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Mission Statement - Free Essay Examples and Topic Ideas

A mission statement is a concise statement that summarizes the purpose and goals of an organization. It is the foundation upon which an organization is built and guides its decisions and actions. A well-crafted mission statement should be clear, specific, and inspiring, articulating the organization’s values and principles, and providing a sense of direction for its stakeholders. It communicates the organization’s philosophy to all who come in contact with it, from staff to customers to investors. A strong mission statement is essential for creating a strong corporate culture and brand identity, and for attracting and retaining dedicated supporters.

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  1. 1
    Mission And Values Of The Kraft Heinz
    Words • 1345
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    Strategic management has evolved to be a demanding and extremely complex subject. Rightfully so, with the number of corporate failures that seem to appear with monotonous regularity, it is vital that a subject such as this is thoroughly research and published with some arguing that very little empirical research has been conducted on this subject (Cady et al. 2011). Several scholarly articles suggest that organisations from the end of the 1990’s and onwards have felt the pressing need to establish…
    Mission StatementVision
  2. 2
    Vision Statement Of Pepsico Company
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    PepsiCo Inc. was created in 1965 through the merger of the Pepsi-Cola Company and Frito-Lay Inc. As the world’s second biggest food and beverage firm, PepsiCo ensures that its mission statement and vision statement are aligned with its current business condition. This condition highlights the diversification of the company in terms of its product mix and markets. PepsiCo’s mission statement leads the business to develop products that suit market demand. A firm’s corporate mission statement identifies actions to achieve the…
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  3. 3
    Mcdonald’s Is The Best And Most Profitable Company In The Fast-food Industry
    Words • 1920
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    INTRODUCTION The company began its business in 1940, with a restaurant that was opened by Dick and McDonald’s in San Bernardino, California. Their introduction of the 'Speedee Service System' in 1948 established the principles of the modem fast food restaurant. McDonald's restaurants are found in 119 countries and territories around the world and serve nearly 47 million customers each day. McDonald's operates over 31,000 restaurants worldwide, employing more than 1.5 million people. The company also operates other restaurant brands, such…
    Fast FoodFast Food RestaurantsMcdonald'SMission Statement
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  4. 4
    Strategic Management, Mission And Vision Statements In The Health Care Industry
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    Senior management of a Healthcare Organization (HCO) has the enormously important task of constructing an operational strategy for the HCO. The goal of the strategy is for all employees to provide quality performance. The Institute of Medicine has created the most widely accepted definition of quality in the health care setting. They define quality as providing services that are current with the most recent scientific knowledge, that produce desired patient and community health outcomes. This definition targets the relationship between…
    Health CareHealth ManagementMission And Vision Statements
  5. 5
    Common Sense of Purpose in the Workplace
    Words • 549
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    Paper Type:500 Word Essay Examples
    Communication plays a vital role in establishing a common sense of purpose in the workplace. Communication during recruitment and the interview process is an initial opportunity for interviewer and interviewee to express their professional values from which a common sense of purpose can be built organisationally. The idea being that it is important to recruit someone with strong, active pre-existing shared values that mirror the company’s values and principles. Good communication at the interview stage plays an important role in…
    Common SenseMission StatementPsychologyRecruitmentWorkplace
  6. 6
    Evaluating a Company Vision Statement: Halliburton Energy Services
    Words • 650
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    Paper Type:450 Word Essay ExamplesEvaluation Essay
    Introduction A vision statement plays a pivotal role in defining an organization's purpose, offering a unique perspective distinct from the mission statement. While the mission statement guides the company's bottom line, the vision statement focuses on the organization's values, providing employees with a behavioral compass and offering customers insights into why collaboration with the company is beneficial (Mission Statements and Vision Statements, n.d.). This essay critically evaluates the vision statement of Halliburton Energy Services, a significant player in the oil…
    BusinessCompanyMission Statement
  7. 7
    Tesco vs. Oxfam: Contrasting Goals and Structures
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    Paper Type:1200 Word Essay ExamplesCompare And Contrast EssaySimilarities and Differences Essay
    The organisation structures, aims and objectives of two contrasting businesses An objectives is the stated, measurable targets that are set in a timeframe and in chronological steps of how to achieve their overall business aims. An Aim is what a business would want to set out to achieve overall in the future like goals. A mission statement is business overall message to their customer, stakeholders and public telling them what their intentions are and what they hope to achieve. By…
    CompanyMission StatementOrganizational StructurePovertyShoppingTesco
  8. 8
    Mission and VisionAn analysis of a company’s mission and vision statements shows
    Words • 2522
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    Paper Type:2500 Word Essay Examples
