Customer Loyalty Essay Examples

Essays on Customer Loyalty

Customer Loyalty Programs as a Marketing Tool in Growing Business
Words • 732
Pages • 3
Nowadays, in this of major competition, businesses continuously look different ways to stay competitive. Marketing is the most significant function in a company. One of the most important tasks of a business is to increase the marketing budget to gain new customers. However, from the clients that you already have, you can get much more benefit than being in a constant search for markets. Therefore, after a successful deal, the business not just to rush in search of more and…...
BusinessCustomer LoyaltyMarketing
Why Small Businesses Should Be Utilizing Customer-Loyalty Programs?
Words • 702
Pages • 3
The philosophy behind a customer loyalty program is simple: Repeat customers are rewarded and businesses increase sales. It’s a basic but powerful strategy.For instance, My Starbucks Rewards, the coffee giant's customer-retention program, significantly contributes to the company’s record growth.  Starbucks claims that the program played a key role in its  in total revenue in 2013’s second quarter fiscal results.  Best Buy also turned to customer loyalty after experiencing stagnant revenue growth year after year in its brick-and-mortar stores. To keep up…...
BusinessCustomer LoyaltySmall Business
Customer Loyalty and Satisfaction
Words • 1556
Pages • 7
Loyalty is a widely used word in business, particularly in retailing. People in marketing often associate loyalty with a business, as a commitment shown by the customer towards a business house by constantly patronizing it for all needs. There are several aspects of loyalty, which each customer associate to, at various levels. Some would be loyal just because they are satisfied, while some would not be loyal, although satisfied (Barnes). Research has shown that customers are more likely to be…...
CustomerCustomer LoyaltyManagement
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An Evaluation on the Customer Relationship Management (Crm) & Service Marketing (Sm) with Special Reference to Emirates Airline”
Words • 5777
Pages • 24
Paper Type:Evaluation essays
DISSERTATION “AN EVALUATION ON THE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) & SERVICE MARKETING (SM) WITH SPECIAL REFERENCE TO EMIRATES AIRLINE” March 8, 2010 By: YASIR ALI 0811866996244 Dissertation submitted In the partial fulfillment of the requirement For the degree of MASTER OF BUSINESS ADMINISTRATION (FINANCE) UNIVERSITY OF WALES, UK. March 2010 Submitted by: YASIR ALI, UNIVERSITY ID: 0811866996244 Dissertation Declaration Form DECLARATION This work has not previously accepted in substance for any degree and is not being concurrently submitted in candidature…...
CustomerCustomer LoyaltyCustomsManagementMarketingRelationship
Factors Influencing Customer Loyalty
Words • 713
Pages • 3
The financial services and banking facilities industry has seen a growing intensity of competition within the market place over the last decade. A bank is a financial intermediary that accepts deposits and channels those deposits into lending activities, either directly or through capital markets. A bank connects customers with capital deficits to customers with capital surpluses. Banking is generally a highly regulated industry, and government restrictions on financial activities by banks have varied over time and location. Today, CIMB serves…...
BusinessCustomer Loyalty
Customer Service in Leisure and Recreation
Words • 1751
Pages • 8
The Importance of Customer Service Increased sales are one of the key ways to tell how well the company is doing. Excellent customer service means customers will buy more and recommend more products and services other people, which will add to the increase in sales. While sales are very important to leisure and recreation organisations, another way to measure the success is in terms of customer numbers, which is particularly true for non-profit making organisations. Customer service plays a major…...
Customer LoyaltyCustomer Services
The importance of customer loyalty
Words • 1328
Pages • 6
eBay is the world's largest personal online trading community and their main web site can be found at www. ebay. com or the UK one can be accessed at www. ebay. co. uk. There are many people in the world that can categorically say that eBay has changed their life. "That's the kind of customer fervour the eBay Army, nearly 50 million strong, has for the online auction site, which has pioneered a cultural and economic shift in how Americans…...
