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Marketing - Free Essay Examples and Topic Ideas

Marketing is the process of promoting and selling products or services. It involves analyzing consumer behavior, identifying target audiences, developing strategies to reach those audiences, and creating campaigns to communicate product or service features and benefits. Marketing encompasses a range of activities including advertising, public relations, branding, market research, and sales. Its ultimate goal is to increase brand awareness, customer engagement, and revenue.

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  1. 1
    Theodore Levitt’s Marketing Myopia: A Timeless Analysis
    Words • 534
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    Paper Type:650 Word Essay Examples
    Abstract This essay provides an in-depth examination of Theodore Levitt's seminal work, "Marketing Myopia," originally published in The Harvard Business Review in 1960. Levitt's insights into the misconceptions surrounding growth industries and the role of management in organizational failure continue to hold relevance in contemporary marketing. The analysis explores key concepts such as the fallacy of the population myth and outlines the steps companies must take to avoid succumbing to marketing myopia. A Comprehensive Overview of Marketing Myopia Theodore Levitt's…
    BusinessCustomerMarketing
  2. 2
    Marketing Management UBER Analysis
    Words • 3720
    Pages • 14

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    Paper Type:3500 Word Essay Examples
    1. Introduction Application software has been very popular as distribution platforms since 2008 due to rapid spread of smartphones all around the worldwide. According to a marketing research done by Gartner (2013), there is an increasing trend in mobile apps usage worldwide, He indicates that 21.58 billion dollars of revenue has been made by mobile apps in 2013. Uber was established in 2009 as a digital platform that connects cab drivers and customer, by downloading the online application. Uber determines the…
    CompetitionCompetitive AdvantageManagementMarketingMobile AppsSwot Analysis
  3. 3
    Red Bull Marketing Situational Analysis
    Words • 738
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    Paper Type:700 Word Essay Examples
    Red Bull is an independently owned company, producing and dispersing the Red Bull energy beverage to more than 165 nations worldwide. The company was founded by Dietrich Mateschitz in Austria in 1984 and introduced Red Bull onto the Austrian market in 1987. Considering that then more than 35 billion cans of Red Bull have been taken in. Red Bull utilizes over 8,900 individuals throughout the world, its home offices are situated in Fuschi am See, Austria. (N/A, 2012). This report…
    Marketing
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  4. 4
    Example of Business Report
    Words • 851
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    Executive Summary The function of this report was to examine a student club at a private university in Jakarta, which is called BNEC (Bina Nusantara English Club) at BINUS University. BNEC is a non-profit English company for undergraduate trainees of any significant studying at BINUS University. Its primary purpose is to establish its members' English abilities by offering TOEFL, Argument, Scrabble, Spelling Bee, Public Speaking, and Carrying out classes. BNEC has actively taken part in different nationwide and worldwide competitions.…
    BusinessEnglish LanguageMarketingOrganizationTeamUniversity
  5. 5
    Dell 4p’s of the Marketing Mix
    Words • 3649
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    Introduction of Dell Inc. Dell Inc. is a multinational technology corporation that develops, manufactures, sells, and supports personal computer and other computer related-products. Dell Inc. based in Round Rock, Texas. Dell Inc. employs more than 82,700 people worldwide. Dell Inc. grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008 it held the second spot in computer sales within the industry behind HP. The company currently sells personal computers,…
    DellMarketing
  6. 6
    Marketing to the Bottom of the Pyramid
    Words • 2026
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    Professor C. K. Prahalad’s seminal publication, The Fortune at the Bottom of the Pyramid, suggests an enormous market at the “bottom of the pyramid” (BOP)—a group of some 4 billion people who subsist on less than $2 a day. By some estimates, these “aspirational poor,” who make up three-fourths of the world’s population, represent $14 trillion in purchasing power, more than Germany, the United Kingdom, Italy, France, and Japan put together. Demographically, it is young and growing at 6 percent…
    BankLoanMarketingPoverty
  7. 7
    McDonalds Video Advertisement
    Words • 1449
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    This paper analyzes the rhetorical features of one particular video advertisement (2010 see Reference list for details) that was issued on the internet by the multinational burger company McDonalds. It now circulates on the internet with and without the English subtitles. The subtitled text of the advert is a very brief nine lines long, followed by the single tag line “Come as You are” and the full text is given below at Appendix 1. Hill and Helmers (2008, pp. 51-53)…
    Advertising
  8. 8
    Bright Light Innovations SWOT Analysis
    Words • 1647
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    Paper Type:1600 Word Essay Examples
    A group of professional members of Colorado State University excited about developing and marketing the product The Starlight Stove consumes 50 to 70 percent less fuel than regular stoves The stove generates electricity from a thermoelectric generator. Competitors do not offer the same features as the Starlight Stove. Increase household income because Starlight Stoves allows families to focus more on earning more money rather than collecting fuel or wood to generate electricity The Starlight Stove costs less than the competition…
    InnovationLightMarket SegmentationMarketingSwot Analysis
  9. 9
    Analysis of Internationalisation Strategy Tesco and Lidl Brands
    Words • 3018
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    Globalisation has, in the last few decades, been one of the dominant trends in retailing. Retailers around the globe are striving for higher global market shares. The food retailing industry which has an oligopolistic market, especially, has strong competition although, with a few large firms dominating the market. Among them Tesco and Lidl are one of the major European retailers. Tesco is the UK’s largest retailer with 28.7% market share, which is 11% more than its closest rival, ASDA (Statista.com,…
    BrandsBusinessEconomyMarketingTesco
  10. 10
    Impact of Technology on Business
    Words • 2537
    Pages • 10

