Apple Brand Dominates Competitive Markets with Macintosh Line

Apple Inc. uses the Apple brand to compete across several highly competitive markets, including the personal computer industry with its Macintosh line of computers and related software, the consumer electronics industry with products such as the iPod, digital music distribution through its iTunes Music Store, the smart phone market with the Apple iPhone, magazine, book, games and applications publishing via the AppsStore for iPhone and the iPad tablet computing device, and movie and TV content distribution with Apple TV. For marketers, the company is also establishing a very strong presence to rival Google in the advertising market, via its Apps business and iAd network.

Steve Jobs, Apple's co-Founder, described Apple as a "mobile devices company" - the largest one in the world (Apple's revenues are bigger than Nokia, Samsung, or Sony's mobility business).

For several years Apple's product strategy involved creating innovative products and services aligned with a "digital hub" strategy, whereby Apple Macintosh computer products function as the digital hub for digital devices, including the Apple iPod, personal digital assistants, cellular phones, digital video and still cameras, and other electronic devices.

More recently, the full impact of a very well throught out brand strategy has come into focus - and one in which customer experience is central: the Mac is no longer the hub of all things Apple.

Get quality help now
RhizMan
RhizMan
checked Verified writer

Proficient in: Apple Inc

star star star star 4.9 (247)

“ Rhizman is absolutely amazing at what he does . I highly recommend him if you need an assignment done ”

avatar avatar avatar
+84 relevant experts are online
Hire writer

Now, Apple offers a harmonised, synchronised, and integrated user experience across all of its main devices (iPad, iPhone, and Mac), using iCloud as the hub. It is in the process of extending this experience outside Apple-controled environments by introducing deep integration with Facebook and Twitter on iPad, iPhone and Mac.

Apple's core competence is delivering exceptional experience through superb user interfaces.

Get to Know The Price Estimate For Your Paper
Topic
Number of pages
Email Invalid email

By clicking “Check Writers’ Offers”, you agree to our terms of service and privacy policy. We’ll occasionally send you promo and account related email

"You must agree to out terms of services and privacy policy"
Write my paper

You won’t be charged yet!

The company's product strategy is based around this, with iTunes, the iPhone (with it's touch screen "gestures" that are re-used on the iPad), and the Apple Apps store all playing key roles.

Updated: Oct 10, 2024
Cite this page

Apple Brand Dominates Competitive Markets with Macintosh Line. (2016, Oct 03). Retrieved from https://studymoose.com/apple-brand-essay

Apple Brand Dominates Competitive Markets with Macintosh Line essay
Live chat  with support 24/7

👋 Hi! I’m your smart assistant Amy!

Don’t know where to start? Type your requirements and I’ll connect you to an academic expert within 3 minutes.

get help with your assignment