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Competitive Advantage - Free Essay Examples and Topic Ideas

Competitive advantage refers to the attributes and resources of a company that enable it to outperform its competitors. It can include factors such as lower costs, superior quality, innovative products or services, superior customer service, and strong brand recognition. Businesses with a strong competitive advantage are better positioned to succeed in the marketplace and to sustain their success over time. By leveraging their competitive advantage, companies can increase their market share, improve profitability, and build a loyal customer base.

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  1. 1
    Resources and Capibilities of Toyota
    Words • 2913
    Pages • 11

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    Paper Type:3000 Word Essay Examples
    The purpose of this essay is to apply the resource based view to critically analyse how Toyota use their resources and capabilities to establish core competences, sustain competitive advantage and achieve their corporate strategy. Toyota Industries Corporation was established on November 18th 1926. Their business industries include; Manufacture and sales of textile machinery, automobiles, materials handling equipment and logistics (www.Toyotaindustries.com). For the purpose of this essay however, the automobile industry is the key focus with specific attention given to the…
    CompetitionCompetitive AdvantageInventoryResourcesSupply Chain ManagementToyota
  2. 2
    Sony Ericsson Innovations in Business Management
    Words • 2172
    Pages • 8

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    The Sony Ericsson joint venture is a case study that can be used to explore key international business strategies and concepts. Sony & Ericsson’s motivations behind the joint venture (JV) The Swedish telecommunications company Ericsson, one of the “Big Three” mobile handset manufacturers in the 1990s, started to reach difficulty as it entered the new millennium. In 2001, Ericsson’s sales dropped by 52%, recording a $1.39 billion loss which preceded an announcement that would lay off 20% of their workforce.…
    Business ManagementCompetitive AdvantageInnovationNokiaSony
  3. 3
    Strategic Management Process: Ocean Park Hong Kong
    Words • 3547
    Pages • 13

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    Introduction Ocean Park is considered as a major attraction in Hong Kong, the luminous pearl of the Orient and known as the financial center of Southeast China. It is located on the south end of Hong Kong Island. The larger two sections are located on the headlands of Mount Nanlang, while the smaller section is located in the Huang Zhu Keng Valley lowlands. It is considered as one of the largest ocean in the world, having an area of 170…
    Amusement ParkCompetitionCompetitive AdvantageHong KongOceanPark
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  4. 4
    Huawei’s Core Competencies
    Words • 2562
    Pages • 10

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    Facing the China’s Telecom Equipment industry double-digit grow and becoming the largest telecom market in the world, all leading firms in each subsectors of Global telecom equipment take this opportunity to invest in china. Huawei, a Chinese challenge, was starting its challenge to Cisco insurmountable leadership position in international telecom equipment industry. Besides, to succeed its challenge Cisco in this industry, Huawei’s needed to show it pin-point company strategy on its capabilities and core competencies, generic competitive strategy framework and…
    Advanced TechnologyBusinessCompanyCompetitionCompetitive AdvantageInnovation
  5. 5
    Strategic Planning: Navigating the Path to Organizational Success
    Words • 4415
    Pages • 17

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    Introduction In the ever-evolving landscape of business and management, the process of strategic planning stands as a vital compass guiding organizations toward their desired destinations. The art of planning is more than just an administrative exercise; it is the foundation upon which an organization's mission, objectives, and strategies are built. It is the thread that weaves together the fabric of an organization's purpose, providing clarity, direction, and a roadmap for the future. This essay delves into the intricate nature of…
    Competitive AdvantageNatureOrganizationSwot Analysis
  6. 6
    Key Metrics for Evaluating Head Ski’s Competitive Advantage in the Ski Industry
    Words • 778
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    Paper Type:750 Word Essay Examples
    The best indicators to examine whether Head Ski had the competitive benefit in the ski industry would be to look at revenue ratios and compare them to competitors, which will permit us to evaluate whether Head Ski has above typical revenues. The very best ratios to take a look at are: return on assets, return on sales as compared to other ski companies that offer expensive skies, and return on equity, integrated with numbers that show how much Head Ski…
    BusinessCompetitive AdvantageCustomerMarketingSkiingSports
  7. 7
    Operations Management assignment
    Words • 2209
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    Supply chain management is the coordination of the processes and functions within a business, adopted by most companies in the UK in the late 1990’s. It deals with the internal and external factors that, when dealt with correctly and systematically, can determine a businesses success or failure. A supply chain is the network of activities that delivers a finished product service to the customer. By definition, supply chain management (SCM) is “the management of the flows of materials from suppliers…
    BusinessCompetitive AdvantageDellManagementSupply Chain Management
  8. 8
    Total Quality Management (TQM) in Organizations
    Words • 2989
    Pages • 11

