Marketing Essay Topics

The Day Chocolate Case Report

Introduction The following report discusses the company named the Day Chocolate company. In this report we will take a close look to the case of this company. The Day Chocolate company is different than other chocolate companies as it pays attention to the ones that are making the chocolate: the farmers. The day chocolate company… View Article

Rogers’ Chocolates

• Production ( Labor intensive because it’s a one-shift operation. Chocolates are handmade and hand-packed. • Demand forecasting is difficult due to the seasonality of sales/ The out of stock issue is one of the major problems/ Seasonal production created problems with out-of-stock • When out-of-stock for one product, the back order production of that… View Article

Cowgirl Chocolates

1. What are some of the critical strengths and weaknesses of Cowgirl Chocolates that determine the success of this small business? Can the weaknesses be overcome by the strengths of the business? Some of the critical strengths of Cowgirl Chocolates that determine the success of this small business include product differentiation, quality, flexible return policy,… View Article

Marketing in the Wine Industry

There’s more in a glass of wine than meets the eye, or the palate. Wine isn’t just for the rich and affluent anymore. Everyone can enjoy wine, whether it’s a five dollar bottle or a five hundred dollar bottle. Winemakers and wine distribution companies have come up with new and exciting way to market their… View Article

Chalice Wine

Chalice Wine Group is a publicly traded company that, through numerous partnerships, owns and/or operates a number of vineyards and wine manufacturing companies in California’s Sonoma valley. Previously, they enjoyed a time of profitability. Yet in recent years, expansion has saw a decrease in their level of profitability, followed by a repeating period of net… View Article

Explaining the role of ‘suppliers’

Question: Explaining the role of ‘suppliers’ in an organization’s microenvironment. Discuss the impact the supplier environment might have on the marketing of soft drinks. Definition of suppliers: Firms and individuals that provide the resources needed by the company to produce its goods and services (lecture 3, p10). This includes materials and parts, capital items, supplies… View Article

Business: Marketing and Soft Drink Industry

Q. 1 How would you characterize the dip category in general? Q. 2 How might the dip category be segmented? Q. 3 What is Frito Lays Competitive Position within the segments it pursues? Q. 4 What sales volume and market share(s) will be required of the dip line to preserve its profit contribution given budgeted… View Article

Marketing and Soft Drink Concentrate

The brand Rasna is owned by Pioma Industries that introduced the concept of Soft Drink Concentrate (SDC), a segment that had been created and nurtured by the company in the Indian beverages Market. The brand was originally launched by the name of ‘Jaffe’ in 1976 and marketed with the help of Voltas, but was renamed… View Article

Thomas Cook

Introduction Thomas Cook is the current leader in the UK transport industry. Thomas Cook is a huge organization employing 11,000 people and serving more than 4 million customers annually. After being acquired by C&N Touristic AG in 2000, it was discovered that their travel business was not only unprofitable but facing significant losses. Something had… View Article

Consumer Preference on Infants Milk

There is no question about breast milk being the best start a baby can have in life. It is firmly believes that breastfeeding is the best way to feed a baby and is strongly committed to its protection and promotion. Starting at about 6 months of age, the period of weaning is critical for the… View Article

Colgate Palmolive’s Strategies

A distribution channel is defined as a set of intermediaries performing a variety of functions. These interdependent organizations are involved in the process of making a product or service available for use or consumption. Marketing channels for a product are considered one of the more important decisions made for a product. It is believed that… View Article

Declining Milk Sales

According to a current study in Age and Aging, starting and continuing to drink milk at a young age can lead to improved physical ability and balance at an older age (“New study finds,” 2012). Because of milk’s inherent attributes of calcium, protein and vitamins A and B, milk has also been linked to bone… View Article

Growth Strategy for Vincor

Vincor needs to align itself in the marketplace such that it can continue to be a market leader and grow internationally. The Canadian wine market is stagnant with limited growth opportunities in a few segments – red, premium, varietal, and ice wines. Supply is always a big concern and government regulations for the sale of… View Article

Consumers Attitude Toward Apartment in Bangladesh

All the actions have a motivational component that led him towards an action or behavior. A person needs, wants, interests and motives are changing and consumers’ behaviors are directed accordingly. Most of the businesses are on the principle of profit maximization and on the other hand consumers goals are to maximize their utility and satisfaction…. View Article

The Role of Internet in Marketing of Technology Products

Advertisements play a vital role in marketing of technology products. Over a period of time advertising has evolved as a vital communication system for both customer and business markets. The ability of advertiser depends upon how carefully prepared messages are delivered to target audience. From large multinationals to small retailers, all increasingly rely on advertising… View Article