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    Every functioning business in the world today uses some sort of technology in order to help them accomplish their goals. Before the age of technology, it was much harder for businesses to thrive because it was harder for them to advertise to their customers, communicate with their business partners, store information, and much more. Today businesses have all those things, and it has never been easier to start up a business, maintain it, and have your business prosper because technology…
    AdvertisingBusinessCause And Effect Of TechnologyInnovationInternetOnline shopping
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  11. 11
    A Critical Analysis of the “Newport” Cigarette Advertisement
    Words • 572
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    Paper Type:650 Word Essay Examples
    Advertising, as a powerful tool in shaping consumer perceptions, constantly evolves to capture attention and influence behavior. This essay critically analyzes the "Newport" cigarette advertisement, exploring its strengths, weaknesses, and the broader implications on consumer decision-making. By delving into the nuanced aspects of this campaign, we aim to unravel the complex interplay between aesthetics, messaging, and brand promotion.The Aesthetic Allure and Its InfluenceUpon initial scrutiny, the "Newport" ad reveals a deliberate effort to engage viewers through visually captivating elements. The…
    AdvertisingParagraph
  12. 12
    Internet Marketing Assignment
    Words • 6830
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    E-Commerce describes any business to consumer transactions that take place partly or solely online and is not limited to the purchase of physical products from a website – although that does make up a key component of most e-commerce businesses. Some services or products are sold purely online while other companies may have physical stores or headquarters in addition to their online presence. E-Business describes any business to business transactions that take place online. For example a Web Design company…
    InternetMarketingWeb Design
  13. 13
    Marketing Principles Innocent Smoothies: STP
    Words • 603
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    Segmentation, Targeting, Positioning Positioning According to Kotler and Keller (2006), placing the product in a position where it is in demand, attractive and unique to the customer in relation to the products of its competitors is known as market positioning. Innocent has a reputable stance in the market, being known for its image of good will and helpfulness. From the company’s contributions to charity to the fun, lighthearted word choice of their product’s labels, Innocent successfully portrays itself as being…
    HealthMarket SegmentationMarketing
  14. 14
    Nundies: Analyzing the Market Situation in 2008
    Words • 3445
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    How would you characterize the situation facing Advanced Materials with respect to Nundies in January 2008 Nundies is a brand of disposable thin panties designed for women who prefer a discreet panty line or a thin liner instead of traditional underwear. The company sells its products through various channels, with a primary focus on women's specialty shops, of which there were 242 in 2007. In addition to physical stores, Nundies distributes its products online via its official website and other…
    AdvertisingCase StudyPrice
  15. 15
    J.C. Penney’s “Fair and Square” Pricing Strategy
    Words • 7106
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    Retailing is hard, and that’s what Steve [Jobs] said to me when we started stores at Apple. — Ron Johnson, CEO, J.C. Penney1 It was August 2012 and the release of second quarter earnings was looming for Ron Johnson, the chief executive officer of J.C. Penney, one of America’s first department stores. Johnson, HBS ’84, had intimated to Wall Street that the retailer’s second quarter results were likely to miss expectations again, following dismal first quarter results that had sent…
    BusinessMarketingShopping
  16. 16
    The Multifaceted Influences on Food Choices
    Words • 603
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    Paper Type:350 Word Essay Examples
    When examining the factors that contribute to individuals' food choices, taste often takes center stage as the primary influencer. The interplay of flavor, aroma, appearance, and texture plays a pivotal role in shaping our daily meals and snacks. However, the decision-making process related to food extends far beyond sensory experiences, delving into a intricate web of social, environmental, and economic influences that individuals, both adults and children, might not consciously recognize. This essay aims to explore the multifaceted nature of…
    AdvertisingChoiceFood
  17. 17
    Semiotic Analysis
    Words • 1773
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    In modern western society, advertisements dominate our culture and consumer affairs. We are bombarded with thousands of advertisements everyday, which become a part of our everyday lives. Culture determines the taste of consumers, advertisements is a tool to sell products to the general public that were influenced by our cultural trends. This could be telling us how to feel, what to like and what to buy and fulfilling those cravings by presenting us a product. Everyone knows the saying ‘Sex…
    AdvertisingConsumerismCultureScienceScientific methodSemiotics
  18. 18
    Samsung: Innovating Futures, Enduring Tech Influence
    Words • 825
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    Paper Type:750 Word Essay Examples
    Introduction In today's dynamic world of ever-evolving mysteries, finding a brand that consistently captivates society, sparking wonder about the possibilities of future innovations, is a rare gem. Personally, my admiration centers around Samsung, a brand that stands out for its continual enhancements, catering to a diverse audience across age groups and genres. Samsung, known for its extensive range of products spanning electronics to appliances, plays a pivotal role in facilitating the daily lives of consumers. This essay delves into the…
    BrandsInnovationMarketingMy Favourite
  19. 19
    Nike: A Winning Strategy in the Sports and Fashion Industry
    Words • 1407
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    Paper Type:1000 Word Essay Examples
    Founded by Bill Bowerman, Nike has become a global icon in the sport and fitness industry, renowned for its distinctive "swoosh" logo. Over its 32-year existence, the company has successfully positioned itself as a leader, operating in more than 160 countries with subsidiaries like Cole Haan, Converse Inc., Hurley International, and Umbro. This essay delves into the multifaceted success story of Nike, exploring its competitive product range, determinant attributes, current product position, and strategic market positioning. Introduction Nike's journey to…
    MarketingNike
  20. 20
    Shopping Experience
    Words • 2038
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    I have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them. I am highly indebted to my mentor, Mr. Asim Mitra for guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. I would like to express my gratitude towards my…
    ExperienceExperience In Shopping MallMarketingShopping
  21. 21
    The Marketing Mix: Exploring the 7 P’s of Marketing
    Words • 1125
    Pages • 5

