Essays on Ryanair

Ryanair and Virgin Atlantic
Words • 477
Pages • 2
Both of them are recent creations in airline transport business, they started life in competition with major national flag carrier airlines and grew to be major challengers to these established companies. Virgin Atlantic’s air transport business originated in the long-haul, mainly transatlantic market which might be highly profitable but is also extremely competitive. It attracts passengers by offering a superior experience and is firmly positioned at the quality of the market. Publicly material emphasizes style and comfort, and there is…...
BusinessRyanair
Internal Audit of Ryanair
Words • 1400
Pages • 6
This paper is to examine the key potential drivers within the present internal environment. Several models would be applied to support the answer and they are Stakeholder Power/Interest Matrix, Cultural Web, Resource audit, Value Chain, and threshold and core competences. With using Ryanair as an industrial example, this essay would talk about how important strengths and weaknesses are to be used in designing strategy. Ryanair was founded in 1985 by Tony Ryan who already died in 2007. It was originally…...
AuditBusinessRyanair
Impact of increasing oil prices on Ryanair
Words • 513
Pages • 3
"Oil prices almost doubled in Q1 from $61 to $117 (per barrel) as our fuel bill rose 93% to �367m. Fuel now represents almost 50% of our total operating costs compared to 36% last year." (Ryanair, 2008: 1) Following this statement from Ryanair first quarter results report 2009, I will analyze fuel prices as an external economical impact affecting Ryanair's total operating costs. "Ryanair is Europe's largest low fares airline" (Ryanair, 2008: 3) carrying "approximately 58 million scheduled passengers" (Ibid.).…...
OilPriceRyanair
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Fons Tropenaars: Cultural Dimensions
Words • 1085
Pages • 5
Some cultures prefer to stick to the facts of a situation and not to enter into close relationships, while others want to get to know people better before doing any business. Neutrality vs. Affectivity dimension questions about the amount of emotion a person shows not what a person feels. Some neutral cultures see control of the feeling as a sign of civilization. Affective cultures express their emotions openly. There are two important questions for workings with different cultures are: should…...
CulturePhilosophyPsychologyRyanair
Transaction Process
Words • 545
Pages • 3
In the creation of value for coconut which is an agricultural commodity, the farmers, intermediaries and final consumer must take part in a process which is termed the "Transaction Process" where the commodity is moved across separate interface. For this process to be efficient and add the kind of value the actors expected in the distribution channels they must have the same information about the commodity, its marketability in the marketplace and the delivery mode to its channel members (Green,…...
BusinessMarketingRyanair
Brazil’s Gol
Words • 367
Pages • 2
What were the benefits to Gol of a listing on the New York stock exchange in addition to the San Paulo Bovespa? According to its strategy, Gol wanted to get a solid group of long-term investors that understood the business and a group of research analysts that understood this sector in order to exploit its expertise to achieve its (Gol's) goals. If we take a closer look at the majority of investors in the company, they have high positions in…...
BrazilBusinessRyanair
Five Forces model, Ryanair
Words • 917
Pages • 4
Ryanair benefiting from large economies of scale and have massively reduced long run average costs. They have struck deals with Boeing and Airbus for reduced prices (1/3rd of listed price) on 737 aircraft in bulk buying therefore new entrants to the market will not get these reduced prices as they do not hold a similar relationship and they will not be able to order in bulk. Ryanair have struck deals with many local airports over flight paths and air-time, Ryanair…...
AirlineForceMarketingRyanair
Unethical Companies
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Pages • 3
Monsanto Company The Missouri based agricultural company has been named world's most unethical company. The company leads the world's production of genetically modified foods. Monsanto is infamous for unfairly suing farmers who try to grow foods both ethically and organically. If the lawsuit is not ruled in Monsanto’s favour, they still achieve their desired results as the small-scale farms become bankrupt due to legal costs. The company is also the creator of the highly poisonous herbicide named Roundup ( a…...
CompanyEmploymentEthicsRyanair
Financial Comparison of Ryanair and British Airways
Words • 3858
Pages • 16
Ryanair is considered as the pioneer of the low-cost business model, while British Airways is constantly ranked amongst the world’s best legacy carriers. Both of these airlines are dominant companies in their segment with high passenger numbers and vast network coverage. Therefore the following question rises – how these airlines are different in terms of finance and which business model is more fruitful in the middle of an economic downturn? In order to find the answer a thorough financial investigation…...