Customer LoyaltyEbay
Frederick Reichheld’s Article on Company Growth
Words • 1038
Pages • 5
Summary The article, “The One Number You Need to Grow” by Frederick F. Reichheld discusses the use of a simple measurement that could predict company growth rate through customer recommendation, referral, and repurchase behavior. Companies such as the Enterprise relied on the traditional customer-satisfaction assessments that measure the quality of their customers’ rental experience and the possibility that they would rent from the company again. This simple process may have given the company the advantage of determining the ranks of…...
BusinessCompanyCustomer Loyalty
Starbucks Negative Points for Hospitality and Customer Loyalty
Words • 329
Pages • 2
Starbucks is Hypocritical about neighborhood service. Although they allegedly pride themselves on being involved with tasks that help enhance the neighborhood, recycling and "making a distinction on the planet, In real this is not the case. The Plastic cups which they utilize are not recyclable, and even if they were, many Starbucks shops do not have recycling bins. Starbucks purchased 2. 5 billion cups for stores in North America in 2007. The 10% recycled paper cups utilized by Starbucks are…...
Customer LoyaltyRecyclingStarbucks
Customer Relationship Management of Tesco
Words • 2072
Pages • 9
This study explored the customer relationship management of Tesco. Tesco is the leading retailer in UK. It manages over a thousand supermarkets, hypermarkets, and convenience stores in the United Kingdom, Ireland, Central Europe and Asia. The study analyzed the customer relationship management, changes in consumer behavior, business environment, and PESTEL, which is very important in strategic and competitive study of an organization, especially in the retail and service industry. Since the retail industry undergoes very diverse change almost everyday, it…...
BusinessCustomerCustomer LoyaltyCustomer Relationship ManagemenManagementMarketing
Reservation System
Words • 1176
Pages • 5
I. Introduction A hotel is an establishment that provides paid lodging on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms and air conditioning or climate control. The cost and quality of hotels are usually indicative of the range and type of services available. As one of the fastest growing…...
BusinessBusiness ManagementCompanyCustomerCustomer LoyaltyCustomer Services
Influences of Service Quality on Customer Satisfaction and Customer Loyalty in Restaurant Industry in Malaysia
Words • 1102
Pages • 5
Malaysia is a rapidly developing country in Asia and economic growth is projected to moderate to 5. 2% in 2011 (Suzy, 2011). According to the World Bank Group, Malaysia GDP per capita is 14,215 USD, which is adjusted by purchasing power parity. This shows that the purchasing power and standard of living of the Malaysians is growing adequately. Consequently, Malaysians allocate largest amount of household expenditures to their food budgets (Nezakati et al. , 2011). In today’s fast changing social…...
Customer LoyaltyCustomer ServicesIndustryInfluenceQualities
Importance of customer value
Words • 685
Pages • 3
Building and preserving customer value is essential in the new organizational structure taking place in the health-care industry. As businesses and consumers move forward, businesses are being measured more and more by the value they create for their customers. Customer value is the focus of the article "Customer Value & Business Success in the 21st Century." Customer value is defined as how a business values customers and how customers value a business's products or services. The article focuses on health-care…...
BusinessCustomerCustomer Loyalty
Engaging Strategy and Customer Loyalty
Words • 978
Pages • 4
Introduction This paper will focus on constructing a strategy to engage and build rapport with a particular client on the provided vignette. The task is to navigate through obstacles that may arise that are unique to his characteristics including lack of information and limited research. To overcome these barriers of building rapport, the clinician must identify the client’s strengths and struggles as well as research scholarly literature on the client’s characteristics that are significantly different than the clinician’s to engage…...
Customer LoyaltyStrategy
Knarles and Barkley
Words • 2152
Pages • 9
There are several things that have gone wrong in the case we were given to examine. Knarles had left his 17-year-old son Barkley to look after the Maryland based facilities maintenance business while Knarles attended a convention in Hawaii. The exact scope of the duties to be performed in Knarles’ absence was not given to the reader. Knarles and Barkley’s company had a roster of satisfied clients who they maintained a working relationship without the benefit of a signed renewal…...