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    Firstly, I would like to give few definitions of total quality management (TQM) in order to get a better understanding in this topic. Different authors have given various definitions of TQM. As defined by ISO, TQM is a management approach of an organization, centered on quality, based on the participation of all its members and aiming at long-term success through customer satisfaction, and benefits to all members of the organization and to society. According to Dr.Vadim Kotelnikov, TQM refers to…
    AutomationBusinessCompetitive AdvantageManagementOperating SystemOrganization
  9. 9
    IKEA: Strategic Planning Analysis
    Words • 961
    Pages • 4

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    IKEA was founded in Sweden in 1943 by Ingvar Kamprad. IKEA is a home furnishings merchant unlike any other. It was established on the basis of low cost and it uses contemporary and trendy furniture for all types of people at budget-friendly prices. IKEA's unique way of shopping, store design, and diy method continues to help preserve their popularity. 1)Given the SWOT analysis presented in the event, what are IKEA's essential competitive advantages? What strategic focus should the company take…
    Competitive AdvantageIkeaShopping
  10. 10
    Macro Environmental Dynamics: Delta Beverages Case Study
    Words • 1280
    Pages • 5

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    The macro environment, as defined by Lancaster (2011), is a complex interplay of global elements that transcend an organization's control but significantly impact its ability to serve customers profitably. This essay delves into the intricate web of macro environmental forces, exploring how these factors shape and influence the strategies, decisions, and performance of Delta Beverages. Cultural Forces: Shaping Consumer Behavior The cultural environment is a powerful force that encompasses institutions and societal influences shaping values, behaviors, and preferences. Delta Beverages,…
    BehaviorCompetitive AdvantageEnvironmentGlobalizationMarketingOrganization
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  11. 11
    KFC – Marketing Strategy
    Words • 5370
    Pages • 20

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    The purpose of this paper is to critically evaluate the marketing strategies of KFC (Kentucky Fried Chicken). The researcher will analyze how the organization creates superior value and builds strong relationship to capture value from customers in return. The paper explores facts for building and maintaining profitable customer relationship by delivering superior value and satisfaction. The researcher is going to investigate the social obligations of the company to observe the impact organizational policies on the environment, community, health of the consumer…
    Competitive AdvantageKfcMarket SegmentationMarketing
  12. 12
    Growth Strategy Analysis Of Samsung
    Words • 1585
    Pages • 6

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    INTRO. The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. It is the world's largest corporation by earnings with annual profits of US$ 173.4 billion in 2008 and is South Korea's largest chaebol. The significance of the Korean word Samsung is "TriStar" or "3 stars". As stated in its brand-new motto, Samsung Electronic devices' vision for the brand-new decade is, "Inspire the World, Create the Future." This new vision shows Samsung Electronic devices' commitment…
    Competitive AdvantageInnovationManufacturingOutsourcingSamsung
  13. 13
    Strategic Analysis of Marks & Spencer
    Words • 2233
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    INTRODUCTION M&S Plc is one of the popular British retailers with its headquarters situated in UK in Westminster. The branch stores set up across 42 countries with about 365 branches in UK alone, focus on two major lines of product, exclusive clothes and quality food stuff. M&S is also known as Marks and Spencer, Marks and Sparks. The Founders of the company were Michael Marks AND Thomas Spencer in Leeds, establishing the system in 1884. Currently over 20 million people…
    BusinessCompetitive AdvantageMarks and SpencerMonopolyPrice
  14. 14
    Description and Swot Analysis of LVMH
    Words • 1828
    Pages • 7

