Essays on My Dream Destination Disneyland

Hong Kong Disneyland
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What led to the eventual woes experienced by Hong Kong Disneyland in its first year of operation? How should Hong Kong Disneyland rectify its market situation? Cultural Adaptation: The Chinese did not easily connect with the characters in the park because they were unfamiliar with the product; they enjoy focusing on what they can buy, eat, and bring home, and taking pictures and bringing them back home rather than the experience of being in the place itself. Chinese Tourist Behavior:…...
Hong Kong Disneyland in Tourism Industry
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The industry analysis discusses the present situation of the different theme parks in Asia when it comes to the increase and decrease of visitors as well as these theme parks’ rankings relative to its competitors. The industry analysis also discusses Hong Kong’s Tourism Industry. The competitive analysis, on the other hand, discusses both the direct and indirect competitors of Hong Kong Disneyland when it comes to other theme parks, tourist destinations and also hotels in Hong Kong. The TOWS analysis…...
Case Analysis of Hong Kong Disneyland
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The magical enchantment of Disneyland appears to wear off easily on the Asian tourism market. After two years from its grandiose foray into the Asia, the brain box of Hong Kong Disneyland is rethinking its strategies and programs into meeting the dwindling sales and visitors receipts that the theme park is recently encountering. According to a report by the International Herald Tribune, the theme park drew 5. 2 visitors in its maiden year and 4. 8 million tourists in the…...
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Hk Ocean Park vs Hk Disneyland
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Summer vacation is probably the happiest period in a student's life. People love spending their vacations in a different city or country and they love experiencing others cultures. This is a great time where he/she can relax, enjoy and tide over the unbearable heat of summer months. There are many options where to go but I think that an out of the country trip would give you a different feeling. Hong Kong is an Asian city that has it all.…...
The Smile Factory: Work At Disneyland by John Van Maanen
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A cursory glance of “The Smile Factory” can lead one to believe that author John Van Maanen is applying scathing criticism towards the Walt Disney Company and their amusement parks. However, such a mistaken reading would be missing what is essentially an intriguing combination of cultural anthropology and workplace sociology. By invoking the various ways by which park employees, break from the strictures imposed by the park’s design and the scrutiny of those who would enforce the park’s rules. It…...
Disneyland Paris Marketing Strategy
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In this essay, the point of interest will be the market research disaster of Walt Disney Company after they opened a Disney park in Europe. The Walt Disney Company had experienced a big failure in the theme park business. Having successfully opened parks in the US and Asia, the idea to open one in Europe came natural. The city of Paris was chosen to host the new theme park. That was the first of many decisions that led to a…...
Disneyland Paris Overview
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First Question: Disneyland Paris was one of Disneyland's Global projects. Please discuss its advantages and disadvantages, and from reading and understanding the case suggest what was/were the mistake/s that Disney committed from the beginning till now. Answer: Advantages: New site serving the 67millions population in France and 79 millions of tourists there, as Paris is the most-popular city destination among tourists of all nationalities. 310 million people in Europe live within two hours’ air travel of EuroDisney, and 17 million…...
Disneyland Paris
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The management team of Disney did not better anticipate the cultural blunders of Disneyland Paris because they used their past theme park opening experience in California, Orlando and Tokyo as models to replicate. Unlike their past experience Euro Disneyland (now Disneyland Resort Paris) the first multicultural park. What Disney executives did not realize was that they need to better understand the European landscape. “We had to teach Europeans what a short stay resort destination is,” Pieter Boterman, company spokesman, explained.…...
Human Resource In Disneyland
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What degree do you feel it is useful to compare various "levels of analysis" (i.e. global, local, nationwide and organizational) in comprehending IHRM? Supply examples as proper. With the ever-increasing financial activities and inter-connections with other countries, the worldwide combination is obvious. (Coase, 1937)IHRM is now confronted with different issues towards the cross-cultural configuration which the political, economic, social and legal systems amongst different countries are involved.(Mendenhall, M, 2000) Different levels of analysis can supply a structure for examine and…...
