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Competitive Advantage - Free Essay Examples and Topic Ideas

Competitive advantage refers to the attributes and resources of a company that enable it to outperform its competitors. It can include factors such as lower costs, superior quality, innovative products or services, superior customer service, and strong brand recognition. Businesses with a strong competitive advantage are better positioned to succeed in the marketplace and to sustain their success over time. By leveraging their competitive advantage, companies can increase their market share, improve profitability, and build a loyal customer base.

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  1. 1
    Strategic Choices and Competitive Advantage
    Words • 1826
    Pages • 7

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    Paper Type:1800 Word Essay Examples
    Service preparation describes a procedure through which both little and large business figure out actions that result in the growth of income and increase the profits. The two most necessary aspects of company planning are; setting goals and making strategic options to accomplish the goals. Every firm has particular resources that are readily available to it. Such resources might include personnels, circulation channel, efficient capability and funds. Strategic options are the steps that business use to obtain these resources. Strategic…
    ChoiceCompetitive AdvantageMarketingSwot Analysis
  2. 2
    Strategic Vision for Market Dominance
    Words • 591
    Pages • 3

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    Paper Type:600 Word Essay Examples
    Vision Statement Our vision is to establish ourselves as a leading force in the industry. With a strong foundation of innovation, we aim to capture over 50% of the market share in both high and low tech sectors. This will be achieved through the production of cost-effective low tech products and the development of cutting-edge high tech products. Our customer-centric approach to product positioning is crucial in attaining a healthy profit margin of 30% and above. Furthermore, by prioritizing Corporate…
    Competitive AdvantageInvestmentMarketing
  3. 3
    Starbucks coffee a case study
    Words • 4478
    Pages • 17

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    Paper Type:4500 Word Essay Examples
    1. INTRODUCTION OF STARBUCKS COFFEE The company, Starbucks Coffee was initially incorporated in the year 1971 by 3 entrepreneurs in Seattle where the business of the company is mainly selling whole bean coffee. Throughout the years of 1990s, Starbucks Coffee under the leadership of Howard Schultz, the company had expanded and growth rapidly with several efforts done. Starbucks coffee started its global expansion from year 1996 opening its first store outside of North America in Japan. Opening globally made Starbucks…
    Case StudyCoffeeCompetitive AdvantageMarketingPriceStarbucks
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  4. 4
    Nucor Corporation Case Analysis
    Words • 2356
    Pages • 9

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    Paper Type:2500 Word Essay Examples
    1. What are the primary competitive forces impacting U.S. steel producers in general and the producers like Nucor that make new steel products via recycling scrap steel in particular? Please do a five-forces analysis Rivalry among Steel Producers There is a fierce competitive force in this industry. Rivalry revolves heavily around price competition because most steel products are commodities. Producing steel of satisfactory quality is most producers are familiar with. In a commodity market like steel, it is hard to…
    Competitive AdvantageCorporationLeadershipPrice
  5. 5
    Marketing Strategy for Samsung
    Words • 3757
    Pages • 14

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    Paper Type:3500 Word Essay Examples
    A marketing strategy is a company's want to accomplish strong and profitable customer relationships by targeting specific consumers, using a marketing mix, and execution. In an ideal world, strategies at all levels of the organization should be well spoken and understood. Interpretations of the methods then lead to sensible, well-defined marketing plans and programs which can be created and acted upon. Organizations can have a higher possibility of achieving success if they establish deep understanding of markets and the consumers…
    Competitive AdvantageDigital MarketingMarketingSwot Analysis
  6. 6
    Internal Analysis of Ryanair Company
    Words • 1176
    Pages • 5

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    Paper Type:1200 Word Essay Examples
    Human Resources Ryanair currently employs 2000 people (2003) from 25 nations. The pay is performance related and among the highest in the airline industry (Annual Report 2004, p. 5). Travel concessions and participation in the share option program is granted to all employees. In 2003 over 30% (639 in total) of employees took part in the stock option program - the average pay per employee was about 53.000 (Annual Report 2004, p. 21). CEO Michael O'Leary has significantly shaped Ryanair.…
    CompanyCompetitive AdvantageEmploymentPriceRyanair
  7. 7
    The way of competition for business
    Words • 2024
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    Paper Type:2000 Word Essay Examples
    Qn 1a) Describe how you think Wernie will make sure that the way he manages the hotel is appropriate to the way it competes for business; Penang Mutiara, being one of the most prestigious hotels in Penang, have managed to secure a foothold in this lucrative and highly competitive environment. Wernie has the vision and very clear focused beliefs about the importance of running an effective operation where customers have every right to demand for first class service which they…
    BusinessCommunicationCompetitionCompetitive AdvantageInternetMarketing
  8. 8
    Panera Bread Company
    Words • 2546
    Pages • 10

