Essays on Reputation

Whole Foods – Swot & Porter’s Five
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Whole Food’s Strategic Analysis Case Study September 11, 2011 Table of Contents Whole Food’s Strategic Analysis Case Study3 Whole Foods Winning Strategy4 Whole Foods Vision and Core Values6 Whole Foods Competitive Advantage7 Whole Foods Market Financially Sound10 Whole Foods Strategic Recommendations13 Reference15 Table of Figures Figure 1: Whole Foods Market - SWOT analysis 3 Figure 2: Porter’s Five Forces Summary8 Figure 3: Whole Foods Market - Trend Analysis………………………………………….. 0 Figure 4: Whole Foods Market - Profitability ratios11 Figure 5: Whole…...
Target Corporation Company Analysis
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Target Corporation is a professional organization having a half-century record of business track gaining good recognition, reputation and satisfaction in the market. A market chain of 1500 stores is the best evidence for Target success and establishment apart from globalizing the network of Target products to other nations. Target Company has received several awards for promotion of environmental awareness by recycling the used materials and also contributes to the betterment of community as a corporate social responsibility. The operation and…...
National Australia Bank organisational audit
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  It is also prompting micro changes within the organisation through cultural change. Dunphy (1996) systems theory suggested that planned change by an organisation is usually prompted by failures resulting from its inability to adapt to its changing environment. NAB has historically maintained an increasingly process-driven, bureaucratic company, which has become complacent in its success. Subsequent failures have prompted significant core structural change within NAB. Hannah & Freeman argued, "Core structural change is precarious and leads to an elevated probability…...
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The tax practices of an organisation
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Introduction Tax related reputational risk Reputational risk is concerned with the tax practices of an organisation posing a threat to its credibility as a legitimate institution, It is also concerned with wider impact that the organisations tax related actions may have if they become public CITATION Elg04 l 2057 (Elgood, Paroissien, & Quimby, 2004). For example, if a business's aggressive tax practices become public, an organisation can be perceived as conducting business recklessly, without regard for fairness within their structure…...
CHAPTER FIVE self
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CHAPTER FIVESUMMARY, CONCLUSION AND RECOMMENDATION5.1SummaryPublic relations activities play a unique role in the communications process of any organisation. It is a form of communication that serve a role in building awareness, public relations appear to have greater efficacy in two critical areas: building a relationship with the consumer and providing knowledge about the product under consideration. The increased effectiveness in each of these areas is, at best, incremental. Issues on the role public relations plays in building and sustaining good…...
An Exploration of the Fear of Losing Reputation
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An exploration of the fear of losing reputation within the Salem Society. Good afternoon, today I will be presenting my IOP. I have chosen to base it upon Arthur Millers’ novel ‘The Crucible’, which references back to the Salem Witch trials in 1692. There are many themes in Arthur Miller's 'The Crucible', like intolerance, empowerment, honor, hysteria and paranoia, legal affairs, such as accusations and confessions as well as several references to McCarthyism. However the theme of reputation was only…...
Brand Personality
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Some people may never aspire to have the personality of a competent leader but would like to have a relationship with one, especially if they need a banker or a lawyer. A trustworthy, dependable, conservative personality might be boring but might nonetheless reflect characteristics valued in a financial advisor, a lawn service, or even a car – consider the Volvo brand personality. The concept of a relationship between a brand and a person (analogous to that between two people) provides…...
Chicken Run Business Analysis
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Executive summary: 1998, Excel Poultry & Meat Sdn Bhd (EPM) was a SME located in Kluang, Johor, operating business of chicken farming and supplying chicken throughout Malaysia. This subsidiary of PCK holding since 2005 was managed by Encik Selamat, a Certified Public Accountant (CPA). It became one of top 5 chicken suppliers within mid-tier producers in the country due to increasing demand in year 2000 from superstores and fast-food chains, high chicken consumption by Malaysian, and expansion of chicken industry.…...
Explain why it is important for marketers to understand the concept of branding
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Introduction It is imperative for marketers to understand the concept of branding as it is the process which will identify and differentiate a company's product or service from the competition (Jobber, 2010). In our developed economy the competition and the offer is so intense that it is fundamental to build a close relationship with both consumers and customers. That is what a brand does. Jobber (2010) defines a brand as “a distinctive product offering created by the use of a…...
Harlequin Enterprises: the Mira Decisions
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The primary issue facing Harlequin is the "steady loss of share in a growing women's fiction market", due to the growing popularity of single-title novels. With the volume sales dependence that is inherent in series publishing, the unit sales stalling that occurred in the late 80’s and early 90’s acted as a warning signal to Harlequin. A change in pricing strategies enabled revenues to continue to rise, but this was a short-term solution and Mira has the potential to become…...
