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Media and culture are two intertwined concepts that heavily influence and shape one another. Media refers to the various channels, platforms, and technologies that transmit information, ideas, and values to a mass audience. Culture, on the other hand, encompasses the beliefs, customs, arts, and social norms of a particular society. Media plays a vital role in shaping cultural identity, constructing social realities, and influencing public opinion. The media can reinforce or challenge cultural assumptions and stereotypes, perpetuate or debunk myths, and promote or obstruct social change. In turn, the culture can shape the media landscape by setting the agenda, defining what is newsworthy, and influencing the content and style of media messages.
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