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Mercury Essay Examples

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Mercury Drug Research

Mercury Drug Corporation is the Philippines' dominant pharmacy group. The Quezon City-based company operates a national chain of more than 450 drugstores, including company-owned and franchised stores. Mercury Drug is estimated to sell as much as 60 percent of all medicines sold each year in the Philippines (the country's hospitals sell about 12 percent of medicines). Mercury Drug's pharmacies follow the American model, combining drug and medical equipment sales with over-the-counter medicines, personal care items, basic household needs, cosmetics and…...

Mercury Footwear Questions

1. Is Mercury an appropriate target for AGI? Why or why not? Yes, we do think so. In the case, we could find some characteristics of footwear industry: (1) It is a mature, highly competitive industry marked by low growth, but stable profit margin. (2) Performance of individual firms could be quite volatile for they need to anticipate and exploit fashion trend. (3) Except some global footwear brands, athletic and casual shoes market is still fragmented, which means each company…...

Mercury Athletic

The footwear industry is a mature, very competitive with low growth and stable profit margins. Active Gear, Inc. is a privately held footwear company which is a profitable firm in the industry with $470.3 million revenue in 2006. West Coast Fashions, Inc is a large business of men’s and women’s apparel decided to dispose of one of their divisions: Mercury Athletic with $431.1 million revenue in 2006. AGI is very profitable but it is smaller than other competitors, which is…...

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Mercury Athletic Footwear: Valuing the Opportunity

Team 10 / Mergers and Acquisitions West Coast Fashions, Inc (WCF) was a large business, which dealt with men’s and women’s apparel. One of their segments was Mercury Athletic Footwear. WCF wanted to dispose off this segment. They just wanted to divest because they wanted to focus more on their core business and move it up to the elite class. John Liedtke was the Business Development Head at that time in Active Gear Inc. He had a clear idea that…...

Planet Mercury

Our solar system consists of the sun and nine planets. Mercury is the closest planet to the sun. Mercury was named after the Roman God of Commerce and Thievery. It might have gotten its name because of the way it quickly appears and disappears from Earth's view. Mercury is the second smallest planet in the solar system; Pluto is the only planet that is smaller. Earth's diameter is about 7,200, while tiny Mercury has less than half of that size,…...

Mercury Athletic Case

West Coast Fashions, Inc. (WCF), a large designer and marketer of men’s and women’s branded apparel recently announced plans for a strategic reorganization. Active Gear, Inc. (AG), a privately held footwear company, was contemplating an acquisition opportunity. John Liedtke, the head of business development for AG, was interested in a WCF subsidiary. The subsidiary that Liedtke and AG intended to acquire was Mercury Athletic (MA), a footwear company. Liedtke thought acquiring Mercury would roughly double AG’s revenue, increase its leverage…...

Synthesis: Gender Role and Mercury Reader

In the current time period the gender roles of Males and Females, both biologically predisposed and socially given, seem to be very different. Male gender roles tend to be pressed toward providing for his family as well as protection of his family whereas female gender roles tend to lean closer towards being a good caretaker, cleaning the house, and looking pretty. Are these roles an aspect of biological separatism or does the media play as well as everyday life have…...

Mercury Drug

From its humble beginnings, Mercury Drug has gone beyond expectations. Shortly after the liberation of Manila from Japanese occupation, Mariano Que, realizing the need of the people for medicines, bought with his hard earned of P100 of P1000 tablets of Sulfathiazole and sold it “patingi-tingi” for P1.00 per tablet in the sidewalks of Bambang, Manila. Sulfathiazole is a wonder drug that cures all during that time. From pushcart – peddling and with his previous working experience in a drugstore before…...

Mercury Drug Macro Environment

Demographics Mercury Drugstore’s Primary Target Market Demographics : Ages ranging from 18 to 65 years old who may be male or female that belong to any social class – B, C, D, and E Marital status – no specific status. The available market size using research data show that 6 out of 10 Filipinos are now opting for generic medicines over the more expensive branded counterparts. For a $2 Billion Pharmaceutical market in the Philippines $1.2 Billion (60%) - Generics…...

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