Othello Act 2 Quotes
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Cassio The divine Desdemona Cassio My hopes do shape him for the Governor Iago He takes her by the palm. Ay, well said, whisper. With as little a web as this will I ensnare as great a fly as Cassio Desdemona My dear Othello Iago That Cassio loves her, I do well believe't Iago Or failing so, yet that I put the Moor, At least into a jealous so strong, Make the Moor thank me, love, and reward me Iago…...
The Strange Case of DR. Jekyll and Mr. Hyde Analysis
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"There are some things that must be kept private" The weird case of Dr. Jekyll and Mr. Hyde has to do with a person who is a popular researcher that believes the concept of each individual having 2 different personalities, this is what is revealed in the story on how the 2 different personalities effects Dr. Jekyll and is enjoyed one around him. The story was released in 1888, a vital time in the British history when the Victorian had…...
Corporate Reputation and Social Responsibility of a Company
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The respondents also recognize the internet as the best avenue for making one’s corporate social responsibility known to the public. Ninety five percent of the respondents (95%) believe that the internet is the best avenue for making one’s corporate responsibility known whilst only five percent believe that there are other communication strategies that could be used in making one’s corporate social responsibility known. Although the respondents’ answer vary when asked why corporate social responsibility is important, they all believe in…...
Strategic Analysis Canon
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Evaluation of Canon Strategic approach to management             Each industry has different factors that affect their operations, performance, competitive advantage, marketability or even their profitability (Lynch, 2003). Thus, the management of this firm should be able to determine the most appropriate and suitable strategic approach to management so as to stay in the c competitive market. Specifically, the main goal of this approach is to investigate the strategic management utilize or considered by Canon and the strategic changes which they…...
Marketing-Pizza Industry
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The four major competitors, Pizza-Hut, Papa John's, Domino's, and Little Ceasers are the market leaders in the take-out pizza industry. Having a strong brand equity in the take-out pizza industry allows a company to gain a significant advantage in the market. Customers in the take-out pizza industry place a high value on the product quality and price of a company. Maintaining a good reputation is very important in this industry for companies because customers will build a relationship with the…...
Importance of Corporate Social Responsibility
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Q2) “Evaluate the relative importance of corporate social responsibility relative to other corporate objective” (40 Marks) Corporate social responsibility (CSR) is a firm’s decision to accept responsibility for its social, environmental and ethical actions. A firm’s decisions whether to adopt and rank importance to CSR should be due to a variety of reasons, like the financial stability of the company aswell as the culture of the organisation. But one definitive factor would be a firm’s corporate objectives, corporate objectives are…...
Jaguar Cars Company
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Originally called the Swallow Side Car Company, Jaguar Cars was founded in 1922 and became famous for its luxury and sports cars. In 1990, Jaguar was taken over by Ford and is now a wholly owned subsidiary. At the time of the Ford takeover, Jaguar’s quality performance was something of a paradox. Aesthetically and in terms of on-the-road performance the cars were often highly regarded, especially by a hard core of enthusiasts. Yet even they could not ignore Jaguar’s reputation…...
Amway in China: a Case of Corporate and Brand Reputation
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With the turbulent regulatory environment for the direct selling industry in China, the November 2005 announcement that Amway China Co. Ltd (ACCL) had over $2 billion in sales for the second consecutive year is significant for the multilevel direct selling giant, Amway Corporation. China remains the leading market of their worldwide operations even though direct selling was banned in 1998. Their success can be attributed to responses by the corporate and local management for adapting during the ten years of…...
The Coca Cola Company Struggles with Ethical Issues
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1). What role does corporation reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not? Corporate reputation plays a very integral part within organizational performance and social responsibility. Either one significant incident or several incidents can influence the perception of a company’s image and reputation held by its stakeholders and customers. This may have a lasting…...
Total Quality Management Apple
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INTRODUCTION Apple Inc. Is an American multinational electronics and software company established by Steven Jobs and Stephen Wozniak on April 1, 1976, in Cupertino, California. Apple Inc. Has become the market leader in their industry by supplying price worthy products which possess high value in terms of their genius technological design from their I- pods, I-phones to Macbook and extending it to their software like I-tunes and games which are at reasonable prices. The main competitors in their industry are…...
Character Analysis of Robert Lebrun
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Kate Chopin’s “The Awakening” examines the implications placed on women for self expression during the 1800’s. Banned for several years by critics after its initial publication in 1899 because of its unsettling content, “The Awakening” later became a most cherished account of a woman’s journey towards self-discovery and abandonment of her conventional society. Kester-Shelton) Within that story is where we meet Robert LeBrun, A young, flirtatious and confident womanizer with a reputation to match and it is within this paper,…...
