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Customer Loyalty Essay Examples

Customer Loyalty - Free Essay Examples and Topic Ideas

Customer loyalty refers to the tendency of customers to continue purchasing from a particular brand or business, even when faced with alternatives. It is the result of positive experiences, satisfaction, trust and a deep sense of connection with the brand. Loyal customers often bring in repeat business, positive word-of-mouth referrals, and greater profits to the business. A successful customer loyalty program must prioritize the needs and preferences of customers and constantly work towards building a strong and long-lasting relationship with them.

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  1. 1
    Why Small Businesses Should Be Utilizing Customer-Loyalty Programs?
    Words • 702
    Pages • 3

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    The philosophy behind a customer loyalty program is simple: Repeat customers are rewarded and businesses increase sales. It’s a basic but powerful strategy.For instance, My Starbucks Rewards, the coffee giant's customer-retention program, significantly contributes to the company’s record growth.  Starbucks claims that the program played a key role in its  in total revenue in 2013’s second quarter fiscal results.  Best Buy also turned to customer loyalty after experiencing stagnant revenue growth year after year in its brick-and-mortar stores. To keep up…
    BusinessCustomer LoyaltySmall Business
  2. 2
    Customer Loyalty and Satisfaction
    Words • 1556
    Pages • 6

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    Paper Type:1500 Word Essay Examples
    Loyalty is a widely used word in business, particularly in retailing. People in marketing often associate loyalty with a business, as a commitment shown by the customer towards a business house by constantly patronizing it for all needs. There are several aspects of loyalty, which each customer associate to, at various levels. Some would be loyal just because they are satisfied, while some would not be loyal, although satisfied (Barnes). Research has shown that customers are more likely to be…
    CustomerCustomer LoyaltyManagement
  3. 3
    Customer Service in Leisure and Recreation
    Words • 1751
    Pages • 7

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    Paper Type:1800 Word Essay Examples
    The Importance of Customer Service Increased sales are one of the key ways to tell how well the company is doing. Excellent customer service means customers will buy more and recommend more products and services other people, which will add to the increase in sales. While sales are very important to leisure and recreation organisations, another way to measure the success is in terms of customer numbers, which is particularly true for non-profit making organisations. Customer service plays a major…
    Customer LoyaltyCustomer Services
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  4. 4
    The importance of customer loyalty
    Words • 1328
    Pages • 5

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    Paper Type:1300 Word Essay Examples
    eBay is the world's largest personal online trading community and their main web site can be found at www. ebay. com or the UK one can be accessed at www. ebay. co. uk. There are many people in the world that can categorically say that eBay has changed their life. "That's the kind of customer fervour the eBay Army, nearly 50 million strong, has for the online auction site, which has pioneered a cultural and economic shift in how Americans…
    Customer LoyaltyEbay
  5. 5
    Frederick Reichheld’s Article on Company Growth
    Words • 1038
    Pages • 4

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    Paper Type:1000 Word Essay Examples
    Summary The article, “The One Number You Need to Grow” by Frederick F. Reichheld discusses the use of a simple measurement that could predict company growth rate through customer recommendation, referral, and repurchase behavior. Companies such as the Enterprise relied on the traditional customer-satisfaction assessments that measure the quality of their customers’ rental experience and the possibility that they would rent from the company again. This simple process may have given the company the advantage of determining the ranks of…
    BusinessCompanyCustomer Loyalty
  6. 6
    Customer Relationship Management of Tesco
    Words • 2072
    Pages • 8

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    Paper Type:2000 Word Essay Examples
    This study explored the customer relationship management of Tesco. Tesco is the leading retailer in UK. It manages over a thousand supermarkets, hypermarkets, and convenience stores in the United Kingdom, Ireland, Central Europe and Asia. The study analyzed the customer relationship management, changes in consumer behavior, business environment, and PESTEL, which is very important in strategic and competitive study of an organization, especially in the retail and service industry. Since the retail industry undergoes very diverse change almost everyday, it…
    BusinessCustomerCustomer LoyaltyCustomer Relationship ManagemenManagementMarketing
  7. 7
    A Case Study on NEDA Staff House
    Words • 1176
    Pages • 5

