Marketing Essay Topics

Porter’s Five Forces Analysis

Porter’s Five Forces Analysis Michael Porter provided a framework that analyses an industry as being influenced by five forces. It has been suggested that management, attempting to establish a competitive marketing advantage over rivals, can use this model to understand the industry context in which the business operates and take appropriate strategic decisions. Threat of… View Article

Health Care Marketing

The United States spends more than $4.2 billion annually as a resource to market in the direction of health care consumers. Advertisements consist of pharmaceuticals, alternative medicine, and in many cases, lawsuits as a result of alleged bad drugs. The two forms of marketing are direct to consumer advertising (DTCA) of medicines to treat a… View Article

Segmenting the British Sports market

Introduction Sport England is the government agency responsible for building the foundations of sporting success, by creating a world-leading community sport environment of clubs, coaches, facilities and volunteers. They want to create a vibrant sporting culture working in partnership with national governing bodies, national partners, the HE/FE sector, local government, county sport partnerships and community… View Article

Personal factors

Factors that affect the personal influences will be the age and stage at the life cycle, lifestyle, occupation, economic status, and personality (Bowens,et al, 2003). Marketers usually target a certain lifecycle stage or a certain age bracket for their products. Like Disney – movies, merchandise, television shows – which are usually targeting children and teenagers…. View Article

These factors are cultural, social, personal and psychological

Figure 2. Factors Influencing Buying Behavior. Influences Buyer’s Internal Process Output Source: Bowens et al (2003) 2. 5. 1 Cultural Factors These factors are the most influential when it comes to a person’s behavior. Our desires and actions are usually dictated by the culture we are exposed to when we are a still a child… View Article

What are the key differences between these two accounts

What are the key differences between these two accounts of Honda’s entry into the US motorcycle market? The two accounts of how Honda entered into the US market are very different, The Boston Consulting groups (BCG) report clearly shows a deliberate approach to Hondas strategy in penetrating the US motor cycle market. The report documented… View Article

Department of Marketing, Tourism and Hospitality

1. Introduction and welcome Marketing is part of all of our lives and touches us in some way every day. It is also a key factor in business success and is increasingly used by organisations in a wide range of sectors. The unit begins with an examination of the marketing concept and marketing theory. It… View Article

Online Marketing

In today’s world, marketing research has begun to use the Internet and popular social networking sites such as, Facebook and Twitter, to gather personal information of all users. It’s becoming a lot easier for companies to connect directly with customers and collect individual information that goes into a computer database. This information can also be… View Article

Product and Service Marketing Analysis

Product and service marketing are highly related. Take the success of a company like Apple, for example. The technology giant operates nearly 400 retail stores, employs more than 42,000 people and hosts more than a million visitors each day. In 2012, Apple’s retail operations generated nearly $19 billion. Furthermore, it’s estimated that Apple’s Fifth Avenue… View Article

Whey Protein Powder Marketing

Marketing always seeks to push the envelope in terms of trying to effectively convince a particular audience to the merit of a particular product. While some marketing plans will go to great lengths in order to present a subtle, yet complex ad campaign, other ad campaigns will be positively banal, albeit effective. Such is the… View Article

The monopoly

Ahmed El-Zeini, chairman of the division of building materials in the Chamber of Commerce in Egypt, says: “Some analysts believe that the cement industry has suffered too much from the monopoly of certain local manufacturers, not to mention the manipulation of prices. The Egyptian Authority for the protection of competition and prevention of monopolistic practices… View Article

Website Review: “Planware”

Introduction The website Planware is a business consultancy service and software solutions providing company. The website offers range of services and tools for financial projections, business guide, financial projections, cash flow forecast, strategic plan, marketing planning, shareware, free ware, template, sample, online tools, advice, guide, save time, expert solutions to improve results, achieve goals and… View Article

The monopoly

Ahmed El-Zeini, chairman of the division of building materials in the Chamber of Commerce in Egypt, says: “Some analysts believe that the cement industry has suffered too much from the monopoly of certain local manufacturers, not to mention the manipulation of prices. The Egyptian Authority for the protection of competition and prevention of monopolistic practices… View Article

Supply of Music after the Introduction of Internet Marketing

Internet allows the labels to make the distribution directly to the customers bypassing the retailers. Internet eliminates the necessity of the retailers and by this way the recording companies are able to add the amounts payable to the retailers to their own revenues. Since the retailers were to be paid a considerable portion of the… View Article

