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Public Relations - Free Essay Examples and Topic Ideas

Public Relations (PR) is the strategic management of communication between an organization and its various stakeholders, including the media, customers, employees, investors and the public. The main objective of PR is to maintain and enhance the reputation of the organization, by managing effective communication that builds trust and credibility with its stakeholders. This involves creating and sharing positive messaging, managing crisis situations, and cultivating relationships with key stakeholders, among other activities. Overall, PR plays a crucial role in shaping public perceptions and promoting a positive image of the organization.

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  1. 1
    Attribution Theory In Public Relations
    Words • 1464
    Pages • 6

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    A social psychology theory that can be applied to many disciplines is the attribution theory. The attribution theory is the theory of how people explain others’ behavior by attributing it to internal dispositions or external situations. Many different parts make up this theory, including misattributions, dispositional and situational attributions, and the fundamental attribution error. This theory was developed first by Fritz Heider in 1958, but his theory was not able to explain the different parts that made up attribution, which…
    Public Relations
  2. 2
    Witness the Power of PR in P.T. Barnum’s The Greatest Show
    Words • 1266
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    Some people say he was a fraud but some would say he was a genius. Phineas T. Barnum, played by the multi-talented actor Hugh Jackman in Michael Gracey’s The Greatest Showman, is an ambitious man with a million dreams who created a buzz with his orchestra of freak show. He was portrayed in the movie as a maestro who conducted the theatrical acts in his infamous circus, an open window that lead him to be at the top of his…
    BiographyPublic Relations
  3. 3
    Why Honesty and Ethics are Crucial for Public Relations
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    This paper will explore an assortment of published articles, which will report on the results found, from research that’s been conducted, on why honesty is the best policy to take in the field of public relations. These articles however will differ in their definitions and uses of ethics in public relations. This paper will survey several different researched studies in order to fully be able to display the importance of honesty in public relations. This paper will show you that…
    EthicsHonestyPublic Relations
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  4. 4
    Snakes And Different Creatures in Walden By Henry David Thoreau
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    Snakes and Other Creatures in Thoreau’s Walden In Walden Pond, Thoreau certainly describes animals from an observatory standpoint more so than an integrated standpoint. While Thoreau does seem to gain genuine peace and friendship from the creatures around him, it is more apparent that they serve as representations of his relationships to people and society. In particular, Thoreau’s discussion of the snake implies a dark take on humanity in which our separation from nature has rendered us inept. It is…
    AnimalsPublic Relations
  5. 5
    Public relations
    Words • 770
    Pages • 3

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    Paper Type:700 Word Essay Examples
    Introduction The success of an organization is heavily determined by the management that is above the scope of the organization. This means that there are a number of controls that might lead to the success while others might lead to the fall of the organization. In this regard then, the public relations cater for those controls in which they can exert some influence to succeed. The public relations center on media relations by keeping in touch with the public; updating…
    BusinessCommunityPublic Relations
  6. 6
    Internship Journal
    Words • 1437
    Pages • 6

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    Paper Type:1400 Word Essay Examples
    Bill Gates once said "if I was down to my last dollar, I'd spend it on public relations". Such a statement, particularly from an entrepreneur so renowned in the business arena, is no doubt a sparkling endorsement for the industry. Regardless, it is only after two internships with Verve Communications in 2009 and the Sydney Kings in 2010 that I feel I have gathered the understanding and experience to realise how poignant such a declaration is - arguably even more…
    Internship ExperienceJournalNewsPublic RelationsSemiotics
  7. 7
    Communications Assignment
    Words • 1457
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    Paper Type:1400 Word Essay Examples
    Background Information of Interview: This report gives a brief insight about an interview conducted with a Public Relations practitioner to identify roles and responsibilities of their job. I have also found out how important is public relations for an organization to grow and what impact it can create on the society or on an individual. The interview also helped me to learn about the essential needs for a PR practitioner in the technologically advanced era where credibility, trust, frankness, openness…
    BusinessCommunicationPublic RelationsSocial Media
  8. 8
    Differences Between Pr and Advertising
    Words • 805
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    Paper Type:800 Word Essay ExamplesSimilarities and Differences Essay
    Differences Between Advertising and Public Relations Advertising vs. public relations, these two industries are very different even though they're commonly confused as being one and the same. The following ten properties just scratch the surface of the many differences between advertising and public relations. 1. Paid Vs Free Coverage * Advertising: The company pays for ad space. You know exactly when that ad will air or be published. For Example: Infosys gives an ad in The Hindu on Wednesdays in…
    AdvertisingPublic Relations
  9. 9
    Importance of Video News Release in Public Relations
    Words • 265
    Pages • 1

