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Cola Wars - Free Essay Examples and Topic Ideas

Cola wars refer to the fierce competition between two popular soft drink manufacturers, Coca-Cola Company and PepsiCo. The rivalry between the two companies began in the late 1970s and escalated throughout the 1980s and 1990s, with both companies engaging in aggressive marketing, pricing strategies, and product innovations. The cola wars have had a significant impact on the soft drink industry and have shaped the way companies compete in the marketplace.

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  1. 1
    Coca-Cola vs Pepsi – an Article of the Wall Street Journal
    Words • 1143
    Pages • 5

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    Paper Type:1200 Word Essay ExamplesCompare And Contrast EssaySimilarities and Differences Essay
    An economical study of the future sales potential of Coca Cola as opposed to Pepsi. Coca Cola vs. Pepsi The Wall Street Journal recently did an article on how the soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have…
    Coca ColaCola WarsJournalSoft DrinksWall Street
  2. 2
    Case Analysis: Cola Wars Continue
    Words • 1966
    Pages • 8

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    Paper Type:2000 Word Essay Examples
    Summary Definitely, Coke and Pepsi are the best rivals for each other, making each more developed than before. Until 1990s, because the market size for CSD had been growing, there was no severe conflict between two. However, as consumption of U.S declined, and both two brands experienced their own challenges in the market, their agony continues till now. They are trying diverse ways to their sales back and below are how they diversify or enforcing their strategy in the market…
    BusinessCoca ColaCola Wars
  3. 3
    Cola Wars Group Case Analysis
    Words • 1513
    Pages • 6

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    Paper Type:1400 Word Essay Examples
    After reviewing the case and doing an in-depth analysis of the market, we discovered that the concentrate industry pays for a variety of factors. Chief among the factors for the market's success is the exceptional net profit portion at 35% (Exhibit1). When compared to the yahoo finance page that we saw in class, the concentrate market would rank among the top ten most successful markets. If we compare the concentrate market to the bottling industry, we see that the concentrate…
    Coca ColaCola WarsEconomy
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  4. 4
    Product Mix and New Product Development Strategies
    Words • 1422
    Pages • 6

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    Paper Type:1300 Word Essay Examples
    The Coca-Cola versus Pepsi competition is perhaps the most well known rivalry in the history of marketing. Coke has long enjoyed the home field advantage, having become entrenched as the most popular and identifiable cola throughout the world. Although it has carved itself a substantial portion of the market, Pepsi has struggled to match the sales revenue of Coca-Cola; until recently. Although Pepsi has never come close to equaling Coke cola market share, they have become more aggressive and adept…
    Cola WarsDevelopment
  5. 5
    Cola Wars Continue: Coke and Pepsi in 2010
    Words • 2359
    Pages • 9

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    Paper Type:2500 Word Essay Examples
    Analysis of the US carbonated soft drinks (CSD) industry (a) Strategic issues The CSD market in the US (approx. $74 billion) is dominated by two concentrate manufacturers – namely Coke and Pepsi –. Both companies have been competing intensely since the 1970s, yet have thrived from this competition and have grown the business very profitably, as both have benefitted from the CSD market growth rates of around 10% p.a. until the early 2000s, when domestic consumption started to decline and…
    Cola WarsSwot Analysis
  6. 6
    Indian Market of Soft Drinks vs Pepsi Atom
    Words • 5912
    Pages • 22

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    Paper Type:6000 Word Essay ExamplesCompare And Contrast EssaySimilarities and Differences Essay
    EXECUTIVE SUMMARY The project gives an overview of the Indian soft drink market various players, new entrants etc. The highlight of the project is to understand the launch of PepsiCo’s new drink Pepsi Atom and its market acceptability. PepsiCo’s drink didn’t appeal to masses. In spite of the innovative ideas, 360 degree marketing and a grand product launch the product didn’t do well. PepsiCo being a huge company launching such a product can be questionable. One of the motives could…
    Cola WarsIndiaResearchSoft Drinks
  7. 7
    Cola Wars Bottling vs Concentrate
    Words • 942
    Pages • 4

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    Paper Type:900 Word Essay ExamplesCompare And Contrast EssaySimilarities and Differences Essay
    Compare the economics of the concentrate business to that of the bottling business: Why is the profitability so different? The returns received by concentrate producers differ from those received by bottlers for several reasons … Concentrate producers: Capital investment. Concentrate production business is less capital intensive than bottling. It requires less funds to be invested in machinery, labor and modernization. "A typical concentrate manufacturing plant cost about $25 million to $50 million to build, and one plant could serve the…
    Coca ColaCola WarsFranchisingPrice
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