The Smile Factory
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Disneyland as the self-proclaimed “happiest place on earth” occupies an enviable position in the amusement and entertainment worlds as well as the commercial world in general. Its product, it seems is emotion – “laughter and well-being”. Bill Ross, a Disneyland executive, summarizes the corporate policies nicely by noting that “although we focus our attention on profit and loss, day-in and day-out we cannot lose sight of the fact that this is a feeling business and we make our profits from…...
Disneyland Paris Marketing Analysis
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Introduction Following the success in America, Walt Disney decided to build a similar entertainment and vacation park in Europe. On April 12, 1992 the park was opened the first time as Euro Disney® Resort. Nowadays it is known as Disneyland® Paris, which is located close to Paris in France. It consists of two theme parks (Disneyland® Park and Walt Disney Studio Park), one entertainment district (Disney Village)1 and 14 hotels owned by Disneyland® Paris2 The opening of Disneyland® Paris was…...
Disneyland Hong Kong Depiction
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1. What led to the eventual woes experienced by Hong Kong Disneyland in its first year of operation? How should Hong Kong Disneyland rectify its market situation? The venture into Hong Kong by Walt Disney was a simple example of a large successful western company not doing its homework. The case presents a clear picture of the importance of understanding a foreign market thoroughly before doing business there. Several factors led to an unsuccessful first year of operations and a…...
Hong Kong Disneyland Finance Analysis
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In 2010, Hong Kong Disneyland entered into a long-term loan from the Government of the Hong Kong Special Administrative Region which is scheduled to mature on dates through 2030. The decrease of Non-current liabilities was attributable to the conversion of a portion of this loan into ordinary shares, partially offset by deferred interest expense. In 2008, Hong Kong Disneyland entered into a loan facility agreement with The Walt Disneyland Company to finance the repayment of the short-term borrowing and to…...
The solution of Disneyland Resort Paris
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1.The main problem is that the Disney Paris was struggling to be profitable under Europe’s multi-culture background which is underlined by the specific French culture. Tokyo Disneyland was the profitable Disneyland in the world, everything that worked well in the US was positively received in Tokyo despite the obvious culture distance. But unfortunately, when the Euro Disneyland opened in 1992 in Paris, the story did not follow the Tokyo script. The Decreased Revenues coupled with an investment burden that was…...
Walt Disney Company Amusement Park in Paris
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Introducion The Walt Disney Company, is an American multinational corporation located in Burbank, California. It is the largest media conglomerate in the world in terms of revenue. Disney was founded on October 16, 1923, by Walt and Roy Disney and established itself as a leader in the American animation industry. Disney has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands. The company is best known for…...
Hong Kong Disneyland: Where Is The Magic
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The case study, "Hong Kong Disneyland: Where is the Magic", analyzed Disney's tactical decision to broaden their product into Hong Kong. Disney got in into a joint venture with the Hong Kong federal government to build their third international amusement park. The following analysis reviews why and how Disney entered the South-East Asian market using the CAGE analysis. We evaluate the tactical management concerns and decisions that were made as issues occurred from the entry into Hong Kong market and…...
Organizational behavior of HK Disneyland
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Introduction Hong Kong Disneyland, opened to visitors in 2005, is one of the two largest theme parks in Hong Kong. It successfully brings magical experience of Walt Disney to all the visitors just like other Disneyland around the world. Hong Kong Disneyland has created a culture for their employees with open communication with their managers and subordinates, professional training, and rewards. This philosophy of treating employees well has long been adopted by Walt Disney for many years. The belief of…...
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Hong Kong Disneyland: Where Is The Magic
...In summary, Disney’s strategic decision to enter into the Hong Kong market via joint venture with the government was a logical decision. Tapping into the China market, home to the worlds most populated country and a fast growing economy, Honk Kong ...
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