Energy drink

Introduction The marketing mix (tool largely used by marketers) is composed of the tactics being developed by a company in the 4 P’s areas: product, price, place and promotion, to assist them in pursuing their objectives. These variables have to be carefully managed by the organisation to meet the need of the defined target group…. View Article

Market Plan for Monster Energy Drink

Monster Energy is an American brand of energy drink created and marketed by Hansen Natural Corporation. Monster calls itself the meanest energy drink on the planet. It’s a big hit in the United States that delivers twice the buzz of a regular energy drink. Monster’s US portfolio includes the flagship Monster and Lo-carb plus specially… View Article

Marketing Plan of Mother Energy Drink

Mother is an energy drink marketed to Australians and New Zealanders by Coca-Cola. Mother was introduced in late 2006 to compete with the two leading energy drinks on the market, V and Red Bull, which then dominated the $151 million industry and accounted for 94% of sales. Mother remained unaltered on the market for 18… View Article

The Cyber Shop and Direct Marketing

With the never-ending possibilities of new inventions and innovations in the field of communication technology, much is expected in the future especially in the ever-increasing complex needs of clients and customers of different social segment from service and product providers (Appelbaum et al, 1998). The complex and demanding needs of the information age man will… View Article

Anti-Energy Drink

Abstract The energy drink, Red Bull, slogan is “It Gives You Wings”, now marketers are reversing the influx of energy slogan with Drank™’s “Slow Your Roll. ” A new beverage claiming to be the opposite of an energy drink is raising eyebrows because it is modeled after an illegal drink. It is modeled after illegal… View Article

Red Bull Energy Drink

* Red Bull can be called as a pioneer in the energy drink category worldwide. In India too, Red Bull was the brand that created the energy drink category. * The brand came into existence in 1984. * The brand came to India in 2003. Although the brand has been keeping a low profile compared… View Article

Competitive Analysis of Crest Whitestrips

Every firm’s marketers must develop an effective strategy for dealing with the competitive environment. A company may position its product or service with an eye towards its ability to sustain that position (Hooley and Greenley, 2005). The most direct competition occurs among marketers of similar products. The indirect competition involves products that can be easily… View Article

Coffee Shop

The purpose of this marketing plan is to outline the complete marketing strategy, tactics, and programs for Dot. L Coffee (hereafter, “Dot. L”). Dot. L is a specialist Coffee Company that focuses on specialty coffee of Latte, coffee based products and foods as well. Dot. L is a new coffee shop in the river side… View Article

Costa Coffee

1. Executive summary In this business report we are analysing the business environment in which our company – BESO and its main competitor – Costa Coffee operate. The main objective is to research, analyse and understand the competitor’s business strategy, to find out if there is a gap in their action plan and how we… View Article

Coffee Shop

The purpose of this marketing plan is to outline the complete marketing strategy, tactics, and programs for Dot. L Coffee (hereafter, “Dot. L”). Dot. L is a specialist Coffee Company that focuses on specialty coffee of Latte, coffee based products and foods as well. Dot. L is a new coffee shop in the river side… View Article

Costa Coffee

1. Executive summary In this business report we are analysing the business environment in which our company – BESO and its main competitor – Costa Coffee operate. The main objective is to research, analyse and understand the competitor’s business strategy, to find out if there is a gap in their action plan and how we… View Article

Difference of Marketing Product and Service

A product is normally a thing that sold to people and mostly is tangible. Basically, the marketing of product is particularly focused on 4P’s in marketing mix namely product, price, place, and promotion (Ehmke & Fulton & Lusk, n. d. ). The marketer needs to analyze the major demand of customers in a specific market… View Article

Rougemont Fruit Nectar Analysis

Success in the Chinese’ fruit beverage market is contingent upon distribution decisions made by firms in the market. Many companies have failed to prosper in this market due to poor distribution decisions. However, the Chinese fruit beverage market is attractive. The advantageous nature of this market is revealed by examining competitive rivalries, and the social,… View Article

Promotional Effectiveness of an Advertisement

This paper will examine the effectiveness of an advertisement for Giorgio Armani’s fragrance for men found in Men’s Health magazine. Focusing on the specifics of the ad, analysis will be done to depict the ins and outs of how the advertisement is conveying its message to the reader. To understand how marketers exploit their products… View Article

The Case of the Test Market Toss-up

In this case, the top management put the new frozen dessert— Sweet Dream on ice; however, the product manager felt it was not a correct decision and tried to persuade the top managers to reconsider. The company of Paradise Foods didn’t realize the threat on LaTreat and the opportunities on Sweet Dream. They didn’t embrace… View Article