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Customer - Free Essay Examples and Topic Ideas

A customer is an individual or organization that purchases goods or services from a business. Customers are essential to the success of any business as they provide the revenue necessary for the business to operate and grow. They have varying needs, preferences, and behaviors, and businesses must cater to these to keep them satisfied and loyal. Building strong relationships with customers is important for long-term success as it increases the likelihood of repeat purchases and positive word-of-mouth feedback.

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  1. 1
    The Factors Affecting Customer Churn in Retail Banking in Ghana
    Words • 2095
    Pages • 8

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    According to Hinson (2006), before 1983, the State-owned banks in Ghana had a visible monopoly in the context of their wide spread and operations. However, as time passed, banks came under the umbrella of universal banking law which forced them to reorganize their banking strategies with regards to the competitive scopes of their products and services. This deregulation across Ghana brought all the banks into a competitive showground wherein they were bound to proactively act to promote customer retention, customer…
    BankingCustomer
  2. 2
    Importance of the Customer Profile Method to Understand Your Target Market Better on the Example of Burberry
    Words • 894
    Pages • 4

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    What is a customer profile? Why is it important? A customer profile is a method used to understand a precise target market by describing, understanding and categorizing a specific group of people. This is done by grouping through things like behavior, statistical demographics, lifestyle psychographics, and socioeconomic status etc. All of this helps create brand uniqueness and is what separates itself from other similar brands within the same industry. Most commonly customer profiles are used within businesses/brands to cater the…
    Customer
  3. 3
    FedEx Corporation Report and Internal Analysis
    Words • 965
    Pages • 4

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    FedEx Corporation is a deliver service company in the Couriers and Local Delivery Services industry. It was founded in 1971 by Frederick W. Smith, and its headquarters are located in Memphis Tennessee. FedEx is one of the largest delivery companies in the industry with locations all over the world, and they specialize in shipping by ground and air. In May of 2019, their fiscal year ended with a total revenue of over $69 billion (Kalyani, 2019).External Analysis with Porter’s 5…
    Customer
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  4. 4
    Treating Employees Like Customers – The Modern Business Plan
    Words • 819
    Pages • 3

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    “Treat your employees like your best customers”…doesn’t really sound like a conundrum, isn’t it? Top management and leadership teams usually know the concept well. But can they remember what’s ideal when there are high operating costs, cost of capital and reduced margins + they are busy coping with hundreds of daily decisions & tasks? In the situations ibid, the operational framework for companies usually becomes reactive rather than visionary and idealistic. Thus, the reason for this article - to create…
    Customer
  5. 5
    Professional Athletes Being Paid Millions
    Words • 1564
    Pages • 6

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    Most of us have all watched Sunday night football and gotten riled up about our favorite team missing a pass. Or maybe it’s a tradition to always watch hockey on Thursday with your friends and family. What we don’t get to see is the players’ extravagant lifestyles behind the scenes. The famed professional athletes we all know and love sign multi-million-dollar contracts onto your favorite sports teams every year. But do they deserve to get paid multi-million-dollar salaries? Professional athletes…
    AthletesConsumerism
  6. 6
    Steps of the Channel Management Process
    Words • 1001
    Pages • 4

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    I want to better explain the steps in the channel management process, using real life examples from the store that I work for and its primary supplier. These steps include: analyzing the consumer, establishing channel objectives, specifying distribution tasks, evaluating and selecting intermediaries, and evaluating channel member performance (Hiam, 2007). The first step of the channel management process is evaluating the customer. This primary goal of this step of the process is to identify a customer’s need and determine how…
    Customer
  7. 7
    The Effect of Brand image to Customer purchase decision
    Words • 1198
    Pages • 5

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    Brand image is the reflection which is held within the intellect of clients and it is essentially what comes to the intellect when a brand is placed in front of the clients (Saleem & Raja 2014). And it is the key driver of brand equity, which alludes to consumer’s general discernment and feeling about a brand and has an influence on consumer behaviour (Yi Zhang 2015). It is additionally an arrangement of portrayals of associations and shopper convictions on a…
    Customer
  8. 8
    The Customer Is Always Right
    Words • 1611
    Pages • 6

