consumer home goods industry. A large portion of their success is attributed to the sales of their light-duty liquid detergents (LDLs) in the Packaged Soap & Detergent Division (PS&D). Procter & Gamble’s three main LDLs, Ivory, Dawn, and Joy, maintain a 42% market share in the industry. As consultants, we will explore new growth opportunities to increase profits and consumer…...
BrandsBusiness ManagementBusiness Success
Peroxide Free Teeth whitening
Words • 496
Pages • 2
The white smile consumers have always dreamed of is a Non-Peroxide “sensitivity-free” reality thanks to the new range of at-home, peroxide-free tooth whitening products. This product is acceptable in the United Kingdom and Europe and abides by their current teeth whitening regulations. The Foaming White® Teeth Whitening System is extremely easy to use, and requires no trays and no strips. This two-part, peroxide-free foaming whitening system is simply brushed onto teeth twice daily and is guaranteed to brighten the consumer’s…...
Mercedes Benz Brand
Words • 878
Pages • 4
Mercedes Benz is one of the trusted brands in the car industry. For years of serving world-class quality cars, it has maintained its name in the global market. As years go by, the company is continuously producing cars with the best of quality. With this, more and more customers are patronizing the said cars for it is proven and tested to be, indeed, a world-class product. It is always the company’s mission to satisfy their customers. This is the main…...
Leveraging Brand Elements – Amul
Words • 1136
Pages • 5
Introduction Amul is one of India’s most trusted brands, ranking 57th overall and leading the F&B sector according to the Brand Trust Report 2011; and voted as the Number 1 Indian brand in Asia-Pacific according to the Hong Kong based ‘Media Magazine’(Refer Appendix). What makes these facts more significant is Amul’s low branding budget as compared to many other leading brands. Historically, Amul has been associated with the White Revolution and steering India from milk shortage to the largest milk…...
Global Brand Roll-Out Essay
Words • 1798
Pages • 8
Gross universe merchandise up 2. 5 % in 2005. following two old ages of & lt ; 1 % growing. Overall emerging market economic systems detonating ; + 10 % GDP growing in China and + 6 % growing in Latin America. Political values in emerging markets may do it hard for foreign competition to come in market without domestic spouse and / or ; foreign investing & A ; market variegation less attractive( import / export duties ) .…...
Global Brand
Words • 1039
Pages • 5
Brands identify the product from the rest of the world. Although there may be differences in most parts of the world as to what characteristics of a certain product he or she prefers, a particular brand will always stand out among the rest. This one that has made its value comes across to its target market. The product in question therefore would still require the value-added component, regardless if it is meant to be for national or international consumption. There…...
The Re-branding of Xerox
Words • 1016
Pages • 5
Re-branding is the process of refreshing brand value of an outdated brand in partial re-branding or the replacement of brand value to express a new message or image to consumers in total re-branding. Partial re-branding applies in situations when a brand has a stable brand value but developments in the market have made the brand obsolete. Total re-branding works in situations involving the tainting of a brand’s value with negative public perception or for other reasons that rendered the brand…...
BrandsCompetitionPerceptionWorld Wide Web
Electrolux Multi-Branding Strategy
Words • 1310
Pages • 6
Competition these days is not just about technological superiority of the product because there is not much of a difference in technology of the products of the same category. Now people are more concerned about the social environment ,atmospheric pollution and the services that are rendered to them. that is the reason why the service oriented strategy has come into existence.Whirlpool adopted a customer service oriented strategy to treat the challenges from the Electrolux through combining the core product with…...
Diesel Brand Management
Words • 2500
Pages • 10
It was also seen as a way to counteract the unprecedented diffusion of the main denim D-Diesel line which might Jeopardize the exclusivity and status of the brand. Furthermore, Stellar would allow Diesels cherished designers to express their creativity by experimenting with new cuts and fabrics. Reno Ross, Diesel's president and founder, was confident that the right decisions had been made about the name, design, production, pricing and distribution of Stellar, but was still debating what the appropriate branding strategy…...
Creating a Brand Image for the Product
Words • 652
Pages • 3
There are certain considerations that the firm must take in order to reach their target market. The company should consider various factors while choosing a target market. These factors are demographic factors which include industry, company size, customer location etc. The operating variables like company technology, product and brand use status and customer’s capabilities should also be kept in mind. The customer profile should be kept in mind. On the basis of these factors, segmentations of customers should be made…...
Consumer brand preference – role of advertising
Words • 157
Pages • 1
CONSUMER BRAND PREFERENCE – ROLE OF ADVERTISING 1. INTRODUCTION 1.1     Background A crucial step in the branding strategy is deciding on a specific brand name for the product that is being introduced. In the earlier times the concept and practice of branding was much less developed, the common method of branding was by way of addressing the product range of the company.  Pepsi brand in Europe performs either to indicate the source or the origin of the product or indicate…...
CNS as a Brand and Its Marketing
Words • 401
Pages • 2
How successful do you feel CNS has been in trying to put their product in each of the markets it has entered? How does this success relate to brand equity I think they did pretty good where they put the product in each market. I think the main reason is the research team of this product are very generous. They knew that the majority of USA people are suffering from running nose, snoring that make they have a bad night.…...
Conformity And Class Of Fashion Brands Cultural Studies Essay
Words • 1136
Pages • 5
At what point does a popular manner trade name go a uniform of conformance and category?Manner is a manner of frock ; it refers to the manners and imposts belonging to an single. We are influenced in the manner in which we dress to run into societal criterions and fit into society. Some people associate themselves with a peculiar trade name, with many popular branded stores marketing their vesture to suit a stereotyped representation. This influences what to desire to…...
