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Mercury Drug Corporation is the Philippines' dominant pharmacy group. The Quezon City-based company operates a national chain of more than 450 drugstores, including company-owned and franchised stores. Mercury Drug is estimated to sell as much as 60 percent of all medicines sold each year in the Philippines (the country's hospitals sell about 12 percent of medicines). Mercury Drug's pharmacies follow the American model, combining drug and medical equipment sales with over-the-counter medicines, personal care items, basic household needs, cosmetics and other beauty products, and the like.
Most of the company's stores also are equipped to store and sell serums, blood plasma, albumin, and similar biologically active medical products. In addition to its drugstores, Mercury operates a chain of Mercury Drug Superstores.
Generally attached to the company's pharmacies, the Mercury Drug Superstores extend the group's assortment to include convenience store and fast-food items. By the mid-2000s, Mercury Drug Corporation operated more than 150 Mercury Drug Superstores. Founded by Mariano Que, who first sold pills from a pushcart in the 1940s, Mercury Drug Corporation remains a privately held company.
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“ Very organized ,I enjoyed and Loved every bit of our professional interaction ”
Leadership of the company also remains in the family: The company's president is Mariano Que's daughter, Vivian Que-Ascona. Mercury Drug is a subsidiary of the Mercury Group of Companies, which governs other Que family interests, including the 10*Q convenience store chain and the Tropical Hut fast-food group. In 2003, Mercury Drug's revenues amounted to nearly PHP 43 billion ($8.8 billion). Founding a Filipino Pharmacy Giant in the 1940s
Mariano Que started his career working in a Manila drugstore in prewar Philippines.
There he came into contact with many medications, including the newly discovered class of sulfa drugs, including sulfathiazole. These new drugs, developed by German scientists in the early 1930s, were quickly hailed as new "miracle" drugs. Indeed, the sulfa drugs enabled the treatment of many illnesses, such as pneumonia, gonorrhea, and other bacterial infections, that previously had been difficult, if impossible, to treat. Despite the fact that the sulfa drugs later were shown to have a number of undesirable side effects (they formed deposits in the kidneys, and bacteria quickly became resistant), they were credited with saving millions of lives around the world through World War II. The end of the war and the liberation
of the Philippines by U.S. forces brought new business opportunities in the country. During the occupation, supplies of medicines had become scarce, and the immediate postwar period saw a surge in demand for sulfa drugs, and sulfathiazole, considered by many to be a virtual cure-all.
With most of the country's businesses, including its pharmacies, destroyed during the war, much of the country's trade shifted to its busy marketplaces. Mariano Que, inspired by the new entrepreneurial spirit, used his drugstore experience to launch his own business. At first, Que bought and sold medical vials and capsules. After he had generated sufficient savings, however, he took PHP 100 (worth about $1.50 at the time) and bought a bottle of sulfathiazole tablets. Que brought the sulfathiazole bottle to Manila's busy Banbang market and sold the pills—in single doses. The method of selling, known as "Tingi-tingi," became extremely popular in the poverty-stricken Philippines, bringing life-saving medications within financial reach of many more people than before. Que invested his profits in purchasing more pills, and before long he had generated enough revenue to buy a pushcart, which he filled with an expanding assortment of pharmaceuticals. The unregulated nature of the country's drug market, especially its pharmaceutical black market, led to abuses by sellers, who sometimes peddled fake or dangerous formulations, or sold medications long out of date, often at extortionist prices.
Que, however, built a reputation for the quality and freshness of his products, and also for the fairness of his prices. Before too long, he had built up a steady clientele, and in March 1945, Que opened his first store. Que named the Bambang-located store Mercury Drug, after the Roman god and bearer of the caduceus, the symbol of the medical profession.
Branching Out in the 1970s
Mercury Drug remained a one-store operation into the 1960s. In the meantime, Que continued to drive innovations in the Filipino pharmacy sector. In 1948, for example, Que began a drug delivery service, becoming the first to use motorized vehicles for swifter delivery times. In the 1950s, Que expanded his store hours, introducing a 17-hour-per-day, seven-days-per-week opening schedule. Part of the motivation behind the move came in recognition of a Filipino tendency to auto-medicate their illnesses. By remaining open longer, Mercury Drug responded to its clients' demands for increased access to pharmaceutical products. Launched in 1952, the new opening schedule was expanded to 24 hours per day in 1965.
