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Disneyland Paris was one of Disneyland's Global projects. Please discuss its advantages and disadvantages, and from reading and understanding the case suggest what was/were the mistake/s that Disney committed from the beginning till now.
This would require the design of a theme park that is more in keeping with French and European cultural norms.
Allow the French to put their own identity on the park.
Disney management expected some 50% of park attendance to include French visitors. The French people in general proved to be reluctant in their response to this example of “Americana” in Europe. EuroDisney’s management seriously underestimated negative attitudes among the French. Visitors of other nationalities were also unwilling to pay the high prices of EuroDisney or to stay more than one or two days (instead of the expected three days). Clearly, perceptions of the park’s benefits among tourists differed from those of the American.
Disneyland Paris Overview. (2016, Nov 10). Retrieved from https://studymoose.com/disneyland-paris-overview-essay
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