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    Back in 1909, so the story goes, Harry Gordon Selfridge coined the seller’s well-worn phrase “the customer is always right”. Flash forward more than a century and that expression is long due for retirement. The sales industry has changed. Buying (and selling) is fundamentally altered. Customers aren’t just looking for “yes” people. They want an ally with insights they can rely on. In fact, we now have an entire sales methodology that is based on disrupting the very notion that…
    Customer
  9. 9
    Reasons Of Increase in Tipping in Different Countries
    Words • 524
    Pages • 2

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    In Netherlands tipping is not to common mostly restaurants and hotels have included their service charges in the bill. As tipping is based on social norms of a country; so the social norms influence who is to be tipped and how much is someone to be tipped. A review of papers from 1990 to 2010 suggests that social and psychological factors might provide the dominant motivation for tipping behavior if they are compared to economic objectives. Researchers found different reasons…
    CustomerRestaurantWork
  10. 10
    Andy Warhol And Consumerism in His Works
    Words • 1021
    Pages • 4

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    Introduction From first glance, American society during the mid-1900s was one of a new found creativity and pop culture. After the struggles of the Great Depression and World War II in the 1930s and 1940s, people in the U.S. found a relief in the new up-and-coming creators, from authors to musicians to painters. "In 1960, nearly half of America's population is under 18 years old. It's a young society, and the most affluent generation in U.S. history." Young Americans were…
    Andy WarholConsumerismPop Art
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  11. 11
    The Use Of One-To-One Marketing Strategy
    Words • 485
    Pages • 2

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    About 24 years ago, Don Peppers and Martha Rogers created a marketing concept called one-to-one marketing that was based on the principle of making advertising actions as personalized as possible in contrast to other advertising methods such as mass marketing in which the same message arrived indiscriminately to a large volume of receivers. This paper will discuss this approach and define different points that companies should take into account to optimize their one-to-one marketing campaigns as much as possible through…
    Customer
  12. 12
    Definition Of The Locavorism And Locavore Movement
    Words • 500
    Pages • 2

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    In this article, the authors mention “Five interlinked transformations” as the main driving force that is shaping the production of food agriculturally in Asia – urbanization, dietary diversification, evolved food supply chains, advanced agricultural-related markets, and the transition to machine-led farm technology. It also evaluates the relationship of the different components and their correlation to having reliable, nutritionally adequate food sources. References were made to previous research in the area of changing consumption baskets signifying the shift towards more processed…
    Consumerism
  13. 13
    Analysis Of The Role Of Retail Store Location
    Words • 1233
    Pages • 5

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    Location is a major determinant in the success or failure of any enterprise. A wise location choice is not just strategically important but also carries a long term competitive advantage associated with it. The major reason of this study is to recognize the impact of geographic, demographic factors and facility decision of retail sales outlet on the profitability of enterprises in Pune. The location of a business is the most important decision a businessman has to make with regards to…
    ConsumerismInvestment
  14. 14
    John Mayer Keynes’ View on Consumerism and How it Affects Economies
    Words • 538
    Pages • 2

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    John Mayer Keynes- Consumerism Every year Americans grow more and more materialistic. We judge each other based on how much money we have, or by how much stuff we have. Who has the nicest house? Who has the better car? We have become these horrible consumers, continually taking advantage of what we have access to. We take technology for granted. We don’t appreciate things that we have now that our parents may have never had when they were growing up.…
    Consumerism
  15. 15
    The Implications Of Customer Loyalty in Relation to Amazon
    Words • 1586
    Pages • 6

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    This report aims to review the marketing topic of ‘customer loyalty’ and how it relates to the company Amazon. For purpose of this essay and in a business context, ‘customer loyalty’ can be defined as something that consumers may exhibit to brands, services, stores, product categories, and activities. The term customer loyalty is different to brand loyalty; this is to emphasize that loyalty is a feature of people, rather than something inherent in brands (Uncles, Dowling, Hammond, 2002). This essay…
    AmazonCustomer
  16. 16
    The Concept Of Marketing Management: Needs, Wants And Demands
    Words • 1450
    Pages • 6

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    The concept of marketing can be traced back to the beginning of mankind and civilisation. Transitioning from a basic exchange to the modern-day networking environment, the essence of marketing lies in basic concepts and foundations and their relation to customer value. A market itself is the set of all actual and potential buyers of a product, who share a particular need or want that can be satisfied through an exchange process. (Kotler, 1969) And it is through a market that…
    Customer
  17. 17
    The Effects of Consumer Ethnocentrism
    Words • 3773
    Pages • 14