Mercury Drug began its drive to become the Philippines' dominant drugstore group in the next decade. At the beginning of the 1960s, the company was contacted by the Ayala Corporation, which was building a shopping center in Makati. Ayala offered to lease space to Mercury, in order to include drugstore services at the center. Mercury agreed, and once again revealed its penchant for innovation, opening the country's first self-service pharmacy in 1963. Two years later, Mercury opened its third drugstore, in Quiapo, which became the company's flagship and set the model for its further development. In 1967, the company opened a centralized warehouse to serve its growing store chain, introducing computer-guided temperature controls to safeguard its products. Then, in 1969, the company became the first to introduce biological refrigerators in its stores. This permitted the company to assure the quality of its life-saving medicines. Mercury Drug began building out its network of drugstores, staying close to the Manila market for much of the early 1970s. The company also began branching out beyond pharmaceutical sales. A significant early purchase was that of Medical Center Drug Corporation (MCDC).
Founded in 1946, MCDC focused on sales of pharmaceutical supplies, equipment, and basic surgical instruments. The purchase of MCDC, complementary to its existing drugstore business, led Mercury Drug to change its structure. In 1972, Que created the Mercury Group of Companies, Inc., which in turn oversaw Mercury Drug and MCDC. Both companies remained independent of the other; in 1980, MCDC changed its name, to Medical Center Trading Corporation (MCTC), in order to highlight its difference from Mercury Drug. MCTC then grew into the Philippines' leading importer and distributor of medical, hospital, laboratory, and related equipment, with branches throughout the Metro Manila and surrounding region. MCTC was not the only venture by Que (who was joined by daughter Vivian Que-Ascona, later president of Mercury Drug) to expand beyond his drugstore empire.
The introduction of the convenience store concept in the Philippines in the early 1980s represented both a new source of competition for Mercury Drug and a new opportunity. Mercury developed its own convenience format in
response to the growth of competitors such as 7-11. Typically located next to its drugstores, the Mercury Drug Superstores expanded the company's range of goods beyond drugs and into wider consumer categories, such as beauty and personal care products, fast-foods, and the like. Separately, the Que family added other interests, including the Q*10 convenience store format and the Tropical Hut fast-food restaurant chain. Nonetheless, Mercury Drug Corporation remained the focus of the family's holdings.
"Oligopoly" in the New Century
Mercury Drug, meanwhile, continued to grow strongly. In 1976, the company expanded beyond the Metro Manila market for the first time, and over the next decades added locations in the Luzon, Visayas, and Mindanao regions of the Philippines as well. Supporting this network was the implementation of a fully computerized warehousing, inventory, and order processing system, installed in 1985. Mercury Drug's growth was impressive: By 1995, the company operated more than 270 stores. Less than ten years later, Mercury had expanded its number of branches to more than 450, giving it a near monopoly grip on the country's drug sales.
By 2004, Mercury controlled as much as 60 percent of all drug sales in the Philippines. Ironically, Mercury's dominant position led the group, which had achieved its early growth based on its low prices, to be criticized for what many considered as its restrictively high prices. Indeed, as some critics pointed out, similar drugs could be purchased in India and other markets for as much as one-third the price Mercury Drug charged. In the early 2000s, the government began taking action to force the Philippines' drug industry, including Mercury Drug, to lower prices on many life-saving medicines. As part of that effort, the country's Trade and Industry and Health departments began encouraging the parallel importation of pharmaceutical generics from India, which had earned worldwide recognition for the quality of its generic equivalents. Company Perspectives:
The company's mission is continuously be the leading, trusted and caring drugstore. In 2004, the government stepped up its pressure. In September of the year, the government passed legislation expanding drug discounts for the country's senior citizens. The country's smaller independent drugstore
owners protested the decision, in part because it was expected to serve only to increase Mercury's dominance over the market—as the country's largest retailer of pharmaceutical products, Mercury was easily able to negotiate discounted prices from its supplies. Also in that year, President Arroyo established the lowering of drug prices as one of the government's priorities.
