Self-Serving Bias

Categories: BiasPsychology
About this essay

Normally people attribute positive occurrences to some internal factors or as a result of their actions while negative things are associated with external factors. According to Wood, people are somehow blind in perception of negative things that affect their lives. I have successfully, determined the existence of self-serving bias through a friends behavior and my own actions.

In both cases, it is intrinsically hard to associate a negative occurrence with one’s own capacity. I normally find it easy to consider my poor performance in an examination to other factors rather than my own failure to prepare effectively for the exam.

On closer look, I realize that my friend too always suffers from attributing failures to his/her own actions (Wood, 2009).

The best approach of dealing with the communication error is to accept its existence. I have determined that I do suffer from self-serving bias. Self-serving bias comes as a result of evading responsibility, as a result, I normally identify my responsibilities in my daily undertaking and accept the challenges they come with.

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Being responsible for my actions and knowing both success and failures sides marks the first step in managing self-serving bias (Wood, 2009).

I always try to put myself in the shoes of my friend who I have ascertained to be blinded by self-serving bias. From another party, self-serving bias is very evident. I use the same example to help my friends understand the occurrence of this bias. Finally, the best approach for everyone to deal with self-serving bias is to accept that in every success, there comes failures and must be treated as such (Dobelli & Griffin, 2013).

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Dobelli, R., & Griffin, N. (2013). The art of thinking clearly. New York:
Harper. Wood, J. T. (2009). Interpersonal Communication: Everyday Encounters, 6th edition, Cengage.

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Self-Serving Bias. (2016, May 19). Retrieved from

Self-Serving Bias
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