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Market Segmentation - Free Essay Examples and Topic Ideas

Market segmentation is the process of dividing a larger market into smaller groups of consumers with similar needs or characteristics. This method allows businesses to target specific segments with personalized marketing strategies based on age, gender, location, income, interests and more. By understanding the unique needs of each segment, businesses can tailor their products and services to better meet the demands of a particular audience, which can lead to increased customer satisfaction, brand loyalty, and profits.

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  1. 1
    Hilton Hotels Marketing Strategy
    Words • 5294
    Pages • 20

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    Paper Type:5000 Word Essay Examples
    Hilton around the world is a major player in the hospitality industry worldwide, crossing the hotel area from lush full-benefit lodgings and resorts to suites and mid valued inns. Its brand names factor to consider contained its more than 3,300 accommodations in 77 nations and incorporate Waldorf Astoria inns and resorts, Conrad accommodations and resorts, Hilton twofold tree, Embassy suite accommodations, Hilton enclosure Inn, Hampton Inn and suites, Homewood suites by Hilton and Hilton Grand excursions. This inn is fundamental…
    HotelMarket SegmentationMarketingSpecial Olympics
  2. 2
    Coca Cola Market Segmentation
    Words • 579
    Pages • 3

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    Paper Type:550 Word Essay Examples
    Introduction Coca cola utilizes both internal and external marketing strategies to gain a competitive advantage over its competitors becoming a successful company with great earnings. Additionally, the company claims that the innovation is at the heart of everything they do add to their success. The company has segmented its market in terms of demographics, psychographic, geographic and lifestyle. Discussions After building a strong reputation and brand image, the Coca-Cola Company changed its name from Coke to New Coke in 1985…
    Coca ColaCommunicationMarket SegmentationMarketing
  3. 3
    Segmentation and Target Marketing of Mary Kay
    Words • 1012
    Pages • 4

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    Paper Type:1000 Word Essay Examples
    Market segmentation is described as “the process of defining and subdividing a large homogenous, market into clearly identifiable segments having similar needs, wants, or demand characteristics. It’s objective is to design a marketing mix that precisely matches the expectation of the customers in the targeted segment” (Business Dictionary, 2010). This week’s assignment asked the student to select a company and examine that organization’s characteristics for market segmentation. Included is also the positioning statement regarding the company’s brand. As defined above,…
    AdvertisingMarket SegmentationMarketing
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  4. 4
    Unilever Dove Marketing
    Words • 3483
    Pages • 13

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    Paper Type:3500 Word Essay Examples
    1 Introduction This paper conducts a strategic marketing analysis of Unilever’s brand, Dove. In this regard it discusses the market orientation of the company from different angles such as product orientation, customer orientation, branding orientation and culture orientation. Moreover, it also undertakes the macro and micro environmental analysis with regards to Dove. In this regard PESTEL analysis and Porter’s Five Forces Model is being utilized. Besides, it is also taken into account that how company segments the market and targets…
    AdvertisingBusinessMarket SegmentationMarketing
  5. 5
    Marketing analysis of Famous Amos (Singapore)
    Words • 3983
    Pages • 15

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    Paper Type:4000 Word Essay Examples
    Famous Amos was established in the year 1983 in Singapore. It is now under Kellog's Company since it was bought over in year 2001. Famous Amos offers cookies with nine varieties of flavours. It products also includes muffins and brownies. They serve the consumer with its finest and freshly made cookies. They believe in making the chip for the future generation. Famous Amos Cookies are also recognised as the best chocolate chip cookies in the world. Their cookies also meet…
    AdvertisingMarket SegmentationMarketingSingapore
  6. 6
    Lux Soap Marketing Project
    Words • 2538
    Pages • 10

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    Paper Type:2500 Word Essay Examples
    Executive Summary Unilever is a multinational customer item manufacturing giant operating in over hundred countries all around the world. Unilever Bangladesh is the Bangladesh chapter of Unilever, where the company holds 60.75% share whereas the Government of Peoples Republic of Bangladesh holds 39.25% share. Unilever's one of the most popular brand name is LUX. They segments LUX.'s market according to geographical places. It further differentiates these sectors into Socio Economic Cluster (SEC) which considers the criteria of education and occupation…
    Market SegmentationMarketingSoap
  7. 7
    Marketing strategies of the mass-market chocolate industry
    Words • 461
    Pages • 2

