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The Personality of Luxury Fashion Brands

Charles and Keith is a multinational company that is fashion industry dealing with brand from Singapore. It offers both men’s and women’s fashion collections. Their products include ties, shoes, belts, wallets, sunglasses among others. The company is owned by Charles Wong and his brother Keith Wong. It was founded in 1996 in a place called Amara Shopping Centre in Singapore. The purpose of this report is to highlight the progress made by Charles and Keith since the day it was…...

A case study of clothes R Us

Introduction Clothes R Us opened its doors and began operations more than a decade ago.  When the company first opened, the founders and CEOs were on the floor trying to sell to customers their various clothes and designs. The clothes came with economized prices, saved customers time that would have been spent looking for the right attire and in so doing make the customer’s lives less complicated. The store has grown so much in the past decade, to become a…...

Fashion Marketing of Louis Vuitton at Chinese Market

Luxury product sales boost in the emerging marketing like China, which has extraordinary growth and strong potential consumers for the development of luxury goods in the China market. With gradually lower and lower increase of revenue in the European countries, Louis Vuitton (abridged as LV in the following sections) commits itself to set up more stores in China. However, LV is faced with the problems of declining profits in China, which urges it to adjust its entry strategy into the…...

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Uniforms Should be Banned!

The stated purpose of school is to educate. The process of education, in its true sense, can only occur when the learner is not subjected to irrelevant control measures. True education does not seek to condition, institutionalize or force-by-rote; rather to nurture an ability to think critically. It would be hypocrisy to state that enforcement of rules that are in no way necessary for normal social function should co-exist with the encouragement of critical thinking skills and self-development. Do you…...

Persuassive speech School Uniforms

Should school uniforms be required in public schools? It will increase education, and decrease on violence and the cost will be lowered. This is a question that has created debates in several different schools. Some say that school uniforms represent discipline and obedience while others say not wearing uniforms takes away from the children’s creativity and individuality. Not only does wearing uniforms teach obedience and discipline it also helps students to focus and have better grades and it cuts cost…...

Zara Postponement Strategy

Introduction In order to compete in the world of rising globalization and shortening of product life cycle nowadays, firms have to deal with the demand for increasing product variety to meet the diverse needs of customers. Mass customization has become a requirement for many businesses especially in the dynamic, fast-changing industries. However, the more product varieties, the more difficult it is to forecast demand, control inventory and manufacture. Therefore, some innovative companies have integrated “postponement” strategies with their supply chain…...

Zara As A Born-Global Company

Zara was first developed just outside of Spain in1988, in 1994 Zara broadened into France and Mexico (Bhardwaj et al, 2010). Zara is owned by the INIDEX group in which it adds to 64.8 percent of overall company sales (Inidex yearly report, 2011) which was a 10 per cent growth on the previous. Zara now has over 1830 stores around the world throughout 82 markets in 64 nations, with strategies to move into Korea, Egypt, Ukraine and Montenegro and a…...

Synthetic Fibres

Synthetic fibers are made from synthesized polymers or small molecules. The compounds that are used to make these fibers come from raw materials such as petroleum based chemicals or petrochemicals. These materials are polymerized into a long, linear chemical that bond two adjacent carbon atoms. Differing chemical compounds will be used to produce different types of fibers. Although there are several different synthetic fibers, they generally have the same common properties. Generally, they are known for being: Heat-sensitive Resistant to…...

Tiffany & Co Analysis

What are the company's vision/mission and objectives? Vision statement: “Tiffany & Co. collaborates with other 
forward-looking leaders in the jewelry industry and 
with nongovernmental organizations in order to 
positively influence the entire jewelry supply chain”. Mission Statement: “ to be the world’s most respected jeweler”. Objectives: To was to remain one of the top higher quality players along with companies like Bulgari and Cartier. Marketing Strategy Targets the more affluent population and still maintains their no haggling policy, something which…...

School Uniform Essay Introduction

The introduction of school uniforms in the public school system would make a positive change for the students and the entire school. A common argument today is whether uniforms should be introduced to the school system. I agree for many different reasons. The main reasons for having uniforms are; it would prevent violence,parents will save money, and students will be less distracted. Even though some students see it as their self-expression will be taken away from them. Their are different…...

