We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Declaration of Attitude Essay

A mission statement is a declaration of attitude and outlook more than a statement of specific details. It usually is broad in scope for at least two major reasons. First, a good mission statement allows for the generation and consideration of a range of feasible alternative objectives and strategies without unduly stifling management creativity. Excess specificity would limit the potential of creative growth for the organization.

On the other hand, an overly general statement that does not exclude any strategy alternatives could be dysfunctional. Apple Computer’s mission statement, for example, should not open the possibility for diversification into pesticides, or Ford Motor Company’s into food processing. Second, a mission statement needs to be broad to effectively reconcile differences among and appeal to an organization’s diverse stakeholders, the individuals and groups of persons who have a special stake or claim on the company.

Stakeholders include employees; managers; stockholders; boards of directors; customers, suppliers, Distributors, creditors, governments (local, state, federal, and foreign), unions, competitors, environmental groups, and the general public. Stakeholders affect and are affected by an organization’s strategies, yet the claims and concerns of diverse constituencies vary and often conflict. For example, the general public is especially interested in social responsibility, whereas stockholders are more interested in profitability.

Claims on any business literally may number in the thousand, and often include clean air, jobs, taxes, investment opportunities, career opportunities, equal employment opportunities, employee benefits, salaries, wages, clean water and community services. All stakeholders’ claims on an organization cannot be pursued with equal emphasis. A good mission statement indicates the relative attentions that an organization will devote to meeting the claims of various stakeholders.

We will write a custom essay sample on Declaration of Attitude specifically for you
for only $16.38 $13.9/page

Order now

How to cite this page

Choose cite format:

Declaration of Attitude. (2016, Oct 02). Retrieved from https://studymoose.com/declaration-of-attitude-essay

We will write a custom essay sample on
Declaration of Attitude specifically for you

for only $16.38 $13.9/page
Order now

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.

Our customer support team is available Monday-Friday 9am-5pm EST. If you contact us after hours, we'll get back to you in 24 hours or less.

By clicking "Send Message", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
No results found for “ image
Try Our service