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Media has a huge role in our lives; it influences our daily activities and also shapes our history. One of the most important roles of mass media is the news and announcement broadcasting. It keeps us up to date about the latest news, trends and even the weather reports everyday. The media is a very powerful socializing agent; almost 90% of all household have TV sets in their houses a larger percent has their own radio. Media is also used for trade and advertising.
Many business groups use the television as their main advertising system. It is also used for traffic updates so that we can avoid that long and stressing line of cars.
The media is also our window to other countries and is the chief agent of globalization. Because it is very powerful, it is also the responsibility of those people working in the media to use it carefully and wisely. If the broadcasters don’t look closely at what they are airing on the TV, it could be a bad influence for children and us teenagers.
We base most of our knowledge on government news updates, not experience (unless our parents are politicians). We are dependent on the media for what we know and how we relate to the world of politics.
We read or watch political debates followed by instant analysis and commentary by “experts.” So in short, the media are our eyes to the world. Media is a very powerful change agent. What we see in the television largely influences our beliefs and in turn, this also affects our behavior and how we turn out as a person.
Some questions that we should ask are: Does TV has too much sex and violence? Are the news media biased? Have TV talk shows gone too far with their sensationalized topics? Should the content of Internet be regulated? Mass media should be aimed for the human improvement; it should be devoid of lies and untruthfulness that could affect our generation’s future. And also as a high school student, I should be more discerning and critical on what I watch on TV or it may end up harming me.
Alexander, Alison and Jarice Hanson. Taking Sides. Mass Media and Society. CT: Dushkin/ McGraw-Hill. 1999
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