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    What is Consumer Ethnocentrism? The more general concept of ethnocentrism stems from ethnocentrism of consumers. Ethnocentric individuals see their group as being superior to others. From their own perspective, they view other groups and decide to reject different groups and accept similar ones. Ethnocentrism of consumers refer specifically to the ethnocentric views of consumers in one country, the in-group, towards products from another country, the out-group. Consumers may think that buying products from other countries it is not appropriate, and…
    Consumerism
  18. 18
    The Benefits Of Personalized And Customized Gifts
    Words • 1013
    Pages • 4

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    Choosing gifts is a very challenging task. This job becomes even more intimidating during the hustle and bustle of everyone during the holidays, especially when competing with other shoppers in retail shops. What’s worse is if you see your gift given to another person on the next holiday or celebration. You may even find these keepsakes in the trash, particularly when you choose to hand out the same old generic gifts for your friends, colleagues, and loved ones. Because of…
    Customer
  19. 19
    The 4E Framework For Social Media
    Words • 747
    Pages • 3

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    With the advancement in technology marketers now have the ability to communicate with their customers via social media. The marketers follow a framework that could possible benefit them called “The 4E Framework for Social Media”, which states that the marketers should excite the customer with relevant offers, educate the customers on the product/service their purchasing, help them experience the product and allow the customer to engage which can be profitable or horrible. So my question would have to be how…
    CustomerSocial Media
  20. 20
    Andy Warhol: Consumerism, Mass Production And Pop Art
    Words • 1376
    Pages • 6

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    New Type of Culture Born in 1928, most of Andy Warhol's adult life was spent during the years of an economic bomb and the growing cultural of mass production and consumerism. After World War II, the way production was conducted changed forever with faster and more efficient machines being built. With that, a new type of culture developed, which relished in the cheap, fast, unsustainable and idealization of products, food, and high society. Working in advertising before transitioning to art,…
    Andy WarholConsumerismPop Art
  21. 21
    The Jazz Age: A Vibrant Era of Cultural Transformation and Social Shifts
    Words • 634
    Pages • 3

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    The pages of history are often marked by distinct periods that encapsulate the spirit and ethos of a particular era. The Jazz Age, a cultural phenomenon that emerged during the early 20th century, stands as a vibrant and transformative chapter in the annals of American history. Characterized by its effervescent energy, artistic innovation, and societal shifts, the Jazz Age left an indelible mark on the fabric of American culture and continues to resonate as a defining era of the 20th…
    Consumerism
  22. 22
    Navigating the Aisles: A Look into Target’s Customer Service Hours
    Words • 571
    Pages • 3

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    When you think about a place that seamlessly merges affordability with quality, Target undoubtedly springs to mind for many. The iconic red bullseye logo is synonymous with a shopping experience that's hard to match in the world of retail. And while we often rave about their exclusive product lines or the thrill of hunting for those eye-catching clearance tags, there's another essential ingredient to the Target magic: its customer service. Delving into Target's customer service hours requires an understanding of…
    Customer Services
  23. 23
    Warby Parker Customer Service: Exceptional Support Redefining the Eyewear Industry
    Words • 545
    Pages • 2

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    Established as a trailblazer in the spectacle sector, Warby Parker's ascent to fame can be largely attributed to its unique business practices and an undivided emphasis on client satisfaction. This piece provides a meticulous examination of Warby Parker's approach to customer service, highlighting how this innovative enterprise has redefined the standards of the retail experience in the world of eyewear. The Ground-breaking Warby Parker Approach A sound comprehension of Warby Parker's business blueprint is paramount to appreciating their exceptional customer…
    Customer Services
  24. 24
    The Role and Importance of Innovation in Providing Satisfaction to Customers
    Words • 359
    Pages • 2

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    Innovation is defined as a new idea, device, or process. This means that for innovation to take place, a product or service has to be original in what it is offering and provide further satisfaction to customers. By providing this satisfaction, a company will increase it's value and attract new customers while retaining old ones, and in the process, generally increasing long-run profits. Innovation is important to overall business success. Innovation allows a company to not only look at the…
    CustomerDemandInnovation And Change
  25. 25
    Consumerism in the United States and Its Negative Effects to the General Public
    Words • 984
    Pages • 4