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    Paper Type:1800 Word Essay Examples
    LVMH’s diversification represents the group’s strong presence in the luxury goods market as a whole with products from the fashion and leather range, wines and spirits range, watches and jewelry range, perfumes and cosmetics range, and finally the selective retailing range. This strategy aims to claim market share in market segments that are interrelated with the specific customer segment as the common denominator. LVMH is a market leader in some markets and has a decent market share in others and…
    Competitive AdvantageEconomyLuxury GoodsMarketingSwot Analysis
  15. 15
    Sustainable Competitive Advantage
    Words • 642
    Pages • 3

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    Paper Type:Advantages and Disadvantages Essay
    A sustainable competitive advantage occurs when an organization acquires or develops an attribute or combination of attributes that allows it to outperform its competitors. These attributes can include access to natural resources or access to highly trained and skilled personnel human resources. It is an advantage (over the competition), and must have some life; the competition must not be able to do it right away, or it is not sustainable. It is an advantage that is not easily copied and,…
    BusinessCompetitive Advantage
  16. 16
    The Marketing strategy of Toyota in China market
    Words • 5120
    Pages • 19

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    1.0 Title of the Project The investigation marketting strategics of Toyota in China. 2.0 Objectives of the Projects The objective of the project in the following. • In the international market, Toyota's facing the external environment • The face of Chinese customers, Toyota has taken what kind of marketing strategy • The strategy for the economic benefits of TOYOTA And the sub-objectives of the report are giving as follows: ➢ The use of SPELT analysis of the external environment faced…
    ChinaCompetitive AdvantageMarketingRecyclingToyota
  17. 17
    Case Study in Whole
    Words • 2749
    Pages • 10

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    This is a case about the difficulties an established company needs to face when a new technology produces disruptive impacts on its core service. The case then offers an example of core abilities that become outdated with the entry of brand-new technologies that need new resources and capabilities. Broad theoretical concerns that must be considered when preparing this case:? How can a fully grown, successful firm survive a disruptive innovation?? How can are new abilities built and which ones of…
    Case StudyCompetitive AdvantageIkea
  18. 18
    Marketing Management UBER Analysis
    Words • 3720
    Pages • 14

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    1. Introduction Application software has been very popular as distribution platforms since 2008 due to rapid spread of smartphones all around the worldwide. According to a marketing research done by Gartner (2013), there is an increasing trend in mobile apps usage worldwide, He indicates that 21.58 billion dollars of revenue has been made by mobile apps in 2013. Uber was established in 2009 as a digital platform that connects cab drivers and customer, by downloading the online application. Uber determines the…
    CompetitionCompetitive AdvantageManagementMarketingMobile AppsSwot Analysis
  19. 19
    Strategic Choices and Competitive Advantage
    Words • 1826
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    Service preparation describes a procedure through which both little and large business figure out actions that result in the growth of income and increase the profits. The two most necessary aspects of company planning are; setting goals and making strategic options to accomplish the goals. Every firm has particular resources that are readily available to it. Such resources might include personnels, circulation channel, efficient capability and funds. Strategic options are the steps that business use to obtain these resources. Strategic…
    ChoiceCompetitive AdvantageMarketingSwot Analysis
  20. 20
    Strategic capabilities of H&M
    Words • 3140
    Pages • 12

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    Exclusive summary This report analysis the strategic capabilities (resources and competences) of the H&M by using the strategic tools value chain, core competences and identify the strength and weakness of firm. It discusses the company financial position and their cultures. It also use TOWS matrix to recommend the strategies and use Ansoff matrix for method and direction. It also access or evaluate those strategies by using the Suitability, Feasibility, and Acceptability. Introduction This report investigates the H&M strategic capabilities (value…
    BrandsBusinessCompanyCompetitive AdvantageFashionOnline shopping
  21. 21
    Strategic Vision for Market Dominance
    Words • 591
    Pages • 3