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    Paper Type:1800 Word Essay Examples
    Marketing professionals employ a plethora of tactics to captivate and retain customers, with one of the fundamental concepts being the marketing mix. The marketing mix serves as a cornerstone for developing effective strategies, ensuring that products and services resonate with their intended audience. In the realm of marketing, the "seven P's of marketing" stand as fundamental principles guiding our efforts. These seven elements, namely Product, Price, Place, Promotion, People, Processes, and Physical Evidence, collectively constitute the marketing mix. They provide…
    AdvertisingMarketingPrice
  22. 22
    The Multifaceted Impact of Advertising on Economy, Society & Companies
    Words • 743
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    Paper Type:800 Word Essay ExamplesCause And Effect Essay
    Advertising industries have left an indelible mark on the world for decades, saturating our surroundings with flashy, catchy, and colorful advertisements, especially through mass media. The United States stands out as the largest and most creative advertising market, significantly contributing to the global economic landscape. While some individuals believe that advertising minimally affects their lifestyles, and others harbor concerns about potential negative impacts on product quality, it is crucial to recognize the multifaceted nature of advertising, as it delivers substantial…
    AdvertisingBusiness
  23. 23
    Marketing and Business Success of Zappos
    Words • 2551
    Pages • 10

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    In 1999, Nick Swinmurn found himself walking through the mall, unable to find the right pair of shoes after visiting a variety of stores. Empty-handed, he went home to search online and found that there was no major online shoe retailer. A few months later, Swinmurn quit his job and started Zappos.com, an online store that carried the latest shoe styles, brands and colors. Over the past decade, Zappos has evolved to become one of the leading online clothing retailers…
    BusinessBusiness SuccessMarketing
  24. 24
    The Purpose of Market Research
    Words • 1761
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    Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans In this section of the unit the investigation of the marketing research used by Kellogg’s will be shown through thorough research and evaluation also how it links in to the development of Kellogg’s marketing plans. The Purpose of Market Research Marketing research is what informs business’s make decisions by helping it to understand the changing dynamics of its market. This involves finding out…
    ForecastingMarketingResearch
  25. 25
    Organizational Behaviour in Our Lifes
    Words • 2190
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    1. Marketing specialists at Napanee Beer Co. developed a new advertising campaign for summer sales. The ads were particularly aimed at sports events where Napanee Beer sold kegs of beer on tap. The marketing group worked for months with a top advertising firm on the campaign. Their effort was successful in terms of significantly higher demand for Napanee Beer's keg beer at sports stadiums. However, the production department had not been notified of the marketing campaign and was not prepared…
    BehaviorEmploymentMarketingMarsMotivationOrganizational Behavior
  26. 26
    Culinarian Cookware Case Analysis
    Words • 2274
    Pages • 9

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    Culinarian Cookware has a prestigious band image, is a leader in premium cookware market, and delivers an outstanding product. With this said, there are still areas in which the brand could improve, as it still has a much lower brand awareness and market share than industry leaders Star Chef and Kitchen Select. We believe that one way in which Culinarian could combat these issues and push towards completing its strategic objectives is to run a price promotion in 2007. Though…
    AdvertisingBusinessMarketingPrice
  27. 27
    Bookbinders Book Club Case in Book Industry
