Essays on British Airways

Today in Aviation: Concorde Plane
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Aviation as a whole interests me for many reasons but the major one for me, as well as other aviation fans, is the fact that we as humans have achieved flight and this still amazes me every time I step foot on an aeroplane. The epitome of this achievement is Concorde. The first of only two commercial supersonic airliners that have existed as of yet. Concorde is the focus of my essay, the history and the reasons for its grounding.…...
AirplaneAviationBritish AirwaysRyanairTransport
Oasis Hong Kong Airlines Limited –
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OASIS HONG KONG AIRLINES LIMITED – WHAT WENT WRONG AND WHAT SHOULD HAVE DONE TO SAVE IT FROM BANKCRUPTCY Table of Content 1. 2. 3. 4. 5. 6. Company Background Liquidation Timeline Causes of Failure Impacts of Oasis’s Case What Should Have Done to Save Oasis from Bankruptcy Conclusion Company Background Oasis Hong Kong Airlines Limited • Long-haul budget airline • Hub at Hong Kong International Airport • Founder Mr. Raymond Lee Ms. Priscilla Lee • Started operation – Oct…...
AviationBritish AirwaysHong KongTransport
Marketing – the impact of the internet
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The Internet is an open interconnection of computer networks that enables the computers and the programs they run to communicate directly. There are many small-scale, controlled-access "enterprise internets", but the term is usually applied to the global, publicly accessible network, called simply the Internet or Net. By early 2000, more than 100,000 networks and around 100 million users were connected via the Internet. I am a member of a small group, employed by a marketing consultancy, which has been assigned…...
British AirwaysBusinessInternetMarketingTesco
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Financial Earnings in Airline Industry
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Investments of any size require a meticulous and objective study of a company’s financial soundness and future potential. In order to choose between two specific companies, a detailed analysis and comparison of both recent financial earnings reports and historical performance is necessary. The potential investment of 200,000 in either British Airways plc or easyJet plc must be weighed carefully. As the companies perform two different functions within the airline industry (one a major international airline, the other a small, low-fare…...
AirportAviationBritish AirwaysIndustryInvestment
Competitive Advantage of British Airways Company
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Airplanes cannot be substituted for another product therefore it is an important input for the airline, which strengthens the manufacturer even more. In addition, the fuel providers have a bargaining position, which allows them to increase prices without consideration towards the airlines whom are their important customer group. The threat of forward integration is low as it is presumed that aircraft manufacturers or fuel provides etc. will not purchase an airline. However, the strong position of the fuel providers and…...
AirlineBritishBritish AirwaysBusinessCompany
British Airways (1980-1990) Transforming
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British Airways has been in existence for many years prior to its transformation time; in the early 1980s, the British Airways was experiencing turbulent times as it was undergoing the worst financial loss in the airline's history. It is estimated that the airline was losing around ? 200 every minute. This is because the passengers were strongly advised by their union officials to avoid traveling with the airline at all cost. There was demand for the airline to merge British…...
AviationBritishBritish Airways
Analysis of British Airways
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British Airways is one of the International Airlines that provides its flights to 570 destinations in 133 territories. It mainly operates from the Heathrow and Gatwick. It faces many problems like 531 million pounds loss in revenue because of lack of international market study, employee relationship (strike problem) and many more. Hence an effective strategy is the only chance to overcome these problems. The strategy of British Airways includes the innovation in technological accessories, customers relationship, employee relationship, safety and…...
BritishBritish AirwaysEconomics
British Airways Marketing Report
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Current share price is 225 with a range of between 224 and 289. Marketing is ‘the management process responsible for identifying, anticipating and satisfying customer requirements profitably. ’ BA used to operate in an oligopoly market however throughout the last century this has changed. Previously it was only large national companies that had enough money to provide flights however nowadays the market operates in perfect competition with high barriers to entry. BA can use marketing to promote their product, drive…...
AirlineBritish AirwaysMarketingTarget MarketWorld Wide Web
British Airways Supply Chain
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Operations and Supply Chain Management ESMT Case Study British Airways: A Journey in Procurement Transformation Q1 In the case what are the challenges faced by the procurement group in coming 2 years ahead? There are several challenges the procurement group faced between 2004 and 2006. First of all, keeping up with the success of the past years, especially the cost and performance improvements and also keeping investors happy (constant increase of share price since the beginning of 2003). Secondly, the procurement…...
BritishBritish AirwaysSupply
British Airways Website Critique
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A website is a collection of Web pages, images, videos or other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. Web pages are HTML document accessible via Hyper Text Transfer Protocol (HTTP), protocol used for display of text and images in client browser. The web pages or pages of websites can typically be accessed from a common root Uniform Resource Locator (URL) called the homepage, which resides…...
British AirwaysWebsiteWebsite CritiqueWorld Wide Web
Customer Service Strategy of British Airways
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British Airways is one of the worlds leading airlines with a network that provides guest and freight services to 149 locations in 72 nations. Its airline network is centered on the United Kingdom where 85% of its 47,500 labor force is based. The mission of the business is to provide services that matter for individuals and how to fly. In order to attain or realize this mission; British Airways acknowledges the importance of working in collaboration with its stakeholders. This…...
BritishBritish AirwaysCustomer ServicesStrategy
Analysis of the Macro and Micro Environment at British Airways
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British Airways is the biggest worldwide arranged airline in the UK. The business was established in 1919, and has actually continued to grow and broaden given that privatisation in 1987, till the worldwide recession hit in 2008. On 23rd January 2009 the UK was formally stated to be in recession following 2 successive quarters in 2008 during which financial growth dropped (BBC, 2009). Lots of businesses, including British Airways, have actually discovered it significantly hard to endure in the resulting…...
