Global Marketing Essay Examples

Essays on Global Marketing

Downey’s Soups Business Strategy
Words • 647
Pages • 3
Downey's soup case study analysis Introduction The purposed of this case study is to analyse actions which had been done by Downey's Soup in order to expand its market to Japan. This case study will focus on SWOT analysis of Downey's Soup actions. Case Summary Downey’s Soup was established by Jack Downey in over twenty years ago. Its history had proved that its lobster bisque soup had helped it survived in an economic downturn situation in years. Moreover, it is…...
BusinessGlobal MarketingStrategySwot Analysis
Why a brand or organization is involved in “global marketing”
Words • 1806
Pages • 8
Briefly explain what you understand by the statement that a brand or organization is involved in "global marketing" The statement that a brand is involved in global marketing shows its domestic and foreign marketing activities synergistically contribute to achieve the brands or organizations corporate objectives. This is to maintain a long-term competitive advantage in each of the target markets. Competitive advantage is conveyed through the brand proposition. This is a product or service that is made distinctive by its positioning…...
AdvertisingBrandsGlobal MarketingOrganization
Han 17080018 Individual Assignment Global Marketing In Action 70Enterprise Market Expansion
Words • 741
Pages • 3
Han 17080018 Individual Assignment (Global Marketing In Action) - 70%Enterprise Market Expansion I. Introduction: Adidas was originally founded by Adolf Dassler in 1949 in a small town of Germany. Since then, Adidas has thrived from their position to become a key competitor in the field, they are now one of the largest sportswear company in the world with two main global sportswear brands: Reebok and Adidas (Adidas Group, 2019). According to Forbes (2019), Adidas stands at number 61 in Forbes…...
CommunicationGlobal MarketingMarket SegmentationMarketing
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Opportunities for Growing Global Footwear Market
Words • 1192
Pages • 5
Opportunity to catch the global market In this past few years, we can notice that sport shoe market is growing fast from day to day. Rising of health conscious among the consumers is one of the significant factor for the growth of sport shoe market. According to Statista, the sport shoe market is expected to grow annually at a CAGR of 9.0 percent in the two years period from 2019 until 2021. Apart from that, the worldwide revenue in this…...
EconomicsGlobal Marketing
Artist Branding- Individuals as Trademarks in the Music Industry
Words • 1365
Pages • 6
Trademarks are everywhere. In our everyday lives, we are constantly in touch with different brands. In town, in shops, in gyms and at concerts. Multinational companies, local companies, products and individuals are all categories of well-known brands. The benefit of seeing a company as a brand has meant that it is no longer just the big companies that are interested in brand building. Kapferer (2008: 2) Highlights the many uses of brand building and says “Amazingly, all types of organizations…...
ArtistsBrandsGlobal MarketingMusic IndustryResearchTrademark
Cultural Sensitivity in Global Marketing: Australia
Words • 1063
Pages • 5
Australian companies have been exporting, forming Joint ventures and setting up wholly owned overseas operations since the middle of the last century. In the 1880s Colonial Sugar Refinery Limited (CSR) invested in the Fijian sugar industry and Burns Philp and Co Ltd established stevedoring, shipping, retailing and copra production throughout the South Pacific. Early this century, Australian mining companies were prominent in Malaya's and Siam's tin industries. Australia-Malaysia relations ighlight how relations between two countries can have an impact on…...
AustraliaGlobal MarketingMalaysia
Stock Market and Global Marketing
Words • 1552
Pages • 7
With the market turmoil of 2008 and 2009 in fairly recent memory, investors were feared to take risk in the stock markets, as instabilities of global stock market accordingly enhanced. Stock market is a key element prior to reflect the performance of economy. It is an important part of the economy of a country. The stock market plays a pivotal role in the growth of the industry and commerce of the country that eventually affects the economy of the country…...
BankGlobal MarketingInvestmentStockStock Market
Global Marketing
Words • 1521
Pages • 7
Sinar Sosro Private Limited is the first company that introduced bottled jasmine tea to the public in Indonesia in the year 1940. The family started their business in Central Java, Indonesia which then expanded their market to Jakarta, Indonesia. Initially, the jasmine tea was brewed on the spot and served to the consumers. However, after they expand their market to Jakarta, they realize that the consumers find the tea that was brewed on the spot find the drink is too…...