Fashion in the 20th century

Fashion is how you present yourself, once said a famous actress. As long as fashion has been in existence, what you wear is literally what you are. High society women wear thousand dollar fashions and one of a kind jewelry designs, while the average Jane wears jeans and a tee shirt. Fashion is a non-verbal communication with the rest of the world, through which you can express your personality, your social status, and your ideas. To choose clothes is to…...

Size Zero: The World of Fashion

Recently there has been a lot of debate about whether or not we should ban size-zero models in the fashion industry. Size-zero is the UK equivalent of a size 4, and constitutes a bust-waist-hips ratio of 32″–22″–33″ which are the measurements equivalent to those of a 12-year-old girl. The secret to the appeal of size-zero is in its name – zero. Today, we are regularly being inundated with the appeal of this figure. We have 0% fat, 0% interest, and…...

Proposal for Fashion Industry

Age: The consumer club of Espire company would like to know how customer spend their money every day. Many customers complain that they do not have enough money at the end of the month. The purpose of this questionnaire is to find out the inequity of our customer. It will determine where they go to shopping, How much they spend on items they buy, is the product is affordable and etc. The data will be kept confidential. Please return completed…...

Fashion

Fashion cannot survive without the media. Its success as both an art form and a commercial enterprise depends upon attention in the media. The media have played a vital role in shaping fashion into the complex cultural phenomenon it has become. Photography, and later film and television, have medialised fashion. Fashion has become an intrinsic part of today’s visual culture, and vice versa. Fashion magazines, glossies and women’s journals cannot exist without fashion, but fashion also cannot exist without these…...

The Great Debate: School Uniforms

If someone is asked what their opinion on school uniforms is and why, their answer is either “I support the idea because it is less stress for students” or “I don’t support the idea because it violates the first amendment right.” School uniforms and why they should or shouldn’t be in schools has been a debate for a long time. Uniforms have been such a debate that it reached supreme court attention in 1965 when a group of students wore…...

Coco Chanel's Influence on the Apparel Industry

Coco Chanel’s influence in the fashion industry began over a century ago during the 1920’s. Chanel embraced the essence of the “Roaring Twenties” which was all about becoming “someone” and separating yourself from the old and beginning a new life. Chanel focused on the newly found needs and desires of women and designed her fashion around what women had wanted. Not only did Coco Chanel pave the way for modern fashion, she also created innovative ideas using fabrics that were…...

Should Students Have to Wear Uniform

You wake up and you ponder on what you should wear what shoes to put on, and what color will look nice on you. It’s hard if you think about it, when deciding what to wear in the morning you usually have to wake up early or set it out from the night before. Well that doesn’t have to be, you know why? Because uniforms should be mandatory in school. Uniforms are so helpful you don’t need to wake up…...

Discursive Essay

Discursive Essay It is argued nowadays on whether teenagers, who go to school, should be wearing a uniform. There are many advantages but also some disadvantages, such as : All the students wearing the same uniform , which can take the stress off looking better than other students as they are wearing similar attire, and also having a uniform can make a person look smart and respectable, but on the other hand, students can feel that their uniforms are too…...

Online Shopping

The research used a quantitative methodology based on the approach advocated by Williams (2009). This study was conducted by questionnaire and investigated university teaching staff attitudes to the use of mobile phones in tutorials (see Appendix 1). The questionnaire used Likert scales to assess social attitudes (Jones 2007) to student mobile phone use and provided open ended responses for additional comments. The survey was voluntary and anonymous. A total of 412 questionnaires were distributed online to randomly selected staff from…...

Pros and Cons School Uniforms

In the many schools around the world, whether it being public or private, to elementary to high schools, no matter what kind of schools, they are all eligible for acquiring school uniforms. School uniforms can have a positive impact on the school by changing the factors that cause problems among the students. By having school uniforms mandatory, many changes of a student’s behavior can change. For example, when students are obligated to wear uniforms, they would have better attendance and…...

Irony in Guy de Maupassant’s “The Jewelry””

Introduction “Expect the unexpected,” is something that I heard many times. We should follow this rule while reading different genres of writing, because writers use irony to keep readers’ attention, and make their works more interesting. This research paper deals with one of Guy de Maupassant’s short story “The Jewelry” and with his virtuous ability to use irony in it. It is sometimes said that we live in an age of irony. Because nowadays even politicians in their speeches use…...