In December 2004, the Filipino government announced a new plan to break what some were calling Mercury's "oligopoly" on the country's retail market. The Philippine International Trading Corp. (PICT), owned and run by the Filipino government, announced its intention to organize up to 300 of the country's independent pharmacies into a new network of privately owned and operated drugstores, dubbed "Botika ng Bayan." The new network would then sell drugs, sourced by PICT directly from drug companies, at prices as much as six times less expensive than "market"—i.e., Mercury's—rates. Despite these pressures, Mercury Drug Corporation remained a fixture on the Philippines pharmacy market. The company also remained one of the Philippines' largest corporations, ranking in eighth place among the country's largest corporations and third place among the corporations in the high-quality services/products bracket. Mercury Drug appeared to have discovered its own "miracle drug" for success.
Principal Subsidiaries
Mercury Drug Superstore.
Principal Competitors
Caltex; I-Mart International Corporation; Phils. Corporation; Easy Mart; Petron Corporation; Philippine Seven Corporation; Robinsons Convenience Store Inc.; Seaoil Philippines Inc.; Shell Philippines Inc.; Philippines Corporation.
How did Mercury Drug Started?
From its humble beginnings, Mercury Drug has gone beyond expectations. Shortly after the liberation of Manila from Japanese occupation, Mariano
Que, realizing the need of the people for medicines, bought with his hard earned savings of P100 a bottle of 1000 tablets of Sulfathiazole and sold it "patingi-tingi” for P1.00 per tablet in the sidewalks of Bambang, Manila. Sulfathiazole is a wonder drug that cures all during that time.
From pushcart – peddling and with his previous working experience in a drugstore before the war, he eventually opened his first small drugstore in Bambang Street. Mercury Drug has today grown into a vast network of over 700 company-owned and franchised stores nationwide.
Mercury Drug Stores Success
Mercury Drug believes that it owes its success to the millions of customers who have trusted and patronized the drugstore chain all throughout these years. Its feat could also not have been possible without its pool of professional and dedicated staff numbering close to 9,000 today.
As a way of giving back to the people, Mercury Drug vows to bring quality, safe and affordable health-enhancing and life-saving medicines closer to the public. In the first place, it is what the name Mercury Drug stands for. In Roman mythology, Mercury is known as the god of commerce and manual skill. Being the messenger of gods, Mercury needed a winged feet for his swift flights. Mercury Drug remains committed to its name as seen on its corporate philosophy of total and speedy customer service: "To serve you, to have what you want, when you want it.”
Aside from bringing its chain of stores closer to the homes of the people, Mercury Drug has constantly endeavored to reach the hearts of the customers. To achieve this, Mercury Drug has taken pride in the introduction of many firsts in the drug retailing business ---all in an effort to satisfy, please and further serve the people.
Mercury Drug Innovations
In 1945, it opened a drugstore and one of its innovations is to sell
"tingi-tingi” or piece by piece to those who could not afford to buy a whole bottle of medicine. Realizing that not everyone could go to the drugstore, Mercury Drug introduced the first motorized customer delivery service in 1948. Four years later, it commenced the 17-hour, 7 days a week drugstore service; in 1963, the country’s first self-service drugstore; in 1965, the 24-hour, 7 days a week service; in 1967, the first computerized temperature-controlled central warehouse; in 1969, the first drugstore chain to use biological refrigerators to preserve life-saving medicines and in 1976, the first drugstore chain to expand throughout Luzon, Visayas and Mindanao.
