Strategic Persuasion in Community Development

Along with the views of Human Motivation, Psychological Behavior, Environmental Factors and Quantitative and Qualitative Strengths, Social Influence and Capabilities play important roles in achieving certain objectives (Brehm, 2004).  Activities intended for social interactions credit a big help in creating personal relationships for the reason that the triggering of an individual’s interest will eventually make it easier for one to be persuaded to adhere with one’s desire and expectation (Cialdini, 1998).

Changing the Community’s Lifestyle

Take for example having a goal within a community to change the lifestyle, or perhaps the view of people towards a healthy lifestyle.

  In order to achieve this certain goal, development psychology clearly defines that change does not happen in an instant.  It follows a step-by-step process, wherein keen observation and analysis on the behavior and interests of the community must be taken consideration on to be able to identify the level of motivation and techniques shall be imposed to (Brehm, 2004).

Instilling Physical Activities Benefits Positively

The differences of each individual and the complexities of the differences may be hard to specify for in every community, there would always be those who would not conform to the general masses.

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  Learning psychological strategies to eliminate anyone’s unhealthy beliefs in anyone or anything’s perspective on to realigning values in any area of life, is considered an intellectual way in making the subjects follow (Grottke, 2006).

Information Dissemination

Indulging the subjects of the advantages and benefits taken from physical education and enlightening them with the disadvantages caused by the opposite or disregarding such way of living will make them realize the essence of the activity.

The information can be disseminated in a form of flyers, advertisements and door to door consultations citing people who suffered illnesses and sickness due to inconsistent physical activities.  In that sense, by capturing their sympathy and instilling a form of fear in their minds, it will be easier for them to be persuaded.

Fear and Risk Taking

Fear, being one of the highest factors in emotion and a bug in motivation, serves motivation strategy to prospects.  Inculcating the horrors of an unhealthy lifestyle will horrify the living daylights of their life (Lieberman, 2005).  Making them realize that taking physical exercises will deprive them from living longer and thus will lose everything which they have sown earlier than those who are healthy.

 Eventually, since most are busy in their jobs, they will grab the most efficient way in gaining a healthy lifestyle, which implies that the Center shall gain generous support from those who have been persuaded to help not only their selves, but a deeper sense of sympathy to those who need their assistance.

Door-in-the-face Technique

A kind of persuasion with an arrogant form of approach which is then most likely not to be accepted, hence, the persuader at hand a slighter and more levelheaded appeal which eventually the real gist of the negotiation.   It is a subliminal way of slightly fooling subjects to have them trapped in one’s desire.  It could be effective, but a feeling of guilt will later lurk in the scene.

Foot-in-the-door Technique

 A related trick of persuasion, a little similar on the first, but somehow degrading if realized, since that is a kind of method which tends to amaze the receiving party which then makes it hard for him to refuse such offer given that the offer was ascending.  Effective though, but then again, it’s like tricking the receiver still over one’s benefit.

Essence of Techniques

The use of door-in the face technique, foot-in-the-door technique and the art of persuasion are by study proven to be effective in dealing with social interactions.  The gift of persuasion or influence is considered as the most valuable one, which if further developed and enhanced will not only reach the hearts of those inside the vicinity of the Center’s jurisdiction, but the nation as well.

Conclusion

Concluding such, in this massive form of competition in the complex world of business, being wise by evaluating effects of every move taken must be clearly specified and analyzed.  Characteristics of an effective Activity Coordinator must know what to take (Williamson, 1995), when to take and how to use effectively what is taken (Hughes & Beatty, 2005), what to sacrifice and what to throw away (Straker, 2007), when to commence and when to leave (Segil, 2002) – but never to abandon, instead, to save and develop what had been started (Hesselbein, Johnston, & Foundation, 2002; Runde & Flanagan, 2006).

References:

1. Brehm, S. S. (2004). Social Psychology (6th ed.). New York: Houghton Mifflin Company.
2. Cialdini, R. B. (1998). Influence: The Psychology of Persuasion (Revised ed.). New York: Collins.
3. Grottke, R. L. (2006). All I Needed to Know in Life I Learned Selling Door to Door. New York: BookSurge Publishing.
4. Hesselbein, F., Johnston, R., & Foundation, T. D. (2002). On High Performance Organizations: A Leader to Leader Guide (1 ed.). San Francisco: Jossey-Bass.
5. Hughes, R. L., & Beatty, K. M. (2005). Becoming a Strategic Leader: Your Role in Your Organization's Enduring Success (Lst Ed ed.). San Francisco: Jossey-Bass.
6. Lieberman, D. J. (2005). How to Change Anybody: Proven Techniques to Reshape Anyone's Attitude, Behavior, Feelings, or Beliefs New York: St. Martin's Press.
7. Runde, C. E., ; Flanagan, T. A. (2006). Becoming a Conflict Competent Leader: How You and Your Organization Can Manage Conflict Effectively. San Francisco: Jossey-Bass.
8. Segil, L. (2002). Dynamic Leader Adaptive Organization: Ten Essential Traits for Managers (1 ed.). Toronto: Wiley.
9. Straker, D. (2007). Leadership styles (Publication. Retrieved June 28, 2007, from Changing Minds: http://changingminds.org/disciplines/leadership/styles/leadership_styles.htm
10. Williamson, O. E. (1995). Organization Theory: From Chester Barnard to the Present and Beyond (Expanded ed.). New York: Oxford University Press, USA.