Zero Dollar Tour in China
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Zero-Dollar Tour Believed to be originated from Chinese media, the zero-dollar tour denotes a sort of inferior quality in China’s outbound package tours. Zero-dollar tours, or zero-based tour fares, are those where the tour operator allows tours without, or with very low fees. Thus providing no profit margin. Often the tour’s fees cannot cover the costs of the tour guide or the tour operators; the operators rely for income on the commissions from tourists’ shopping and expenses. This business of…...
Islington Golf Club Case
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The golf industry is a competitive industry. It is especially competitive for Islington Golf Club. Islington has a lot of competition, 30 other courses within a 30 minute drive from Toronto and several located within 5-10 minutes. Many of the courses located close to Islington Golf Club have recently undergone renovations or have more amenities to offer members. These factors make it hard for Islington to get new members because they do not have the extra money for renovations and…...
Major Themes in Beowulf
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Directions: Create a thoughtful, organized, and well-developed essay response to one of the following prompts. Treat your response seriously, and make sure that your response highlights your analytical skills as well as a critical understanding of the poem. You must include compelling details from the poem to support your conclusions. Many critics and teachers believe that Beowulf contains themes that are relevant to modern life. Do you agree or disagree? Explain your opinions using details/lines from the poem for support.…...
Raleigh & Rosse: Measures to Motivate Exceptional Service
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Summary of Case Situation In this case, Raleigh & Rosse, Simons and Mahoney (2011) report that Raleigh & Rosse, a retailer for luxury goods, is dealing with a class of action lawsuit from its own sales associates. R&R had established loyal customer relationships, and good reputation by providing high-level service. In fact, to build an entrepreneurial and responsible working environment, R&R began to use a new strategy called “Ownership Culture” in 1987. The central idea of the Ownership Culture was…...
How can buyer attitudes about products country of origin affect marketing strategy
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A number of researches have been done on the effect of the county of origin (COO) on the acceptance of a product.  There has been close related studies examining attitudes within a country towards imported goods based on the evaluation of their country of origin.  Although most of the studies have focused on   consumer from the developed country, it has been shown that even consumers in the developing nations have developed certain attitudes on products based on their country of…...
Brand Management Summary
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Constructs: * Consumer based brand equity: The differential effect of brand knowledge on consumer response to the marketing of the brand. It involves consumers’ reactions to an element of the marketing mix for the brand in comparison with their reactions to the same marketing mix element attributed to a fictitiously named/unnamed version of the product or service. * Brand knowledge: a brand node in memory to which a variety of associations are linked: * Brand image: set of brand associations…...
How Global brands compete
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1. Introduction Over the years, global branding has turned out to be a key aspect for effecting management considerations globally.  Indeed, it has turned out to the main defining objective of various companies around the globe. 2. Importance of the global branding Global branding is not important to the global consumers. Global branding of different products has assimilated a marketing notion and do not necessarily indicate a sense of superiority. Indeed, it was not until recently did people stop associating…...
Lenhage AG Case
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Lenhage AG is European manufacturer and seller of tools fasteners for the construction industry. Reigo Weinhardt is expatriates president and general manager in Seoul. South Korea construction market was booming Best opportunity was power generation Opportunity: Nuclear Power Generation Plants South Korea is planning to build 8 new nuclear power generation plants in sparsely populated southeast coast of the country Coastal area was seismically active. Recent natural disasters are fresh in people’s mind So high quality products needed Chun-Ha Construction…...
A Day in the Life of Brent Dorsey
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1. What alternatives are available to Brent in regards to the audit of payables? What are the pros and cons of each alternative? * Skip audit steps Pro: Skipping audit steps will allow Brent to complete the work in less time, allowing him to come in under budget Con: Skipping audit steps can lead to inaccurate audit decisions. Misstatements could go unnoticed leading to an inaccurate audit opinion. This alternative also raises a serious ethical issue with serious consequences for…...
Othello and Reputation
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Othello is tragedy written by William Shakespeare, that demonstrates the power and strength of reputation. The play describes how Othello and Desdemona attempt to build a life together, disregarding their difference in age and race. Although soon after their marriage, an envious Iago uses cunning lies to sabotages their once healthy relationship. Reputation plays a vital role in this play; it enables or restricts certain characters, inevitably opening the doors to the tragic ending. Iago uses his reputation for honesty…...
