Consumerism Essay Examples

Essays on Consumerism

Dystopian World in MT Anderson’s Feed
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The feed is a satirical novel set in a dystopian future where MT Anderson offers a thought-provoking and scathing indictment that may prod readers to examine the more sinister possibilities of corporate and media-dominated culture. Anderson draws parallels between our society and that of the Feeds to bring light to recklessness and warn readers of what must be improved if humanity is to survive. He achieves this by juxtaposing the two main characters in the novel, Titus and Violet, and…...
ConsumerismDystopiaDystopian SocietyNovels
The Crystal Maze
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To remain a commercial viability, programmes should have an acute populist antenna. And the public's attention must be attracted by some quirky characteristic. As Mike Wayne pointed out: 'Under public service broadcasting, examples of the quiz/game show genre tend to foreground such values as camaraderie, for example, It's A Knockout and The Generation Game, or specialist knowledge, e.g. Mastermind or University Challenge, or physical/problem-solving skills such as The Crystal Maze...but the more exchange values permeate television, the more we can expect…...
ConsumerismE CommerceEconomics
Entrepreneurial opportunities
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Over the years, development economists have come to a conclusion that vast opportunities lay at every corner of the globe and demands only careful consideration and evaluation to effectively conquer and succeed (Greene, 2007, pp. 61-62). Currently, most of the countries are organized into regional and sub-regional economic agreements that are meant to ensure better cooperation via mutual benefits returns. Though this is not greatly developed in the third world countries, there is great potential to reap from the present…...
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The dominant culture
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However, although there is a clear resistance of capitalist ideals within subcultural sport, certain processes are in place that can incorporate subcultures into mainstream society. There are two distinct views surrounding the incorporation of subcultures in to mainstream society, initial views suggested that subcultures were in a distinct cycle, where subcultures originate in a pure form, and were progressively incorporated over time. 'Skateboarding was a ideologically pure physical activity, far removed from that tainted institution sport' (Humphreys, 1997, p150). Skateboarding's…...
Postmodern Youth Culture
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This essay I am going to discuss contemporary youth culture, and how fashion and appearance are being used to communicate a certain identity. My main focus will be on trying to explain how they are characteristic for the post modern are and how they are distinct from “authentic” subcultures. Furthermore I will look into the central role consumption have in post modern youth cultures. When discussing these different ideas, I have chose to look into two contemporary youth cultures; the…...
ConsumerismCultureFashionSocial ClassSubcultureYouth Culture
Luxury Paradigm – Marketing
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The paper “Luxury brand marketing —the experience is everything! ” by Glyn Atwal and Alistair Williams talks about A NEW LUXURY PARADIGM It is generally acknowledged that western consumption of luxury in the 1980s and 1990s was motivated primarily by status-seeking and appearance. This means that social status associated with a brand is an important factor in conspicuous consumption. The baby boom generation luxury consumer has a passion for self-indulgence while maintaining an iconoclastic world view, which is transforming the…...
ConsumerismLuxury GoodsMarketingPhilosophy
Consumer Promotions Defined and Consumerism
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In an effort to continue commerce, consumerism and capitalism businesses must be strategic and creative in enticing consumers to purchase products and services. Today consumer is bombarded with whimsical and seductive ploys to get their attention and buying power. Through the use of various mediums seven consumer promotions can be employed to reach consumers. Coupons, Sampling, Bonus packs, Price-offs, Refunds and rebates, contests and sweepstakes and premiums have proven quite useful in soliciting business (Clow & Baack, 2012, p. 313).…...
Advertising Nowadays
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Nowadays, people take ads for granted and decipher them in a 'state of distraction' because there are a considerable number of commercials in television and it is difficult to distinguish their images. Nonetheless, advertisements still can give people a lot of information about the market forces, logical of capital and contemporary culture, but they also disguise inequalities and contradictions. In this passage, the authors, Goldman and Papson, argue that most corporations pay more attention to advertisements in order to enhance…...
The consumerist mindset in the 1900s
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The consumerist mindset in the 1900s led to the exploitation and manipulation of hundreds of people. The Nike brand in the 1900s was a trend for many young Americans, and they used this advantage for power. Mackelmore emphasizes this point and aims to show what these companies truly are. In "Wing$," this child undergoes an inner transformation from a manipulated kid with a pair of Nikes to an adult who realized that the shoes would not make him what he…...
