Essays on Marketing

Communicative Success of Smokey Bear
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Smokey Bear is the longest-running public service advertising campaign in U.S. history (The Ad Council, 2018). Originally created in 1944, Smokey played a significant role in educating Americans about the prevention of wildfire. Nearly seventy-five years later he is still relevant and popular in fire education. However, literature contains very little information on why Smokey Bear is such a successful marketing tool. Perhaps it is as simple as being a furry and loveable mascot, but I would like to argue…...
Propaganda and It’s Impact
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Propaganda, what is Propaganda? It is simply a mechanism of spreading and promoting planned ideas and directions. It can be used for a good cause or to cause damage. A lot of these mechanisms are used in Advertising and PR. In various sections in today’s world propaganda is used in business, politics even to impose religious views. Propaganda can be inflicted through ad campaigns, movies, public speech, even subconsciously through social media. There’s always the misconception of propaganda being only…...
AdvertisingLgbt IssuesPropaganda
Deception in the Advertisement Industry  
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What is something you notice everywhere you go? No matter if it’s a walk in the park, going to class, or just browsing through social media, it’s there even when you don’t know it. If you guessed advertisements, then you are right. Advertisements are everywhere around us. Whether we notice it or not, it has been around for a very long time. Speaking of which, in ancient China, the earliest advertising known was oral, was recorded in the Classic of…...
Advertisement Good Or BadInfluence Of Advertisement
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NIKE: Overview of the Country and Company
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Brazil clothing market has greatly grown and it is expected to experience a substantial growth in the years to come. This will thus increase the customers’ power of spending together with broadening base of passion by buyers in the state. To add on that, the increasing adoption of the worldwide fashionable clothing amongst women and children may be expected to cause the clothing demand in Brazil. Having the refining country performance, individuals in Brazil are expected to use more money…...
BrazilNikeTarget Market
Nike: One of the Most Popular Brands
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Nike, a multinational corporation, is one of the most popular brands in the market today. It is a sportswear organization that is headquartered in Beaverton, Oregon. Two visionaries, Bill Bowerman and Phil Knight, established Nike. The company was at first called 'Blue Ribbon Sports,” which later became known as 'Nike Inc' in 1971. Interestingly, Nike is named after a Greek goddess of triumph. The logo for Nike is a curved check mark, which is known to be called the 'swoosh.'…...
NikeTarget Market
Nike Marketing Environment
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The marketing activities of the business are affected by several internal and external factors. While some of the factors are in the control of the business, most of these are not and the business has to adapt itself to avoid being affected by changes in these factors. These external and internal factors group together to form a marketing environment in which the business operates. The marketing environment can be classified into three parts: Internal Environment - The Internal Marketing Environment…...
NikeTarget Market
Nike Case Study 
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Over the last 5 years the sneaker industry has had amazing success. In 2017, U.S. athletic footwear industry went up by 2 percent, $19.6 billion was generated in sales. Surprisingly, the fastest growing market was that of women’s, sales were up 5 percent from the previous year 2016. Men’s and kid’s market were only up by 1 percent. “This was one of the most promotional years in decades for the athletic footwear industry. While promotions helped drive sales in 2017…...
Case StudyNikeTarget Market
NIKE: Evolving to Something Bigger than Sports
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Introduction to NIKE’s Strategy Social media and new technology has created the most competitive marketing environment of all time. People are getting new feeds 24/7 about different moves from every company/every superstar. Fans are demanding information and headlines instantly. The advertising industry is evolving faster than ever before and the companies who evolve the quickest survive the longest. Nobody has been able to dominate this environment better than NIKE. The 30-billion-dollar company has been able to differentiate itself, compared to…...
NikeTarget Market
Analysis of Nike Company
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History Phil Knight & Bill Bowerman started the company called Nike swoosh in 1964, was known as Blue Ribbin Sports. Phil Knight is athlete under Bowerman. Bowerman tried to produce student lightweight high-performance shoes in his free time. Knight started importing shoes from Japan selling them in the local markets. Later on, Knight tried to sell his stock of shoes to his coach Bowerman but he was interested teaming up with Knight and they, both decided to become partners to…...
NikeTarget Market
Marketing Analysis of Nike Company
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Executive Summary Nike in one of the world’s leading marketer, designer, and distributer of athletic footwear. Nike also offers other athletic apparel, equipment, and accessories for a variety of sports. It sells, distributes, and licensees its produces in approximately 200 countries around the world. Nike specializes in the industry of footwear. Nike achieves long-term revenue growth by building deep personal consumer connections, creating innovative must have products, and delivering compelling consumer experiences. Nike is based out of Beaverton, Oregon. They…...