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    Paper Type:450 Word Essay Examples
    This report is an evaluation of the marketing strategies used in the mass-market chocolate confection industry in the United Kingdom (UK). The four brands this report studies in detail are Cadbury, Galaxy, Kit Kat, and Maltesers. The UK mass-marker chocolate confectionary market is the biggest in the European Union and sales are heavily reliant on a solid marketing strategy. Using the four brands mentioned above this report investigated the following, segmentation, targeting and positioning, consumer buyer behaviour, promotion, pricing, product,…
    ChocolateCommunicationIndustryMarket SegmentationMarketing
  8. 8
    Nike’s Market Segmentation Strategies: Demographics, Psychographics, and Behavior
    Words • 4334
    Pages • 16

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    Paper Type:6000 Word Essay Examples
    Market segmentation is the identification of groups of individuals who are most likely to have a strong interest in a product. The main methods used for market segmentation include:Demographic variables include age, sex, race, income, occupation, education, and household status.Psychographic variables encompass lifestyle, activities, personality, and social class.Behavioural variables include aspects like the advantages of a product and how it is used.Geographic factors, including climate, country or region, and population size, have a significant impact on the features of a…
    IndustryMarket SegmentationMarketing
  9. 9
    New Balance: SWOT Analysis in Athletic Footwear
    Words • 2340
    Pages • 9

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    Good Management structure e. g. Van Rooyen the general manager Wide range of products across every sporting category Functional technological design in terms of fit. Foot widths have been incorporated in the design of the shoe. This distinguishes/ differentiates New Balance product from its competitors. Brand has been kept affordable in terms of price Inspired well-taken care of employees who are performance driven because of the culture of the company Is established in many countries and has quite a big…
    AdvertisingCase StudyMagazineMarket SegmentationMarketing
  10. 10
    Marketing Concept and Marketing Segmentation in Practice
    Words • 4116
    Pages • 15

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    INTRODUCTION Haagen-Dazs were the pioneers in the market for creating distinctive and indulgent taste experiences by marketing to an untapped segment - the adult ice cream lovers. The Haagen-Dazs brand quickly developed a loyal following. Its early success was created by word of mouth and praise. Without the benefit of advertising the story of an incredibly rich and creamy confection spread rapidly. At first, it was only available at gourmet shops but soon distribution expanded In 1983 Haagen-Dazs was sold…
    CompetitionDesserts and bakingIce CreamMarket SegmentationMarketing
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  11. 11
    Disneyland Paris Marketing Analysis
    Words • 4807
    Pages • 18

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    Introduction Following the success in America, Walt Disney decided to build a similar entertainment and vacation park in Europe. On April 12, 1992 the park was opened the first time as Euro Disney® Resort. Nowadays it is known as Disneyland® Paris, which is located close to Paris in France. It consists of two theme parks (Disneyland® Park and Walt Disney Studio Park), one entertainment district (Disney Village)1 and 14 hotels owned by Disneyland® Paris2 The opening of Disneyland® Paris was…
    BusinessDisneylandEconomyMarket SegmentationMarketingMy Dream Destination Disneyland
  12. 12
    Aesop’s Italy Expansion: Cosmetic Market Strategy
    Words • 2158
    Pages • 8

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    Intro Aesop is an Australian based super premium cosmetic business that has considerable existence in Asia-Pacific, Australia and North America with the ability of creating A$ 49 million income in 2012. Aesop has an active track record in expanding into new markets and is preparing to present its products into Italy. Being the seventh biggest economy worldwide, Italy is widely popular for its substantial and advanced consumer market that supplies considerable potential opportunities for Aesop to be successful. Additionally, Italy…
    BusinessCompetitionLuxury GoodsMarket SegmentationMarketing
  13. 13
    Samsung: New Product Marketing Launch
    Words • 3692
    Pages • 14

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    Paper Type:3500 Word Essay Examples
    Executive Summary and Introduction Samsung, The South Korean based electronic devices business, is presenting a new line of Hd tvs, the Smart TV line of LED, Plasma and 3D with Smart TELEVISION technology. Prior marketing prepare for the Smart TV have actually determined the marketplace requires and prospective market growth, the target markets and segmentation, the benefits of the Smart TV over rivals' items, and how Samsung can position itself at the head of the brand-new interactive tv landscape. The…
    AdvertisingMarket SegmentationMarketingTelevision
  14. 14
    Segmentation and Target Market – Business Management
    Words • 1153
    Pages • 5