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    Paper Type:250 Word Essay Examples
    Television is still the paramount source of news despite the existence of other media formats and outlets. Television reporting significantly affects the ability of the viewing public to make an evaluation of what was presented to them. To reach this audience and add credibility to clients' messages, the public relations industry uses video news releases (VNRs). VNR is a pre-packaged "news" segments created by broadcast PR firms, or by publicists within corporations or government agencies. It is the television version…
    EntertainmentNewsPublic Relations
  10. 10
    Public Relation Core Values
    Words • 404
    Pages • 2

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    Paper Type:400 Word Essay Examples
    Public Relations Society of America (PRSA) has extremely important core ethical values that include advocacy, honesty, expertise, independence, loyalty, and fairness. All of which will help further a public relations practitioner in their career. Every practitioner handles every job differently, in a way thats going to benefit both the company they are working for as well as the public. Honesty should be the most important core value for every practitioner. Not only should it be the most important core value…
    FairnessPublic RelationsValues
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  11. 11
    The Evolution of Public Relations
    Words • 847
    Pages • 4

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    Paper Type:800 Word Essay Examples
    Introduction In order for us to understand how public relations have evolved through history, we must first understand what public relations are. Public relations as defined by (Wilcox and Cameron 2004) that Professors Long and Hazelton believe it to be, “ a communication function of management through which organizations adapt to alter, or to maintain their environment for the purpose of achieving organizational goals”(p.5). With that said we could now go back through history and discover how it has or…
    EvolutionPublic Relations
  12. 12
    Public Relation – Hilton Hotels
    Words • 2374
    Pages • 9

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    Paper Type:2500 Word Essay Examples
    Hilton Worldwide is among the world's largest hotel business, which operate more than 3,700 hotels around the world. The company's flagship brand, Hilton Hotels and Resorts, has more than 540 residential or commercial properties in 78 countries across six continents. The Business stands as the stylish, innovative leader in the complete section. As a part of the business's vision, to remain the leader in the hospitality market, Hilton Hotels and Resorts is looking for to develop better communication between the…
    Climate ChangeHotelPublic RelationsSustainability
  13. 13
    Famous Persons in Public Relations
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    Paper Type:1400 Word Essay Examples
    Over the years, key figures in public relations have contributed to its shaping through intrinsic criticism, major additions and re-evaluation that has seen latter applications being highly effective in creating cohesion and ultimate higher productivity and sustainability in the society.  Notably, the concept of public relations dates back to eighteenth century, however, many authors appear to limit their focus only from early 20th century.  This essay provides a holistic evaluation of key figures that have made key contribution to the…
    Famous PersonPublic Relations
  14. 14
    Grunig and Hunt’s Four Models of Public Relations
    Words • 401
    Pages • 2

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    Paper Type:400 Word Essay Examples
    Grunig and Hunt (1984)'s four models of public relations are perhaps the most commonly used theories in the field. They are useful in that they divide a complicated subject matter into four fundamental areas which can then be separately addressed. Corporations may refer to these models in establishing their CSR efforts. For example, the first area (Press Agentry) deals with the activities of those who will do anything to gain publicity. Perhaps Bransonesque stunts are not appropriate for establishing convincing…
    BusinessCommunicationPublic Relations
  15. 15
    Understanding Public Relations: Definitions and Applications
    Words • 924
    Pages • 4

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    Paper Type:850 Word Essay Examples
    Introduction The question of "What is public relations?" has long perplexed practitioners and scholars in the field. Public Relations (PR) is a multifaceted discipline, making it challenging to encapsulate in a single, universally accepted definition. This essay explores various perspectives on public relations, highlighting key definitions and emphasizing its integral role in contemporary organizational dynamics. Research Findings on Public Relations Definitions Fraser P. Seitel, author of "The Practice of Public Relations," characterizes public relations as a planned process aimed at…
    CommunicationOrganizationPublic RelationsResearch
  16. 16
    Ethics in Public Relations
    Words • 545
    Pages • 2