Mercury Drug believes that quality and life-saving medicines made affordable and accessible are as important today as it was then. Now more than ever, it is committed to introducing enhanced services to better serve the customers farther and wider, whoever and wherever they may be. For instance, Mercury Drug makes certain the availability of less common but life-saving medical products such as serum, blood plasma, albumin and the like that are stored in a Bio-refrigerator. This would require Mercury Drug to invest on modern technology and to continuously upgrade its facilities in its head office, stores and distribution centers. Aside from pharmaceutical products, it now carries basic household necessities such as food, health and personal care products and others for the buying convenience of its customers. It has also incorporated value added facilities and services in many of its drugstores. More and more branches are open on a 24-hour service all days of the week. Aside from consistently complying with the 20% discounts to senior citizens, Mercury Drug has also launched its ”Suki” card, a customer program as a way of expressing gratitude to its loyal customers.
As a drugstore with a heart, Mercury Drug has been conducting "Operation Bigay Lunas” every March 1, on their anniversary day together with its business associates. For the past decade, this annual and all-day free clinic catering to the less-privileged provides medical consultations and free medicines to indigent patients in selected cities and municipalities nationwide. This year alone, it served more than 130,000 beneficiaries in around 63 cities and municipalities.
In 2002, Mercury Drug, in partnership with the Philippine Business for Social Progress (PBSP), has launched a program that has been helping rural and urban marginalized communities nationwide to have access to potable water system within their communities through the Artesian Well Project. The installation of this potable water system helped improved the quality of life of the beneficiaries by promoting better health and sanitation practices.
Mercury Drug Perspectives and its Struggles with the Philippine Government
In 2004, the government stepped up its pressure. In September of the year, the government passed legislation expanding drug discounts for the country's senior citizens. The country's smaller independent drugstore owners protested the decision, in part because it was expected to serve only to increase Mercury's dominance over the market—as the country's largest retailer of pharmaceutical products, Mercury was easily able to negotiate discounted prices from its supplies. Also in that year, President Arroyo established the lowering of drug prices as one of the government's priorities.
In December 2004, the Filipino government announced a new plan to break what some were calling Mercury's "oligopoly" on the country's retail market. The Philippine International Trading Corp. (PICT), owned and run by the Filipino government, announced its intention to organize up to 300 of the country's independent pharmacies into a new network of privately owned and operated drugstores, dubbed "Botika ng Bayan." The new network would then sell drugs, sourced by PICT directly from drug companies, at prices as much as six times less expensive than "market"—i.e., Mercury's—rates.
Despite these pressures, Mercury Drug Corporation remained a fixture on the Philippines pharmacy market. The company also remained one of the Philippines' largest corporations, ranking in eighth place among the country's largest corporations and third place among the corporations in the high-quality services/products bracket. Mercury Drug appeared to have
discovered its own "miracle drug" for success.
Mercury Drug Mission Statement
"Continuously be the leading, trusted and caring drugstore."
In the years to come, Mercury Drug will keep on looking for opportunities to further enable customers to have more access to quality, safe and life-saving medicines, thus enabling them to have more meaningful, healthier and longer lives. It will always pursue its commitment to better and further serve its customers whose trust and loyal patronage has allowed Mercury Drug to be of continued service to the nation.
Mercury Drug Official Website: https://www.mercurydrug.com
Mercury Drugstore|
"This drugstore as I believe have also started as a small pharmacy and they grew to be a big chain of drugstores"inquire| "I like the idea of what they have presented to their clients and customers, you can have this Suki Card and earn points as you purchase in the mercury drugstores"inquire| "The best thing about mercury drugstores is that there are branches, usually near residential areas that have extended operating hours"inquire| "Mercury drugstore branches are also strategically placed in some shopping malls that is convenient for customers"inquire|
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People in the Philippines, especially those who live in the urban areas are very much exposed to the drugstores called Mercury Drug. This is a local drugstorechain in the country that has quite a number of branches throughout the country. This drugstore as I believe have also started as a small pharmacy and they grew to be a big chain of drugstores. I like the idea of what they have presented to their clients and customers, you can have this Suki Card and earn points as you purchase in the mercury drugstores; these points are then converted to cash to be used for your succeeding purchases. Known for having the most complete varieties of medicines, even those that are not very common, mercury drug sure has made their way to the top of the pharmaceutical industry as a retailer. Just a few years back, they have also put up some retail products sold in their bigger shops which is also good, since you can use your membership card with supermarket items like household products, or breads, and chips.
