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Zara’s global strategy

Introduction This report analyzes the internationalization and the global business model of Zumba Fitness project. The first section provides the interpretation of Zumba’s internationalization explaining what internationalization model was chosen. The second part emphasizes the success of Zumba’s business model. Data and analytics are derived from primary and secondary research. The report finishes off with… View Article

Dell, Where is the Beginning?

INTRODUCTION This paper mainly provides an overview and evaluation of Dell’s most recent marketing and communication campaigns since the company completed its go-private transaction on October 29, 2013 (“Dell completes go-private,” 2013). Specifically, the “Dell Beginnings” campaign and the Dell “Learning Meets Doing” campaign are going to be analyzed in this article. Guided by the… View Article