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    Paper Type:1200 Word Essay Examples
    Walmart Corporation Upon opening a business, a company must decide where to place the business and how to market the company. This is not an easy task if several businesses of the same industry are located in the same neighborhood. Before the company can open, a new business must choose what market they want to reach and the best way to reach them. The company must also determine the psychographic and behavioral characteristics of each market the company is trying…
    Business ManagementMarket SegmentationWalmart
  15. 15
    Coffee mate study case
    Words • 2494
    Pages • 10

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    Coffee Mate is made up of dried glucose and vegetable fat and it is thought about as non-dairy although it contains milk derivatives. Some of them are liquid, others are reduced-fat and others are sugar free. There are also seasonal products that will keep you warm throughout the season, tastes only readily available from September through December. The brand name is made up by 33 different products each of them focused on different consumers depending upon their choices, this is…
    CoffeeMarket SegmentationMarketing
  16. 16
    Head & Shoulder Marketing
    Words • 2499
    Pages • 10

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    Benefits that consumers get when using Head & Shoulders Anti Dandruff (H&S) shampoo include eliminating dandruff, leaving consumer with 100% flake free hair, nourished and healthy scalp and also oiliness control over their hair. Apart from that, consumers using H&S shampoo can solve any scalp itchiness associated with dandruff. Besides that, the menthol content in the shampoo gives consumer a cooling effect and refreshing after washing their hair (The Benefits of H&S 2011). The H&S Anti dandruff shampoo bottle is…
    AdvertisingMarket SegmentationMarketing
  17. 17
    Marks & Spencer Retailing Strategy
    Words • 2076
    Pages • 8

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    Paper Type:2000 Word Essay Examples
    Introduction In this essay, in scope of the subject Organizational Management I, we will study the case of one of UK’s leading retailers that is Marks & Spencer. We are proposed to answer 3 given questions regarding the firm, specifically its strategy. Not only will we answer these given questions, we intend to further develop the concept of corporate strategy taught in class and relate it to M&S case in order to better understand it. During this case study we…
    BusinessEconomyMarket SegmentationMarketing
  18. 18
    Market Segmentation in the Aviation Industry
    Words • 513
    Pages • 2

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    Paper Type:400 Word Essay Examples
    The aviation industry employs a well-structured market segmentation framework, classifying passengers into distinct categories. Major carriers operating on domestic or international routes typically offer seating options in economy, business, and first class. Economy class, catering to cost-conscious travelers, occupies the majority of cabin space, featuring less spacious seating and standardized food and beverage service.Business class, characterized by an elevated level of customer service, provides better seating arrangements and more spacious cabins. With business class tickets priced significantly higher than economy…
    BusinessMarket Segmentation
  19. 19
    The Fashion Channel Case Study
    Words • 1200
    Pages • 5

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    Paper Type:1200 Word Essay Examples
    Please check out and analyze this case on market division and targeting options for a cable television network dedicated to style shows. No research into the industry or company is required. Please use only the info offered by the case. Each team should finish Exhibition # 4 "Advertisement Revenue Calculator" and Exhibition # 5 "Approximated Financials for 2006 and 2007" and send a copy of their team's work at the start of class. A spreadsheet is supplied to help you…
    AdvertisingCase StudyFashionMarket Segmentation
  20. 20
    The Industry Positioning of Huawei in Mobile Phones
    Words • 4132
    Pages • 16

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    Paper Type:4000 Word Essay Examples
    The purpose of this report is to find out how Huawei positioned in the industry of mobile phone. We went through all Huawei’s background, offering, purpose, market contexts and understanding the business operations of Huawei. We also analyse and evaluate what marketing strategies and marketing mix to help them hold their position in such competitive industry. After understanding the concept of the marketing strategies, we investigate that the marketing segmentation and the targeting strategies which Huawei used to position itself…
    BusinessMarket SegmentationMarketingResearch
  21. 21
    Target Market and Segmentation in Marketing
    Words • 1799
    Pages • 7