BritishBritish AirwaysComparisonRyanair
Opportunities Ryanair
Words • 904
Pages • 4
Europe's bloodbath (again) 1. Recessionary conditions suit true Low Cost Carriers best. The global economic recession has handed Ryanair and similar carriers near-perfect operating conditions. As Ryanair explains, "this recession has encouraged passengers to become much more price sensitive which is why they are switching to Ryanair's low fares and unbeatable customer service over all other competitors". Ryanair expects a 15-20% reduction in average fares this year to around EUR32 per passenger. Ryanair is expecting that several of its smaller…...
BusinessEconomic RecessionRyanair
Review Case Study Dogfight over Europe: RyanAir
Words • 1939
Pages • 8
1. Overview of RyanAir RyanAir was founded in 1985 by Tony Ryan who former has been worked in Aer Lingus. It established to provide schedule passanger airline services between Ireland and UK as an alternative flight to the state monopoly carrier, Aer Lingus. Initially, RyanAir was a full-service conventional airline, with two classes of seating and leasing three different types of aircraft. RyanAir’s objective was to maintain its position as Europe’s leading low-fare airline, operating frequently point to point flights…...
AirlineBusinessCase StudyCompetitionRyanair
Ryanair and easyJet Case Study
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Pages • 8
I.INTRODUCTION This report outlines the analysis of two low-cost airlines performance in Europe, namely easyJet PLC and Ryanair Hldgs during their financial year between 2006 and 2008. It examines the companies' portfolio, future prospects and competitors to analyse the threats and opportunities facing their business. In conclusion, there is a recommendation whether to invest on easyJet and/or Ryanair's shares. II.FINANCIAL AND NON-FINANCIAL RATIO ANALYSIS In terms of the completed financial analysis, there are several findings as follows:•Profitability Ratios highlight the…...
BusinessCase StudyInvestmentRyanair
“Ryanair-The “Southwest” of European Airlines” Case
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Pages • 9
Ryanair was founded in July 1985 by the three brothers, Catlan, Declan, and Shane Ryan, with the financial assistant of their father Tony Ryan. As a beginner commercial carrier, its operations began with 25 staff and a single 15-seat turbo-prop commuter plane between Waterford in the southeast of Ireland and Gatwick Airport, the second busiest airport in London after Heathrow. Later on, regulatory authorities permitted the Ryanair Airlines to have at least four flying flights a day on Dublin-London route,…...
AirlineAirportRyanair
Internal Analysis of Ryanair Company
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Human Resources Ryanair currently employs 2000 people (2003) from 25 nations. The pay is performance related and among the highest in the airline industry (Annual Report 2004, p. 5). Travel concessions and participation in the share option program is granted to all employees. In 2003 over 30% (639 in total) of employees took part in the stock option program - the average pay per employee was about 53.000 (Annual Report 2004, p. 21). CEO Michael O'Leary has significantly shaped Ryanair.…...
CompanyCompetitive AdvantageEmploymentPriceRyanairStock
Ryanair’s Business Level Strategy
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Pages • 10
A company's business model is management's model of how the strategies they pursue will allow the company to gain a competitive advantage and achieve superior profitability. Business strategies are the actions management take to execute a business model. At the heart of any business level strategy is the objective of developing a firm-specific business model that will allow a company to gain a competitive advantage over its rivals in a market or industry. (Hill and Jones 2004 ). Ryanair's cost-leadership…...
BusinessRyanairStrategy
Case Study: Ryanair
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Pages • 5
1) What's your assessment of Ryanair's launch strategy? In 1986, the Ryan siblings are getting ready to start competing against British Airways and Aer Lingus on the Dublin-London route. This route was one of the most traveled air routes in Europe, which meant that Ryanair was taking a big risk by deciding to enter this market. At the moment the airline passenger market was a complex one, since the governments would highly control it. Additionally, the airline industry has high…...
AirlineBritish AirwaysRyanair
Marketing assignment
Words • 2109
Pages • 9
1.1 Ryanair are pioneers of low cost airlines in Europe operating more than 1600 daily flights from 57 bases across 1600 low far routes connecting 180 destinations in 29 countries. They recently announced that they have ordered 175 new Boeing craft. 1.2 In order for Ryanair to keep the costs to a minimum, their airline uses small, regional airports only to reduce operational costs and operates as a point-t-point airline carrier, thus when other airlines avoiding the cost associated with…...