NikeTarget Market
GoPro Company Analysis
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Strengths The internal, positive advantages that GoPro has compared to competitors are the production of high quality action cameras that are usable in every situation of life, and brand awareness. Because GoPro was the first company to specialize in small action cameras it had a competitive advantage from the start. GoPro kept this advantage by remaining to sell high quality products. Consumers that choose GoPro focus on the quality and all the features a GoPro Hero 7 has compared to…...
CameraCompanyTarget Market
Gopro Hero 7 a Marketing Strategy
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As an adventurer or extreme sports participants you want to capture your adrenaline rushes. A GoPro camera gives the potential customer this possibility. The GoPro cameras are small devices that are able to record action in every situation. The camera is easy usable and tough, it resists water and other extreme circumstances. Despite the small size, and big protection case of the camera the GoPro still captures videos in a very high quality. GoPro is named the best action camera…...
CameraCompanyTarget Market
Different Methods of Advertising Works
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Advertising works in different ways and uses different methods, one is ‘The Persuasion model’ (coined by authors Hall M. & Maclay. D. in the research paper ‘Science and Art: How does research practice match advertising theory?’) It can be measured, through a linear sequence from awareness to understanding a choice. This model of advertising implies a sequence of stages, in which the task of advertising is first to communicate something; secondly, when they are aware of it, they can be…...
Advertisement Good Or BadAdvertisingAdvertising Techniques
Starbucks and Costa Coffee: Marketing Assignment
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Introduction In this report we will be analyzing two companies in the same business from two different countries through their Marketing Environment Analysis (PESTLE), Segmentation, Targeting and Positioning Strategies (STP), and Marketing Mix (the four Ps: Product, Price, Place, Promotion). The companies to be evaluated are Starbucks and Costa Coffee. Background Starbucks Starbucks is a multibillion dollar company based in the USA that produces coffee and a serene atmosphere in its various coffeehouses to drink them in. It stands as…...
Price, Place, Promotion Marketing Strategy And Marketing Mix Of Starbuck
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Starbucks is a very trendy coffee shop and providing high-quality coffee, premium teas and delicate pastries. Price is the one that can strongly define our product value, while Starbucks uses the premium pricing strategy (Jones, 2015). The premium price strategy is a pricing strategy that keeps the product price higher than other competitor product on the market. This pricing strategy is also a marketing strategy because the high price makes the product look better and more quality than other products.…...
Social Media Researches: Firm Performance
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Some papers were not included in the above stated groups, as they were not fitting in any of them. This chapter includes social media researches concentrating, for instance, on firm performance. Although, these articles were not in the majority of research topics, doesn’t mean that they are not worth scholar attention. In contrast, these might be the areas where more research is needed, as not many scholars have addressed these topics. One article discussed which types of social media viral…...
Effects Of Social MediaPower Of Social MediaSocial MediaSocial Media Marketing
Importance of Advertising in Social Media for Business
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What is social media? It is websites and applications that enable users to create or share content or to participate in social networking (Drury, 2008, p. 274). To describe social media, it is the platform which facilitates the creation and sharing of information, data, ideas, and other forms of expression via virtual platform using the internet. The impact of social media has on our lives is tremendous, not only for connectivity but mainly in terms of upcoming businesses. Social media…...
AdvertisingInfluence Of AdvertisementPower Of Social Media
Advertisements` Influence on Customer Brand Selection
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Summary The following report by Jeswin Joy entitled “Advertisements` Influence on Customer Brand Selection” provides a top-level view how consumers make brand selection decisions and what the role of advertising is in the decision process. Almost everyone in the world is overwhelmed with the mass communications for example TV, films, videos, billboards, magazines, movies, music, newspapers, and internet. Of all marketing tools, advertising is famous for its dependable effect (Katke, 2007). Jeswin explains about the brand addiction among the customers.…...
AdvertisingAdvertising TechniquesCustomerInfluence Of Advertisement
Business and Market Strategy of NIKE Company
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Executive Summary This report analyses the entire business and market strategy of NIKE. It usually focuses on the mission and vision statement of the organization. Apart from this, the key success factors and critical issues are also described with some examples. Market strategy includes with objectives, targeting and integrated marketing communication strategy that show the whole success of Nike. Moreover, some constructive recommendations are added in this business report which describes the future goal of the organization. Introduction NIKE, Inc.…...
CompanyMarketingNikeTarget Market
The Impact of Social Media in the 21st Century
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Introduction to Social Media When someone hears the term, social media or even social networks it is obvious that they would start thinking and talking about famous social media networks especially Facebook, YouTube, Instagram and others but of course it is more than that. Although every definition given to social media is either too broad or sometimes way specific. But in any way social media are interactive computer-mediated technologies that facilitates the creation and sharing of information, ideas, career interests…...
