Digital Marketing Essay Examples

Digital Marketing - Essay Examples and Topic Ideas

Traditional means of media such as newspapers, radio, and television are being replaced with a more digital experience of being on the internet. Consumption of social networking sites Facebook, Twitter, and Instagram have become incredibly mainstream among younger and older audiences. The adoption of social media sites allows for advertisements to target desired demographics in a way that attracts and engages consumers. Businesses are now needing to find new, innovative marketing strategies to reach an expanding market that is migrating away from traditional platforms and onto the internet (Berman, Battino, & Feldman, 2011). The continuing development of digital media has influenced the way businesses now utilize social media to market their services or products on a local, regional, and global scale.

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