BusinessGlobal MarketingSingaporeTax
Harlequin Enterprises: the Mira Decisions
Words • 1142
Pages • 5
The primary issue facing Harlequin is the "steady loss of share in a growing women's fiction market", due to the growing popularity of single-title novels. With the volume sales dependence that is inherent in series publishing, the unit sales stalling that occurred in the late 80’s and early 90’s acted as a warning signal to Harlequin. A change in pricing strategies enabled revenues to continue to rise, but this was a short-term solution and Mira has the potential to become…...
DecisionsGlobal MarketingMarketingReputationSales
How can Marketing mix model help Manchester United build its global brand?
Words • 1004
Pages • 5
The main purpose of this report is to introduce the definition of franchise and to analysis the advantages of it. The report comprises several advantages of franchise in almost every aspect, which have been proved to be essential and reliable. By this mean, the conclusion could be drawn that it is the best way to run an international business by franchise. 2. 0Introduction Franchise, is an authorization granted by a government or company to an individual or group enabling them…...
BrandsGlobal MarketingHelp
Report for Fashion House in Bangladesh
Words • 854
Pages • 4
It is a great plea-sure and humble opportunity for me that I am assigned for doing my internship in Artisti Collection Limited. During my Internship, I have been fortunate to get the support, assistance and encouragement from a number of individuals. Firstly, I would like to express my grateful appreciation to The Almighty Allah for enabling me to complete this internship program successfully. I want to convey my heartfelt respect and cordial thanks to my honorable Academic Supervisor of BUS…...
BangladeshFashionGlobal MarketingHouseMarketing
Jollibee Case Analysis
Words • 3311
Pages • 14
Executive Summary Jollibee Food Corporation is a Filipino fast food brand that opened in 1975 and has been on the path of expansion since then. IT capitalised on the changes that came its way to fight the competition from brands like McDonalds and KFC. The case highlights the global expansion strategy that they followed backfired due to which they had to consider revamping their strategies. The company has an opportunity in Papua New Guinea, California and Hong Kong but before…...
FinanceGlobal MarketingMarketing And Advertising
The Yahoo Case
Words • 4335
Pages • 18
Executive Summary Yahoo is a global internet services company with an established reputation and strong brand recognition, which operates the Yahoo interactive Internet portal. The company provides varied products/services and diversified content such as search engine, email service, media streaming, downloads and ecommerce. Originally established as a simple student research support hobby which major services included a free search engine and a free internet email service, yahoo will soon evolve into a global brand and then got an exponential success…...
AdvertisingBusinessBusiness SuccessCompanyCompetition Leads To SuccessCorporation
Strategic Analysis of Home Depot
Words • 2868
Pages • 12
The House Depot (NYSE: HD) is a house improvement, building and construction product or services merchant operating over 2,000 big-box shops in the United States and abroad. The House Depot was founded in 1978 by Bernie Marcus and Arthur Blank with the vision of one-stop shopping for diy (Do It Yourself) customers, setup services for do-it-for-me (DIFM) customers and competitive items for the professional market. Their DIFM setup programs include items such as carpets, floor covering, cabinets, counter tops, and…...
BusinessBusiness ManagementBusiness SuccessCareerEconomicsEconomy
Deciding on the Marketing Program
Words • 851
Pages • 4
International companies or marketers may choose between two alternative approaches in developing its marketing strategies or marketing mix. These two approaches are: a. Global Marketing Strategy – defines a standard marketing mix and implements it with minimal modifications in all of its domestic and foreign markets. This standard approach saves money because it allows large-scale production runs and reinforces the brand’s image. It can foster collaborative innovation. Through global marketing strategy, Global firms can effectively market some goods and services…...
BusinessGlobal MarketingMarketingPrice
Sa Sa International Holding Limited
Words • 1938
Pages • 8
Sa Sa International Holding Limited, a Hong Kong leading cosmetics retailing group in Asia. Sa Sa has approximately 220 stores and retail counters across different regions in Asia. Together with it owns brand and other international brands; Sa Sa offered over 600 brands of skin care, and fragrance, make-up and hair care products. In 2005, in order to track the fast growing trend of China Cosmetic industry, Sa Sa International Holding Limited decided to enter China market with 2 new…...
AsiaBeautyBusinessBusiness ManagementChinaCountry
Marketing Peter Pan Peanut Butter to Canadian Markets
Words • 2866
Pages • 12
Many U.S. consumers are not aware that there are many products that are sold in our country but are not available to countries like China or Japan. A lot of products are only for sale in the U.S. and consumers in other countries have to find other ways of obtaining those products. Some products that use to be sold in Canada have now vanished while others have never been available for purchase so many consumers have to order those products…...