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    Executive Summary This report focuses on what Panera Bread Company (PBC) needs to do in order to be profitable, provide healthy and quality foods to consumers and above all retain its leadership potentials in the restaurant and fast food business. The report also looks at what organization's vision and mission statement means. It touches strategic objectives by dealing with strategy formulation, analysis and implementation. Corporate governance has to be used to reposition the operations of PBC, analysis of both the…
    CompanyCompetitive AdvantageEconomyManagementSwot Analysis
  9. 9
    Telstra SWOT Analysis and Marketing Strategies
    Words • 2077
    Pages • 8

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    IntroductionTelstra Corporation is a telecommunications and information services company. It provides a range of services including fixed line services, Internet access, and business services. Telstra is the market leader in the telecommunication industry in Australia, with one of the most prominent brand names. However, its products and operating services face an increasing threat from competitors. An analysis with recommendations of Telstra marketing is necessary in order to improve its performance. 2.0 SWOT Analysis2.1 Strengths•Telstra is one of the biggest brands…
    CompetitionCompetitive AdvantageInternetMarketingSwot Analysis
  10. 10
    Strategic management of Amazon
    Words • 5573
    Pages • 21

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    Paper Type:6000 Word Essay Examples
    Intro Amazon.com is a widely known international electronic commerce business selling numerous products and likewise producing customer electronic items such as e-reader Kindle along with industrial items such as cloud computing. It is the biggest online retailer on the planet with headquarters in Seattle, Washington, USA. It has more than 200 million active client accounts worldwide and provides a hassle-free method to shop items with budget friendly cost, variouschoices and integrated product details (Amazon.co.uk, 2013). It has attained excellent success…
    BusinessCompetitionCompetitive AdvantageOnline shoppingReputationStrategic Management Process
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  11. 11
    Zara: Fashion Triumph and Global Strategy
    Words • 4099
    Pages • 15

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    1. Background According to BusinessWeek, "Zara was a fashion imitator. It focused its attention on understanding the fashion items that its customers wanted and then delivering them, rather than on promoting predicted season's trends via fashion shows and similar channels of influence, which the fashion industry traditionally used." 5 Zara, the fashion retail chain, is a subsidiary of Inditex Group owned and managed by Spanish tycoon Amancio Ortega. Inditex includes several major brands, namely, Zara, Massimo Dutti, Pull and Bear,…
    Competitive AdvantageFashionInventoryMarketingOnline shopping
  12. 12
    Logitech Case analysis
    Words • 839
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    Logitech is an innovative global provider for several technological accessories and peripherals. Logitech become incorporated in the early 1980’s and nearly three decades later it had roughly 40% of the market share in arenas such as Mice, Webcam, and Remotes. In order to fully understand Logitech’s success it is important to understand their strategy for growing but also their strategy for the issues they have faced. And ultimately deciding what will be their competitive advantage in the future. In order…
    BusinessCompanyCompetitive AdvantageMarketingTechnology
  13. 13
    The University Art Museum
    Words • 716
    Pages • 3