AdvertisingEffects Of Media On SocietyFacebookInternetSocial MediaSocial Media And Its Impact
How Does Advertisement Influence People’s Behavior?
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Today’s modern era is a world of advertisement. In every walk of life, there is a huge competition. It has made an advertisement the more important. The loudest you are, the most noticeable you will. Without advertisement, there are a lot of worthy things around our life, become unnoticeable. In my view, advertisement has a great impact on people’s behavior. In every walk of life, we can find advertisements. Radio, television, newspaper, mobile even when one reading electronic mail, s/he…...
AdvertisingBehaviorInfluenceInfluence Of AdvertisementPeoplePublic Shaming
Priming Effects of Television Food Advertising on Eating Behavior
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An advertisement is an information that is publicly communicated through mass communication. Advertising brings notice to a wide range of consumer products, including food. Health advocates have concentrated on the predominance of advertising and promoting calorie-thick low-nutrient food as a critical contributor to the obesity epidemic. This examination tests the theory that exposure to nourishment publicizing during TV review may likewise add to corpulence by activating programmed snacking of food. In addition, advertising for nourishment and refreshments convey incredible nourishment…...
Gender Stereotypes in Advertising
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Gender within advertising relates to any visual advertisement that showcases stereotypical feminine traits and displays. Stereotypes have become used in the media to establish where one gender is positioned in relation to another. For multiple decades, the representation of females within the media has progressed into a topic of discussion. Advertisers are being accused of utilizing inappropriate and degrading stereotypes. The media is one of the strongest instruments to distribute large amounts of information. It ought to be used as…...
AdvertisingGender Stereotypes
Digital Marketing Challenges and Opportunities
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Abstract With the advancement of modern technology in this day and age, one can conclude that we are practically living in a digital world. Digital marketing, as one of the latest trend in today’s business world, has been utilizing by small businesses in order to promote their business online, reach new markets, added exposure and compete with other businesses. The study aimed to gain a greater understanding of small and medium-sized enterprises’ perception regarding the challenges and opportunities in the…...
BusinessDigital Marketing
Classic Sermon Manuscripts by Great Preachers of the Past
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A famous sermon by Reverend Jonathan Edwards called “Sinners in the Hands of an Angry God” is one that strikes fear into those that listen to the sermon itself. There is a shortened version of the sermon on YouTube that allows readers to become immersed in the feeling of hatred for those that do not worship God, “The devil is waiting for them, Hell is gaping for them […] in short, they have no refuge, nothing to take hold of”…...
AdvertisingChristianityChristianity BeliefsShort Story
Social Know How: Building Your Social Brand
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Exclusive information, invasion of privacy, a good community, a bad influence, support, and suicide. These are but a few of the outcomes of social networking. Countless stories have told of countless results, good and bad. News articles and alerts make sure that we know of these dangers but a social network is also presented as a tool. So which is it? If all of these claims, good and bad, are true about social networking, is it a benefit or detriment…...
Customer Loyalty Programs as a Marketing Tool in Growing Business
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Nowadays, in this of major competition, businesses continuously look different ways to stay competitive. Marketing is the most significant function in a company. One of the most important tasks of a business is to increase the marketing budget to gain new customers. However, from the clients that you already have, you can get much more benefit than being in a constant search for markets. Therefore, after a successful deal, the business not just to rush in search of more and…...
BusinessCustomer LoyaltyMarketing
Website Marketing
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In terms of the employing procedures of the organization by inviting investors and hopeful business enthusiasts in joining the business, it would be best for the organization to find ways by which they are to be able to provide what the said stakeholders expect of the company’s system assistance program. It could be noted that most of the people who are joining such type of companies are not actually that familiar with technical business procedures. Most of them are ordinary…...
Vehicle brands
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World’s largest automaker operating in 50 countries having vehicle brands viz. , Chevrolet, Pontiac, Buick, Cadillac, Saturn and GMC Trucks and there are other production relationships with Opel, Vauxhall, Subaru, Alpha Romeo and GM non-vehicle ventures are Allison Transmission, GM Locomotives, 35 percent share with Hughes electronics and GM has a subsidiary company operating under the name GM Acceptance Corp (GMAC) . IN 1970s GM had 60 percent of U. S. vehicle market and at present it has only 28…...
The Pirelli Group
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The Pirelli Group is one of the top tyre manufactures in the world, with headquarters in Milan, Italy, and 102 plants in 14 countries employing more than 51,000 people in 1991. The company also had sales and marketing presence in many other countries. They are major suppliers of higher-rated (performance) OEM tyres for the world's leading performance sport cars such as Porsche, Jaguar, and BMW. Pirelli is known for its tyres, but they are also the known as the second…...
