Burger King Essay Topics

New Healthy Fruit Smoothie at Burger King

If fast food is unhealthy and is believed to cause obesity, why is there still a fast food restaurant every few blocks? Perhaps because there are a lot of people who are still consuming fast food and backing its business, the fast food industry survives and appears to even increase. The fact that modern life… View Article

Cafe de Coral Marketing Paper

1. Introduction Background information This marketing plan is base on the quick service restaurant in Hong Kong market and the Café de Coral Group is focus in this plan. The Group was incorporated in October 1968, it is principally engaged in the food and catering industry as largest Chinese quick service restaurant group, maintaining a… View Article

Different stakeholders

D1: Evaluate the influence different stakeholders exert in the organisation. Introduction Each stakeholder is important to the business, however, some are more important than others. I have chosen the top three that I think are the most important and in this word document, I will evaluate how these stakeholders influence the NHS and McDonalds. McDonalds… View Article

Burger King Factors Of Production

Capitol Capital goods are any tangible assets that an organisation uses to produce goods and services e.g. buildings, machinery and equipment. At a national level, burger king develops and creates new capital goods (machinery). For example, with the aim to minimize waste Burger king developed the kitchen minder. The kitchen minder monitors the amount of… View Article

McDonald’s And Burger King

McDonald’s and Burger King remain two of the most popular fast food restaurant choices for those looking for food on the fly. Both of these establishments serve a variety of hot sandwiches, fries, and sodas as well as offering some healthy alternatives, such as salads and fruit. However, whether they call it a Whopper or… View Article

Marketing Plan for MarryBrown

INTRODUCTION Ms Ponnoraliza says that Marrybrown is Malaysian home-grown restaurant chain. Founded in 1981, they have more than 350 outlets serving fried chicken, burgers, finger food, desserts and drinks. Marrybrown has extended the menu that includes seafood, rice based tproducts, noodles and porridge and they also offer a famous local Malaysian dish: Nasi Lemak (offered… View Article

Fast food and homemade food

Homemade food is better than fast food because it’s healthy, cheaper, and you control what’s in your food. Food is the most important thing that keeps us alive so we have to choose wisely on what we eat. But some people choose to eat meals that are giving to you in less than five minutes… View Article

Competing through Operation: KFC Report

INTRODUCTION The report focuses on KFC – the leading chicken fast food restaurant in the world, and one of the largest players in the fast food market. By using five performance objectives and various research methods, the report aims to analyze how the restaurant perform and manage its operation capacity in order to provide qualified food… View Article

Burger King marketing & Employee Motivation Strategy

INTRODUCTION This research deals that how Burger King (BK) following the procedures to motivate the Employees, how these procedures helps in achieving the objectives of Burger King and influences the objectives. Hamburger is a parent company of Burger King and it is operating worldwide. Headquarter of Burger King is situated in Florida, U.S.A. It was… View Article

Review of Financial Statements

Financial statements are essential accounting tools which include balance sheets, cash flow statements, and income statements that provide information on a company’s past and present financial history. Information on financial statements can be used by any number of public and private entities to determine if an organization’s financial status is healthy. Burger King and McDonald’s… View Article

Mcdonald’s “Hamburger University”

Training at McDonalds is an integral part of the company’s management program. In fact, McDonalds regards management training as so important that they actually created “Hamburger University” wherein managers and possible franchisees learn “The Basics of McDonald’s Operations”. Hamburger University was created by McDonalds Corporation in order to instruct their employees or personnel employed by… View Article

Channels of Distribution: McDonald’s

Introduction. The core of this presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald’s fast-food restaurants. The aim is to discuss McDonald’s distribution channel and the way in which this fast-food restaurant chain gets its products to the market. In the theory of the Marketing Mix, place… View Article

Case Analysis: Profitability of Wendy’s Chilli

Dave Thomas, the founder of Wendy’s restaurant, opened his first restaurant on November 15, 1969 in Columbus, Ohio. Dave was born in Atlantic City, New Jersey on July 2, 1932. He was adopted at six weeks old by Rex and Auleva Thomas. Dave moved from state to state with his father when his mother passed… View Article

Distribution Strategy

Introduction The core of this presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald’s fast-food restaurants in Australia. In other words, the aim is to discuss McDonald’s distribution channel, the way this fast-food restaurant gets its products to the market. Nonetheless, this presentation will demonstrate that McDonald’s… View Article

Fast Food Industry

1. Executive Summary This report provides an analysis of the international marketing environment of fast- food industry in US and evaluates the international marketing activities of McDonald’s, which is considered a key player. Firstly, the PEST framework is used to analyse external environmental factors influencing the industry. The Porter’s Five Forces framework is utilised to… View Article