Brand Awareness and Perception towards Branded Jewellery

The gems and jewellery industry occupies an important position in the Indian economy and is one of the fastest growing industries in the country. In the late 1990s, the Indian jewellery market witnessed a shift in consumer perceptions of jewellery. Apart from its historical religious significance, Jewellery is valued as an important savings and investment vehicle in India. Even in present times, Jewellery remains the Indian bride's `Streedhan', the wealth she takes with her when she marries and which remains…...

H&M company analysis

H&M were established in Vasteras, Sweden in 1947 by Erling Persson. World events and trends of monumental significance have occurred, since the little Swedish ready-to-wear chain developed into a multinational concern with stores in 18 different countries. When their store opened in Stockholm's kungsgatan, there was a queue one kilometer long and the traffic police were forced to intervene. H&M stands for Hennes and Mauritz, it is a Public Limited Company, whereby all the stores are owned and solely run…...

Alexander Mcqueen

Lee Alexander McQueen (Alexander McQueen for short) was born on March 17, 1969 in Lewisham, London. He passed away on February 11, 2010 in Mayfair, London. His mom Joyce McQueen was a social science instructor and his father Ronald was a Scottish cab driver. Out of 6 kids, McQueen was the youngest. McQueen attended Carpenters Road Primary School. He began making dresses for his more youthful siblings at a young age. He then recognized he desired to end up being…...

Coco Chanel's Influence on Women's Rights

Part A: Plan of Investigation Coco Chanel was not the typical feminist that campaigned for suffrage or sexual freedom, yet she had a profound impact on the European feminist movement by redefining the woman’s role in society through revolutionizing women’s fashion. Chanel was the first couture fashion designer to cater to the independent European woman, rejecting the corset and, instead, promoting less binding, “boyish” attire for the modern, working woman. To determine the extent to which Coco Chanel influenced the European…...

Should School Uniforms Be Banned

School uniforms have an impact on the lives of practically each and every student given that it is a universal practice to wearing uniforms. The wearing of uniform in schools is a controversial topic in our society, and is constantly undergoing debate.some people are for it whilst others especially young people who go for the trendy clothes think that the uniforms do not allow them to express themselves through their clothes and fashion. One of advantages is that school uniforms…...

Automated Rental System of Sam's Fashion Beauty

In this chapter, the researchers outline the preparations they had under taken as preliminary steps for conducting this study. Chapter One consists of seven parts: (1) Background and Conceptual Framework of the Study; (2) Statement of the Problem; (3) Overview of the Current System and Related System, (4) Objectives of the Study; (5) Significance of the Study; (6) Definition of Terms; and (7) Delimitation of the Study. Part One, Background of the Study and Theoretical Framework, discusses the subject of…...

Importance of Internship Experience in Fashion Industry

Introduction Getting an internship can help students to find out what they want to do with their future careers. ("Internship.") As a fashion student, I was always interested in the publication or magazine industry and I now want to have a career in the department of a fashion magazine. Seeking a writing-related internship in the fashion industry will fulfill my interests. It was very fortunate for me to come across Retail Assembly as they were searching for intern. They were…...

Women History Paper Coco Chanel

Coco Chanel once said, “Fashion is always of the time in which you live. It is not something standing alone. But the grand problem, the most important problem, is to rejeuvenate women. To make women look young. Then their outlook changes. They feel more joyous (Bio.com, 1993).” I want to write on Coco Chanel particularly because of her everlasting contributions to the women and men's fashion industry in our patriarchal society. Without her contributions, women will not be able to…...

Eight Days in a Corset by Siri Hustvedt (Fashion)

Hustvedt used her experience in wearing a corset as part of her wardrobe as an extra in a movie she was part of, to elaborate on the factors that fashion plays in society. Fashion is used to distinguish feminine and masculine, define social status and express one’s desired image. Using fashion to differentiate between femininity and masculinity is as basic a function as its purpose of coverage or protection. Hustvedt’s example of the wardrobe and lack of hair of the…...