Why a brand or organization is involved in “global marketing”?
Words • 1806
Pages • 8
Briefly explain what you understand by the statement that a brand or organization is involved in "global marketing" The statement that a brand is involved in global marketing shows its domestic and foreign marketing activities synergistically contribute to achieve the brands or organizations corporate objectives. This is to maintain a long-term competitive advantage in each of the target markets. Competitive advantage is conveyed through the brand proposition. This is a product or service that is made distinctive by its positioning…...
AdvertisingBrandsGlobal MarketingOrganization
Words • 1531
Pages • 7
Michael Kors Holdings restricted style, markets, distributes, and retails branded women's and men's attire and accessories. It operates in four segments: MK Retail, MK Wholesale, MK Licensing, and Jimmy Choo. The MK Retail section sells women's apparel; purses and little animal skin goods; men's apparel; footwear; and authorized product comprising watches, jewelry, fragrances, and sweetness and eyewear. It operates assortment stores and style stores, as well as concessions and shops. As of march thirty -one, 2018, this section operated 379…...
BrandsBusinessClothingLuxury Goods
Brand Preference
Words • 951
Pages • 4
A Study of Customers’ Brand Loyalty For Selective Electronic Household Brands At Saidapet, Chennai INTRODUCTIONIf there are images in this attachment, they will not be displayed. According to America Marketing Association, a brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or a group of sellers and differentiate them from those of competitors.John Stewart, former CEO of Quaker Oats in the U S, once said…...
BrandsBusinessCommunicationMarketingWashing Machine
Digital Era and Brand Policing
Words • 575
Pages • 3
Doing business today for many organizations been eased by the introduction of the internet. The internet has however become both a case and a blessing since the proliferation of the information online has been a challenge in the protection of the corporate brand. Many organizations have realized that monitoring and protecting brand use is becoming an increasingly challenging with the increase in internet use. Spoofing sites, misleading photos and phishing among many other ways in which brand and copyrighted documents…...
Brand Loyalty
Words • 845
Pages • 4
Brand loyalty is necessary for a company in order to attract and retain clients and in the long run provide more profit. Other reasons for the necessity of developing brand loyalty among a company’s clients are rooted on the notion that it is more expensive to acquire a new customer than retain an old one. As such, it is imperative that a company would try its best just to retain its customers and encourage the latter to increase his or…...
Brand Equity Planning Model
Words • 267
Pages • 2
Identification of source of product: Jazz can be identified in front of the other dominant brands - Assignment of responsibility to product maker: Consumers offer their credence andloyalty with the unstated understanding that the brand Jazz will behave in certain waysand provide them utility through steady product performance and appropriate pricing, promotion, and distribution programs and actions. - Risk reducer: Brands can reduce the risk in product decisions. These risks involvefunctional, physical, financial, social psychological and time risk. Customers of…...
Relationships of CSR, Corporate Brand Credibility, Corporate Brand Value and Corporate Reputation
Words • 259
Pages • 2
Structural equation research modeling provided support for the hypotheses resulting from a sample of 867 South Korean consumers. CSR disclosed results which has a direct positive influence on the image of the corporate brand and on its reputation. In addition, the results indicate that the relationship between CSR and corporate image is regulated by the corporate brand credibility. In fact, the prestige of corporate brands mediates the relationship between CSR and the image of corporates. Eventually, the relation between CSR…...
Why some automobile brands manage to be the heart of the market?
Words • 2748
Pages • 11
This examination is tied in with distinguishing the reasons why some automakers neglect to handle the market while others figure out how to involve in a decent amount of market in spite of the fact that items offered by the two elements are roughly the same in greater part of their perspectives. It is an examination around one fundamental auto maker from Pakistan (Pak Suzuki) and its one principle item (Suzuki Ciaz) which is failing to handle the market while…...
BrandsBusinessWorld Wide Web
Gucci vs. Louis Vuitton Brand Comparison
Words • 1215
Pages • 5
Louis Vuitton, a leading fashion house in the entire world was created in 1854 is notably known for their leather handbags. Being a top tier luxurious high-end brand, the brand originally produced traveling cases and trunks, which are still manufactured today. The quality assortments have carved themselves in the fashion industry by blending craftsmanship that is handmade with necessary but very least mechanization (Bhasin, H.2018). This has resulted in unique and with concentration on the designs and the authenticity of…...
Angelina JolieBrandsComparisonFashionLuxury Goods
Personal Branding
Words • 1441
Pages • 6
My Strengths Creativity - I think about myself as an inventive individual. I had published two research papers in the field of automobile designing in international journals. I believe that I am pretty good in 3d designing on computers, therefore whenever an idea clicks in my mind, I express those ideas through my designs. I cherish defying and twisting the guidelines to make individuals think in modern manners. Going out on a limb and pushing limits are something I figure…...
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FAQ about Brands

What Is Luxury?
...The Idea of Luxury: A Conceptual and Historical Investigation. Cambridge University Press Bunz, M. (2009). Burberry Checks Out Crowd Sourcing with the Art of the Trench. Available from: http://www. guardian. co. uk/media/pda/2009/nov/09/burberr...
Why a brand or organization is involved in “global marketing”?
...In summary kit Kat standardising elements of the Kit Kat brand such as packaging colour, name and the "break" concept associated with kit Kat, it has contributed towards a consistent global identity whilst adapting product formulations, positioning a...
Why some automobile brands manage to be the heart of the market?
...In the event that you need to motivate individuals to purchase your stuff, you have to see how individuals settle on buy choices (Ahmad ali, 2018). Numerous investigations directed in the most recent decade have affirmed what we definitely know: indi...

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