Cultural Marketing Essay
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Since the 2016 presidential election resulted in Donald Trump's presidency, the world has changed. From international politics to domestic consumerism, America's current president has impacted the ways populations behave in response to political issues, and Hispanics are no different. Perhaps the most prominent issue for the Hispanic population in the United States, a population of 58.9 million people (United States Census Bureau, 2017), is that of immigration reform. Immigration reform is a term that references the changing or restructuring of…...
ConsumerismDonald TrumpIllegal ImmigrationImmigrationMarketing
77 Billion People on the Earth
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There are approximately 7.7 billion people on the earth (, 2019) and each person is unique. We each have our own individual identity which defines the person who we are, what interests us, what we believe and what and who we associate with. Psychology Today tells us that identity relates to our basic values that dictate the choices we make. These choices reflect who we are and what we value. (Psychology Today 2019). According to the Advertising Association of the…...
Consumption has been an integral part of modern society throughout
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Consumption has been an integral part of modern society throughout the years, with it taking the interests of many social scientist over the centuries. First signs becoming evident towards the 18th century when the gaps between the social classes became even more stretched with the likes of the middle class indulging in the world of luxury products. We see that with the advancements in mass productions of various products, luxury, groceries etc, followed the growth and domination of supermarkets within…...
Modern society needs advertisement to manifest their living
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Modern society needs advertisement to manifest their living culture. Whether it is a wall poster or a roadside billboard, all advertisements are apt to attract public attention. Similarly, the advertisement which I received is simple but eye-catching. It is a print poster of Haagen-Dazs that only portrays a female figure. The figure is about a young black woman who is closing her eyes and holding a Haagen-Dazs Popsicle stick in her mouth. She appears to be placid and mild, and…...
Be Happier by Consuming Less
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Consumerist is a social and economic order that encourages the purchase of goods and services in ever greater amounts. In the American consumption, people do not know how much is enough, do we really need all we buy? Or we just buy it because everyone else has it? Does it make us any happier? In the article “The New Politics of Consumption: Why Americans Want So Much More That They Need” Juliet Schor shares with us her point of view…...
Green Washing and Its Effects on Consumerism
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The term green washing denotes the use of false or misleading information concerning green marketing by companies to compel consumers to buy their products on the perception that the company is environmentally friendly. It involves the misleading use of green marketing to endorse a false perception that the company products or policies are environmentally friendly. Green washing has been growing in the recent years mainly due to the increasing demand for green products. Due to increasing concerns about global warming,…...
Consumerism and the media
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In this essay, by answering these 12 questions I intend to offer a brief, but critical & evaluative assessment, of the impact of advertising, consumerism and the media. * What according to Diamond creates communication technologies, & what is the impact of the telephone, as one example? The creation of communication technologies, such as the telephone systems or hand-held mobile phones, can be understood as both a commercial business driven by & distributed for the purpose of profit maximisation, and…...
Consumer Behavior In The Fashion Industry
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Introduction This study is aimed at analyzing the consumer behavior towards the fashion industry especially in consideration young and mature women in London. Fashions are concerned with the production of fashion clothing. Most consumers in the world today are concerned with the features of the product as they form most important factor in determining the consumer behaviors. Take for example of products of fashion show for young and mature women. The industry is involved in the manufacture clothing. Due to…...
BehaviorConsumer BehaviorConsumerismFashionFashion IndustryInterview
Obesity and Consumerism in American Culture
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America's obesity and weight management issues have pestered health professionals for years. More recently, however, these same issues have been the topic of much interest amongst social researchers who were compelled to take a look at weight problems as a social and cultural phenomenon. Apparently, obesity amongst Americans is not just an illness but a "growing" social and cultural issue too, affecting roughly 30 percent of the population. (Seiders & & Petty, 2004) Indeed, larger waists are ending up being…...
American CultureConsumerismHealthObesityObesity In America
Consumerism of Teens and Their Magazines
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There is not a day that goes by where I don’t witness a teenage girl in the mall dressed very provocatively, wearing short skirts, tight shirts, and covered in make-up. The group of girls she associates herself with is also dressed very sexy and in my opinion inappropriate for their age. As they walk they giggle and hold conversations about fashion and what they did with their boyfriends last night. Checking out stores for the latest trends, they also take…...
ConsumerismMagazineMagazine Advertisement
Health drinks
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In India Consumers behavior towards purchase of food drink products like beverage are changing due to economic and personal factors. Once if we compare last five years the prices of beverage products, it could be noted that there is an increase. The major reasons for the increase in the sales of food drinks are due to the increased consumption level among the customers. On an average an individual would consume these products two to three times in a day. Moreover,…...