The best thing about mercury drugstores is that there are branches, usually near residential areas that have extended operating hours. This helps a lot to those families who will have emergencies and would need to buy medicines during these hours. They open early too, for those who will be going to the office, so they can purchase what they need first prior to their work time. Mercury drugstore branches are also strategically placed in some shopping malls that is convenient for customers; not only that, aside from the usual medicine, and healthcare products, Mercury Drug also are selling some medical equipments common to hospital patients and practitioners.
The first Mercury Drug drive-thru
The company began in 1945 with a single store. Today, Mercury Drug has more than 700 stores. Even with a wide lead over competitors, Mercury Drug still aspires to reinvent itself. I happen to pass by Madison St. in San Juan Greenhills and was surprised to see a Mercury with a drive-thru.
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The information (including without limitation advice and recommendations) and services on the site are intended solely as a general educational aid and are neither medical nor health care advice for any individual problem nor a substitute for medical or other professional advice and services from a qualified health care provider familiar with your unique facts. Always seek the advice of your physician or other qualified health care provider on any questions you may have regarding a medical condition and prior to starting any new treatment. Nothing contained in this site is intended to be used for medical diagnosis or treatment. The information and services are provided with the understanding that neither Mercury Drug nor its suppliers or users are engaged in rendering legal, medical, counseling or other professional services or advice. Your use of the site is subject to the additional disclaimers and caveats that may appear throughout the site. Mercury Drug and its agents assume no responsibility for any consequence relating directly or indirectly to any action or inaction you take based on the information, services or other material on this site. While Mercury Drug strives to keep the information on this site accurate, complete, and up-to-date, Mercury Drug and its suppliers cannot guarantee, and will not be responsible for any damage or loss related tothe accuracy, completeness or timeliness of the information. User Contributions
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A user posting material represents that such material is owned by the user. Mercury Drug has no responsibility for the content of any material posted by users, but Mercury Drug reserves the right in its sole discretion to (i) edit or delete any documents, information or other material submitted to or appearing on this site, and (ii) refuse access to the site to any user that violates this agreement. Bulletin boards and chat rooms contain the opinions and views of other users. Mercury Drug is not responsible for the accuracy of any messages on bulletin boards and chat rooms, and you should always consult a physician or other qualified health care provider before relying on any information you find on these sites. By submitting any material to Mercury Drug, you automatically grant, or warrant that the owner of suchmaterials has expressly grantedMercury Drug the royalty-free, perpetual, irrevocable, non-exclusive and fully sublicensable right and license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display such any materials (in whole or part) worldwide and/or to incorporate it in other works in any form, media, or technology now known or later developed. Limitation of Liability
IN NO EVENT SHALL MERCURY DRUG OR ITS SUPPLIERS BE LIABLE FOR ANY SPECIAL, INDIRECT, PUNITIVE, INCIDENTAL, EXEMPLARY OR CONSEQUENTIAL DAMAGES, OR ANY DAMAGES WHATSOEVER RESULTING FROM LOSS OF USE, BUSINESS, DATA OR PROFITS, LITIGATION AND THE LIKE, WHETHER BASED ON BREACH OF CONTRACT, TORT (INCLUDING NEGLIGENCE), PRODUCT LIABILITY OR OTHERWISE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. WITH RESPECT TO GOODS OR SERVICES PURCHASED THROUGH THIS SITE, MERCURY DRUG'S LIABILITY, IN ANY CASE, IS EXPRESSLY LIMITED TO REPLACEMENT OF DEFECTIVE GOODS, OR, AT MERCURY DRUG'S ELECTION, TO THE REPAYMENT OR CREDITING OF BUYER WITH AN AMOUNT EQUAL TO THE PURCHASE PRICE OF THE GOODS. YOU ACKNOWLEDGE AND AGREE THAT THE LIMITATIONS SET FORTH ABOVE ARE FUNDAMENTAL ELEMENTS OF THIS AGREEMENT AND THE SITE WOULD NOT BE PROVIDED TO YOU ABSENT SUCH LIMITATIONS. SOME STATE STATUTES MIGHT APPLY REGARDING LIMITATION OF LIABILITY. Changes to Site
Mercury Drug and its suppliers may make improvements or changes in the information, services, products, and other materials on this site, or terminate this site, at any time without notice. Mercury Drug may modify this agreement at any time, and such modifications shall be effective immediately upon posting of the modified agreement. Accordingly, you agree to review the agreement periodically, and your continued access or use of this site shall be deemed your acceptance of the modified agreement.