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    We live in world full of consumerism. It is taught that capitalism is the best everyone and that it provides a fair chance at life. Yet, there are poverty-ridden communities that don't seem to be shifting. People who grew up poor seem to be in the same situation, and sometimes, even worse. So what's going? Where is the fair chance to get ahead? If one looks deeper into the issue, it can almost be deducted that this fair chance has…
    ConsumerismEconomyMoney
  26. 26
    Enhancing Patient Care: Evaluating HSE’s Your Service Your Say Program
    Words • 796
    Pages • 3

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    For the purpose of this assignment, the writer will discuss and critically analyse the extent to which service users and their families are supported by the HSE Your Service Your Say (2017) National Patient Complaints process. Our health services must continue to improve their services in order to address the changing needs of our population. Service users and their families can contribute to the process of improving these services by providing their feedback to this Your Service Your Say programme.…
    Customer ServicesService
  27. 27
    Concepts and Theories in the Human Service Field
    Words • 1488
    Pages • 6

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    ​The paper will investigate the three concepts, topics, or theories that are vital for the professionals and must be known by them in the sphere of human services while dealing with customers. The theories, concepts, and topics which are significant to the professionals in the human service area will be discussed as well. In would be necessary to appeal to several reliable scholarly sources to support the offered statements. For instance, it would be interesting to understand the reason the…
    Customer ServicesProfessional DevelopmentService
  28. 28
    Personal Service in Hotel
    Words • 1134
    Pages • 5

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    Guests can sometimes be impressed by even the smallest acts of kindness so much that it affects them deeply. These acts of kindness are why guests return to your business. Such acts are considered personal service and they can be what makes a business a success. Guests return to hotels and restaurants where they feel welcomed, important, treated special, and taken care of. One such act was executed by a room service staff member of a hotel. The staff member,…
    Customer ServicesHotelService
  29. 29
    The Types of Waiting Line System
    Words • 1826
    Pages • 7

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    Paper Type:1800 Word Essay Examples
    Introduction Customers waiting to get service from server are represented by queue and called waiting line. Unsatisfied customer due to long waiting time can be a potential loss to any service organization. Managing waiting lines is one of the foremost objective for service operations manager as prompt service delivery is one of the parameter to achieve competitive advantage. In this essay we would discuss how analytical models of waiting lines can help managers evaluate the cost and effectiveness of service…
    CustomerCustomer ServicesTechnology
  30. 30
    The Crystal Maze
    Words • 1531
    Pages • 6

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    Paper Type:1400 Word Essay Examples
    To remain a commercial viability, programmes should have an acute populist antenna. And the public's attention must be attracted by some quirky characteristic. As Mike Wayne pointed out: 'Under public service broadcasting, examples of the quiz/game show genre tend to foreground such values as camaraderie, for example, It's A Knockout and The Generation Game, or specialist knowledge, e.g. Mastermind or University Challenge, or physical/problem-solving skills such as The Crystal Maze...but the more exchange values permeate television, the more we can expect…
    ConsumerismE CommerceEconomics
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  31. 31
    Organize customer
    Words • 556
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    The second objective is to measure the performance of image management in an organization. How people perceive an organization and its products can be known through a number of ways. The first way is to look at the product demand and sales plus the customer’s interest in the company. Secondly, the company can organize customer and public surveys in order to know the opinion of the people about a company’s corporate image. Moreover, the results of the marketing tactics like…
    BusinessCustomerPerception
  32. 32
    The holiday brochures appeal to their customers
    Words • 838
    Pages • 4

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    Paper Type:800 Word Essay Examples
    For this essay I shall discuss ways that holiday brochures appeal to their customers. I will examine three brochures and compare them to each other. The three brochures will all have different target audience, so as to show you what different techniques are used to get a certain group of people to buy the holiday a company is selling. The club 18-30 holiday brochure to Mallorca is very bright with colour. This could be to catch your eye as you…
    Customer
  33. 33
    Entrepreneurial opportunities
    Words • 1091
    Pages • 4

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    Paper Type:1200 Word Essay Examples
    Over the years, development economists have come to a conclusion that vast opportunities lay at every corner of the globe and demands only careful consideration and evaluation to effectively conquer and succeed (Greene, 2007, pp. 61-62). Currently, most of the countries are organized into regional and sub-regional economic agreements that are meant to ensure better cooperation via mutual benefits returns. Though this is not greatly developed in the third world countries, there is great potential to reap from the present…
    BusinessCompetitionConsumerismEntrepreneurEntrepreneurship
  34. 34
    Efficient communication
    Words • 583
    Pages • 3