Culture Is Pervasive in All Marketing Activities
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It is a widely accepted tenet of marketing that consumers are not homogenous and that their specific tastes, characteristics and desires will influence their response to marketing activities and advertising (Jeannet and Hennessey, 2004; Kotler and Keller, 2006, p. 52). At the same time, it is also accepted that consumers in different cultures tend to have different demographic profiles, lifestyles, values and economic priorities (Yucelt, 2000, p. 59). As a result, it is clear that consumers in different cultures are…...
Product Description
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Paper Type:Descriptive essays
For consumers, reliability and running expenses of a product are the determining factors of choice among many options available. According to Blischke and Prabhakar, “High reliability is achieved through design efforts, choice of materials and other inputs, production, quality assurance efforts, proper maintenance, and many related decisions and activities, all of which add to the costs of production, purchase, and product ownership” (xxv). Toyota Prius V, the 2011 best rated vehicle by consumers, is being evaluated to ascertain its reliability…...
Consumerism Is Killing Us
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The world fails to realize that the human race is what will lead the Earth to destruction. The population is only doing what every other creature does to survive; however humans are doing it better. Therefore, all the expanding going on is going to eventually lead to an end to the population, because there will be no more room so the race will go down in its own waste. The reason for all this consumption is because humans have made…...
Consumerism vs Locavore Movement
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In American society, the environmental movement has gained the attention of many people. One of those movements is the “locavores”. Although some benefits are gained within this movements, there are also several less-examined effects of this movement that should be noted as well. People might think they do less harm to the environment, but they are misguided. They might help out their community but they end up hurting the other nations, they don’t really reduce the gas emitted by transportation…...
Different Aspects of Consumerism
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The word “consumerism” means a social and economic order that encourages the purchase of goods and services in ever-greater amounts. Also, it is the consumerists movement, consumer protection or consumer activism, which seeks to protect and inform consumers by requiring such practices as honest packaging and advertising, product guarantees, and improved safety standards. In fact, the word “consumerism” related to many different aspects: -Self-identity Nowadays, many teenagers seek respect from others by following others’ taste like purchasing similar brands to…...
Post Purchase Evaluation Process
Words • 560
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Paper Type:Evaluation essays
The buying process does not end when a customer purchases a product; there are many different categories of behaviors that results from a purchase. Normally, the consumer is unsure of his/her decision on completing a sale; this type of behavior is called post purchase evaluation stage. First there are three different outcomes of these evaluations when product performance matches “expectations, leading into a neutral feeling. Secondly performance exceeds expectations causing what is known as positive disconfirmation of expectations which leads…...
Child Consumerism
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The essay “Kid Kustomers” by Eric Schlosser talks about how children got sucked into the idea of consumerism. It all started in the 1980’s with parents wasting more money on their kids. Now companies such as Kid2Kid, the Gepetoo Group, and Just Kids and other big corporations specialize in finding ways to get kids to buy their products. The author mentions the different ways children nag to get what they want, such as the pleading, persistent, forceful, demonstrative, sugar-coated, threatening…...
Consumer Society
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Write an essay that outlines the view that a consumer society is a divided society. In response to this statement, there needs to be consideration as to whether or not a consumer society, like the one we live in in the UK, is a divided one or not and if so then where these divisions are displayed. Therefore throughout this essay, I’m going to explore some potential divides within society, specifically looking at division between the rich and poor, able-bodied…...
Swot Analysis for Maybank
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Food and agriculture is at the heart of our civilizations. Many religions and cultures celebrate various aspects of food and agriculture due to the importance in our continuity. For an issue that goes to the heart of humanity, it also has its ugly side. 26 articles on “Food and Agriculture Issues” and 4 related issues: East Africa Food Crisis 2011 Posted Sunday, July 31, 2011. Into mid-2011, the world’s worst food crisis is being felt in East Africa, in Ethiopia,…...
Consumerism and Consumer Protection
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In recent years, consumerism and consumer protection activities, as well as consumer complaint handling issues, have gained a renewed interest in the marketing literature. But, most of the studies in the current marketing literature treat consumerism activity as a phenomenon of developed advanced Western economies. Unfortunately, consumerism and consumer complaint handling issues in developing environments have not been examined adequately in the marketing literature (Thorelli, 1981). What is needed is for the international business community to become actively involved in…...
Consumerism And Consumer Awareness
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THE PROCESS of development along with the expanding globalisation and liberalisation process has increased the number of consumer related issues. Consumer protection has earned an important place in the political, economic and social agendas of many nations. In India, the Government has taken many steps including legislative, to protect consumers. Education is a life long process of constantly acquiring relevant information, knowledge and skills. Consumer education is an important part of this process and is a basic consumer right that…...
