Nike Essay Topics

Nike, Operational Strategy

An example of an operational strategy I found was within the Nike organization. Nike was created in 1972, by co-founder Bill Bowerman & his University of Oregon runner Phil Knight. Together, with the people they hired, the company was able to grow and expand from a U. S. based footwear distributor to a global marketer of… View Article

Nike Case Study

1. Discuss how Nike’s growth can be attributed to its targeting of diverse market global segments. In the 1960’s Nike was only making running shoes. At this point in time not many people knew of Nike or the Nike swoosh. In order to increase brand awareness, they started paying athletes to wear their shoes. However,… View Article

Symbol for Advertising

In communicating, advertisers have a thought to share with their audiences. The exact thought or message can only be shared if oneness of thought is achieved. The difficulty is that thought cannot simply be picked up and placed in another person’s head. Thus, a communicator must select some symbols or sign that both sender and… View Article

Analysis of Nike Inc

The brand name “Nike” is one of the most recognized around the globe. The name is synonymous with high-quality athletic shoes, apparel, and accessories in the minds of many people worldwide. Perhaps it is the compelling marketing that commands attention. Or maybe it is the association between the brand name and its famous endorsers, such… View Article

Nike Case Study

Nike, Inc. is one of the world’s largest manufacturers and brands of athletic apparel, shoes, and equipment. The company has undergone a revolution in the past decade. They have gone from a risk management, philanthropic and compliance model to a long-term strategy focused on innovation, collaboration, transparency, and advocacy. This paper discusses the goals of… View Article

Nike Responses Corporate Social Responsibility

Background: Nike is the leading company in sports and fitness fields and located near Beaverton, Oregon (CSRwire, 2012). In 1998, The New York Times exposed that Nike paid workers in China and Vietnam less than two American dollars a day. The aim of this report is to search how Nike response Corporate Social Responsibility (CSR)…. View Article

Nike Informative Speech

1- In 1972, the “Swoosh” logo was designed for thirty-five dollars and in 2012 Nike’s net worth is $13. 1 billion, according to therichest. org. 2- Audience relevance: I would venture to guess that at least 50% of the people in this room are either wearing or have a pair of Nike shoes in their… View Article

Nike’s Ethical Challenges

You don’t want your company’s image to be associated with something negative in the worse way possible, through brand name association. Many companies strive to create not only a great image of their company but also a creating a brand that is specifically memorable of a product such as companies like Scotch (a 3M product)… View Article


“Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry.” Bill Bowerman and Phil Knight became partners around the late 1950’s. In the 1960’s they came to mutual agreement to start an athletic shoe company called Blue Ribbon Sports, they… View Article

Nike Presentation

Nike is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of… View Article

Nike Sweatshops Inc

Ethics refer to what is defined as right or wrong in the morality of human beings and social issues are matters which could directly or indirectly affect a person or many members of a society. In this case study, Nike has been accused of subjecting employees in their subcontracted factories overseas to work in inhumane… View Article

Nike Positioning

To bring inspiration and innovation to every athlete in the world. ANALYZE MISSION STATEMENT 1. Customers- Yes they are highly involved with their customers’ needs and wants 2. Products- Yes they offer this: A Nike bag Nike shoe, Nike socks, Running, Basketball, Cross-Training , Outdoor Activities Tennis, Golf, Soccer, Baseball, Football, Bicycling, Volleyball, Wrestling, Cheerleading… View Article

Nike – SWOT Analysis

STRENGTHS Nike is a very competitive. It has a huge and healthy dislike of its competitors. At Atlanta Olympics, its competitor Reebok went on expense of sponsoring the games but Nike didn’t take this step. It sponsored top athletes and gained much coverage. Nike does not have factories. It does not let its cash to… View Article

Scope of technology

In this essay, I will comment on Morton Winston’s definitions of technology, then apply the six aspects in every technology to an artifact selected from Friedman’s essay “The World is Flat”. The six aspects include first the skills, techniques, human activity forms, or socio-technical practice; second, resources, tools, and materials; third, technological products or artifacts;… View Article

The King vs The Greatest

Sports comes down to competition fans and people love comparing one athlete against another just to see who the public thinks is better. Whether its fantasy comparison of Muhammad Ali vs Mike Tyson or Floyd Mayweather jr vs Manny Pacquiao. In basketball one on one comparisons are made all the time. Magic Johnson vs Larry… View Article

Company Analysis of Nike 2014

INTRODUCTION/ COMPANY BACKGROUND This report examines NIKE Inc. one of the leading sports brand in the world. It uses business analysis techniques such as SWOT, PESTEL, Porter’s five forces, and Ratio analysis to analyse the business environment and performance of this company. NIKE Inc. is one of the world’s biggest sporting brand based in Oregon… View Article

The Microenvironment

The Company Nike is the predecessor of Blue Ribbon Sports company, founded by Phil Knight in 1964, for the purpose of importing sports shoes cheap Japanese brand in the U.S. market Onizuka. Knight is teamed with Bill Bowerman, a running coach of the University of Oregon, later to become experts designing the most innovative sports… View Article

Nike Supply Chain

Nike has been able to become a global player in the industry of sports apparel and athlete endorsements because of many different factors that are outlined in the way they manage their company. By analyzing the business plan of Nike we can see how their supply chain is set up as is illustrated above. The… View Article

Nike vs Adidas

Nikes business strategy In order to get a grasp of Nike and how its changing the world today with its innovative products, we must first take a glance at the history of the company and how it all began. Bill Bowerman was a nationally respected track and field coach at the University of Oregon and… View Article

Differentiating between Market Structures

This paper is designed to provide information differentiating between market structures of Nike which is the leading athletic shoe and apparel company. As a consultant our firm will perform a market analysis, review competitive strategies, and make recommendations on how to maximize profits. In order for our firm to make recommendation we will achieve results… View Article

Nike Inc. Business Executive

Nike, Inc. is the world’s leading designer, marketer and distributor of all different types of athletic footwear, apparel, equipment and accessories for a wide range of sports as well as fitness activities. As far as the locations of where Nike, Inc. sells and distributes, the company licenses its products in approximately over 200 countries around… View Article

Sustainment of The Mini Cases of the Industry

Introduction We live in an environment which changes often. In the business world, what is in demand today for an organization may not be a requirement for tomorrow. Smart managers know that organizations that succeed do so because they adjust to keep up with the changes that are taking place (Harmon, 2007). Change in business… View Article

Nike vs Adidas

Nike, founded January 25, 1964, is one of the world’s best known and popular brands. Created by Bill Bowerman and Phil Knight, Nike has become one of the world’s largest athletic apparel suppliers and today markets it product under its own brand name which includes Nike Pro, Nike Golf, Nike Skateboarding and the infamous Nike… View Article

Manchester United

We aim to increase our revenue and profitability by expanding our high growth businesses that leverage our global community and marketing infrastructure. The key elements of our strategy are: Expand our portfolio of global and regional sponsors: We are well positioned to continue to secure sponsorships with leading brands. Over the last few years, we… View Article


1.What is the WACC and why is it important to estimate a firm’s cost of capital? Do you agree with Joanna Cohen’s WACC calculation? Why or why not? Answer: The cost of capital refers to the maximum rate of return a firm must earn on its investment so that the market value of company’s equity… View Article

Nike Market Analysis

There are many companies offering similar but not identical products, this is called Monopolistic competition market, and there are also many buyers that perceive differences between these products like service, features, design and quality, so they are willing to pay different prices for them. Therefore, each firm influences each other on the extent of the… View Article