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    Paper Type:500 Word Essay Examples
    Nowadays, Public Relations is one of the fastest-growing fields of professional employment worldwide. The public relation profession is constantly having to adapt to the needs of society through which different people and different organizations from different countries form a variety of definitions. For this reason, the number of ethical dilemmas in public relations continues to grow as well. Some of the issues with ethics that can be found with public relations is the withholding of information from the public, directly…
    EthicsNewsPublic Relations
  17. 17
    Fostering Trust: Unveiling Variances in Police-Community Relations
    Words • 578
    Pages • 3

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    Paper Type:500 Word Essay Examples
    Law enforcement agencies employ various strategies to engage with the public and foster positive relationships. While Police-Community Relations (PCR) programs and Police Public Relations (PPR) programs share commonalities, they exhibit distinct characteristics and serve different purposes, as outlined by Barker and Hunter in 2011. The Essence of Police-Community Relations Programs Police-Community Relations is a comprehensive philosophy of police administration that advocates for the active involvement of both the community and law enforcement in the decision-making processes affecting their shared interests.…
    CommunityPolicePublic Relations
  18. 18
    Internship in Public Relations Department of an Advertising Agency
    Words • 1632
    Pages • 6

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    Paper Type:1500 Word Essay Examples
    Section I Introduction 1.1 Background Internship is one of the essential parts required for the completion of MBA program. It is to provide first hand exposure to the students about the real work scenarios in business organizations. It allows students to imply their theoretical knowledge in the real workplace by enhancing their ability and confidence level in the dynamic business world. Besides, one of the objectives of this program is to enhance student’s interpersonal, communication, report writing skills as well…
    AdvertisingBusinessPublic Relations
  19. 19
    Corporate Communication
    Words • 2263
    Pages • 9

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    Paper Type:2500 Word Essay Examples
    Introduction The organization which this report will be based on is called Mirihi Island Resort. Mirihi Island Resort is a five star resort located in a secluded island in South Ari atoll of Maldives. It consists of 36 rooms from 6 are beach villas and the remaining 30 are water villas. This resort is under Crown Company (Mohamed, 2014). There are total of 145 staffs mixed from all levels. 60% of the staffs are from Maldives and the rest of…
    AdvertisingCommunicationOrganizationPublic RelationsReputation
  20. 20
    Organizational Structures: A Comparative Analysis
    Words • 651
    Pages • 3

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    Paper Type:550 Word Essay Examples
    In the realm of organizational behavior, the effectiveness of structures plays a pivotal role in determining a company's success. In this essay, we will delve into the intricacies of three distinct organizations: Rex Communications & Public Relations Inc., Farmers Insurance Group Federal Credit Union, and Advanced Security Concepts. Through an in-depth analysis of their organizational structures, we aim to unravel the pros and cons associated with each, evaluating their impact on overall effectiveness. Rex Communications & Public Relations Inc. Rex…
    InsuranceOrganizationOrganizational StructurePublic Relations
  21. 21
    Managing Online Crises: Nestle’s Experience and Strategies
    Words • 793
    Pages • 3

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    Paper Type:1300 Word Essay Examples
    Communication, accelerated by the Internet and social media, functions as a platform for interaction, forums, and information dissemination. Nearly 500 million people globally use the Internet, with approximately 155 million Americans accessing it at home or work. The increase in Internet usage is significant in countries such as Japan, the United Kingdom, Germany, Brazil, and France. This growth highlights the importance of companies effectively managing online crises. Nestle's experience in 2010 illustrates the necessity of proactively addressing social media attacks…
    BusinessCommunicationCrisisEconomicsFoodInternet
  22. 22
    A Case Study of Domino’s Pizza’s Crisis Communication Strategies
    Words • 3055
    Pages • 12

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    Paper Type:3000 Word Essay Examples
    If a company experiences a huge crisis, there is no shortcut: the companies will definitely suffer and without elaborate strategies, and the company might never be the same again. The point of debate holds that instead of responding to a crisis as a defeat, the company should recognize the fact that it is another opportunity window and find the best approach out of the crisis, essentially, with its brand image and reputation intact. In reference to Weiss (2009), possessing knowledge…
    Breaking BadCase StudyCommunicationCrisisNewsPizza
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