    Mission and VisionAn analysis of a company's mission and vision statements shows business focus and direction. The mission statement presents what the corporate aims to try to, whereas the vision statement shows the future target condition of the business. Samsung may be a technology business whose mission and vision statements specialize in innovation for general social improvement through a technological product. The company's mission statement indicates superiority, that is excellence and leadership within the physical science, alternative markets and to…
    BusinessCommunicationCompanyMissionMission And Vision StatementsScience
  9. 9
    Pepsico’s Corporate Review Vision and Mission Statement Report
    Words • 2392
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    Paper Type:2500 Word Essay Examples
    “PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate-environment, social, economic-creating a better tomorrow than today. Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.” (i) Shortcoming matrix of current vision statement “PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate-environment, social, economic-creating a better…
    Competitive AdvantageEmploymentFoodMissionMission StatementSustainability
  10. 10
    Marketing Strategy In General Motors
    Words • 3234
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    Paper Type:3000 Word Essay Examples
    EXECUTIVE SUMMARY General Motors Corporation was established in the year 1908 with its head quarters based in the United States of America. It's the world's largest car manufacturer manufacturing over 35 different brand names and typically ranked the fifth largest business worldwide with a work force of over 280000 employees the world over. As part of business social duty G. M has actually offered countless dollars in computers to Engineering colleges. It has actually likewise produced joint ventures devoted to…
    CarMarketingMission StatementOrganization
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  11. 11
    SGT’s Vision: Aligning Statements for Organizational Excellence
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    Paper Type:700 Word Essay Examples
    Delving into the organizational landscape, this essay aims to scrutinize the mission and vision statements of Stinger Ghaffarian Technologies, Inc. (SGT), an aerospace services company founded in 1994 by Harold Stinger and Dr. Kam Ghaffarian. Having had the opportunity to work with SGT for a year before my contract transitioned to a competitor, this analysis holds a personal connection. Mission Statement: Understanding the Essence Before delving into the specifics of SGT's mission statement, let's grasp the essence of what a…
    EngineeringMissionMission StatementOrganizationVision
  12. 12
    Fisher Price Mission and Vision Statement
    Words • 511
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    Paper Type:500 Word Essay Examples
    Fisher Price is a company that has all the characteristics of a great mission and vision statement. Their mission statement is, “We believe in the potential of children and in the importance of a supportive environment in which they can grow, learn, and get the best possible start in life. Our company supports today’s families with young children through our breadth of products and services that make early childhood more fun and enriching” (http://www. fisher-price. com/us/hr/aboutus. asp). Some of the…
    MissionMission StatementPriceVision
  13. 13
    Philip Morris and Ethical Considerations in the Tobacco Industry
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    Introduction Philip Morris, renowned for producing iconic cigarette brands such as Marlboro, has recently faced significant legal challenges, including a substantial $10 billion damages settlement linked to the marketing of 'light' cigarettes in the United States. Despite these legal battles, the company has taken steps to communicate the potential health risks associated with smoking, particularly with 'light' cigarettes, through major newspaper advertisements. This essay delves into Philip Morris's mission statement, ethical considerations in the tobacco industry, and the tension between…
    MissionMission StatementSmoking
  14. 14
    Hershey’s Mission: Nurturing Strategic Objectives
    Words • 850
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    Paper Type:900 Word Essay Examples
    Introduction The Hershey's company, a renowned name in the chocolate industry, encapsulates its purpose through a concise yet impactful mission statement: "Bringing sweet moments of Hershey happiness to the world every day." In this essay, we delve into the components of Hershey's mission statement, exploring its relevance to the business world and its strategic objectives for the future. The Components of a Mission Statement Comprehending a mission statement involves dissecting its nine crucial components, encompassing Customers, Products/Services, Geographic Markets, Technology,…
    CompanyEmploymentManagementMissionMission Statement
  15. 15
    Strategic management assignment
    Words • 1824
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    Paper Type:1800 Word Essay Examples
    Develop an argument supporting the importance of a strategic plan for the success of the defined business. 2. Create a mission statement for the company explaining how the mission will be essential to the company’s success. 3. Create a vision statement for the company explaining how the vision statement supports the company’s mission. 4. Establish five (5) key objectives for the company encompassing operational, financial, and human resource aspects of the business and justify why each of these objectives is…
    CustomerEmploymentMission StatementStrategic Management ProcessWorld Wide Web
  16. 16
    Caterpillar vs. Komatsu: A Comparative Analysis
    Words • 831
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    Paper Type:900 Word Essay ExamplesEvaluation Essay
    The heavy equipment manufacturing industry is dominated by giants such as Caterpillar and Komatsu, boasting a combined revenue exceeding $29.1 billion dollars for fiscal year 2001. Caterpillar, founded in 1925 through the merger of Benjamin Holt and Daniel Best's companies, and Komatsu, established in 1921 as an independent entity from Takeuchi Mining Industry, Ltd., have both evolved into global leaders in their field. This essay explores the missions, philosophies, and priorities of Caterpillar and Komatsu, analyzing how each company addresses…
