BMW Essay Topics

BMW motorcycles developing

BMW Motorcycles is a division within the BMW Group. As such their mission is tied to that of the parent company. On the BMW Group website it is noted as follows:”Identifying potential and encouraging growth. Knowing what we represent. Recognizing where our strengths lie and making the best use of every opportunity. Following a clear… View Article

Industry competitions

As per the case provided by Lencioni (2005), the industry was faced with a 30 % excess capacity and too many companies were chasing fewer customers. The global economy experienced a sharp downturn in 2001 and this lasted will into 2003. Equity prices had fallen and this combined with concerns of oil supplies had created… View Article

Socio-cultural factors

Socio-cultural factors refer to demographic and cultural forces that influence a business. The factors include diverse customers’ needs, health consciousness, safety concerns, and age distribution (QuickMBA. com, 2006). In automobile industry, the consideration of socio-cultural factors is inseparable. The customers’ behavior in purchasing new cars and their preferences that is different from one country to… View Article

Barriers to entry

Barriers to entry represent the complexity for a new entrant to enter the industry. Threat of new entrants in the automobile industry is relatively low as automobile manufacturers would need large amounts of capital to start up, build a factory and showroom, and to purchase technology to speed up the manufacturing line production, which required… View Article

Company background

BMW (www. bmw. com) continue maintaining their strong position as one of world’s leader in premium vehicle market besides Daimler-Chrysler, Lexus, and many others. The company established in March 7, 1916 when Bayerische Flugzeug-Werke (BFW) founded. One year later, BFW was renamed to Bayerische Motoren Werke GmbH (BMW) that focused on producing cars and military… View Article

Brief History of BMW

BMW began making its mark on history almost 90 years ago. Aircraft engines were the first thing to be produced followed by bikes and then cars – these vehicles also have been setting milestones in the area of motorsport from the very start. We can establish BMW roots back well over 100 years, to December… View Article

Global Strategy and Local Needs in the Luxury Car Market

1 Introduction Since the 1980’s researchers have been trying to understand what globalization is and how competitive advantage can be gained out of it. This study will look at this movement with a critical eye and reflect whether or not it is sometimes better to give local needs priority in management decisions. The purpose of… View Article

Luxury Market

The modern understanding of a brand is consumer and identity oriented. Accordingly, brands are regarded as images in the minds of consumers and other target groups (Esch 2010, p. 22), which are designed by companies to identify their products (Kotler et al. 2009, p. 425). Luxury brands are highly associated with their core products (Kapferer… View Article

Bmw Organizational Structures

Well first what is culture and how do you define it? It can be defined in many ways like what I think it is. Culture to me is the way we as a people are perceived by others. If you take that outlook and put it to a company say like BMW it merges nicely…. View Article

Bmw: Manufacturing Process

BMW (Bayerische Motoren Werke Group) is a one of the leading luxury carmakers European automobile industry. BMW was founded on March 7th 1916 by Franz Popp and Max Friz. BMW started out by making airplane engines for German army up until the end of WWI in 1918. BMW in this report will look at BMW’s… View Article

BMW business model crunches gears as models expand, profit falls

This article discusses the recent changes in sales, earnings, and profits of BMW, the German based manufacturer of luxury automobiles. The article opens by proposing five market scenarios that may affect the way BMW conducts business and earns revenue. The scenarios include changes in laws, consumer desires, auto financing availability, political climate, and consumer buying… View Article

Types of Sports Cars

Many people have a great fascination for sports cars. These machines have a lot of power and torque, and most importantly are lower to the ground, contributing to proper aerodynamics against the wind. Moreover, they are generally available in either two-wheel drive or four-wheel drive. Two-wheel drive ones are usually used for road racing or… View Article

Bmw Case Study

1. Describe the segmentation and the targeting strategy used by BMW in marketing the MINI and the Certified Preowned BMW. Market segmentation means different type consumers are looking for different benefits because they have different situation. Therefore, the consumers are divided into different groups. The similar situation people have similar ways of making decision. The… View Article

Advertising Campaign Case Study New BMW Series

1.0 Description of campaign-“DESIGNED FOR DRIVING PLEASURE” BMW is the German manufacturer Bayerische Motoren Werke AG (as known as Bavarian Motor Works) which is one amongst the luxurious and advanced brand in motor vehicle industry, such as Mercedes-Benz and Audi. Its product is not only automotive vehicle, also refer to motorcycle and Formula One. However, BMW… View Article

Marketing Mix Of Audi

Audi is a German based car manufacturing company, known around the world as part of the big three luxury car manufacturers. Along with Mercedes and BMW, Audi is the biggest luxury car manufacturing company globally. Audi oversees all its global production from its head quarters in Bavaria, Germany, and has further nine production facilities world-wide… View Article