AirlineMarketingRyanair
Dogfight over Europe: Ryanair
Words • 1391
Pages • 6
Ryanair was launched at a time that did not seem highly favorable to the airline industry. As a matter of facts, in 1986, the market was still recovering from the aftermaths of the OPEC oil embargo and the 1979’s oil crisis which led to an important increase in the jet oil prices, along with a recession that cut demand for air travel and thus gave an impulse to the aircrafts’ cheaper substitutes, such as trains and ferries. Despite that high…...
AirlineBritish AirwaysEuropeOil CrisisRyanair
Ryanair’s Value Chain
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Pages • 3
The Value Chain In addition to studying the external environment characterized by threats and opportunities, it is also essential to analyze the internal environment of the company, to identify the types of activities that form the production process. An analysis tool that helps identify what are the key activities of the production process of Ryanair and which are auxiliary or complementary is the analysis of the value chain (value chain). The value chain, in fact, lets to consider the enterprise…...
BusinessRyanairValue
Ryanair`s Situational Analysis
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Pages • 8
Ryanair’s mission statement provides various elements contributing to its company. Ryanair offers low fares that generate increased passenger traffic to benefit its passengers, people, and shareholders. As one of Europe’s largest airline providers, Ryanair continues to specialize in short haul routes between secondary and regional airports. Ryanair’s vision statement demonstrates its leader and reputation by modeling itself on US low fare pioneer Southwest Airlines. Although Ryanair does not have a published mission and vision statement, its website statements imply one.…...
AirlineEconomyRyanair
Ryan air Marketing analysis
Words • 13709
Pages • 55
Table of Contents I. Ryanair Profile ...................................................................................................................................... 3 II. External Analysis.................................................................................................................................. 5 2.1. Porter’s five forces ........................................................................................................................ 5 2.2. PESTLE Analysis ............................................................................................................................. 7 2.3. Conclusion..................................................................................................................................... 9 III. Ryanair resources and competitive position .................................................................................... 10 3.1. Evaluation of current strategy .................................................................................................... 10 3.1.1. Definition of the current strategy ........................................................................................ 10 3.1.2. Evaluation of the current strategy ....................................................................................... 11 3.2. SWOT on Ryanair resources ....................................................................................................... 18 3.3. Ryanair value chain ..................................................................................................................... 20 3.4. Competitive position of Ryanair ................................................................................................. 24 IV. Ryanair strategy:…...
AirlineCompetitionCompetitive AdvantageEmploymentMarketingRyanair
Ryanair Case Study Questions
Words • 2537
Pages • 11
This report will prioritise to address clearly how to analyse and evaluate the findings of two questions. The selected company that will be used when completing this task is Ryanair which is known as 'the low cost fare airlines'. (Seminar Case Study, 2013). The first question is as follows; 'With reference to the Airline Industry and Ryanair cases analyse the competitive environment of the European airline industry in which Ryanair operates'. Introduction European Airline Industry is controlled by the Association…...
AirlineBusinessCase StudyRyanair
Operation and Strategy management for Ryanair
Words • 2399
Pages • 10
Introduction The company chosen in this report is Ryanair in the airline industry. Ryanair is a low cost budget airline travelling across 1600 routes from 57 bases connecting 180 destinations in 29 different countries (Ryanair.com). Ryanair first started its operations in 1985 between Ireland and London. The first year it commuted around 5000 customers but the company really took off in 1990 when Michael O’ Leary was appointed the CEO of the company. The company was envisaged by its CEO…...
AirlineManagementRyanairStrategy
Identity, image, and reputation: an interdisciplinary framework and suggested terminology
Words • 2766
Pages • 12
Building a vibrant and positive corporate reputation is the endeavor of every company, whether it is large-scale or small-scale. Indeed, the growth and development of the company is edged in its ability to enact feasible mechanisms of enhancing corporate reputation. Both internal and external stakeholders depend on corporate reputation to measure a company’s performance. It is from the corporate reputation that a company can define its fundamental place in the market. Ryanair, an Irish airline company with an expansive European…...
AirlineCompetitive AdvantageIdentityMarketingReputationRyanair
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