Jollibee Foods Corporation

What were the strategy and competitive advantages of Jollibee in the Philippines? JFC observed that the fast food market in Philippines had a high growth potential. They were the first movers in the market and therefore able to build up brand recognition. JFC’s success could be attributed to its differentiation strategy that created and sustained… View Article

Pestel Analysis of Burger King

Environmental factors may contribute to the increasing prevalence of obesity, especially in black and low-income populations. In this paper, the geographic distribution of fast food restaurants is examined relative to neighborhood sociodemographics. Methods Using geographic information system software, all fast-food restaurants within the city limits of New Orleans, Louisiana, in 2001 were mapped. Buffers around… View Article

Burger king opening in Zambia

Introduction This report shows what factors the company will have to look at when entering Zambia. Some of these are the process of internalization, the role of the entrepreneur, factors affecting the entrepreneur in the current country, drivers for internalization for the firm, theoretical underpinning and comparison to reality of firm, a description of the… View Article

McDonald’s Case Study

Strengths Largest Food service business in the world, 34,000 local restaurants serving nearly 69 million people in 118 countries, a $40 Billion dollar brand worldwide, Universally recognized brand name with a large advertising budget Partners with other high value brands Dannon Yogurt, Kraft Cheese, Nestle Chocolate, Dasani Water, Newman’s Own Salad Dressings, Heinz Ketchup, Minute… View Article

Analysis McDonald’s Franchise in Viet Nam

McDonalds’s is a business corporation system of fast food restaurants with approximately 31,000 restaurants in 119 countries to serve 43 million passengers a day under its own brand. The McDonalds’s restaurant concept was introduced in San Bernardino, California by Dick and Mac McDonald’s in May 15, 1940. It was modified and expanded by their business… View Article

Review of related literature about jollibee

INTRODUCTION BACKGROUND OF THE STUDY The original owner Tony Tan and his family opened a Magnolia Ice Cream parlor in Cubao, Quezon city in 1975.In 1978, he and his siblings engaged the services of a management consultant, Manuel C. Lumba, who shifted the business focus from ice cream to hot dogs after his studies showed… View Article

Fast food persuasive essay

Imagine a world full of fast food restaurants. No more needs for salad, just hamburgers and fries. We aren’t at this point but we are going there with the fact that the amount of fast food restaurants went up with 300% the past few years. The amount of obese children has gone up, unlike their… View Article

In-N-Out Burguer

Describe In-N-Out in terms of the value it provides for customers. Throughout the years, the restaurant chain In-N-Out has accomplished excellent customer service and satisfaction. Moreover, their customer service is now classified among the top rated when compared to other fast food restaurants that are within In-N-Out’s range of service. Presently, the profit they are… View Article

The bee, the clown, and the gentle people: an analysis of jollibee’s food menu as a key factor of market dominance over mcdonald’s in dumaguete

T he lifestyle of today’s fast-paced economy has required the use of many mediums to meet the needs of the efficient employee, the productive entrepreneur, and the stressed college student. These people are confined by the demands of the workplace and the classroom to accomplish tasks in a very restricted timeframe. As such, they need… View Article

The fast –food industry

1. The fast –food industry is changing rapidly. What significant changes do you envision for this industry in the area in which you live during the next five years? As well as this it will explore the issues about what type of multi-nationals should do in order to succeed in the fast-food business. For example,… View Article

Case for critical thinking

1. What elements of the general environment would have most impact on Mercedes cars and Haines Signature boats? The general environments that would have had the most impact on Mercedes cars and Haines Signature boats are the technological and economic changes. As of being companies which sells/produce quality products, which are also expensive, they would… View Article

Operational Difference – Major company stake is owned by franchises

As I went through the historical span of Burger King History, the franchises of Burger King played a major part in expansion of the parent company from the early 1960’s till date. The relation of franchises and management has always been influential and significant in success and failures of Burger King History. Primarily, the company… View Article

McDonald’s vs Burger King: Which is Healthier

McDonald’s vs. Burger King: Which Menu Is Healthier? September 15, 2013 COM 155 The United States has the largest fast food industry in the world, and American fast food restaurants are in over 100 countries. That alone tells you that millions of consumers partake in fast food. By definition, fast food is food that can… View Article

Top Competitors of McDonalds

McDonalds has one of the largest chain of restaurants worldwide, but the other world renowned food chains who cut come as competition for McDonalds are Burger King Corporation, Yum Brands – parent company of KFC, Starbucks and the other local burger cafes. Burger King has over 11,500 outlets worldwide which means that they are geographical… View Article

Key Success Factors of fast food

Success in the fast food industry requires mastery of different key competitive factors. Fast food entrepreneurs must emphasize on creating strong brand, improving operation efficiency, increasing speed and convenience. By paying attention and investing more on these elements of the business they can strengthen their competitive position in the market and make profit Branding KFC,… View Article