Marketing Influence

Thesis Statement. Marketing affects one’s everyday life in the sense that it influences people decision making as well as their consumption preferences. This paper illustrates how marketing affects one’s life but it also explains the fundamentals of marketing which product design, packaging, trademarks, branding, pricing, distribution, communications. Introduction Marketing can be viewed as the process… View Article

Marketing activities

Jeans are just an ordinary piece of clothing to many people. To others, however, they are a powerful means of self-expression. This fact is confirmed by the sheer number of companies that produce jeans, including Levis, Gap, Old Navy, Calvin Klein, Armani, Guess, Miss Sixty, Tommy Hilfiger and many others. Jeans are one of many… View Article

Report on Pizza Hut

During the past four decades Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation, commitment to quality and dedication to customer service and value. The qualities of entrepreneurship, growth and leadership have characterized Pizza Hut’s business… View Article

Pizza Hut Mkarekting Strategy

The journey began in 1958, when two college students and brothers from Wichita, USA, Frank and Dan Carney, opened the first Pizza Hut restaurant at their hometown on June 15, 1958. After borrowing $600 from their mother, they purchased some second-hand equipment and rented a small building on a busy intersection in Wichita. The result… View Article

Product-Market Growth Matrix

Introduction Pizza Hut is based in Wichita, Kansas USA 19581. A woman and her two sons created pizza recipes. From here, a family friend advised the sons to open their own Pizza Parlor. 2. Pizza Hut is one of the flagship brands of Yum! Brands, Inc. , which also has KFC, Taco Bell, A&W and… View Article

Consumer Preference of Brighton & Hove Teenagers on Organic Food

There have been many studies investigating the influences on consumer purchasing and consumption of organic foods. It has a Journal of the Human Environment that argues that parts of researches have frequently taken the form of asking consumers directly about their reasons for purchase or nonpurchase of organic foods rather than seeking which types of… View Article

Hamburger – United States

A company that finds major success in one country won’t necessarily catch on in another. There are a number of fast-food chains that succeeded in America, but have failed globally. One example is the widely popular Wendy’s. Wendy’s is the third largest burger chains in the U.S. However, according to the article Wendy’s to Exit… View Article

Gaps in the 24/7 Service

The Service Complain Many companies offer 24/7 customer services. Knowing that customer service exists at any time of the day or any time of the week helps get the business in. Unfortunately, some 24/7 customer services fail to be serious about this. In more than one incident, I have experienced gaps in this kind of… View Article

Marketing Article Summaries

The article Sustainability: It Should Be About More Than the Bottom Line on discusses the topic of the triple bottom line. The article discusses the idea that being ecologically friendly can be conducive to a strong financial bottom line, as well as a social and environmental one. The main point of the article is… View Article

The Day Chocolate Case Report

Introduction The following report discusses the company named the Day Chocolate company. In this report we will take a close look to the case of this company. The Day Chocolate company is different than other chocolate companies as it pays attention to the ones that are making the chocolate: the farmers. The day chocolate company… View Article

Rogers’ Chocolates

• Production ( Labor intensive because it’s a one-shift operation. Chocolates are handmade and hand-packed. • Demand forecasting is difficult due to the seasonality of sales/ The out of stock issue is one of the major problems/ Seasonal production created problems with out-of-stock • When out-of-stock for one product, the back order production of that… View Article

Cowgirl Chocolates

1. What are some of the critical strengths and weaknesses of Cowgirl Chocolates that determine the success of this small business? Can the weaknesses be overcome by the strengths of the business? Some of the critical strengths of Cowgirl Chocolates that determine the success of this small business include product differentiation, quality, flexible return policy,… View Article

Marketing in the Wine Industry

There’s more in a glass of wine than meets the eye, or the palate. Wine isn’t just for the rich and affluent anymore. Everyone can enjoy wine, whether it’s a five dollar bottle or a five hundred dollar bottle. Winemakers and wine distribution companies have come up with new and exciting way to market their… View Article

Chalice Wine

Chalice Wine Group is a publicly traded company that, through numerous partnerships, owns and/or operates a number of vineyards and wine manufacturing companies in California’s Sonoma valley. Previously, they enjoyed a time of profitability. Yet in recent years, expansion has saw a decrease in their level of profitability, followed by a repeating period of net… View Article

Explaining the role of ‘suppliers’

Question: Explaining the role of ‘suppliers’ in an organization’s microenvironment. Discuss the impact the supplier environment might have on the marketing of soft drinks. Definition of suppliers: Firms and individuals that provide the resources needed by the company to produce its goods and services (lecture 3, p10). This includes materials and parts, capital items, supplies… View Article