Annotated Bibliography for the Relations between Social Media and Corporations

This article is inclined towards the influence and importance of social media as a strategic tool for communication for public and private owned corporations across the globe. Nevertheless, irrespective of the varied benefits that social media use, organizations still find it difficult to utilize its benefits because of some factors within organizations and how the operations of the said operations are carried out. This article reflects on a study that is keen on pointing out these conflicting factors within organizations and offering recommendations on how they can be remedied so that organizations can maximize on the use of social media as a communication tool efficiently.

Davenport, Shaun W.; Bergman, M. Shawn, Bergman, Z. Jacqueline & Fearrington, E. Matthew: Twitter Versus Facebook: Exploring the role of narcissism in the motives and usage of different social media platforms. Computers in Human Behaviour: 32-(2014) 212-220.

This article reflects on the research on the relationship between social networking sites (SNS) and narcissism through the lens of clear cut hypothesis analysis that is specific on only integral aspects of such research.

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In this case, Twitter and Facebook were accessed as the primary social networking sites with an inferred focus on their content generation as opposed to the commonly researched consumption of its content; this was in return related to as the precursor between narcissism and SNS usage. Motives for narcissism in both Facebook and Twitter were found to be varied considering that both SNS’s had different components for communication.

Fischer, Eileen; Reuber, A. Rebecca; Online entrepreneurial communication: Mitigating uncertainty and increasing differentiation via Twitter Journal of Business Venturing -Vol: 29 (2014) 565-583

Fischer and Reuber sought to answer the question of whether or not online communication streams have any influence on human beings uncertainty reduction or enhancement of their differentiation.

Through comparisons of data from eight firms that utilize Twitter as their organizational growth tool, qualitative methods were adopted to help in answering of this question. In essence and after assessment of these data, it is evident that firms that have an existent multidimensional stream of communication are more likely to influence the perceptions of the public about them.

Leyland F. Pitt, Michael Parent, Peter G. Steyn, Pierre Berthon, and Arthur Money; The Social Media Release as a Corporate Communication Tool for Bloggers: IEEE Transactions on Professional Communication, Vol. 54, No. 2, June 2011 122-133.

In this article, the study focuses on the influence social media release as a new communication tool influence on bloggers. An estimated 332 bloggers are used as respondents who respond on the influences of social media releases on their personal decisions of writing about a particular topic. From the study findings it is evident that bloggers thoughts is not only influenced by the use of SMR’s but also their decisions and thus fostering the ideal that SMR use has massive implications on communications of corporations.

Wood, Lisa: Brands and brand equity: Definition and management; Management Decision Vol 38 No. 2 (2000) 662-669

Lisa Wood pens down an excellent piece suggesting the need for brand management as assets of organizations which can only be achieved through creating relationships between brand loyalty and value and linking the same to the accounting system of an organization. The article mainly circumvents around the issue of brand management as a tool of effective communication of a organizations equity.

References

Davenport, Shaun W.; Bergman, M. Shawn, Bergman, Z. Jacqueline & Fearrington, E. Matthew: Twitter Versus Facebook: Exploring the role of narcissism in the motives and usage of different social media platforms. Computers in Human Behaviour: 32-(2014) 212-220.

Fischer, Eileen; Reuber, A. Rebecca; Online entrepreneurial communication: Mitigating uncertainty and increasing differentiation via Twitter Journal of Business Venturing -Vol: 29 (2014) 565-583

Leyland F. Pitt, Michael Parent, Peter G. Steyn, Pierre Berthon, and Arthur Money; The Social Media Release as a Corporate Communication Tool for Bloggers: IEEE Transactions on Professional Communication, Vol. 54, No. 2, June 2011 122-133.

Macnamara, Jim; Zerfass, Ansgar: Social Media Communication in Organizations: The Challenges of Balancing Openness, Strategy, and Management: International Journal of Strategic Communication Vol. 6:No. 4, 287-308

Wood, Lisa: Brands and brand equity: Definition and management; Management Decision Vol 38 No. 2 (2000) 662-669

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