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Global Marketing Essay Examples

Global Marketing - Free Essay Examples and Topic Ideas

Global marketing is the practice of promoting and selling products and services to customers in different countries and regions of the world. It involves taking into consideration the cultural, social, economic, and political differences of various markets in order to create effective marketing strategies that resonate with the audience. Global marketing may involve adapting products, services, and messaging to suit local markets and may also involve managing international distribution and logistics to ensure that products reach their intended audiences in a timely and cost-effective manner. Successful global marketing requires a deep understanding of market trends and consumer behavior, as well as the ability to navigate complex international regulations and cultural differences.

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  1. 1
    IBM ex-COO Sam Palmisano’s Leadership Style: A Case Study
    Words • 2925
    Pages • 11

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    As we know, business level strategy deals with how the company will compete, specifically looking at how our company positions itself against competitors. Our company, IBM, has been known to take big risks and bets to establish ourselves over our competitors. For some background, not long after the beginning of the company, IBM failed to dominate the industry of the U.S Air Force’s automated defense system even after we had access to this research. A company known as RAND Corporation…
    CorporationGlobal MarketingLeadership
  2. 2
    Green Marketing and It`s Effect on Customer’s Behavior
    Words • 1105
    Pages • 5

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    ABSTRACT: Today’s, Environmental scenario are concerned with environmental issues like global warming, disposal of waste, climate change, and alarming pollution and which are influenced by our routine life. The government has taken various interventions to promote green marketing practice in corporate. But still corporate hesitate to do so, due to their increase in cost of production and which will reduce their return of profit. The study shows the green marketing practices which enable good return of profit and positive affects…
    Global MarketingMarketing
  3. 3
    Personal Selling Method or Direct Marketing
    Words • 1031
    Pages • 4

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    Paper Type:1000 Word Essay ExamplesPersonal Essay
    The organization can also use the ‘personal selling method’ as an important promotional tool. It can be also called as ‘Direct Marketing’. It gives more satisfaction to the customer, as it involves the direct contact process. It will also be helpful in building strong relations with the customer. For personal selling, the sales force should play an important role. The communication also increases and the product qualities and benefits can be better explained to the customer (Cant & Heerden, 2006).…
    BusinessGlobal MarketingMarketingPersonal
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  4. 4
    Downey’s Soups Business Strategy
    Words • 647
    Pages • 3

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    Downey's soup case study analysis Introduction The purposed of this case study is to analyse actions which had been done by Downey's Soup in order to expand its market to Japan. This case study will focus on SWOT analysis of Downey's Soup actions. Case Summary Downey’s Soup was established by Jack Downey in over twenty years ago. Its history had proved that its lobster bisque soup had helped it survived in an economic downturn situation in years. Moreover, it is…
    BusinessGlobal MarketingSwot Analysis
  5. 5
    Why a brand or organization is involved in “global marketing”?
    Words • 1806
    Pages • 7

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    Paper Type:1800 Word Essay Examples
    Briefly explain what you understand by the statement that a brand or organization is involved in "global marketing" The statement that a brand is involved in global marketing shows its domestic and foreign marketing activities synergistically contribute to achieve the brands or organizations corporate objectives. This is to maintain a long-term competitive advantage in each of the target markets. Competitive advantage is conveyed through the brand proposition. This is a product or service that is made distinctive by its positioning…
    AdvertisingBrandsGlobal MarketingOrganization
  6. 6
    Analysis of the Australian wine industry
    Words • 2300
    Pages • 9

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    Paper Type:2500 Word Essay Examples
    This report is about contextual analysis of the Australian competitiveness and investment attractiveness of the wine industry. In this report there are 2 parts, Part 1, which conclude country specific analysis are explained using Porter's National Diamond and Porter's Five Factor. The second part of the report include the critical analysis for the Australian wine industry based on the argument of Porter's National Diamond in Part 1 of this report. 2. Introduction In early 1970s, with the leading of Europe as…
    AustraliaCompetitionDemandGlobal MarketingIndustry
  7. 7
    Global Marketing: 0Enterprise Market Expansion
    Words • 741
    Pages • 3

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    Paper Type:750 Word Essay Examples
    Han 17080018 Individual Assignment (Global Marketing In Action) - 70%Enterprise Market Expansion I. Introduction: Adidas was originally founded by Adolf Dassler in 1949 in a small town of Germany. Since then, Adidas has thrived from their position to become a key competitor in the field, they are now one of the largest sportswear company in the world with two main global sportswear brands: Reebok and Adidas (Adidas Group, 2019). According to Forbes (2019), Adidas stands at number 61 in Forbes…
    CommunicationGlobal MarketingMarket SegmentationMarketing
  8. 8
    Artist Branding- Individuals as Trademarks in the Music Industry
    Words • 1365
    Pages • 5