    Words • 1231
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    Paper Type:1200 Word Essay Examples
    The data required for this case is located in two files in the My Marketing Engineering directory (usually located within My Documents): Bookbinders Book Club Data (Customer Choice). Bookbinders Book Club Data (Customer Choice) Holdout Sample. xls 2. Introduction About 50,000 new titles, including new editions, are published in the United States each year, giving rise to a $20+ billion book publishing industry. About 10 percent of the books are sold through mail order. Book retailing in the 1970s was…
    BusinessIndustryMarketing
  28. 28
    Personal Branding Plan Paper
    Words • 759
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    I have over ten years of cleaning experience from starting out as a dishwasher to cleaning in hospitals, hotels, and residential buildings. From those experiences I have found I enjoy interacting with people and making their stay, where ever that might be, more enjoyable. Yes, it can make finding new jobs, outside the cleaning industry, more difficult; however, I’m always up for a new challenge. I do not intend to stay in the cleaning industry forever. I would rather work…
    BrandsPersonal
  29. 29
    Oriflame Direct Marketing Strategy
    Words • 518
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    Oriflame is a cosmetics company, founded in Sweden in the year of 1967 by two brothers Jonas af Jochnick and Robert af Jochnick. The company’s main products are personal care, accessories and nutritional products with over approximately 1000 cosmetics products. The products are priced in higher range and promise higher value to customers through a more customized and personalized approach for product and service offerings, distribution processes tailored to meet the needs of customers, and the opportunity to build customer…
    CommunicationMarketing
  30. 30
    Book and Popular
    Words • 4799
    Pages • 18

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    Introduction Popular Holdings is a Singapore-based company that is listed on the Singapore Exchange. Popular is best known for its chain of Popular Bookstores under the Retail and Distribution unit. The Group currently carries out its publishing activities through subsidiaries operating in countries such as Singapore, Malaysia, Hong Kong, Macau, Taiwan and Canada. Its bookstore operations have a network of over 90 Popular Bookstores and 360 Popular managed bookstores with its core businesses in retail, distribution, publishing and e-learning. History…
    BusinessMarketingOnline shopping
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  31. 31
    Challenges and Competition in Video Rental Industry
    Words • 2054
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    Summary According to Boogren (2013), the video rental industry has been greatly impacted by advancements in IT technology over the past decade. This has led to a variety of options for customers to access TV programs, movies, and shows. These options include traditional brick-and-mortar stores like Blockbuster, online service providers such as Netflix, and modern channels like TV cable companies. Therefore, this paper will discuss several topics related to this industry. These topics include the implementation of Porter’s five forces…
    BusinessMarketingNetflixTelevision
  32. 32
    Fostering Inclusivity: The Evolution of Natural Hair Care
    Words • 711
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    The Rise of Natural Hair Care Products Natural hair has become increasingly popular among African American women in recent years, leading to a surge in demand for hair care products tailored to their specific needs. This essay explores the evolution of the natural hair care market, focusing on the role of promotional strategies in shaping consumer behavior and market dynamics. The Role of Digital Platforms One of the key drivers behind the rise of natural hair care products has been…
    AdvertisingBusinessCarCareMarketing
  33. 33
    McDonald’s Rebirth of Business Success
    Words • 1500
    Pages • 6