Rudi Gassner and the Executive Committee of BMG International
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1. In the meeting concerning the discussion of revising the business targets Gassner is having trouble getting people to address the issue? What are his options for moving the meeting forward, what are the pros and cons of each option, and what should he do and why? As a first option for Rudi Gassner is to push hard on ECM as he used to do during his leadership as President and CEO at BMG International in order to get result…...
Low Prices – Always: Success of Wal-Mart
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Sam Walton founded Wal-Mart in 1962. He was a businessman who started working in retail in 1940 at a J. C. Penney store in Des Moines, Iowa. In 1945, he ran a retail store in Newport, Arkansas, part of a chain of variety stores named Ben Franklin. Instead of renewing his lease, however, he decided to open a new Ben Franklin franchise in Bentonville, Arkansas and called it “Walton’s Five and Dime. ” He succeeded by selling at a discount.…...
Stakeholders for BP (British Petroleum)
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The diagram below (Figure 1.1) is a representation of some of the multifaceted relationships between BP and its publics/stakeholders. It is clear that the assortment of communication channels used to reach key publics is somewhat diverse. Whilst consumers and investors are perhaps most likely to be the primary focus, these two groups are highly influenced by surrounding interrelated groups and channels and generally rely on these sources (not the company) for accurate information. Environmental and other similar lobbying groups are…...
Manchester United: Brand of Hope and Glory
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Identify who you believe to be Manchester United's key stakeholders and evaluate their influence in relation to the ethical stance taken by the company. Ethical stance defined by Johnson and Scholes as: 'the extent to which an organisation will exceed it minimum obligations to stakeholders and society at large.'Four possible ethical stances exist and are stereotypes for any organisation. The first ethical stance is short-term shareholder interests; a company who stick very close to laws and regulations which are in…...
Laura Ashley and Federal Express Strategic Alliance
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Laura Ashley is a global clothing and furnishings merchant based in the United Kingdom. They have actually grown at a really fast rate from operating 231 stores in 1986 to 481 shops in 1990. Regrettably, its profits were not increasing as expected due to the ineffectiveness of its logistics management. There was an over dependence on in-house manufacturing, SBUs ran as stand-alone companies with independent inventory and systems which implies duplicated systems that are not integrated, and inefficient distribution operations…...
The Crucible by Arthur Miller: Characterization
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Arthur Miller was born in New York City on October 17, 1915. Miller composed The Crucible in the early 1950's and it used the Salem Witchcraft trials of 1692 as a response to the anti-communist "witch hunts" to which miller was accused of. Miller believed that the madness surrounding the witchcraft trials was similar to McCarthy's mission to terminate communism. The Crucible is set in a government ruled by a religious authority, in which the church and state are one.…...
Analysis of the Significance of Othello’s last speech
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This last speech of Othello is his way of expressing to viewers how he would have liked them to see the events of the play. However, his speech, albeit elegant and characteristic of Othello's extravagant and Romantic use of language, is flawed, ironic and thus it is impossible to see the events of the play in the light that Othello would like us to. His account is merely how he would like the audience to view the play and not…...
Strategic Management – Virgin Case Study
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1) What are Virgin Group's distinctive resources/capabilities?The Virgin BrandFirstly, the Virgin brand is valuable in the form of brand equity, where 'Virgin' is one of the most recognised brand names in the UK, and is also well-known in other important markets including Europe and the U.S.A. Based on 1990s research, the Virgin brand was recognised by 96% of UK consumers (Case, p.685). Secondly, it is rare for a brand to have such positive consumer perceptions; which include value-for-money, fun, innovation,…...
Arthur Miller’s The Crucible: Gaining Integrity through Failure
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Integrity is achieved through the gaining of wisdom; the gaining of wisdom is a direct result of failure. Arthur Miller wrote the moralizing drama, The Crucible, in this play the main character John Proctor was wrongly accused of witchcraft and served the death penalty along with two others. The story of John Proctor was indirectly summarized by the American author William Saroyan when he said, "Good people...are good because they've come to wisdom through failure," meaning that a person willing…...
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FAQ about Reputation

Explain why it is important for marketers to understand the concept of branding
...Having a strong brand will help you to face the competition, to introduce new product and to make profit. A brand also help the customers to choice between a wide range of offers and to identify themselves. In order to success you must conquer consum...
How can buyer attitudes about products country of origin affect marketing strategy
...There are the main factors that influence the perception of a product from a country.  This shows that   country of origin is influenced by the above   factors.   Consumer perception is not a   condition that is created at once but it is an ...
How Global brands compete
...In conclusion, it is clear that a solution should be developed to anchor the transnational companies from possible subsidence. They should seek to create credible myths that add value to the consumers as opposed to less-than-credible myths that are s...
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