Cola Wars - Free Essay Examples and Topic Ideas

Cola wars refer to the fierce competition between two popular soft drink manufacturers, Coca-Cola Company and PepsiCo. The rivalry between the two companies began in the late 1970s and escalated throughout the 1980s and 1990s, with both companies engaging in aggressive marketing, pricing strategies, and product innovations. The cola wars have had a significant impact on the soft drink industry and have shaped the way companies compete in the marketplace.

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