Fashion Stylist

Fashion Stylist Fashion is a factor in this world, without it there simply wouldn’t be life. When one thinks of “fashion,” the first thing that probably pops into mind is clothing. Yet fashion is clothing, it is also so much more than that. Fashion is how people choose to live their lives, how people express themselves; it is the outward expression of a new idea, which is how business thrives. The business of fashion begins with one single idea; the…...

Zara fashion swot

1. Barriers to entry: HIGH a. High fixed cost business requires economics of scale for sustained profitability b. High Selling & Administration Expenses which includes advertising, in-store promotions, etc.; up to 3.5% of its revenue, even though for Zara, the company is famous for spending minimum level of advertisements and commercials. However, recently the company announced that it invested €450 million in commercials as well as logistics area (Inditex, Inditex‘s net sales rise 6% to 7.7 billion euros, 2013) c.…...

He tendency for human beings to copy one another is shown in the popularity of fashion and goods

The tendency for human beings to copy one another is shown in the popularity of fashion and goods. Agree or disagree. Agree - Economic urge - Easy to copy Disagree - Not easy to copy due to complicated procedures - Other fields are easier to be copied Fashion and goods are becoming more similar between brands. Some people think that manufacturers are copying ideas of each other in such products while others claim that this is hardly necessarily reflected mostly…...

Extemporaneous Speech Outline

Specific Speech Purpose To share to my audience about the cosplay scene in the Philippines and answer inquiries in their minds about cosplay. Statement: Cosplay’s popularity growth is fast and there are lot of questions in the mind of people about cosplay. It’s meaning and reason varies from person to person and there are negativities to it. Introduction Attention Step “Cosplay. I know a lot of you have in mind, what is it with cosplay? What do people get from…...

Dressing For College

Style of dressing for college varies from place to place, culture to culture, environment to environment, so I can’t recommend you a specific type of dress or style of dressing, instead I had an exclusive and powerful tip for you to determine “what type of dress you have to wear on first day of college to give a great first impression”. Visit your college before first day or observe senior students of your college and check their dressing style to…...

Feasibility Study of Laundry Shop

Background of the Study Before the advent of the washing machine, apart from watercourses, laundry shop was also done in communal or public washhouses, water was channeled from a river or spring and fed into a building or outbuilding built specifically for laundry purposes and often containing two basins – one for washing and other for rinsing – through which the water was constantly flowing, as well as a stone lip inclined towards the water against which the washers could…...

Coach Inc Marketing Case Preparation

Key Facts: Low cost provider strategy Focused on matching key luxury rivals in quality and styling while beating them on price by 50 percent or more; competitive advantage Multichannel distribution model (indirect wholesales to third-party retailors vs. direct-to-consumer sales. Priorities increase global distribution and improve same-store sales productivity Build market share in NA, Japan Raise brand awareness and build share in underpenetrated markets Increase sales of products targeted towards men Create an online marketing presence using coach.com, etc 4.2 billion…...

Literary Review: Philippine Fashion

Introduction: For this research paper, I decided to dig deeper into my Filipino heritage. The history of the Philippines has been an up and down roller coaster. From being colonized by the Spanish for 300 years in 1565, to being captured by the British in 1762, to being in Japanese hands, to being under the power of the United States, the Philippines eventually established their independence on July 4, 1946. Considering the Philippines is somewhat “new”, their government system hasn’t…...

Foxy Shirts: Quantitative Analysis Assignment

Gina Fox has started her own company, Foxy Shirts, which manufactures imprinted shirts for special occasions. Since she has just begun this operation, she rents the equipment from a local printing shop when necessary. The cost of using the equipment is $350. The materials used in one shirt cost $8, and Gina can sell these for $15 each. (a) If Gina sells 20 shirts, what will her total revenue be? What will her total variable cost be? (F) Fixed Cost=…...

Character Change in “The Jewelry”

There have been many times in literature where writers will change the attitudes or beliefs of the main character of their story. Writers can do this a number of ways. They use things like tragic events or a change in setting to be the reason why a character changes. In Guy de Maupassant’s “The Jewelry,” the main character’s attitudes change multiple times throughout the story. The story begins with the narrator describing how the main character, M. Lantin, fell in…...

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