Essay, Pages 4 (910 words)
In the study of the briefing of the McDonald’s Restaurant, there are positives to the problem and negatives towards the problem. A McDonald’s in a city crowded with seniors are overwhelmed with senior customers during the early hours of the day. The senior come in as a meeting area where they eat and commune at the restaurant. The number of seniors that come in, crowds the dining area in which customers come in and eat. They come in on the fourth Monday of every month to get extra special, over the age of 55 discounts.
This is a meal that cost 1.99 and free coffee refills. The staff knows the seniors very well and go to see them if they are hospitalized. The relationship is considered a good one between the staff and the seniors. In addition, a idea of adding bingo to add to the excitement of the mornings for the seniors from nine to eleven a.m. Using the party room would accommodate up to 150 senior patrons.
A primary problem to this case study is the senior crowd. The restaurant already takes on the task of having enough room to seat the entire dining style crowd, if it engages in bingo than the crowd will become even more outrageous. Not only will the restaurant have the meeting crowd they will have a bingo crowd as well. Meaning, that more senior crowd will come in ready and only ready to engage in bingo. A secondary problem would be the title of the restaurant would be at risk.
The fast food label may become a social restaurant, common to a bar status. It may take on the name of the “old people’s restaurant”. This will detour many of the younger customers and the customers who are coming to get the fast food service. The restaurant will face over crowding due to the new additions (bingo). Accumulate and Organize relevant facts
Seniors are mainly the people who enjoy doing activities such as bingo. Bingo could act as a daily thing for the senior crowd. The younger generation does not usually have too much in common with the seniors based on daily living. It has a major effect of the location of the younger generation would eat do to the environment of the place. If the city is full of seniors, than that would be the best marketing objective to get the majority of people in to eat. Bingo would also be a good idea to help bring people to attention. People playing bingo may get a sense of hunger and would spend a little on food. In addition, big crowds bring more attention and would lure the curious person into the restaurant.
An Alternate solution would be to dismiss the senior meal deal. If the deal attracts the crowd than the deal may slowly push the crowd away. That marketing deal would be in hopes to attract the younger crowd in which they may eat the more expensive meals.
I would recommend that the low costing meal for the seniors would end somewhat earlier in the morning. By advertising that the offer is only good until nine a.m. then the seniors may hang around a shorter length of time. After nine passes then the seniors will become hungry again and may go home and go to sleep.
Finally, the conclusion that I came up with was to build bigger McDonald restaurants to accommodate the mammoth change in people. This will be called a super McDonald’s. It will have a party room able to fit large small concert type crowds. The staff would be increased as well to cover for the fast food reputation that McDonald’s has. So that means more employees more service and more people to enjoy the luxury of the restaurant.
Similarly , in this , we will the case on McDonald ‘s that simply relates to the notion of creating customers database . There are several points that we will discuss : Serving older customers and its impact on McDonald ‘s Image , dealing with older or `non-fast food ‘ customers , and finding out whether Bingo will become new revenue sources for McDonald ‘s II . The Case of McDonald ‘s
Segmentation: Serving the Older Customers
In the case of Suzanne ‘s McDonald ‘s restaurant , I see that the main point is about paying attention to the McDonald ‘s corporate philosophy that is to be friendly with its customers and to give back to the communities it serves . It means that no matter what , McDonald ‘s should serve various kinds of customers although it is well-known that McDonald ‘s are often associated with younger customers The situation where Suzanne ‘s McDonald ‘s serving older customers does not seem to conflict with the philosophy .
It means that Suzanne should appropriately segment their targeted customers , which refer to the notion of conducting market segmentation Market segmentation is an initiative that identifies some portions of a market that have distinctive characteristics from another portion of the market ( Market Segmentation . Furthermore , the market segmentation strategy will allow McDonald ‘s to customize their offerings to each of market portions The product ‘s customization in the case of Suzanne ‘s McDonald ‘s appears at the initiatives where Suzanne ‘s McDonald ‘s give special offers for the older customers by giving them refill of coffee at no charge if they buy meal at 1 .99 .