Essays on Cola Wars

Competition Between Coke and Pepsi in 2006
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Pages • 2
Cola Wars Continue : Coke and Pepsi in 2006 1. Why historically has the soft drink industry been so profitable? * High rate of consumption increasing at an average of 3% per year * Increasing availability of CSDs * Introduction of diet and flavoured varieties Year| 1970| 1975| 1981| 1985| 1990| 1994| 1996| 1998| 2004| Consumption in Cases (million)| 3090| 3780| 5180| 6500| 7780| 8710| 9290| 9880| 10240| 2. Compare the economics of concentrated business to that of bottling business?…...
Cola WarsCompetition
Coca-Cola vs Pepsi – an Article of the Wall Street Journal
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Pages • 5
An economical study of the future sales potential of Coca Cola as opposed to Pepsi. Coca Cola vs. Pepsi The Wall Street Journal recently did an article on how the soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have…...
Coca ColaCola WarsJournalPepsiSoft DrinksWall Street
Case Analysis: Cola Wars Continue
Words • 1943
Pages • 8
Summary Definitely, Coke and Pepsi are the best rivals for each other, making each more developed than before. Until 1990s, because the market size for CSD had been growing, there was no severe conflict between two. However, as consumption of U.S declined, and both two brands experienced their own challenges in the market, their agony continues till now. They are trying diverse ways to their sales back and below are how they diversify or enforcing their strategy in the market…...
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Cola Wars Group Case Analysis
Words • 1513
Pages • 7
After reviewing the case and doing an in-depth analysis of the market, we discovered that the concentrate industry pays for a variety of factors. Chief among the factors for the market's success is the exceptional net profit portion at 35% (Exhibit1). When compared to the yahoo finance page that we saw in class, the concentrate market would rank among the top ten most successful markets. If we compare the concentrate market to the bottling industry, we see that the concentrate…...
Coca ColaCola WarsEconomyPepsi
Pepsi Marketing
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Pages • 10
Supermodel, entrepreneur, actress, Cindy Crawford has been promoting the OMEGA brand since 1995. Her striking beauty and international appeal are the perfect complement to OMEGA's image. Cindy even helped to design a collection dedicated to her: the Constellation My Choice. PEPSI: Today's PepsiCo, Inc. was found in 1965 through the merger of Pepsi Co and Frito-Lay, the world's largest manufacturer and distributor of snack chips. In 1998, it acquired Tropicana, the world's largest marketer and producer of branded juices. In…...
Cola WarsMarketingPepsi
Product Mix and New Product Development Strategies
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Pages • 6
The Coca-Cola versus Pepsi competition is perhaps the most well known rivalry in the history of marketing. Coke has long enjoyed the home field advantage, having become entrenched as the most popular and identifiable cola throughout the world. Although it has carved itself a substantial portion of the market, Pepsi has struggled to match the sales revenue of Coca-Cola; until recently. Although Pepsi has never come close to equaling Coke cola market share, they have become more aggressive and adept…...
Cola WarsDevelopmentPepsi
The Cola Wars Continues: Coke and Pepsi in the 21st Century
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Pages • 19
The Cola Wars between the two industry giants Coca-Cola Company and PepsiCo continues today after over 100 years of rivalry. The competitive strategies of Coca-Cola and PepsiCo have been examined, and even though they are different, both seemed to have been successful to become the first and second companies in the soft drink industry. Coca-Cola with effective advertising, and Pepsi with effective young generation market target, have developed their marketing strategies and began to modify their pricing, bottling and brand…...
21st CenturyCola WarsCompetitive AdvantageDrinkPepsi
Coke Zero
Words • 288
Pages • 2
1. Some industry analysts think soft-drink companies should develop products that will bring new customers into the market rather than just creating variants on the old. They warn that products like Coke Zero will cannibalize lost market share from other soft drink categories instead of increasing the number of consumers overall. Which Coca-Cola products are most likely to lose customers to Coke Zero? Since Coke Zero is targeting Men, I think that regular Coca-Cola, Diet Coke, and Diet Coke Plus…...
Coca ColaCola WarsCompanyTarget Market
Cola Wars Continue: Coke and Pepsi in 2010
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Pages • 10
Analysis of the US carbonated soft drinks (CSD) industry (a) Strategic issues The CSD market in the US (approx. $74 billion) is dominated by two concentrate manufacturers – namely Coke and Pepsi –. Both companies have been competing intensely since the 1970s, yet have thrived from this competition and have grown the business very profitably, as both have benefitted from the CSD market growth rates of around 10% p.a. until the early 2000s, when domestic consumption started to decline and…...
Cola WarsPepsiSwot Analysis
Indian Market of Soft Drinks vs Pepsi Atom
Words • 5912
Pages • 24
EXECUTIVE SUMMARY The project gives an overview of the Indian soft drink market various players, new entrants etc. The highlight of the project is to understand the launch of PepsiCo’s new drink Pepsi Atom and its market acceptability. PepsiCo’s drink didn’t appeal to masses. In spite of the innovative ideas, 360 degree marketing and a grand product launch the product didn’t do well. PepsiCo being a huge company launching such a product can be questionable. One of the motives could…...
Cola WarsIndiaPepsiResearchSoft Drinks
Cola Wars Bottling vs Concentrate
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Pages • 4
Compare the economics of the concentrate business to that of the bottling business: Why is the profitability so different? The returns received by concentrate producers differ from those received by bottlers for several reasons … Concentrate producers: Capital investment. Concentrate production business is less capital intensive than bottling. It requires less funds to be invested in machinery, labor and modernization. "A typical concentrate manufacturing plant cost about $25 million to $50 million to build, and one plant could serve the…...
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