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Choosing gifts is a very challenging task. This job becomes even more intimidating during the hustle and bustle of everyone during the holidays, especially when competing with other shoppers in retail shops. What’s worse is if you see your gift given to another person on the next holiday or celebration. You may even find these keepsakes in the trash, particularly when you choose to hand out the same old generic gifts for your friends, colleagues, and loved ones. Because of this, opting for personalized gifts might just be your best move.
However, in the marketing and advertising industry, these two buzzwords have been used interchangeably, although incorrectly so. The question is: How do they differ? Let’s find out.
Customization entails delivery of products that are geared towards satisfying a specific customer’s want or need. This means that the customizer’s preferences are prioritized in this method, which is why most givers primarily considers customization when it comes to giving gifts.
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As a matter of fact, it sets specific customer standards so rigid and so precise that it leaves the giver no room for error, lest they want to incur customized expense. This means days, weeks or even months of rigorous planning to perfectly capture the image and the very present they have in mind. For most individuals, these souvenirs must be imbued with unique and one-of-a-kind elements which set its apart from the rest. To achieve this goal, the giver must be ready to spend an extensive, often unlimited, budget to ensure that the desired outcomes are met.
However, customization is more than merely crossing off items out of a list of specifications. It also means that having a back-up plan or a substitute item is a rare practice. This is due to the desire to give the exact item that the customizer has in mind.
On the other hand, personalizing gifts seems to be a more intimate process. It entails listing down the wants and needs of each recipient and getting every person a keepsake that caters to their individual predispositions. This is why some of the most relevant traits of personalized presents include the receiver’s location, age, favorite things and preferred activities. Because of this, the process requires the giver to have a closer relationship with the receiver, combined with a more in-depth knowledge of their day-to-day activities and passions. With this method, the gift-giver might have difficulty finding a specific item that perfectly caters to the personal inclinations of the recipient. However, this also provides more leg room to find alternatives and comparable goods that can satisfy the person as effectively as the originally intended item. In a way, this modification method is similar to the process of problem solving, the goal of which is to match the recipient’s very wants and needs.
The defining factor that differentiates the two is the basis of specifications. With customized items, the specs are based on the preferences of the customizer, who is often the gift-giver. Personalized products are tailored depending on the things the recipient is inclined to enjoy. Another remarkable distinction is the end product. Receivers of customized gifts get the identical items with the same attributes, whilst those who ger personalized ones acquire a variety of things with very distinguished characteristics.
People give presents to people they care about. Because of this, you want to make this feeling and connection known. By thinking of a personalized gift for every person, you are making sure that they realize the degree of importance given to them just by picking an item which you know they love. In fact, most people already feel special just by receiving a gift even if it is something they do not want or need. What better way to show them you care by getting one they actually like and use.
The main idea of personalization can be traced back to its root word, “personal,” which means something that affects or belongs to a specific person. This means that the gift should be an item, service or an act that is directed towards the receiver. It is also important to keep in mind that gift-giving is something that should please the taker, not the giver. Because of this, personalizing keepsakes is a much more preferable process that customization for the fact that it considers what the receiver needs and wants.
There’s an old, yet timeless saying that goes, “It’s the thought that counts.” This is often said when the present is not as satisfying as the giver thought it to be, but at least an effort was made to get a great gift. However, with personalization, there is little possibility that the taker will not be satisfied as their favorites, hobbies, passions and cravings are taken into consideration. Not only does this show more effort, but it also shows that you pay attention to what they say and do.
Once you think of a suitable gift for a particular individual, you do not have to wait for an occasion to find reason to give it to them. Instead, you can hand it over to them anytime you like. This is useful especially if you failed to give the gift during one holiday. Whether you got them a book from their favorite author for Christmas or a shirt they have on their birthday wish list, it does not matter if you give it on another celebration. You can certainly use it for other times such as a congratulatory party. There is no better feeling than knowing that your recipient truly enjoys the present you give them. Whether for Christmas or birthdays, taking the time to make receivers feel special will always be worthwhile. Personalized gifts not only make you feel good, but it also conveys a feeling of love, care and worth to the person you are gifting.
The Benefits Of Personalized And Customized Gifts. (2024, Feb 02). Retrieved from https://studymoose.com/the-benefits-of-personalized-and-customized-gifts-essay
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