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    Paper Type:700 Word Essay Examples
    Executive Summary This report was commissioned as a case analysis to examine why the last 2 directors of the University Art Museum were seemingly at chances with the university and stopped working in their mission to lead the museum into the future. Further it offers prospective on how to move the museum into the future through successful management. Case Analysis The University Art Museum was a generous present donated by the child of the university's first president, who was likewise…
    ArtCompetitive AdvantageMuseumUniversity
  14. 14
    Amazon vs. Yahoo: Customer Service and Innovation in Internet Businesses
    Words • 1665
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    Paper Type:2000 Word Essay ExamplesAdvantages and Disadvantages Essay
    Both Amazon and Yahoo are internet-based businesses that prioritize customer service. They both strive to simplify internet usage by aiding users in locating desired information or products. In the beginning, Amazon's main focus was on conducting online book searches, while Yahoo aimed to streamline website and information searches. Jeff Bezos established Amazon in 1995 with the objective of utilizing his IT expertise to provide a broader range of books beyond traditional brick-and-mortar stores (Hill, 2013). Originally, Yahoo was created as…
    Competitive Advantage
  15. 15
    Sustainability & Growth: New Belgium Brewing’s Path
    Words • 1695
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    Introduction The discourse surrounding New Belgium Brewing Company's (NBB) environmental stewardship and strategic sustainability underscores the brewery's pioneering efforts in integrating eco-conscious practices with its business model. This essay delves into NBB's multifaceted approach to addressing environmental challenges, the infusion of sustainability into its strategic marketing, the competitive edge garnered through steadfast social responsibility, and the nuanced balance between growth, customer intimacy, and adherence to foundational principles. Through this examination, we aim to elucidate the significance of NBB's initiatives and…
    Case StudyCompetitive AdvantageSustainability
  16. 16
    Strategic Positioning of Samsung Mobile
    Words • 626
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    Paper Type:550 Word Essay Examples
    In the dynamic landscape of the mobile and smartphone industry, Samsung Mobile has strategically positioned itself to cover the entire spectrum of the market. As illustrated by the Brand Bull-eye diagram (Figure 1) proposed by Kotler and Keller (2012, p.309), Samsung's product lineup is designed to cater to diverse consumer needs. This includes not only high-end smartphones but also affordable and simple mobiles, recognizing the continued popularity of such devices among specific demographics, such as children and the elderly. The…
    CommunicationCompetitive AdvantageMobile PhoneSamsungSmartphones
  17. 17
    Reviving Nokia’s Market Share
    Words • 1649
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    Paper Type:1600 Word Essay Examples
    Introduction: As a former global leader in the cell phone industry, Nokia have a history of great ability to adapt new markets with a solid strategy. Formed in 1865, Nokia started out as a lumber mill and moved on to the production of electricity and rubber. In 1992, Nokia decided to focus solely on the cell phones industry and rapidly obtained great market share, and later became pioneers of the wireless revolution which derived the smartphones. Despite this impressive past…
    Case StudyCompetitive AdvantageInnovationNokia
  18. 18
    The competition between Samsung and other companies
    Words • 2175
    Pages • 8

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    1. Introduction Nowadays, electronic products are loved by people, and have become the trend of the necessities of life and the pursuit of goods. In the face of fierce competition and huge market potential of electronic industry, the major foreign manufactures and domestic manufacturers both want to occupy the leading position in the market, grab market share. In this period with opportunities and challenges, how to enable enterprises to be invincible is an important problem that every electronic enterprise explored…
    CompanyCompetitionCompetitive AdvantageEconomyMarketingSamsung
  19. 19
    How Competitors Affect Competitive Advantage of Pepsi?
    Words • 1158
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    Paper Type:1200 Word Essay ExamplesAdvantages and Disadvantages Essay
    Pepsi is one of the world’s top carbonated drink company established in 1893. Today it has grown into a multibillion company which produces some of the most popular soft drinks, cereals and franchise eateries (Our History 2011). But Pepsi, like most of the other companies is unable to escape competitors in their general task environment who directly affect their competitive advantage. Competitive advantage is the advantage a company or product has over other companies in terms better attributes such as…
    Competitive Advantage
  20. 20
    Herman Miller Inc.: Dominating the US Office Furniture Market
    Words • 2867
    Pages • 11

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    Herman Miller, Inc. dominates the business and institutional market in the US office furniture industry, holding a 12% share. Despite facing declining sales due to poor macroeconomic conditions, the company has managed to outperform competitors by maintaining strong profitability through impressive operating margins and return on sales. The brand equity of Herman Miller is founded on its reputation for high quality, innovative products, excellent customer service, customizable options, and reliability. This strength in branding allows the company to reach customers…
    BusinessCompetitive AdvantageEconomyEmploymentInnovationMarketing
  21. 21
    Strategy Management of GSK
    Words • 3062
    Pages • 12

