Social Media Essay Examples

Social media essay samples

Social media plays a significant role in ensuring that advertising is successful. Social media is made up of websites that enable users to create and share content with other users across the internet. In today’s world almost everything that takes place revolves around social media and as a result any new product, business or service being advertised is associated with social media in some way. According to some analysts, social media is “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content” (Kaplan, p61). With the world growing to be more technological enhanced it shows that more customers and potential customers are becoming more dependent on social media when pursuing a product or service of interest. Social media is user friendly, allows for sharing of content with a wide audience and makes it possible for relationships to develop among other brands.

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