FoodGlobal MarketingMarket SegmentationMarketingSales
NAFTA Eu Compare Contrast
Words • 387
Pages • 2
The North American Free Trade Agreement (NAFTA) is an agreement signed by the governments of Mexico, Canada and the United States. It creates a three way trade bloc in North America. The agreement was made on January 1, 1994. The trade bloc is the largest in the world as of 2010. The European Union (EU) is an economic and political union of 27 member states which are located mainly in Europe. Its capital is de facto Brussels. The EU operates…...
CountryEconomicsEuropean UnionGlobal MarketingGovernmentRelationship
Coke/Pepsi Swot Analysis
Words • 284
Pages • 2
Strengths: 1. In 1993 Coke held a 59% share of the fountain market—using it to promote the brand further. 2. Coke earned a high percentage of its profits in the international market. They established themselves with the help of “ ‘anchor bottlers’—large, committed, and experienced bottling outfits like Norway’s Ringnes and Australia’s Amatil” 3. During WWII Coke was able to establish itself in the European and Asian markets with the help of the government because it was being sold to…...
Global MarketingMichael JacksonPepsiSwot Analysis
Distance Still Matters
Words • 568
Pages • 3
CAGE Distance Framework Distance Still Matters analyses several factors that impact both success and failure in global expansion strategies. The challenges discussed are dimensions of distance. The four dimensions of distance discussed are cultural, administrative, geographic and economic. Cultural distance is essentially the differences in communication, interaction, religion, race and social norms. Administrative or Political distance refers to the absence of colonial ties, shared political association and institutional weaknesses. Examples of political barriers are tariffs, trade quotas and restrictions on…...
Business ManagementGlobal MarketingManagementMediaProgrammingSocial Media
FedEx Express
Words • 1375
Pages • 6
* History Founded by Frederick W. Smith, FedEx Express was established in 1973 and it has grown quickly. Smith had the idea of producing a business that would deliver mail all over the United States over night. His idea was to fly mail from one location to another in the evening because the traffic is much better and plans might be arranged, distributed and out of its initial place quicker. Delivering to over 220 countries and areas, FedEx today is…...
BusinessBusiness ManagementBusiness SuccessCareerCompanyCorporation
International Marketing Research Challenges
Words • 1685
Pages • 7
INTRODUCTION Due to global financial issues in the recent months, consumer confidence is low in the more developed markets such as Japan, the US and Europe (AFP, 2012). Therefore developing markets, such as the Australian market, are looking towards emerging markets where the markets have remained dynamic and rich in growth opportunities. This is because emerging markets “have reached a minimum level of GDP and are in the growth phase of the development cycle” (Pearson Education, 2012), however due to…...
Global MarketingInterviewMarketingResearchTechnology
Brook Bond Lipton
Words • 3753
Pages • 16
Brooke Bond entered Indian market in 1900 and in 1903 it launched Red Label tea in the country. In 1912, Brooke Bond & Co. India Limited was formed. Unilever acquired Brooke Bond through an international acquisition. Similarly, Lipton's link with India date back to 1898. Unilever acquired Lipton in 1972 and in 1977 Lipton Tea (India) Limited was incorporated Introduction to Lipton The old Liptons, Galbraith, Templeton and Presto logos In 1871, Lipton used his small savings to open his…...
AchievementBeveragesBrandsBusinessBusiness ManagementBusiness Success
Competitors Analysis for Hoi Tin Tong
Words • 413
Pages • 2
Hung Fook Tong (HFT) founded in 1986 and more than 120 stores in China and HK. HFT turned traditional herbal tea shop into a modern and innovative enterprise over the years which have over 100 products, including herbal jellies, herbal tea, homemade soups, and preservative-free healthy drinks. An innovation that helped both the popularity and the portability of herbal tea, they have more than 3000 retail points across the territory, including supermarkets, convenience shops, schools and restaurants. Kung Wo Tong…...