Miscellaneous
This agreement and the resolution of any dispute related to this Agreement or the site shall be governed by and construed in accordance with the laws of Philippines, without giving effect to any principles of conflicts of law. Mercury Drug's failure to insist upon strict enforcement of any provision of this agreement shall not be construed as a waiver of any provision or right. Any legal action or proceeding between Mercury Drug and you related to this agreement shall be brought exclusively in a federal or state court of competent jurisdiction in the Philippines. Mercury Drug Privacy PolicyCLOSE
Mercury Drug Corporation understands the value of your privacy and the individual confidentiality and security of your personal information. Your online privacy is very important to us. Hence, we guarantee that we do not disclose or share your personal information in a manner not specified in our privacy statement or without your knowledge and permission. Mercury Drug values your trust with utmost importance, and we shall do our best to protect the confidentiality and proper use of any personal information you provide to us. Collection of Information
We shall only collect personal information that you decide to provide voluntarily when using our web site. Notwithstanding this, you can always visit our web site without disclosing or sharing any of your personal information. Moreover, you can use our web site even without creating a personal account but if you desire to maximize and take advantage of some of our web site features such as Order Online, it will be more convenient if you create your personal account. You can also use our web site, without disclosing your identity and without revealing any personally identifiable information, to learn more about Mercury Drug Corporation including but not limited to our products and services, promotions, company updates, special product offers and customer feedback. The personal information you provide when using the Mercury Drug web site such as your name, password, age, civil status, gender, mailing address, email address, telephone number, mobile number, Suki Card number, credit card information and other personal details are necessary information to allow you to use certain features and tools in our web site and for us to respond individually to your queries, provide your required service, inform you of special product offers, process your order, conduct surveys or administer contests, if any. Disclosure of information
All your personal information is not shared with or sold to any other third party entity or individual. We will not share or intentionally disclose your personal information other than to you, Mercury Drug Corporation, its subsidiaries and affiliates, your authorized representative(s) and agents, including medical professionals and our agents who are engaged or hired to perform functions on our behalf. These functions may include sending postal mails and e-mails, delivering packages, fulfilling orders, analysing information or processing payments. Our agents will not use your personal information for any purpose other than in performing their legitimate functions for Mercury Drug. By way of exception, we may share information about you with a third party whenever mandated or compelled by law, judicial proceeding or valid legal process (i.e. court warrants or subpoenas) , or to prevent harm or injury (such as product recalls or other circumstances). Links to Other Sites
Mercury Drug’s web site may have links to other sites. Please be reminded that if you decide to access these links, you will be leaving our web site. Thus, we highly recommend that you fully and carefully read the privacy policies of those sites since Mercury Drug Corporation shall not be responsible for their contents, links or privacy policies. Security
In our steadfast efforts to protect your personal data and information, Mercury Drug Corporation has adopted capable security measures and protection to safeguard your personal information. We utilize generally accepted standards for safeguards including administrative, technical and hardware measures. We also ensure that additional protections are in place for privileged or highly sensitive personal information. These safeguards and security protections are constantly updated, maintained and monitored by our qualified information technology professionals. Mercurydrug.com utilizes 256 bit encryption technology, thereby offering the highest level of encryption and security possible. This means you can be assured that communications between your browser and our site’s web servers are private and secure. Updating of Personal Information
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Mercury Drug Research. (2016, Apr 05). Retrieved from https://studymoose.com/mercury-drug-research-essay
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