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    Vision Statement Our vision is to establish ourselves as a leading force in the industry. With a strong foundation of innovation, we aim to capture over 50% of the market share in both high and low tech sectors. This will be achieved through the production of cost-effective low tech products and the development of cutting-edge high tech products. Our customer-centric approach to product positioning is crucial in attaining a healthy profit margin of 30% and above. Furthermore, by prioritizing Corporate…
    Competitive AdvantageInvestmentMarketing
  22. 22
    Starbucks coffee a case study
    Words • 4478
    Pages • 17

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    1. INTRODUCTION OF STARBUCKS COFFEE The company, Starbucks Coffee was initially incorporated in the year 1971 by 3 entrepreneurs in Seattle where the business of the company is mainly selling whole bean coffee. Throughout the years of 1990s, Starbucks Coffee under the leadership of Howard Schultz, the company had expanded and growth rapidly with several efforts done. Starbucks coffee started its global expansion from year 1996 opening its first store outside of North America in Japan. Opening globally made Starbucks…
    Case StudyCoffeeCompetitive AdvantageMarketingPriceStarbucks
  23. 23
    Nucor Corporation Case Analysis
    Words • 2356
    Pages • 9

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    1. What are the primary competitive forces impacting U.S. steel producers in general and the producers like Nucor that make new steel products via recycling scrap steel in particular? Please do a five-forces analysis Rivalry among Steel Producers There is a fierce competitive force in this industry. Rivalry revolves heavily around price competition because most steel products are commodities. Producing steel of satisfactory quality is most producers are familiar with. In a commodity market like steel, it is hard to…
    Competitive AdvantageCorporationLeadershipPrice
  24. 24
    Marketing Strategy for Samsung
    Words • 3757
    Pages • 14

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    A marketing strategy is a company's want to accomplish strong and profitable customer relationships by targeting specific consumers, using a marketing mix, and execution. In an ideal world, strategies at all levels of the organization should be well spoken and understood. Interpretations of the methods then lead to sensible, well-defined marketing plans and programs which can be created and acted upon. Organizations can have a higher possibility of achieving success if they establish deep understanding of markets and the consumers…
    Competitive AdvantageDigital MarketingMarketingSwot Analysis
  25. 25
    Case Study: Michelin’s supply chain strategy
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    Michelin is the forefront of the radial tire as well as a leader on the world tire market; they occupied almost 20% market share in the world. It's realized that the trend towards globalization as more intense competitions that obtain to lower cost and improve the efficient operations. Meanwhile, Michelin have its strong vision, because they have already established a global mission since 1900s, and built 35 factories around the world between 1960 and 1975. Michelin can be gain the competitive…
    BusinessCase StudyCompetitive AdvantageInventoryManagementSupply Chain Management
  26. 26
    Internal Analysis of Ryanair Company
    Words • 1176
    Pages • 5

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    Human Resources Ryanair currently employs 2000 people (2003) from 25 nations. The pay is performance related and among the highest in the airline industry (Annual Report 2004, p. 5). Travel concessions and participation in the share option program is granted to all employees. In 2003 over 30% (639 in total) of employees took part in the stock option program - the average pay per employee was about 53.000 (Annual Report 2004, p. 21). CEO Michael O'Leary has significantly shaped Ryanair.…
    CompanyCompetitive AdvantageEmploymentPriceRyanair
  27. 27
    Business Plan – Book cafe
    Words • 2337
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    1.0 Summary Profile Business Name: GRYFFINDOR BOOK CAFÉ Type of Business: A Book Café Legal Structure: Partnership Address: No. 17, Ground Floor, Parramatta Road, Broadway Gryffindor Book Café operated under a partnership between 3 people. It is classified to be within the hospitality industry, with its main focus is in serving people. The partners view the Café industry Australia to be lucrative due to the growing demands of coffee. Gryffindor Book Café will be operated within the University zone amongst…
    BusinessCoffeeCompetitive AdvantageMarketingStarbucks
  28. 28
    The way of competition for business
    Words • 2024
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    Qn 1a) Describe how you think Wernie will make sure that the way he manages the hotel is appropriate to the way it competes for business; Penang Mutiara, being one of the most prestigious hotels in Penang, have managed to secure a foothold in this lucrative and highly competitive environment. Wernie has the vision and very clear focused beliefs about the importance of running an effective operation where customers have every right to demand for first class service which they…
    BusinessCommunicationCompetitionCompetitive AdvantageInternetMarketing
  29. 29
    Panera Bread Company
    Words • 2546
    Pages • 10

