Marketing Essay Topics

Pepsi & Coke: Related to Game Theory

In May, 1886, Coca Cola was introduced by John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton started brewing his coca cola formula in a three legged brass kettle in his backyard. Pharmacists Caleb Bradham in New Bern, North Carolina first made competitor Pepsi in the 1890’s. The brand was trademarked on June 16, 1903…. View Article

Culture Is Pervasive in All Marketing Activities

It is a widely accepted tenet of marketing that consumers are not homogenous and that their specific tastes, characteristics and desires will influence their response to marketing activities and advertising (Jeannet and Hennessey, 2004; Kotler and Keller, 2006, p. 52). At the same time, it is also accepted that consumers in different cultures tend to… View Article

Ethical Marketing

Ethical marketing refers to the marketing of products and services that adhere to principles of honesty and social responsibility. Generally the projection of beneficial qualities of products and services are used in marketing to appeal to the needs of and wants of customers. (Pride and Ferrell, 2000) The needs of customers however may represent an… View Article

Marketing Myopia

Industries growth has stopped due to the failure of management the top executives, railroad business because they focus on sciences not on the customers. To keep growing industries must focus on customers’ needs and wants then solely on their products. Many companies are endangering their business due to improper defining of their purposes. DuPont, corning… View Article

Oral Care

Oral care in India has for a long time meant either toothpastes or toothpowder in the consumer’s mind. This is reflected in the figures pertaining to the industry as well – while the annual toothpastes and toothpowder market is together estimated at Rs 3363 crores, the mouthwash market is still lingering at a meagre Rs… View Article

Value Chain System

The value chain concept was created by Michael Porter and explained in his book “Competitive Advantage”, published in 1980. The value chain is a series of activities that create and build value- culminating in the contribution of total value to the organization. Porter used the concept of value chain as a systematic approach to examining… View Article

Pilinut

Our company engages into pilinut business. Pili tart is a very profitable product, it has the so called 3C’s of Bicol pili nut: Competitive (market); Capability (financial); and Capacity (production) (Melchor A Aguilar). Because the Philippines is the only country where the fruit has market. No other country process pili in commercial quantity, meaning, we… View Article

Distribution of Product: Daing Na Bangus

I.Products Boneless Bangus Boneless Bangus also known as “Daing na bangus” was one of the famous foods in the Philippines and it is one of the delicious and nutritious foods loved by most Filipinos. Fish like bangus contains proteins, fats, vitamins, calcium and iodine that is needed by our body towards a good and a… View Article

Dell Goes Back to its PC Roots

Dell is a computer company that made its name by first selling personal computers directly to customers through their website, catalogs, and over the phone. As time passed, Dell expanded into related product lines while battling aggressive rivals such as Hewlett Packard and Apple, striving to be the number one consumer brand in the United… View Article

Axe Analysis

The environment Axe was inspired by another Unilever’s brand, Impulse. Like Axe, Impulse was a fragranced deodorant body spray for women that promised wearers male attention. Thanks to Axe’ success in France, Unilever decided to launch the brand in other European countries from 1985. However, in United Kingdom, the brand was renamed Lynx. Then, Axe… View Article

Green Ox

The new products division of Palmer Jackson, Inc. , a Cincinnati-based food and beverages manufacturer, successfully perfect a technique for dissolving common antioxidants such as Vitamin E and Selenium into high-glucose beverages. As a result a new line of sports beverages with added benefit of antioxidants occur. Palmer Jackson hired AccuityBrand, a brand consultancy specializing… View Article

Marketing strategy

It has always been said by the elders that breakfast is the most important meal of the day. This is what our parents have been telling us since we were kids so to remind us to eat breakfast before we go to school or work in order to be energized. When I was growing up,… View Article

Three Little Pigs, Inc

Three Little Pigs, Inc. (PIGS) is a provider of pork product. Its inventories consist of three categories: live hogs ready for sale, developing animals and processed pork product. Management thinks it is unnecessary to apply the lower of cost or market method to live hogs ready for sale or developing animals which will be internally… View Article

Memo of Marketing Strategy

Like water to fish, the basic reasons that determine the development of a company is called general environment, which includes: demographic reasons, cultural trends, economic climate, legal and political condition, specific international events, and technological change. General environment can be a threat or opportunity for companies, it depends on how deeply companies understand and make… View Article

