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Marketing - Free Essay Examples and Topic Ideas

Marketing is the process of promoting and selling products or services. It involves analyzing consumer behavior, identifying target audiences, developing strategies to reach those audiences, and creating campaigns to communicate product or service features and benefits. Marketing encompasses a range of activities including advertising, public relations, branding, market research, and sales. Its ultimate goal is to increase brand awareness, customer engagement, and revenue.

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  1. 1
    Applications of Data Mining in the areas of Marketing Communications
    Words • 752
    Pages • 3

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    Paper Type:700 Word Essay Examples
    Introduction In the information age, technological advancements have facilitated the collection of large amounts of information on various fields to include military intelligence, scientific and business data amongst several others. Computers are able to sort out this data with the aid of database management systems. Data can be classified according to predefined criteria. Data mining involves the extraction of implicit and useful information from databases. Use of relational databases is more helpful in the sense that it allows linkage with…
    CommunicationDataData MiningMarketing
  2. 2
    Green Marketing Plan – Nandos
    Words • 3830
    Pages • 14

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    Paper Type:4000 Word Essay Examples
    The purpose of this plan is to analyse the environmental efforts of the Nando’s Carnegie branch, and to develop strategies that propels them a step closer towards a more eco-friendly and sustainable future. Nando’s was established in 1987 in Johannesburg, South Africa. It has approximately 300 stores in Australia since the brand arrived here in 1990. Nando’s has already taken action to be more environmentally responsible, with better packaging designs and partnering with organizations that are tackling the world’s social…
    Fast FoodFoodMarketingSustainability
  3. 3
    Groupon Internet Start-Up Company
    Words • 2833
    Pages • 11

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    Paper Type:3000 Word Essay Examples
    Introduction Groupon is a deal-of-the day Internet start-up company that was launched in 2008 in Chicago. The website offers discounted deals for local as well as national companies. Now operating in more than 150 markets as diverse as the United States, Canada, Taiwan, Brazil, Europe, South America, South Africa, the United Arab Emirates, China, Russia and many more. Consequently there is no doubt that this company is a multinational enterprise (MNE). Groupon had 35 million registered users by October 2010…
    BusinessCompanyEconomyInternetMarketing
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  4. 4
    Business Success of Illy’s brand
    Words • 987
    Pages • 4

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    Paper Type:900 Word Essay Examples
    Based on the case “ The Espresso Lane to Global Markets”, this memo will look into Illy's core capabilities and analyze its international strategy in light of CAGE distance, RAT, CAT, and foreign market entry mode. Illy’s core capabilities lie in its Italian-style, focus on design and aesthetics, high quality, espresso culture. The increasing demand for coffee worldwide represents a huge opportunity for Illy to venture into global markets. I believe Illy has competitive advantages based on “VIRO” analysis. Illy…
    BrandsBusiness Success
  5. 5
    Powerade SWOT Analysis: Competing in the Sports Drink Market
    Words • 3807
    Pages • 14

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    Paper Type:4000 Word Essay Examples
    SWOT ANALYSIS Strengths: Powerade possesses a broad distribution network and an established group of loyal customers. Its utilization of drink technology differentiates it from rivals, while the brand name is reinforced by athlete endorsements. Weaknesses: Powerade's online marketing strategies and visibility require enhancement. Business opportunities include expanding product and market reach, as well as innovating flavors and drinks. Threats: Potential price wars may negatively impact the athletic drink market as Powerade and Gatorade are engaged in intense competition. External analysis…
    MarketingNatural DisasterNatural Disaster In Pakistan
  6. 6
    Swot Analysis of Zara’s
    Words • 5801
    Pages • 22

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    Paper Type:6000 Word Essay Examples
    Strengths: Lower quantities i.e. less wastage and less risk. More chance to sell the products at full price due to lower quantities of products. Latest Designs every couple of weeks, more variety to target all customers. Cheaper than other competitors. Shorter lead times to produce or get products in comparison with competitors. Strong market position, due to being a worldwide business. No advertising saves costs to invest in stores. Weaknesses: Quality may not be there. No advertisement. Online presence isn’t…
    AdvertisingEuroPriceSwot Analysis
  7. 7
    Prada Case Analysis
    Words • 745
    Pages • 3