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    Paper Type:1300 Word Essay Examples
    Trademarks are everywhere. In our everyday lives, we are constantly in touch with different brands. In town, in shops, in gyms and at concerts. Multinational companies, local companies, products and individuals are all categories of well-known brands. The benefit of seeing a company as a brand has meant that it is no longer just the big companies that are interested in brand building. Kapferer (2008: 2) Highlights the many uses of brand building and says “Amazingly, all types of organizations…
    ArtistsBrandsGlobal MarketingMusic IndustryResearch
  9. 9
    Stock Market and Global Marketing
    Words • 1552
    Pages • 6

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    Paper Type:1500 Word Essay Examples
    With the market turmoil of 2008 and 2009 in fairly recent memory, investors were feared to take risk in the stock markets, as instabilities of global stock market accordingly enhanced. Stock market is a key element prior to reflect the performance of economy. It is an important part of the economy of a country. The stock market plays a pivotal role in the growth of the industry and commerce of the country that eventually affects the economy of the country…
    BankGlobal MarketingInvestmentStock Market
  10. 10
    Harlequin Enterprises: the Mira Decisions
    Words • 1142
    Pages • 5

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    Paper Type:1200 Word Essay Examples
    The primary issue facing Harlequin is the "steady loss of share in a growing women's fiction market", due to the growing popularity of single-title novels. With the volume sales dependence that is inherent in series publishing, the unit sales stalling that occurred in the late 80’s and early 90’s acted as a warning signal to Harlequin. A change in pricing strategies enabled revenues to continue to rise, but this was a short-term solution and Mira has the potential to become…
    DecisionsGlobal MarketingMarketingReputation
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  11. 11
    Jollibee Case Analysis
    Words • 3311
    Pages • 13

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    Paper Type:3500 Word Essay Examples
    Executive Summary Jollibee Food Corporation is a Filipino fast food brand that opened in 1975 and has been on the path of expansion since then. IT capitalised on the changes that came its way to fight the competition from brands like McDonalds and KFC. The case highlights the global expansion strategy that they followed backfired due to which they had to consider revamping their strategies. The company has an opportunity in Papua New Guinea, California and Hong Kong but before…
    FinanceGlobal MarketingMarketing And Advertising
  12. 12
    Strategic Analysis of Home Depot
    Words • 2868
    Pages • 11

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    Paper Type:3000 Word Essay Examples
    The House Depot (NYSE: HD) is a house improvement, building and construction product or services merchant operating over 2,000 big-box shops in the United States and abroad. The House Depot was founded in 1978 by Bernie Marcus and Arthur Blank with the vision of one-stop shopping for diy (Do It Yourself) customers, setup services for do-it-for-me (DIFM) customers and competitive items for the professional market. Their DIFM setup programs include items such as carpets, floor covering, cabinets, counter tops, and…
    BusinessBusiness ManagementBusiness SuccessCareerEconomicsEconomy
  13. 13
    International Marketing Research Challenges
    Words • 1685
    Pages • 7

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    Paper Type:1600 Word Essay Examples
    INTRODUCTION Due to global financial issues in the recent months, consumer confidence is low in the more developed markets such as Japan, the US and Europe (AFP, 2012). Therefore developing markets, such as the Australian market, are looking towards emerging markets where the markets have remained dynamic and rich in growth opportunities. This is because emerging markets “have reached a minimum level of GDP and are in the growth phase of the development cycle” (Pearson Education, 2012), however due to…
    Global MarketingInterviewMarketingResearchTechnology
  14. 14
    Red Bull Marketing/Segementation/Pricing
    Words • 3890
    Pages • 15

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    Paper Type:4000 Word Essay Examples
    You are asked to address the following questions: 1. Who are the principal target segments for Red Bull and how are they positioned towards these target segments? 2. Analyse the Red Bull brand using any frameworks you judge appropriate. 3. Comment upon Red Bull’s pricing approach 4. Evaluate Red Bull’s distribution channel strategy 5. Would you describe Red Bull as a national, a European or a global brand – give reasons? 6, What marketing strategy would you recommend that Red…
    Global MarketingMarket SegmentationMarketingSnowboardingWindsurfing
  15. 15
    Starbucks: From Local Coffee Shop to Global Brand
    Words • 571
    Pages • 3

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    Paper Type:400 Word Essay Examples
    Introduction This case study delves into the evolution of Starbucks, tracing its journey from a modest coffee shop in Seattle to a global powerhouse. The company's expansion, both domestically and internationally, has positioned it as one of the largest and fastest-growing coffee chains globally. This essay explores the controllable and uncontrollable elements Starbucks has encountered in its global expansion, identifies major sources of risk, critiques its corporate strategy, and proposes strategies for improving profitability in a specific market, such as…
    AdvertisingCase StudyGlobal MarketingStarbucks
  16. 16
    McDonald’s global marketing strategy (GMS)
    Words • 308
    Pages • 2