    BusinessCaterpillarEconomyMissionMission Statement
  17. 17
    Estee Lauder Mission and Vision
    Words • 3113
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    Paper Type:3000 Word Essay Examples
    INTRODUCTION A mission and vision are standard and critical elements of a company's organizational strategy. Most established companies develop organizational mission statements and vision statements, which serve as foundational guides in the establishment of company objectives. The company then develops strategic and tactical plans for objectives. The mission and vision of an organization is its lifeline to sustainability. They establish its purpose of being today and aspiration of tomorrow. A clear mission offers organizations clear information for every day decision-making.…
    BusinessEconomyInnovationMissionMission StatementReputation
  18. 18
    Developing Mission, Vision, and Values
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    Paper Type:4000 Word Essay Examples
    Though they are not as good as a crystal ball, good mission and vision statements should invoke a desirable future and create uneasiness with the status quo. What’s in It for Me? Reading this chapter will help you do the following: 1. Understand the roles of mission, vision, and values in the planning process. 2. Understand how mission and vision fit into the planning-organizing-leading-controlling (P-O-L-C) framework. 3. See how creativity and passion are related to vision. 4. Incorporate stakeholder interests…
    InnovationLeadershipMissionMission StatementOrganizationValues
  19. 19
    Vision, Mission and Purpose of British Airways
    Words • 1662
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    Paper Type:1600 Word Essay Examples
    Do you know where you are taking your business? Having a sense of vision, mission and purpose provides the underpinning for strategic direction. Established and made explicit sometime in the past. Objectives therefore establish direction and in some cases set specific end points. They should have time-scales or end-dates attached to them. The attainment of them should be measurable in some way and ideally they will encourage and motivate people. Strategic Direction and Purpose Business needs direction in terms of…
    BritishBritish AirwaysMissionMission StatementOrganizationVision
  20. 20
    Walmart Mission And Vision Statements
    Words • 589
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    Paper Type:550 Word Essay Examples
    A mission statement is defined as a statement that defines the nature, purpose, and role of an organization or individual. Mission statements help to focus resources and guide planning. (International Encyclopedia of Hospitality Management, 2010) A mission statement is a statement of purpose that will guide an individual or organization. Similar to a mission statement, a vision statement is defined as a statement giving a broad image to work towards that an organization or individual is aiming to achieve. (Vision…
    Mission And Vision StatementsMission StatementVisionWalmart Pros And Cons
  21. 21
    Kraft Foods: A Diverse Brand with a North Star Goal
    Words • 1755
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    Paper Type:1600 Word Essay Examples
    Kraft Foods is an extremely well recognized brand that provides a vast array of food and beverage products with the ultimate goal “to become North America’s best food and beverage company” (Kraft, 2014). Critical analysis of Kraft Foods mission, vision and values statements revealed some necessary changes to enhance organizational success. Kraft Foods will become the top in their industry by continuing to develop and sell products tailored to their consumers needs/demands. Assisting consumers to make healthy life choices is…
    EconomyFoodMission StatementMotivationOrganization
  22. 22
    Nursing Mission Statement
    Words • 2993
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    Paper Type:3000 Word Essay Examples
    It is my function to provide safe and precise nursing care by educating clients and their families to promote optimum health. It is my objective to help clients in their journey to self-care by advocating for their health and independence. This nursing mission statement will describe the practical differences in between the Idaho Board of Nursing (BRN) and a professional nursing organization (PNO); this will consist of examples of how the American Nurses Association (ANA) Arrangements from The Nursing Code…
    Florence NightingaleMissionMission StatementNursing
  23. 23
    Mission Statement Analysis
    Words • 19854
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    Paper Type:20000 Word Essay Examples
    A mission statement is a statement of the purpose of a company, organization or person, its reason for existing. The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. It provides “the framework or context within which the company’s strategies are formulated.” It’s like a goal for what the company wants to do for the world. [1] Contents[edit] Effective mission statements start by cogently articulating the organization’s purpose of existence. Mission statements often include the following information: Aim(s) of the organization The organization’s primary stakeholders: clients/customers,…
    MissionMission Statement
  24. 24
    Mission And Vision Statement Of Different Organizations
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    Paper Type:850 Word Essay ExamplesSimilarities and Differences Essay
    Intro This assignment is prepared to learn the objective, vision and value statements of some organizations from different markets. In this project I will likewise look for out whether these companies put highlight on quality in their vision and objective declaration This report checked out the objective, vision and value statements of McDonald's, Bank of America, Rangs Group, BRAC University and IBA, University of Dhaka. Mission declaration An objective declaration defines the organization's function and main goal. Its function is…
    BusinessEducationMission And Vision StatementsOrganization
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