AirlineBritishBritish AirwaysEconomyEnvironmentMotivation
Financial Comparison of Ryanair and British Airways
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Ryanair is considered as the pioneer of the low-cost business model, while British Airways is constantly ranked amongst the world’s best legacy carriers. Both of these airlines are dominant companies in their segment with high passenger numbers and vast network coverage. Therefore the following question rises – how these airlines are different in terms of finance and which business model is more fruitful in the middle of an economic downturn? In order to find the answer a thorough financial investigation…...
BritishBritish AirwaysComparisonRyanair
HR Planning for British Airways
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Human Resources are one of the most important departments in any organisation. It plays a big role for the company and influences every employee because it is responsible for managing employee costs. However, Human Resources Department also has responsibility for many other tasks including Recruitment and Selection, Training. The most important task that performed by HR Department is Workforce Planning. Basically, Workforce Planning is the process when business needs to make sure that it recruits the right people. The recruitment…...
BritishBritish AirwaysPlanningWorkforce
British Airways Service Concept
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1.0INTRODUCTION Over the last 30 years, there is an emergence of academic concern and movement with the management of services. “Service captured the interest and imagination of operations management (OM) academics in the 1980s.” (Johnston, 1998, p. 104). Not only in the academia but also many organisational managers try to improve the quality and structure of their businesses by implementing service operations processes. (Blokdijk, 2008) Johnston and Clark (2008, p. 3) defined Service Operations Management as follows: “It is concern…...
BritishBritish AirwaysMaestroManagementResearchService
Strategic Analysis of EasyJet the Airline Industry
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EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. By introducing the ‘no-nonsense’ theory to the European market, after its deregulation in 1992, easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines as Lufthansa and British Airways. Stelios Haji-Ioannou established the company which is based on the low-cost, economy model of the US carrier southwest.…...
British AirwaysBusinessIndustry
Vision, Mission and Purpose of British Airways
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Do you know where you are taking your business? Having a sense of vision, mission and purpose provides the underpinning for strategic direction. Established and made explicit sometime in the past. Objectives therefore establish direction and in some cases set specific end points. They should have time-scales or end-dates attached to them. The attainment of them should be measurable in some way and ideally they will encourage and motivate people. Strategic Direction and Purpose Business needs direction in terms of…...
BritishBritish AirwaysMissionMission StatementOrganizationPurpose
Case Study: Ryanair
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1) What's your assessment of Ryanair's launch strategy? In 1986, the Ryan siblings are getting ready to start competing against British Airways and Aer Lingus on the Dublin-London route. This route was one of the most traveled air routes in Europe, which meant that Ryanair was taking a big risk by deciding to enter this market. At the moment the airline passenger market was a complex one, since the governments would highly control it. Additionally, the airline industry has high…...
AirlineBritish AirwaysRyanair
Dogfight over Europe: Ryanair
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Ryanair was launched at a time that did not seem highly favorable to the airline industry. As a matter of facts, in 1986, the market was still recovering from the aftermaths of the OPEC oil embargo and the 1979’s oil crisis which led to an important increase in the jet oil prices, along with a recession that cut demand for air travel and thus gave an impulse to the aircrafts’ cheaper substitutes, such as trains and ferries. Despite that high…...
AirlineBritish AirwaysEuropeOil CrisisRyanair
Importance of external factors
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In an organisation there are a number of factors influence the growth and performance of the organisation. There are some factors which are influence the company can be managed by the management however some elements are beyond the organisation management control. The aspects which are managed by the organisation referred to as internal aspects and aspects which are beyond the management control called external elements such as Political, affordable, social and technical factors. Political Aspects: For BA political elements are…...
British AirwaysBusinessManagementMarketingOrganization
Qantas Airways Limited Group
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Intro: Qantas Airways Limited is an Australian renowned airline company group took part in the operation of international and domestic air transport services and the arrangement of freight services (Market Line, 2014). The airline company also associates its services with the Jetstar brand name, with QantasLink, Jetstar Asia and Jetstar Pacific grouped under the very same company (Passport 2013). With a 17.7% market share of worldwide travelers in Australia (Business Monitor, 2011), the company aims to rise its worldwide market…...
Air TransportationBritish AirwaysBusinessCompanyMarketing
Organisational Structure of British Airways
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Introduction The following assignment aims to highlight the organizational structure of a major player in the aeronautical sector which is BRITISH AIRWAYS. For that purpose, it is necessary to consider fundamental management’s principles in order to understand at best the factors which may influence the result of the company, without forgetting the importance of the interactions between the internal and external environments which play a major role in the success or the failure of the strategies undertaken by the company.…...
BritishBritish AirwaysEmploymentOrganizationOrganizational StructureStructure
British Airways- Case Study
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The circumstance upon which this paper is based associates with the British Airways Swipe Card Debacle case research study from the textbook, Managing Organizational Change: A Several Point Of View Technique (Akin, Dunford, & & Palmer, 2009). The function of this paper is to analyze and talk about the organizational modification associated to the implementation of a brand-new swipe card system that resulted in strike of over 250 British Airways check-in personnel, losing 40 million pounds and negatively effecting the…...
BritishBritish AirwaysCase StudyLeadershipTeam
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