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    For several decades McDonald’s experienced uninterrupted growth in sales, profits, and number of stores opened. When the company seemed to reach maturity in life cycle, one CEO’s decision for a low-growth strategy started the rebirth of McDonald’s. In its early years, McDonald’s success was founded on principles of high quality standards and service. However, as time passed, their standards and controls slipped and same store sales began a downward trend. Some insisted that the dip in same store sales was…
    AdvertisingBusiness SuccessMarketingSustainability
  34. 34
    Metapath’s capital structure
    Words • 958
    Pages • 4

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    Questions: 1. Analyze Metapath’s capital structure, in particular the various forms and prices of preferred stock from the previous rounds of financing. How has this capital structure affected the offer from Robertson & Stephens? How would RSC’s participating preferred interact with the other tranches of preferred stock? Up to the date in issue, Metapath has raised $9m in four rounds of financing, of which two occurred simultaneously in the beginning. The two participating investors, Bessemer and STI, which supplied the…
    BusinessCompanyFree EssaysMarketing
  35. 35
    Land Rover North America Case Analysis
    Words • 1122
    Pages • 5

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    Paper Type:1200 Word Essay Examples
    3. Product Differentiation: What is the typical SUV consumer? An SUV consumer is typically a male between the ages of 35-49. He is likely married but does not have children yet. His has probably completed part of college, or is a college graduate. He typically has an occupation other than being self-employed or a professional/managerial job. The household income of an SUV consumer is just below $50,000 a year up to $74,999 a year. Their most important reason for selecting…
    AdvertisingAmericaMarket SegmentationMarketing
  36. 36
    JetBlue Airways Case
    Words • 2962
    Pages • 11

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    Problem Identification Presently, David Barger, former COO elected CEO of JetBlue Airways (JetBlue), faces a key issue of slowing down their growth. The issue at hand is: What is the best path for JetBlue slow down their growth in the future airline industry? External Analysis Macro Economics Analysis For an analysis of the Macro Economics of the JetBlue, a PESTEL analysis is shown below for the United States. PESTEL Analysis Political: N/A Economic: The United Sates was hit hard economically…
    BusinessBusiness ManagementEconomicsMarketingSouthwest Airlines
  37. 37
    Impact of Advertising on Youth
    Words • 2614
    Pages • 10

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    Definition Youth is considered as a period of transition from the dependence of childhood to the independence of adulthood. Due to the expansion of global higher education and delayed marriage, the period of time from youth to adulthood has been extended longer compared to before the expansion. As a result, the marketers, educators and policy makers consider youth stage as a stage that is becoming more important to them (Assaad and Roudi-Fahimi, 2007). According to United Nation (UN), they define…
    Advertising
  38. 38
    Hilton Hotels Marketing Strategy
    Words • 5294
    Pages • 20

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    Hilton around the world is a major player in the hospitality industry worldwide, crossing the hotel area from lush full-benefit lodgings and resorts to suites and mid valued inns. Its brand names factor to consider contained its more than 3,300 accommodations in 77 nations and incorporate Waldorf Astoria inns and resorts, Conrad accommodations and resorts, Hilton twofold tree, Embassy suite accommodations, Hilton enclosure Inn, Hampton Inn and suites, Homewood suites by Hilton and Hilton Grand excursions. This inn is fundamental…
    HotelMarket SegmentationMarketingSpecial Olympics
  39. 39
    Analyzing NPV of Groupe Ariel’s Investment Project in Mexico
    Words • 485
    Pages • 2

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    Abstract Groupe Ariel is a company that specializes in manufacturing and selling printers, copiers, and other document production equipment. The company is considering an investment project in its Mexican subsidiary to expand its operations into a new market, which has been a slow process in the past. Groupe Ariel prides itself on producing products with superior durability, leading to lower after-sales service costs, giving them a competitive edge in the market. The current project involves replacing manual recycling equipment in…
    BusinessEconomicsMarketing
  40. 40
    Functional Finance Strategies
    Words • 910
    Pages • 4

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    This paper goes over some practical methods utilize by a company's numerous practical departments to support the corporate & & competitive technique. The managers play crucial function in forming these methods. This also referred to as functional approach to carry out the techniques for internal departments. This consists of Operation, marketing and finance strategies. Intro The essential techniques for the advancements of the organizational capabilities of the organisation enterprise are Operations, Marketing and Financing. The managers need to stabilize all…
    BusinessEconomyFinanceMarketing
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