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    Paper Type:1800 Word Essay Examples
    Introduction The fundamental component of Market segmentation is a market-based strategy. A market segment is a purchase behaviors and different descriptive characteristics and specific group of customers with distinctive customer needs (Baker M.J, 1995) By categorizing markets into sub sectors, targeting marketing effort in such a way as to meet the other requirement and technical requirements of each of these, organizations may be able to secure big competitive position than if they attempted to satisfy the fundamental requirements of the…
    BusinessMarket SegmentationMarketing
  22. 22
    Marketing Principles Assignment
    Words • 3876
    Pages • 15

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    Introduction For this coursework project I will show that I needed an excellent understanding and understanding of the concepts and procedure of marketing by performing the task provided. This will be showed with examples of theory relevant to a company of my picking. For this task examples will be connected to Apple Inc. company. Integrated in January 1977 as Apple Computer system, Inc. todays Apple Inc. designs, produces and markets media and mobile communication gadgets, computers, portable media gamers and…
    CompetitionMarket SegmentationMarketingPrice
  23. 23
    Market Segmentation for Lawn Mowers
    Words • 767
    Pages • 3

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    Paper Type:750 Word Essay Examples
    Introduction In this document, we will analyse the current market of lawnmowers in Portugal. By recognising this market and its products with distinct characteristics, we will perform a customer segmentation, which will allow us to divide the market into small groups. Through the segmentation of the lawnmower market, it will be possible to achieve a greater proximity to the final customer; create advertising media that target the identified segments; facilitate the positioning of the product; and obtain the return on…
    Market Segmentation
  24. 24
    The Multifaceted Role of Marketers in Contemporary Business
    Words • 662
    Pages • 3

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    Paper Type:550 Word Essay Examples
    As consumers navigate the intricacies of a constantly evolving marketplace, the significance of marketers has surged, becoming indispensable for businesses striving to thrive in today's cutthroat competitive landscape. This essay delves into the multifaceted nature of the marketer's role by exploring their involvement in market research, the strategic implementation of marketing plans, and the critical analysis of data. By doing so, we illuminate the diverse and dynamic responsibilities that define this pivotal occupation. Understanding Target Segments through Comprehensive Market Research…
    BusinessMarket SegmentationMarketingMarketing And Advertising
  25. 25
    Case Study Classic Watch
    Words • 641
    Pages • 3

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    Paper Type:600 Word Essay Examples
    1-2) After analyzing the structure of the Classic Watch Co, we have come to a conclusion, that the company is product oriented. The founder of the company Harry Brainch used to develop his product and then to find consumers. According to the case, he is quite a conservative person, who prefers old-fashioned business techniques. Twenty years ago, customers were less choosy and they were happy to have a product that is good value for money. In that case, Harry Brainch's…
    Case StudyMarket SegmentationMarketing
  26. 26
    Appropriateness of Jurlique Cosmetic Products for the Australian Target Market
    Words • 2298
    Pages • 9

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    1.0 Executive summary The main purpose of this business report is to review the appropriateness of Jurlique cosmetic products for the Australian target market. The key findings are: Australia is a huge market for cosmetic and toiletry industry, while it is full of competition due to the zero duty on American cosmetics; Jurlique is a well established brand for most Australia customers, however, it still needs unique selling points other than natural ingredient to expand its market share. This is…
    AustraliaMarket SegmentationMarketing
  27. 27
    Frizza – Frozen Pizza Marketing Plan
    Words • 2275
    Pages • 9

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    The current size of pizza market in India is INR 1750 crores and is growing at the rate of 25-30% per year. But there is almost no presence of the frozen pizza in India. Contrasting this to the USA where frozen pizza industry accounts for 13.6% of total USD 40 billion pizza industry. Thus there exists an opportunity to launch a product in this area. In this report, we are trying to achieve the following: market research to gauge consumer…
    BusinessFoodMarket SegmentationMarketingPizza
  28. 28
    Segmentation and Target Marketing
    Words • 1873
    Pages • 7

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    The three major players in the soft drink market are PepsiCo, Inc., the Coca-Cola Company, and the Dr. Pepper Snapple Group (Change Lab Solutions, n.d.). All of them use effective market segmentation to target specific markets. Effective target marketing requires that marketers, segment the market, by identifying and profiling to find a distinct group of buyers who differ in their wants and needs (Kotler & Keller, 2012). They target their specific product to one or more market segments they have…
    Market SegmentationMarketing
  29. 29
    SASA Cosmetics Success: A Case Study by Group 4
    Words • 2844
    Pages • 11