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    Paper Type:300 Word Essay Examples
    1. Identify the key elements in McDonald's global marketing strategy (GMS). In particular, how does McDonald's approach the issue of standardization? Does McDonald’s think global and act local? Does it also think local and act global? McDonald’s global marketing strategy is based on combination of global and local marketing mix elements. For the first elements in McDonald’s global marketing strategy (GMS) is a vital elements in McDonald’s business model restaurants system that can be set up virtually anywhere in the…
    Global MarketingMarketing
  17. 17
    Fender’s Supply Chain Management
    Words • 2520
    Pages • 10

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    Paper Type:2500 Word Essay Examples
    The world's manufacturing leader--Fender Guitar Company which was established in 1946, the full name of Fender Musical Instruments Corporation. In the past 60 years, Fender has become one of the hallmarks of the United States. The contribution of Fender sound's modern music development has already been spread in global and still continuing. Through the first to introduce the commercialization solid electric guitar, produced the first electric bass and numerous classic speaker. The style of Fender musical instruments includes jazz, pop,…
    Global MarketingGuitarInventoryMusical InstrumentsSupply Chain Management
  18. 18
    Global Marketing Orientation
    Words • 1016
    Pages • 4

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    Paper Type:1000 Word Essay Examples
    Global marketing has the potential to bring a company to its proverbial next level. In order to understand how to thrive in global marketing one must first understand the conditions leading to the development and sustainment of global market. The need and environment for a global market stemmed from a number of factors. One factor is the rapid technological advances in equipment, communications, and transportation, which are all major drivers of both the ability and the desire of companies to…
    Global Marketing
  19. 19
    Competitve Advantage in Global Marketing
    Words • 1877
    Pages • 7

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    Paper Type:1800 Word Essay ExamplesAdvantages and Disadvantages Essay
    “A firm that already has sustained competitive advantage in its domestic market may not have the same advantage in an overseas market. Discuss the issues that this creates for a firm, and how it might exploit its resource advantages to secure successful market entry and create competitive advantage in a new overseas market.” With the global trade network more integrated, according to Pearce and Robinson (2009), firms tend to enter foreign market to gain more profit due to the maturity…
    BusinessGlobal Marketing
  20. 20
    The Espresso Lane to Global Markets
    Words • 692
    Pages • 3

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    Paper Type:650 Word Essay Examples
    Assume that you are a consultant to the company. Present a complete analysis and actionable set of recommendations to Mr. Christophe Reale, managing director of Expressamente at Illy. Your analysis should include a set of reasonable alternatives and a plan (including qualitative and quantitative justification) that could be implemented by the date outlined in the case. The following, while not intended to be the sole focus of your report, can help you navigate through the case. What do you know…
    BusinessCoffeeFoodGlobal MarketingMarketing
  21. 21
    WRSX – A Global Advertising and Marketing Communications Agency
    Words • 3549
    Pages • 13

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    Paper Type:3500 Word Essay Examples
    Since the release of The Merchandise Marks Act by Great Britain in 1887 the term Made in Germany became one of the most well-known and trusted phrase in the world (Büchmann (1998)). At that time nobody could even divine that branding would become that important for businesses as it nowadays appears. Great Britain’s politicians somehow created one of the first brands – even though they intended to prevent their home market. Today, branding is especially important in the marketing sector, the…
    CommunicationGlobal MarketingMarketing And Advertising
  22. 22
    Risk Factors of Starbucks Global Marketing
    Words • 1177
    Pages • 5

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    Paper Type:1200 Word Essay Examples
    Major risks in Starbucks at domestic region and its potential solution: Starbucks faces 3 major risks and challenges which leads to the declining profit rate. According to Starbucks researches there is a mismatch of their policies with customers’ expectations. They thought that they can increase their profit by increasing their stores day by day but they fail to provide customers satisfaction. Their prices are still high than of the competitors and they failed to satisfy the newer generation. The organization…
    EmploymentGlobal MarketingMarketingStarbucks
  23. 23
    Impact of Culture in International Marketing
    Words • 2129
    Pages • 8

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    Paper Type:2000 Word Essay Examples
    Introduction The world is made of nations and people who share different values, customs, languages and geographic territories. These diversities, also known as culture, have proven to be the norm that binds or separates them. Carlson and Blodgett (1997) explain culture as different ways, sets of manners and customs that are unique to a society or a group of people. Cultural issues encompass the elements of norms, traditions, materialistic and spiritual of a group of people (Czinkota & Ronkainen, 2013).…
    Cultural DiversityCultureGlobal MarketingMarketing
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