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    Berry (1980) suggested using the term of “relationship marketing” in order to describe a peculiar relationship between companies and their consumers and later defined it as "attracting, maintaining, and - in multi-service organizations - enhancing customer relationships" (1983, p. 25; cf. Berry and Thompson 1982). In further investigations, the author expressed an opinion that customers prefer to form relationships with people working in companies much better than with products or services which they get from them. Therefore, “relationship marketing” could…
    BehaviorBusinessCommunicationCustomer
  35. 35
    Airline Industry Analysis
    Words • 501
    Pages • 2

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    Paper Type:500 Word Essay Examples
    Before the commencement of the analysis, it is important to realize that the airline industry is a global industry with many players interacting in the market. These include airlines such as Etihad Airways, Emirates, Cathay Pacific and United; air craft manufacturing companies such as Boeing, Airbus and Douglas; governmental organizations, regulation authorities, and the millions of customers travelling with the airlines. From the view point of analyzing this industry or any other industry, it is extremely important, rather essential, to…
    BusinessCustomerIndustry
  36. 36
    Why Small Businesses Should Be Utilizing Customer-Loyalty Programs?
    Words • 702
    Pages • 3

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    The philosophy behind a customer loyalty program is simple: Repeat customers are rewarded and businesses increase sales. It’s a basic but powerful strategy.For instance, My Starbucks Rewards, the coffee giant's customer-retention program, significantly contributes to the company’s record growth.  Starbucks claims that the program played a key role in its  in total revenue in 2013’s second quarter fiscal results.  Best Buy also turned to customer loyalty after experiencing stagnant revenue growth year after year in its brick-and-mortar stores. To keep up…
    BusinessCustomer LoyaltySmall Business
  37. 37
    Enhancing Customer Service: A Walmart Perspective
    Words • 912
    Pages • 4

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    Paper Type:1200 Word Essay Examples
    Introduction Walmart, a titan in the retail industry, not only champions cost savings but also strives for excellence in customer service. This essay explores the pivotal role of employee training and development in upholding Walmart's commitment to unparalleled customer service. Walmart's core values of cost-effectiveness and customer service excellence are well-established. However, this essay aims to delve deeper into the critical role that employee training plays in maintaining and elevating these values, ensuring Walmart's continued success in the competitive retail…
    CustomerDevelopmentEmploymentTrainingWalmartWalmart Pros And Cons
  38. 38
    Skateboarding’s Evolution: From Resistance to Mainstream
    Words • 1123
    Pages • 5

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    Paper Type:1200 Word Essay Examples
    However, although there is a clear resistance of capitalist ideals within subcultural sport, certain processes are in place that can incorporate subcultures into mainstream society. There are two distinct views surrounding the incorporation of subcultures in to mainstream society, initial views suggested that subcultures were in a distinct cycle, where subcultures originate in a pure form, and were progressively incorporated over time. 'Skateboarding was a ideologically pure physical activity, far removed from that tainted institution sport' (Humphreys, 1997, p150). Skateboarding's…
    ConsumerismCultureSemioticsSkateboardingSkatingSubculture
  39. 39
    The Communication in Business Organization
    Words • 143
    Pages • 1

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    Paper Type:6000 Word Essay Examples
    The Communication in Business Organization Oftentimes, both parties in business settings, or within the family and society, do not understand each other and end up in conflict. This has been a common situation when there is a lack of effective communication. Sometimes, the employees become unsatisfied with their jobs because they are not able to relay to their supervisors their needs. At the other end of the spectrum, the boss gets mad when things related to the job are not…
    BusinessCommunicationCustomerNonverbal CommunicationOrganization
  40. 40
    Selling Customer Information
    Words • 1264
    Pages • 5

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    Paper Type:1200 Word Essay Examples
    Introduction Selling customer information compares with sharing information and it depicts data exchange between the different firms, individuals, or technologies. With the increasingly complex analytic tools, practically all entrepreneurs enjoy some access to a broad range of information about their customers. Such business owners know where their clients live or where they can be found, the language they use in communication, their sex, as well as their levels of income (Chan & Chan, 2009). Moreover, business owners take time to…
    BusinessCustomerInformation
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