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    Paper Type:3000 Word Essay Examples
    SASA Cosmetics Case Study BY GROUP 4 Meenakshi chauhan 79 Meera sethi 80 Megha saraogi 81 Milin Mathew 82 Umair khan 83 Mohit patel 84 SaSa Cosmetics Situation Analysis: SaSa which is one of the leading forces in cosmetics retail and beauty services aims at “quality products at a fair price.” Low prices, wide product selections and convenient retail locations helped SaSa to capture the market and expand its business in branded cosmetics and toiletries in Hong Kong. It also…
    AdvertisingBusinessEconomicsEconomyHong KongMarket Segmentation
  30. 30
    The Role of Market Segmentation in Modern Marketing
    Words • 541
    Pages • 2

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    Paper Type:500 Word Essay Examples
    Market segmentation is a contemporary marketing strategy wherein the customer base is divided into various groups and segments based on key factors such as demographic, geographic, psychological, and behavioral elements. This segmentation allows sellers to deliver enhanced value to their customers, gaining a better understanding of their target audience and making their marketing efforts more effective. In this essay, we explore the significance of market segmentation, focusing on demographic variables and its impact on marketing strategies. Demographic Segmentation Demographic segmentation…
    BusinessMarket SegmentationMarketing
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  31. 31
    Cottle Taylor: Expanding the Oral Care Group in India
    Words • 1259
    Pages • 5

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    Paper Type:1200 Word Essay Examples
    In 2009, the director of the oral-care marketing for the India division of Cottle- Taylor, Brinda Patel, thought of the brilliant idea to expand the oral care system in India. At this time 50% of the Indian population was very uninterested in curing their dental problems and did not see the need to obtain dental hygiene like toothbrushes and toothpaste. However, this did not stop Patel. She still believed that her plan would have a 20% increase in toothbrush unit…
    CareIndiaMarket SegmentationMarketing
  32. 32
    Segmentation & Target Market Paper – McDonald’s
    Words • 1134
    Pages • 5

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    Paper Type:1000 Word Essay Examples
    McDonald’s is a fast food giant and is one of the best known burger chains in the world. McDonald’s builds its brand equity by listening to its customers and continually adjusting its communication and marketing methods. Because McDonald’s faces stiff competition around the world from other fast food chains it must continually adapt. This paper will show how McDonald’s is segmented in the fast food industry, its target markets, and the selection process for that target market. Developing a marketing…
    Market SegmentationMarketingMcdonald'S
  33. 33
    Tesla Business evaluation
    Words • 4229
    Pages • 16

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    Paper Type:4000 Word Essay ExamplesEvaluation Essay
    Tesla Motors, Inc. is an American company that was established in 2003. The driving concept behind the venture was proving electric cars could be a feasible replacement of the gas powered automobiles without compromising convenience, performance or high-end. Apart from the core function of developing and producing electric vehicles, Tesla also supplies advance electric automobile powertrain elements and knowledge to other automakers, which are checking out venturing in the EV (electric automobiles) market, such as Daimler, Toyota and others. The…
    BusinessCarElectric CarElon MuskMarket SegmentationMarketing
  34. 34
    Zara Marketing Plan
    Words • 2415
    Pages • 9

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    Paper Type:2500 Word Essay Examples
    INTRODUCTION This academic paper analyzes the marketing aspects and theories that are being applied to the company Zara, and analyzes and evaluates the marketing performance of the company. The report will cover the following topics: 1. The production of a concise external marketing audit by using PESTEL and SWOT analysis and Porter’s five forces, and the identification of key issues facing the organization arising out of the audit 2. The explanation of the organization’s current segmentation, targeting and positioning (STP)…
    Market SegmentationMarketingSwot AnalysisZara
  35. 35
    Starbucks Coffee Segmentation and Target Market
    Words • 2206
    Pages • 9

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    Starbucks Corporation was started at Seattle by Gordon Bowker, Jerry Baldwin and Zev Siegl in 1971 (Burks 2009). They were initially selling whole beans coffee in one of the Seattle store. By 1982, the business had tremendously grown and opened up five stores that were selling a roasting facility, coffee beans and a wholesale business to local restaurants. It started its business with only a small coffee shop. The Starbucks owners’ mission was to educate their customers about the fine…
    CoffeeMarket SegmentationMarketingStarbucks
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