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    Paper Type:700 Word Essay Examples
    Finance Course “PRADA: TO IPO OR NOT TO IPO: THAT IS THE QUESTION, AGAIN” case analysis Brief summary of the case with the emphasis on managerial problems that Prada faces. Prada currently requires a significant amount of capital both to re-finance debt that is maturing in the next six to twelve months and to finance its intended growth into the Asian (especially Chinese) markets. Since financial markets are aware of Prada’s pressing need to raise capital, it is important for…
    BrandsBusinessCompanyMoney
  8. 8
    ASOS Mastering the Online Marketing Mix for Success
    Words • 2097
    Pages • 8

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    Paper Type:2000 Word Essay Examples
    ADVERTISING & DIGITAL MARKETING 1. Describe how ASOS applies the marketing mix online? With the help of a marketing mix, the company can meet its marketing objectives. There are seven points which are popularly known as the 7P’s, they are product, place, price, promotion, people, process and physical evidence. Product- ASOS uses an online platform to sell fashion. ASOS has a wide range of clothing from shoes, coats, accessories, swimwear, nightwear and many more. Under ASOS wide range of famous…
    Case StudyDigital Marketing
  9. 9
    The Significance of Unconditional Positive Regard in Person-Centered Therapy
    Words • 1411
    Pages • 6

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    Paper Type:700 Word Essay Examples
    Introduction In this session, we delve deeper into the ideas of Carl Rogers and his conditions for successful person-centered therapy. One of the key concepts we explore is "Unconditional Positive Regard," a term coined by Rogers to describe the fundamental acceptance and support of an individual, regardless of their words or actions. Unconditional Positive Regard reflects the therapist's attitude toward their client and is deemed essential for fostering healthy development and positive therapeutic outcomes. In this essay, we will examine…
    JournalPsychology
  10. 10
    Vodacom Marketing Research Paper
    Words • 3429
    Pages • 13

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    Paper Type:3500 Word Essay ExamplesResearch Paper Essay
    The function of this memorandum is to evaluate and explain the current brand positioning and target market of South African business, Vodacom, from previous industrial ads. After having actually examined the existing target audience and brand name position we would advise a brand-new target market and position for Vodacom of South African's age range, 15-55 (58.7 % of overall population) and consist of the following segments within the market: white and black South Africans, company grownups and corporations, while still…
    AdvertisingEconomyMarketingResearchUnemployment
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  11. 11
    Deconstructing Advertising: Unveiling Persuasive Tactics
    Words • 567
    Pages • 3

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    Paper Type:400 Word Essay Examples
    William Lutz, in his exploration of advertising language, sheds light on the deceptive nature of commonly used terms, with a focus on the prevalent use of "New and Improved." Through his insightful analysis, Lutz reveals the nuanced strategies employed by advertisers to influence consumer behavior. This essay delves into Lutz's key concepts, emphasizing the need for consumers to grasp the intricacies of marketing language to make informed decisions. The Intricacies of "Weasel Words" Lutz introduces the concept of "weasel words,"…
    AdvertisingBusinessHenMarketingMarketing And Advertising
  12. 12
    Sales And Marketing of SureCut Shears
    Words • 1337
    Pages • 5

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    Paper Type:1300 Word Essay Examples
    There were many compounding factors that caused SureCut Shears to be unable to pay its bank loan by March 31, 1996. When looking at the pro forma income statement as compared to the actual income statement we see the following inconsistencies, which are contributing to SureCut’s financial problems: Anticipated Actual Dollar Loss Contributed Sales25,80022,9872,813 COGS (% to Sls)70.5%73.8% 768 Gross Profit (% to Sls)29.5%26.2% SG&A Expenses (% to Sls)9.4%10.6% 269 Total dollar loss contributed by increase in expenses 1,037 Total…
    Marketing
  13. 13
    Essential Characteristics for an Effective Marketing Plan
    Words • 2679
    Pages • 10

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    Paper Type:2500 Word Essay ExamplesCause And Effect Essay
    A marketing strategy is a business file that is purposely written for explaining the current market stance of a company in addition to its marketing strategy for the duration recorded by the marketing strategy. Marketing strategy normally lasts for one as much as 5 years. The rationale of writing a marketing plan is to noticeably expose the strategies that will be executed to ensure that an organisation obtains its marketing goals. Marketing prepare for a service need to include a…
    AdvertisingChocolateCompetitionMarketing
  14. 14
    The Personality of Luxury Fashion Brands
    Words • 2144
    Pages • 8