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    Paper Type:3000 Word Essay Examples
    You are needed to concentrate on a particular Transnational Corporation (TNC). The organization could be picked from those making up the most recent 'Fortune 500', 'Organisation Week Global 1000'. Note that the choice of a particular organization must be gone over with your lecturer. You will need to carry out an in-depth research study evaluation of the chosen organization with respect to its service activities in order to understand the methods particular to that company. For example, you might look…
    Competitive AdvantageEconomyHealth CareManagementPharmaceutical Industry
  22. 22
    Review the article What is strategy? by Michael .E. Porter
    Words • 1757
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    Paper Type:1600 Word Essay Examples
    Michael Eugene Porter is a Professor at The Institute for Strategy and Competitiveness, based at the Harvard Business School. He is generally recognized as the father of the modern strategy field. One of his great writing is “What is strategy?” published in 1996. The beginning of the article raises a mistake of Operational Effectiveness for Strategy that many companies had suffered for almost two decades. In the article, Operational Effectiveness means performing similar activities better than rivals perform them. To…
    BusinessCompetitive Advantage
  23. 23
    Amazon’s Information Systems: A Catalyst for Competitive Advantage
    Words • 1518
    Pages • 6

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    Paper Type:1500 Word Essay Examples
    Amazon.com, with its visionary mission of being the earth's most customer-centric company, has emerged as a global e-commerce giant. This essay explores how Amazon's relentless pursuit of customer satisfaction is intricately linked to its strategic utilization of information systems. We will delve into Amazon's use of information systems across Porter's value chain, analyze its innovative approaches, and examine its strategic alliances. Additionally, we will explore Amazon's future plans to maintain its competitive edge by extending its technology and logistics solutions…
    Case StudyCommunicationCompetitive AdvantageMarketingPriceSupply Chain Management
  24. 24
    The Make-Or-Buy Decision
    Words • 2929
    Pages • 11

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    Introduction The debate to buy or make has taken many dimensions, with wit economists, citizens, politicians, and businesses pulling the debate to suit their intentions. When the public is dependent on the rational consumption process amid constraints, the politician is obligated to safeguard the interests of their representatives. In the same breath, the concerns of economists and academicians are overinforming on the implications of each action and businesses have a moral responsibility to remain afloat. The decision to buy or…
    BusinessCompetitive AdvantageDecisionsEconomicsOutsourcing
  25. 25
    Papa John’s: Addressing st Century Growth Challenges
    Words • 1616
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    Paper Type:1500 Word Essay Examples
    1) What is your assessment of Papa John’s differentiation strategy? On what bases does the company differentiate? There are a number of bases on which Papa John’s differentiates itself, many of which are interrelated. First and foremost is Papa John’s offering of a higher-quality pizza, which not only allows them to differentiate on the basis of a product feature (i.e. the high quality ingredients used in the pizza), but, even more importantly, on the basis of reputation. While most other…
    Case StudyCompetitive AdvantageFast FoodReputation
  26. 26
    Netflix Case Study Analysis
    Words • 1945
    Pages • 8

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    Paper Type:1800 Word Essay Examples
    “Creativity is thinking up new things. Innovation is doing new things.” — Theodore Levitt The importance of this quote comes alive after reading the first three sentences within this case study. A statement by Reed Hastings, the founder and CEO of Netflix. “Well let’s separate the market into two phases. One is the phase of DVD, which peaks in five to 10 years and last for 20 to 30 years. Then there is the phase of Internet delivery, which peaks…
    Case StudyCompetitionCompetitive AdvantageInnovationInternetNetflix
  27. 27
    Progressive Insurance Swot Analysis
    Words • 1964
    Pages • 8

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    Paper Type:2000 Word Essay Examples
    Over decades operating in a highly competitive environment, the key strategy that makes Progressive the top three in the $165 billion US private passenger auto insurance industry is focusing on innovations and customer satisfaction. Established in 1937, from the beginning, Progressive approached the market with an innovative method by providing customers drive-in claims service and the ability to make monthly installment payments. That, on one hand, appealed more opportunities for people who could not afford paying insurance in lump sum…
    CompetitionCompetitive AdvantageEmploymentInnovationInsuranceSwot Analysis
  28. 28
    Identity, Image, and Reputation: A Multidisciplinary Framework
    Words • 2766
    Pages • 11

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    Building a vibrant and positive corporate reputation is the endeavor of every company, whether it is large-scale or small-scale. Indeed, the growth and development of the company is edged in its ability to enact feasible mechanisms of enhancing corporate reputation. Both internal and external stakeholders depend on corporate reputation to measure a company’s performance. It is from the corporate reputation that a company can define its fundamental place in the market. Ryanair, an Irish airline company with an expansive European…
    Competitive AdvantageIdentityMarketingReputationRyanair
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