Marketing Cost Analysis

Business firms use several tools and techniques for marketing control. The important ones among them are listed above. 1. Marketing audit 2. Market share analysis 3. Marketing cost analysis 4. Credit control 5. Budgetary control 6. Ratio analysis 7. Contribution margin analysis 8. Marketing Information inputs and warning signals 9. MBO management by objectives Marketing… View Article

Strength of Hong Thai Travel

Strengths means that the characteristics of the business or team that give it an advantage over others in the industry and the internal capabilities that may help a company reach its objectives Hong Thai Travel has been a famous travel service agent for 45 years up to now with the maximum number of branches throughout… View Article

Service Encounter Report

1. Introduction With the development of global tourism, hotel industry also get fast development, the global high-grade hotel’s quantity are quite huge, new competitors appear constantly. So if we want get better and faster development between the so many hotels, the high quality service is indispensable. Service marketing is the most important problem of the… View Article

Marketing Management

Our team has been working hard to make communication and group cohesiveness a high priority. We believe that these attributes are critical to our overall success as a team because each one of us has important points of view and can bring something different to the table. When working within Marketplace, we take the time… View Article

Marketing Plan for Redbox

Redbox is a DVD/Blu-Ray rental company which utilizes kiosk machines placed in convenient, high-traffic locations. The first Redbox kiosk was opened by McDonald’s in 2002. Redbox was later purchased by Coinstar, Inc. , and over the years, Redbox has rented over one billion movies and has grown to more than 27,000 locations in restaurants, grocery… View Article

Marketing and Unstructured Approaches

Marketers have different views of how to position a brand. Some value structured approaches such as the competitive positioning model described in the chapter, which focuses on specific points-of-parity and points-of-difference. Others prefer unstructured approaches that rely more on stories, narratives, and other flowing depictions. Take a position: The best way to position a brand… View Article

Smart Card Marketing Solutions

Smart Card Marketing Solutions is a company established in 2003 that provides prepaid card services to customers seeking an alternative to credit cards and as a form of electronic records for merchants in regards to recording a customer buying behavior. Smart Card Marketing Solutions (referred to in this paper as SMKG going forward) offered four… View Article

Political marketing

The cost of political marketing has been continually on the rise as campaigns grow to be more elaborate and extensive. The cost of advertising alone can cost a national candidate tens of millions of dollars, with local state candidates not lagging behind such figure. This amount is for commercials alone; added expenditures are surveys, exit… View Article

Sunnyvale Foods Marketing Analysis

Sunnyvale Foods is a brand of canned and frozen fruits and vegetables as well as condiments. While the firm has been around for over a hundred years, their profits have started to decline. From the statement given by the former president of Sunnyvale Foods, it can be deduced that the firm has a production oriented… View Article

Analysis Aqualisa Quartz

Every company dreams that one day they can bring something unique and very competitive, and use it to dominate the market. But things might not be as easy as they thought. In Aqualisa case, Harry Rawlinson, managing director of Aqualisa, gives us an example that even with new significant shower product Quartz, which seems to… View Article

Marketing Enviroment

There are two(2) main elements in marketing environment which is microenvironment and macroenvironment. Microenvironment is the actor close to the company that affect its ability to serve its customers the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. For the first one we start with the company. In designing marketing plans, marketing management takes… View Article

Cisco Systems

1. How have Cisco’s channels evolved in the last 10 – 15 years? Why have they evolved that way? What does the future look like? Cisco is the leader in the switches and router market. Cisco was described as a classic start-up fairy tale. Indirect sales and distribution through resellers was responsible for the small… View Article

Enchanted Kingdom Case study

I. Point of View In this case, the group would take the point of view of the top management/marketing manager. This is because the group thinks the top management/marketing manager has the capacity to strategize and initiate the necessary actions in this situation. II. Market Situation Analysis A. SWOT a. Opportunities – Visitors coming in… View Article

Business

A. 1. As I began my journey as a new business owner of a computer company I needed to define my company’s goals, decide which direction I wanted to take the company to and create a mission statement that will best represent my company. Since the company was new I needed to come up with… View Article

Westlake Lanes

The company’s target market strategy is not properly set because Westlake Lanes hasn’t identified the market’s new needs and trends at the same pace that the growth of Raleigh’s population has been developing. Facts: A business profile in a Raleigh paper stated that stepping into Westlake Lanes was like taking a step back in time…. View Article