BusinessBusiness EthicsBusiness ManagementConsumerismCustomer LoyaltyCustomer Services
IKEA Customer Loyalty
Words • 298
Pages • 2
Customer loyalty is all about attracting the right customer, getting them to buy, buy often, buy in higher quantities and bring you even more customers. In short, you build customer loyalty by treating people how they want to be treated. There are many ways by which IKEA builds customer loyalty. The goal of the loyalty program is to reward IKEA’s best customers with discounts and special offers throughout the store. The online business of Ikea was developed as a way…...
CommunicationCustomer LoyaltyIkea
Harley Davidson Marketing Strategy
Words • 2097
Pages • 9
1. Executive Summary Harley Davidson is an American motorcycle company founded in 1903 by William S. Harley and Arthur Davidson. In the following 108 years of business, the Harley Davidson business has endured the peaks and troughs of economies to be recognised as an iconic brand in the motorcycle industry. After breaking records on the race track, Harley Davidson secures contracts to supply 60000 motorcycles American military during World War II, exposing thousands of servicemen to the Harley Davidson brand.…...
CustomerCustomer LoyaltyHarley DavidsonMarketingStrategy
Product Mix as a Kind of Customer Loyalty
Words • 1117
Pages • 5
What Is a Product Mix Product mix, also known as product assortment, refers to the total number of product lines that a company offers to its customers. For example, a small company may sell multiple lines of products. Sometimes, these product lines are fairly similar, such as dish washing liquid and bar soap, which are used for cleaning and use similar technologies. Other times, the product lines are vastly different, such as diapers and razors. The four dimensions to a…...
Customer Loyalty
Kfc strategic brand managemnt
Words • 2654
Pages • 11
The fast food industry in Malaysia is saturated with players such as McDonalds, KFC, Wendy’s, Chili’s, Nandos and the like. The industry is relatively large in terms of the participating brands in fast food business. Fast food business is categorised according to the food served as well as their facilities and locations. There are restaurants selling specifically burgers, pizzas or only chicken, Mexican cuisine and many others. According the location, some restaurants are drive-ins whereas others provide in house catering…...
BrandsCustomer LoyaltyKfcMarketing
How does an organization create customer value?
Words • 1215
Pages • 5
Marketing experts Don Peppers and Martha Rogers said: “Without customers, you don’t have a business.” It is such a simple, nevertheless, a scary thought. We live in a world of consumerism, in which the customer’s wants and desires greatly exceed their basic needs. Even though many see this concept as a threat to modern world society, it has created the extremely competitive marketplace for businesses. The companies are competing everyday to win over as many customers as possible by offering…...
CustomerCustomer LoyaltyOrganization
Contemporary issues in marketing
Words • 3579
Pages • 15
Contemporary issues in marketing Introduction             Tesco is a UK-based international grocery and general merchandising retail chain. In the recent past, Tesco has undertaken an array of marketing activities to benefit its marketing strategies and corporate social responsibility. The company has invested in a range of own-label products, in-depth market research with customers, established such in-store facilities as bakeries and meat counters and baby change roofs, as launched first-class training program to enable its staff…...
CustomerCustomer LoyaltyMarketingSalesTarget MarketTesco
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FAQ about Customer Loyalty

Why Small Businesses Should Be Utilizing Customer-Loyalty Programs?
...Customer-retention programs are not just for big brand name players. They can provide many benefits for small businesses, such as increasing sales, helping them stand out and developing a stronger relationship with their customers -- and technology i...
How does an organization create customer value?
...Therefore, it is not just resolving the issue that makes the customer value your company, it is the speed at which that issue or complaint is resolved. The desire of each marketing person and each company, per se, is building a strong and loyal custo...

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