BeveragesBusinessBusiness SuccessChinaCommunicationFood
Lever Brothers
Words • 4863
Pages • 20
1. Introduction 1. History Lever Brothers was founded in 1885 by William Hesketh Lever. The company initially started its operations by manufacturing soap. In 1917, the company began to diversify into foods, acquiring fish, ice cream and canned foods businesses in order to apply synergies caused by commonalities in the raw materials required to produce and distribute these products. In 1930, the Dutch company Margarine Unie merged with a British company, Lever Brothers, to form the multinational Unilever. Unilever has…...
BusinessGlobal MarketingGlobalizationMarket SegmentationMarketingTarget Market
Cross Cultural Analysis of Marketing Under Globalization
Words • 1412
Pages • 6
"When beginning a company a cultural analysis needs to be done if the business targets a variety of audience from a number of locations" Globalization is an unavoidable process in the 21st Century, therefore is the cross-- culturalization. The world is ending up being a growing number of uniform, and differences between nationwide markets are not only fading however for some items its disappearing. This indicates that marketing is now becoming a world typical discipline. Nevertheless, on the other hand,…...
AdvertisingCultureGlobal MarketingGlobalizationMarketing
The Man Your Man Could Smell Like
Words • 776
Pages • 4
About a month ago Old Spice released a commercial that had the internet as well as women across the United States, left in a sense of craziness. By now almost everyone has seen the infamous Old Spice commercial most notably known as “The Man Your Man Could Smell Like.” The commercial opens with ex-football player Isaiah Mustafa just stepping out of the shower and addressing his audience, “Hello ladies.” He then proceeds to say, “Look at your man. Now back…...
AdvertisingAdvertising TechniquesGenderGlobal MarketingHumanMarketing
Main Market Mechanisms
Words • 595
Pages • 3
Scientific management of resources in the line of production, distribution, exchange and consumption is called simply allocation of resources. The allocation of resources discussed principle of right sharing of resources among competing sectors. Whatever, the type of economy be it capitalist, socialist of mixed decision has to be made regarding allocation of resources. In a capitalist economy decision about the allocation of resources are made through the free market price mechanism. A capitalist of free market economy uses impersonal forces…...
Businessbusiness,economicsEconomicsGlobal MarketingMarketing
The Pacific Forum
Words • 612
Pages • 3
The Pacific Forum region seeks a region of peace, harmony security, and economic prosperity. The diversity of its peoples seek value, honor in their cultures. The Pacific Region’s objectives include obtaining respect for its governance, sustainable management of its resources and its democratic values. The partnerships with their neighbors, to improve communications and secure a sustainable economy for all are the primary objectives for its members. Established in Bangkok, Thailand on August 8, 1967 the Association of Southeast Nations (ASEAN)…...
CountryDemocracyGlobal MarketingGlobalizationIndustryInternational Relations
International Trade and Global Marketing
Words • 1354
Pages • 6
The concept of international trade starts from over many years a go. According to the pre historical records it has been define as the most success. International trade allows us to expand our markets for both goods and services that otherwise may not have been available to us. The market contains greater competition and therefore more competitive prices, which brings a cheaper product home to the consumer. International Trade takes place because of the variations in productive factors in different…...
EconomicsGlobal MarketingGlobalizationInternational TradeTrade
Pfizer: Biopharmaceutical Bompany
Words • 3634
Pages • 15
The value that the branded pharmaceutical industry adds to the US economy is growing slower than US GDP (Snyder, 2012). Rivalry has intensified while the rate of blockbuster drug development has slowed due to an increase in regulation from the government and the industry trade association, PhRMA. The number of new entrants is fairly low and some are exiting or consolidating through mergers and acquisitions. Downstream and upstream factors are crucial to the specialty pharmaceutical sector of this industry since…...
BrandsBusinessBusiness ManagementCompetitionEconomicsFinance
Red Bull Marketing/Segementation/Pricing
Words • 3890
Pages • 16
You are asked to address the following questions: 1. Who are the principal target segments for Red Bull and how are they positioned towards these target segments? 2. Analyse the Red Bull brand using any frameworks you judge appropriate. 3. Comment upon Red Bull’s pricing approach 4. Evaluate Red Bull’s distribution channel strategy 5. Would you describe Red Bull as a national, a European or a global brand – give reasons? 6, What marketing strategy would you recommend that Red…...
Global MarketingMarket SegmentationMarketingSnowboardingWindsurfing
Starbucks Going Global Fast – Case Study
Words • 415
Pages • 2
This case is mainly discussing about the history of the company Starbucks and how it went from being a small coffee shop in Seattle to expanding not only domestically but globally. It is now one of the largest chains of coffee and one of the fastest growing brands. It has expanded globally very quickly to many different countries including Japan which in this article it discusses about the competition that they face because they have others copying their products. As…...
