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With this in mind the owners should look towards their exit strategy in order to recoup their costs and make a profit from the enterprise.
Option Benefits Limitations
Relies on the interest of larger publishers that may not be attainable.May not get the best return possible.
Gives greater leverage when negotiating for distributors and retailers. Expensive to start up a new magazine and relies on greater resources especially personnel. The company may become too large to manage especially with relatively little publishing experience. Comparison of Benefits: Therefore considering the above benefits of the options, Option 3 appears to be the best as it will give the investors an opportunity to realise a return and will provide the company funds to pursuer other investments/products such as Option 4.
Option 1 although currently successful, is short-sighted in terms of not taking into account the negative trend in the business investment magazine category. Furthermore, Option 2 may be difficult in terms of finding a buyer and achieving the best price for the business. Comparison of Limitations: The above limitations also imply that Option 3 is optimal as both Options 3 and 4 would involve higher expenditure however the end outcome is more desirable.
Moreover, Option 1 is more a short-term strategy and overlooks future complications, and Option 2 relies heavily on a third party with greater bargaining power. Recommended Option: Thus the best option for the owners/investors of WCM to pursue would be option 3, float the company on the stock exchange. Contingency Alternative: In the event that option 3 is not possible, WCM should look towards option 4 however establish new products over a longer period of time when capital inflows allow.
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