Ll Bean Target Market
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Target Marketing Any lover of outdoors sports may be browsing the internet for information on national and international parks when L.L.Bean’s website shows up on Google, not only to provide information on parks but also sell outdoor gear to the potential customer.  Thus, “Explore the Outdoors” serves two essential purposes: attract new customers and build better relationships with the existing customers who enjoy this complementary service provided by L.L.Bean.  This portion of the website also guides internet surfers to…...
BusinessTarget Market
Target Market of Hearty Dietary Supplement
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Target market is the specific group of individuals that will necessarily need the product. For Hearty Dietary Supplement, there are three specific individuals that serve to be the target market and these are those that are afflicted with serious diseases, baby boomers, and those who works during night time or graveyard shift. For individuals who are afflicted with serious diseases, there are many testimonials of people who used the product that made them healed. The product is so useful since…...
A Healthy DietHealthTarget Market
SWFs invest in emerging markets
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Emerging markets With their strong growth as mentioned earlier, emerging markets are now very attractive as a place for investment. Abu Dhabi Investment Authority (Adia), a strong believer in the growth of such markets, is making significant investment, especially in Asia. The amount is known to be far greater than the amount of US biggest pension fund, as stated by Jean-Paul, head of Adia's investment strategy. Qatar Investment Authority 's (QIA) intention to expand its investment in Asia is another…...
Strong market position
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Strong market position The Company has about 9,900 restaurants globally, giving it a strong market position in various products and markets. Wendy’s is the third largest burger chain in the world with a market share of about 13%. The company leverages its strong market position to gain economies of scale and increase its bargaining power. Increasing profitability: Wendy’s profitability has increased markedly in recent years. The company’s operating profit increased from $377. 2 million in 2005 to $452. 01 million.…...
Strategic Recommendations
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All of these elements of the organization and its market offer opportunities and threats to the Nike organization. I am going to apply what I believe are some attractive options they may have in the short, medium and long term taking into account my research and findings. In the short term (between 0-3 years) I believe Nike would benefit from the increased research and development into shoes that are aimed at the fashion market. Nike are the innovators and leaders…...
ManagementMarketingMarketing And Advertising
Srategic marketing
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As earlier stated corporate culture is a reflection of the national culture and the environment in which the organization operates. The national culture of a state should be adapted onto by the corporate culture for the organization to thrive in its operation The role of national culture the AIU expansion can be said to be effective and successful at the national level. However, internationally, the excessive emphasis place on the national culture in the expansion operation in Africa and Asian…...
Sales program
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Initially Mario Badescu will be depend on the export agent and retailers to do all the sales in Brazil. Mario Badescu would provide enough training to export agent’s sales force to transfer knowledge about the products. This sales force will be constantly updated and retrained for new products or product changes. Mario Badescu’s training program will be web based, to avoid the possible travelling charges for the sales force or trainer. In long term perspective For future expansion further into…...
Online shoppers
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The reasons for shopping online Studies by Wang and Yang (2007) investigated the reasons for shopping online of some students in a Taiwanese university. They looked into different factors such as personal traits, harmonious passion, obsessive passion, compulsive buying behaviour and online shopping dependency. They argued that those that shopped regularly are “passionate” about shopping. As cited in Wang and Yang (2007) Vallerand et al (2003) categories passion into two groups namely harmonious and obsessive (Passion for online shoppers, Social…...
E CommerceMarketingOnline shopping
Multinational firms
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Domestic companies Other significant reforms have been made with regard to the imports. Import tariffs have been reduced little by little, conforming to Vietnam’s WTO commitments. The tariff reduction plan forms an important step to assist the progress of the long-term planning of Vietnamese manufactures. A great number of quantitative limitations have also been removed. As a result, all domestic companies have now opportunity to import any products that are not subject to quotas. Foreign investors and private businesses are…...
Multi branding
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This strategy revolves around the scenario that an organization can have different brands under the name of a single umbrella brand (Elliot & Percy, 2007). This strategy is mostly used by multinationals like P&G use this strategy when it markets detergents like Tide, Oxydol and cheer. This strategy is used because the consumer gets confused due to products that are carrying the same brand name. In the scenario of the given websites this strategy is used by Jell-O because they…...
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FAQ about Marketing

How Does Advertisement Influence People’s Behavior?
...In conclusion, every coin has two faces. In the same way, advertisement motivates us to earn more money. However, it depends on a person, how he earns money. It tries to influence human behavior. Again, it depends on our maturity that what message we...
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