AdvertisingCase StudyGlobal MarketingMicroeconomicsStarbucks
Niche Market
Words • 1773
Pages • 8
Niche, noun: a distinct segment of a market. A niche market is built in the market and focus on a specific product. So the market niche defines the specific product features aimed at their satisfying specific needs in market, and price range, production quality, as well as the demographics that is to be impacted. (wikipedia, 2007) Niche market is a more narrowly defined group which basis on getting interests. In a nutshell, niche marketing is not just a single product…...
BrandsBusinessBusiness ManagementBusiness SuccessChinaCompany
?Case Analysis – Colgate Max Fresh: Global Brand Rollout
Words • 678
Pages • 3
Q1. Did China and Mexico each do a good job of adapting the launch to meet local consumer needs? What is the likely profit impact of each plan? Which of the proposed adaptations were “must haves” versus “nice to haves”? China Though freshness accounted for 28% of consumer reason for a toothpaste purchase was a new concept Responses of the customer were above the norms for new toothpaste products in terms of buying behavior, perceived quality, value for money, and…...
BehaviorBrandsGlobal MarketingMarketingSales
McDonald’s global marketing strategy (GMS)
Words • 308
Pages • 2
1. Identify the key elements in McDonald's global marketing strategy (GMS). In particular, how does McDonald's approach the issue of standardization? Does McDonald’s think global and act local? Does it also think local and act global? McDonald’s global marketing strategy is based on combination of global and local marketing mix elements. For the first elements in McDonald’s global marketing strategy (GMS) is a vital elements in McDonald’s business model restaurants system that can be set up virtually anywhere in the…...
Global MarketingHamburgerMarketingStrategy
Fender’s Supply Chain Management
Words • 2520
Pages • 11
The world's manufacturing leader--Fender Guitar Company which was established in 1946, the full name of Fender Musical Instruments Corporation. In the past 60 years, Fender has become one of the hallmarks of the United States. The contribution of Fender sound's modern music development has already been spread in global and still continuing. Through the first to introduce the commercialization solid electric guitar, produced the first electric bass and numerous classic speaker. The style of Fender musical instruments includes jazz, pop,…...
Global MarketingGuitarInventoryMusical InstrumentsSalesSupply Chain Management
Global Marketing Orientation
Words • 1016
Pages • 5
Global marketing has the potential to bring a company to its proverbial next level. In order to understand how to thrive in global marketing one must first understand the conditions leading to the development and sustainment of global market. The need and environment for a global market stemmed from a number of factors. One factor is the rapid technological advances in equipment, communications, and transportation, which are all major drivers of both the ability and the desire of companies to…...
Global Marketing
Competitve Advantage in Global Marketing
Words • 1877
Pages • 8
“A firm that already has sustained competitive advantage in its domestic market may not have the same advantage in an overseas market. Discuss the issues that this creates for a firm, and how it might exploit its resource advantages to secure successful market entry and create competitive advantage in a new overseas market.” With the global trade network more integrated, according to Pearce and Robinson (2009), firms tend to enter foreign market to gain more profit due to the maturity…...
BusinessGlobal Marketing
Global Marketing of Telefonica Company
Words • 1436
Pages • 6
What changes in Political and economic environment allowed Telefonica to expand globally The changes that were involved in the political and economic environment, which allowed Telefonica to start expanding globally, were privatization and deregulation. In addition economic growth, removal of many restrictions on FDI and programs that opened to foreign investors made some countries more attractive to Telefonica for expansion. Spain’s Telefonica was established in the 1920s being a state-owned national telecommunications monopoly. Soon, the Spanish government privatized it, as…...
BusinessCompanyEconomicseconomics,businessGlobal Marketing
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FAQ about Global Marketing

Why a brand or organization is involved in “global marketing”
...In summary kit Kat standardising elements of the Kit Kat brand such as packaging colour, name and the "break" concept associated with kit Kat, it has contributed towards a consistent global identity whilst adapting product formulations, positioning a...
How can Marketing mix model help Manchester United build its global brand?
...Each franchisee is expected to take a positive approach to building up sales, although an average rate of return of over 20 percent is generally expected over the lifetime of the franchise. When it comes to starting a business, many people think of b...
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