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    Paper Type:2000 Word Essay Examples
    Charles and Keith is a multinational company that is fashion industry dealing with brand from Singapore. It offers both men’s and women’s fashion collections. Their products include ties, shoes, belts, wallets, sunglasses among others. The company is owned by Charles Wong and his brother Keith Wong. It was founded in 1996 in a place called Amara Shopping Centre in Singapore. The purpose of this report is to highlight the progress made by Charles and Keith since the day it was…
    BrandsFashionPersonality
  15. 15
    Identity, Image, and Reputation: A Multidisciplinary Framework
    Words • 2766
    Pages • 11

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    Paper Type:3000 Word Essay Examples
    Building a vibrant and positive corporate reputation is the endeavor of every company, whether it is large-scale or small-scale. Indeed, the growth and development of the company is edged in its ability to enact feasible mechanisms of enhancing corporate reputation. Both internal and external stakeholders depend on corporate reputation to measure a company’s performance. It is from the corporate reputation that a company can define its fundamental place in the market. Ryanair, an Irish airline company with an expansive European…
    Competitive AdvantageIdentityMarketingReputationRyanair
  16. 16
    Contemporary issues in marketing
    Words • 3579
    Pages • 14

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    Paper Type:3500 Word Essay Examples
    Contemporary issues in marketing Introduction             Tesco is a UK-based international grocery and general merchandising retail chain. In the recent past, Tesco has undertaken an array of marketing activities to benefit its marketing strategies and corporate social responsibility. The company has invested in a range of own-label products, in-depth market research with customers, established such in-store facilities as bakeries and meat counters and baby change roofs, as launched first-class training program to enable its staff…
    CustomerCustomer LoyaltyMarketingTesco
  17. 17
    Why digital marketing is imperative?
    Words • 2296
    Pages • 9

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    Paper Type:2500 Word Essay Examples
    Digital Marketing Introduction        Marketing has become of the vital aspects in business running. This is the method of communicating the worth of a service or a product to the customer by a producer or the seller with the main intention being selling the product or services. There are numerous types and forms of marketing. Digital marketing is one of them; this is marketing which makes use of electronic devices (computers). Digital marketing applies expertise’s or platforms such…
    Digital Marketing
  18. 18
    Starbucks Coffee Segmentation and Target Market
    Words • 2206
    Pages • 9

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    Starbucks Corporation was started at Seattle by Gordon Bowker, Jerry Baldwin and Zev Siegl in 1971 (Burks 2009). They were initially selling whole beans coffee in one of the Seattle store. By 1982, the business had tremendously grown and opened up five stores that were selling a roasting facility, coffee beans and a wholesale business to local restaurants. It started its business with only a small coffee shop. The Starbucks owners’ mission was to educate their customers about the fine…
    CoffeeMarket SegmentationMarketingStarbucks
  19. 19
    A business proposal on direct marketing in social media
    Words • 2845
    Pages • 11

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    Paper Type:3000 Word Essay ExamplesProposal Essay
    This paper is a research proposal about direct marketing in the social media. With the involvement with the error of computers, ways of managing marketing have been increased. Each technique comes with its major benefits and constraints. This research proposal targets on evaluating the usefulness of social media in direct marketing. The development of social media as a direct channel is not without its challenges. According to the study, the top two constraints for marketers came down to looking for…
    AdvertisingBusinessMarketingResearchSocial Media
  20. 20
    Commercial. An effective advertisement
    Words • 972
    Pages • 4

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    Paper Type:900 Word Essay ExamplesCause And Effect Essay
    Commercial. An effective advertisement Introduction An effective advertisement appeals to the consumer. It should be able to capture and influence their perception of a product. This document evaluates a McDonald’s franchise advertisement and its effectiveness where it is able to capture the efficient working spirit in the staff and consequently the overall high service delivery to the customers. The various aspects that facilitate the effectiveness in the advert will be highlighted. The advert begins with the opening of a McDonald’s…
    AdvertisingFood
  21. 21
    The dilemma ODI – Optical Distortion
    Words • 1628
    Pages • 6

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    Paper Type:1500 Word Essay Examples
    Executive Summary The dilemma ODI faces is whether introduce its item at a higher rate and continue procedure its multiproduct and multimarket strategy. Based on ODI limited resources and present scenario of poultry market in United States, it should concentrate on large-sized chicken farms and price ODI lenses at a greater level for the sake of its earnings and its future service plan. Intro With the reality existed in poultry industry in late 1970s that most of the chickens in…
    AdvertisingBusinessChickenFinanceInsuranceMarketing
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