What Makes Me Want to Buy Something?
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People often buy a lot of things daily. They sometimes don’t know why they want to buy something, but they say it depends on their needs. However, some people buy products for no reason. There are many factors that can affect people’s mind and make them want to buy a certain product. The most important is advertising which plays a vital role in convincing people to buy something. I myself buy products which can grab my attention through advertisements. First…...
Reflective Journal Sustainability
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Paper Type:Reflective essays
“Sustainability” is definitely not a new term or a new concept to me but it is only related to urban development in Hong Kong. After starting this course, I discovered that my horizon needed to be boarded to global level. I can see that sustainability can be related to many things, not only urban development but also business and our life style, how we live can seriously impact how long the planet can last for, and even would affect our…...
What Is Ethical Consumerism?
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The principle of ethical consumerism produces an active customer, who utilizes their purchases as a sort of voting power that results in positive purchasing of ethically produced items and items, products that are not thought about fairly produced products are boycotted, HOW DO WE LABEL SOMETHING ETHICALL? We need to first keep in mind that the term ethical will not be the very same as everybody's meaning, some people appreciate the treatment of developing nations, others individuals who operate in…...
Semiotic Analysis
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In modern western society, advertisements dominate our culture and consumer affairs. We are bombarded with thousands of advertisements everyday, which become a part of our everyday lives. Culture determines the taste of consumers, advertisements is a tool to sell products to the general public that were influenced by our cultural trends. This could be telling us how to feel, what to like and what to buy and fulfilling those cravings by presenting us a product. Everyone knows the saying ‘Sex…...
AdvertisingConsumerismCultureScienceScientific methodSemiotics
Environmental Discourse
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Pages • 2
Although environmental concerns have attained increasing currency within society, general coverage by the media fails to recognize that not all environmental discourses are alike. Different ideological strains exist and maintain different assumptions about not just the source of environmental problems, but the kinds of solutions that are necessary to solving environmental problems. In the latter half of the 20th century, when environmentalism arose as a distinct political and social ideology, the form of environmental discourse held by most of its…...
ConsumerismEnvironmentGreen EnvironmentSustainability
Sociological Studies Quiz
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1. Some people accuse sociologists of observing conditions that are obvious. How does looking at sociology as “making the familiar strange” help counter this claim? How does sociology differ from simple commonsense reasoning? Sample answer: Sociologists may appear to study conditions that are obvious, but by making the familiar strange, they are able to move beyond commonsense reasoning and use evidence to really understand a topic. For example, students will say that they plan to marry for love, but society…...
ConsumerismCultureResearchSocial ClassSocial InstitutionSocial Issues
Consumerism: Want and New Pair Shoes
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Pages • 3
In today’s society consumerism has taken a big role in everyone’s lives because people seem to buy materialistic objects that they don’t need, but buy for pleasure. People don’t see that this is becoming an issue in our society because they are to focused on wanting more for their satisfaction than they need. I seen all these advertisements on TV that show Nemours athletes wearing the new so called “gear,’ making every one want what they see such as shoes,…...
A way to increase awareness of excessive consumerism
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Buy Nothing Day is an day of protest that was founded in Canada in 1992 where people are asked to purchase no goods as a way to attempt to increase awareness of excessive consumerism and its environmental and ethical consequences. Over the last 22 years it has been held annually in many nations and activist groups are continuing to try to convince more and more countries to pledge their participate. A Buy Nothing Day, although based in good motives, is…...
Knarles and Barkley
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There are several things that have gone wrong in the case we were given to examine. Knarles had left his 17-year-old son Barkley to look after the Maryland based facilities maintenance business while Knarles attended a convention in Hawaii. The exact scope of the duties to be performed in Knarles’ absence was not given to the reader. Knarles and Barkley’s company had a roster of satisfied clients who they maintained a working relationship without the benefit of a signed renewal…...
BusinessBusiness EthicsBusiness ManagementConsumerismCustomer LoyaltyCustomer Services
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FAQ about Consumerism

What Makes Me Want to Buy Something?
...As a conclusion, advertising do help people being aware of what is the latest development of the products and assist them in decision making when there are many choices for a same range of product. We need to read the content carefully and spend wise...
What Is Ethical Consumerism?
...Most companies have now found out that having a CSR policy in place provides the company with a good image, and that its good for business in some cases like in Marks and Spencer’s they have made the ethical transition very profitable, but when you...

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