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    Executive Summary This report focuses on what Panera Bread Company (PBC) needs to do in order to be profitable, provide healthy and quality foods to consumers and above all retain its leadership potentials in the restaurant and fast food business. The report also looks at what organization's vision and mission statement means. It touches strategic objectives by dealing with strategy formulation, analysis and implementation. Corporate governance has to be used to reposition the operations of PBC, analysis of both the…
    CompanyCompetitive AdvantageEconomyManagementSwot Analysis
  30. 30
    Telstra SWOT Analysis and Marketing Strategies
    Words • 2077
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    IntroductionTelstra Corporation is a telecommunications and information services company. It provides a range of services including fixed line services, Internet access, and business services. Telstra is the market leader in the telecommunication industry in Australia, with one of the most prominent brand names. However, its products and operating services face an increasing threat from competitors. An analysis with recommendations of Telstra marketing is necessary in order to improve its performance. 2.0 SWOT Analysis2.1 Strengths•Telstra is one of the biggest brands…
    CompetitionCompetitive AdvantageInternetMarketingSwot Analysis
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  31. 31
    Strategic management of Amazon
    Words • 5573
    Pages • 21

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    Intro Amazon.com is a widely known international electronic commerce business selling numerous products and likewise producing customer electronic items such as e-reader Kindle along with industrial items such as cloud computing. It is the biggest online retailer on the planet with headquarters in Seattle, Washington, USA. It has more than 200 million active client accounts worldwide and provides a hassle-free method to shop items with budget friendly cost, variouschoices and integrated product details (Amazon.co.uk, 2013). It has attained excellent success…
    BusinessCompetitionCompetitive AdvantageOnline shoppingReputationStrategic Management Process
  32. 32
    Zara: Fashion Triumph and Global Strategy
    Words • 4099
    Pages • 15

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    1. Background According to BusinessWeek, "Zara was a fashion imitator. It focused its attention on understanding the fashion items that its customers wanted and then delivering them, rather than on promoting predicted season's trends via fashion shows and similar channels of influence, which the fashion industry traditionally used." 5 Zara, the fashion retail chain, is a subsidiary of Inditex Group owned and managed by Spanish tycoon Amancio Ortega. Inditex includes several major brands, namely, Zara, Massimo Dutti, Pull and Bear,…
    Competitive AdvantageFashionInventoryMarketingOnline shopping
  33. 33
    Logitech Case analysis
    Words • 839
    Pages • 4

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    Logitech is an innovative global provider for several technological accessories and peripherals. Logitech become incorporated in the early 1980’s and nearly three decades later it had roughly 40% of the market share in arenas such as Mice, Webcam, and Remotes. In order to fully understand Logitech’s success it is important to understand their strategy for growing but also their strategy for the issues they have faced. And ultimately deciding what will be their competitive advantage in the future. In order…
    BusinessCompanyCompetitive AdvantageMarketingTechnology
  34. 34
    Case Study of Marks and Spencer
    Words • 4637
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    Introduction Marks and Spencer is one amongst the main retailers in kingdom managing over 600 stores and handling many workers. At present, the corporate is that the leading supplier of women’s wear and nightclothes within the UK. Within the space of different attire, these have incurred a substantial quantity of growth. The corporate additionally provides for food retail. This report has been based on strategic planning of Marks and Spencer. TASK 1: 1.1. Explain the importance of external factor affecting…
    Case StudyCompetitionCompetitive AdvantageInnovationSwot Analysis
  35. 35
    The University Art Museum
    Words • 716
    Pages • 3