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    Paper Type:1200 Word Essay Examples
    I. Introduction A hotel is an establishment that provides paid lodging on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms and air conditioning or climate control. The cost and quality of hotels are usually indicative of the range and type of services available. As one of the fastest growing…
    BusinessBusiness ManagementCompanyCustomerCustomer LoyaltyCustomer Services
  8. 8
    Impact of Service Quality on Customer Loyalty in Malaysian Restaurants
    Words • 1102
    Pages • 5

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    Paper Type:1200 Word Essay Examples
    Malaysia is a rapidly developing country in Asia and economic growth is projected to moderate to 5. 2% in 2011 (Suzy, 2011). According to the World Bank Group, Malaysia GDP per capita is 14,215 USD, which is adjusted by purchasing power parity. This shows that the purchasing power and standard of living of the Malaysians is growing adequately. Consequently, Malaysians allocate largest amount of household expenditures to their food budgets (Nezakati et al. , 2011). In today’s fast changing social…
    Customer LoyaltyCustomer ServicesIndustryInfluencePersonal Qualities
  9. 9
    Knarles and Barkley
    Words • 2152
    Pages • 8

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    Paper Type:2000 Word Essay Examples
    There are several things that have gone wrong in the case we were given to examine. Knarles had left his 17-year-old son Barkley to look after the Maryland based facilities maintenance business while Knarles attended a convention in Hawaii. The exact scope of the duties to be performed in Knarles’ absence was not given to the reader. Knarles and Barkley’s company had a roster of satisfied clients who they maintained a working relationship without the benefit of a signed renewal…
    BusinessBusiness EthicsBusiness ManagementConsumerismCustomer LoyaltyCustomer Services
  10. 10
    Harley Davidson: Marketing Success and Customer Loyalty
    Words • 1693
    Pages • 7

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    Paper Type:2000 Word Essay Examples
    Harley Davidson, an American motorcycle company founded in 1903 by William S. Harley and Arthur Davidson, has become an iconic figure in the motorcycle industry over its 108-year history. Despite economic fluctuations, the company solidified its position as a major player by securing contracts to supply 60000 motorcycles to the American military during World War II. This greatly enhanced the reputation of the Harley Davidson brand among servicemen. Through effective marketing and positioning strategies, Harley Davidson successfully rebranded itself and…
    CustomerCustomer LoyaltyHarley DavidsonMarketing
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  11. 11
    Kfc strategic brand managemnt
    Words • 2654
    Pages • 10

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    Paper Type:2500 Word Essay Examples
    The fast food industry in Malaysia is saturated with players such as McDonalds, KFC, Wendy’s, Chili’s, Nandos and the like. The industry is relatively large in terms of the participating brands in fast food business. Fast food business is categorised according to the food served as well as their facilities and locations. There are restaurants selling specifically burgers, pizzas or only chicken, Mexican cuisine and many others. According the location, some restaurants are drive-ins whereas others provide in house catering…
    BrandsCustomer LoyaltyKfcMarketing
  12. 12
    Exploring the Dynamics of Customer Value in Modern Business
    Words • 892
    Pages • 4

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    Paper Type:1200 Word Essay Examples
    Marketing experts Don Peppers and Martha Rogers once aptly stated, “Without customers, you don’t have a business.” This seemingly simple yet profound notion encapsulates the essence of the contemporary business landscape. We find ourselves immersed in a world dominated by consumerism, where the wants and desires of customers surpass their basic needs. While some view this paradigm as a potential threat to societal well-being, it has, in fact, given rise to an exceedingly competitive marketplace. Businesses, day in and day…
    CustomerCustomer LoyaltyOrganization
  13. 13
    Contemporary issues in marketing
    Words • 3579
    Pages • 14

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    Paper Type:3500 Word Essay Examples
    Contemporary issues in marketing Introduction             Tesco is a UK-based international grocery and general merchandising retail chain. In the recent past, Tesco has undertaken an array of marketing activities to benefit its marketing strategies and corporate social responsibility. The company has invested in a range of own-label products, in-depth market research with customers, established such in-store facilities as bakeries and meat counters and baby change roofs, as launched first-class training program to enable its staff…
    CustomerCustomer LoyaltyMarketingTesco
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