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    Executive Summary This report was commissioned as a case analysis to examine why the last 2 directors of the University Art Museum were seemingly at chances with the university and stopped working in their mission to lead the museum into the future. Further it offers prospective on how to move the museum into the future through successful management. Case Analysis The University Art Museum was a generous present donated by the child of the university's first president, who was likewise…
    ArtCompetitive AdvantageMuseumUniversity
  36. 36
    The Haier Group’s Competitive Advantage(s)
    Words • 372
    Pages • 2

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    Paper Type:350 Word Essay ExamplesAdvantages and Disadvantages Essay
    What competitive advantage(s) do you think Haier Group has? What competitive strategy does the company appear to be following? Explain your choices. The Haier Group has a great benefits of been having some competitive advantages, among them continuous innovation played an important role in their success. The Haier Group’s slogan is “Continuous innovation is the soul of Haier’s corporate culture”. Other than that, the competitive advantages include strong brand recognition in China. Haier Group now ranked as the country third…
    BusinessBusiness NewsCompetitive Advantage
  37. 37
    Amazon vs. Yahoo: Customer Service and Innovation in Internet Businesses
    Words • 1673
    Pages • 7

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    Paper Type:2000 Word Essay ExamplesAdvantages and Disadvantages Essay
    Both Amazon and Yahoo are internet-based businesses that prioritize customer service. They both strive to simplify internet usage by aiding users in locating desired information or products. In the beginning, Amazon's main focus was on conducting online book searches, while Yahoo aimed to streamline website and information searches. Jeff Bezos established Amazon in 1995 with the objective of utilizing his IT expertise to provide a broader range of books beyond traditional brick-and-mortar stores (Hill, 2013). Originally, Yahoo was created as…
    Competitive Advantage
  38. 38
    Sustainability & Growth: New Belgium Brewing’s Path
    Words • 1695
    Pages • 7

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    Introduction The discourse surrounding New Belgium Brewing Company's (NBB) environmental stewardship and strategic sustainability underscores the brewery's pioneering efforts in integrating eco-conscious practices with its business model. This essay delves into NBB's multifaceted approach to addressing environmental challenges, the infusion of sustainability into its strategic marketing, the competitive edge garnered through steadfast social responsibility, and the nuanced balance between growth, customer intimacy, and adherence to foundational principles. Through this examination, we aim to elucidate the significance of NBB's initiatives and…
    Case StudyCompetitive AdvantageSustainability
  39. 39
    Strategic Positioning of Samsung Mobile
    Words • 626
    Pages • 3

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    In the dynamic landscape of the mobile and smartphone industry, Samsung Mobile has strategically positioned itself to cover the entire spectrum of the market. As illustrated by the Brand Bull-eye diagram (Figure 1) proposed by Kotler and Keller (2012, p.309), Samsung's product lineup is designed to cater to diverse consumer needs. This includes not only high-end smartphones but also affordable and simple mobiles, recognizing the continued popularity of such devices among specific demographics, such as children and the elderly. The…
    CommunicationCompetitive AdvantageMobile PhoneSamsungSmartphones
  40. 40
    Reviving Nokia’s Market Share
    Words • 1649
    Pages • 6

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    Introduction: As a former global leader in the cell phone industry, Nokia have a history of great ability to adapt new markets with a solid strategy. Formed in 1865, Nokia started out as a lumber mill and moved on to the production of electricity and rubber. In 1992, Nokia decided to focus solely on the cell phones industry and rapidly obtained great market share, and later became pioneers of the wireless revolution which derived the smartphones. Despite this impressive past…
    Case StudyCompetitive AdvantageInnovationNokia
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