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Gonzalez Dental was established in May 2020 in Miami. It strictly offers dental services. This marketing plan details how to market the business in Miami and beyond Miami. The main target market is Miami residents. Miami has many nationwide and international visitors. The business will target them too in addition to celebrities. The goal of marketing efforts is to present the company as the top dental service provider in the region. The marketing plan will be based on the four Ps, of marketing: product, price, place and promotion.
he business will provide consultation services to people who inquire about maintaining dental health, reducing teeth sensitivity, the proper toothpaste, impact of foods and substances on oral hygiene, relationship between dental health and general wellness.
Dental examination – includes teeth, gums and soft tissues with a focus of detecting or ensuring there are no abnormalities. X-rays may be used sometimes to access areas of the mouth that are not easy to check, such as underneath fillings or between teeth.
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Teeth cleaning – it involves removal of dirt; hardened deposits and dental plague with a view of preventing gum disease, bad breath, cavity and tooth loss. Oral surgery – mostly involves removal of improperly position wisdom teeth. Orthodontics – involves prevention and correction of irregularities such as crowded teeth. Root canal treatment – involves removing infection in a tooth canal, draining abscesses, temporary filling and later permanent filling. Dental bridging and dental implants – bridging involve filling tooth spaces resulting from loss of tooth with false tooth. While this prevents the rest of the tooth to shift, it also facilitates effective hygiene and enables people to have a health and functional smile.
Crowning teeth – replacing damaged or decayed teeth with tooth-crowns, which can be of different materials.
The services of Gonzalez Dental are offered by top dental care providers. Gonzalez Dental will go a notch higher: the marketing of the organization will be in such a way that it emphasizes linking people to greater functional smiles and ideal dental health. Most people are concerned about the color of their teeth and teeth loss. Some of them look for shortcuts when pursuing dental-related goals, probably because of costs and inadequate information about the significant of proper dental hygiene . Gonzalez Dental will emphasize the significance of proper hygiene, quality checkup and detailed examination. Its various services can be put under three different categories: preventive dental health, restorative dental health and cosmetic dentistry.
The mission of Gonzalez Dental is to exceed expectations by providing the highest level of dental health care; building relationships of trust with patients and making them feel confident. The vision of the organization is use up-to-date technology and materials to achieve the best possible dental care and remove associated barriers. The mission and vision statements capture values such as care, innovation, trust, and customer-focused service. The statements will define the dental practice. It will be the basis of aligning short-term, medium-term and long-term organizational goals. It will also be the basis of marketing and corporate social responsibility activities.
Gonzalez Dental mission and vision go beyond defining products and services, to defining the business. The mission statement details what the business will, the people it will be involved with, and the benefit of its activities or operations. It also sets part the small objectives that employees should look up to. Employees can use the mission statement to imagine what their relationship with the organization, work and clients should be like. When employees embrace the mission statement, identify with it and make it their mantra, they are likely to be keen in their work, and their activities are likely to be measured and considerate in a way that upholds the desired image. The vision statement describes how the business appears now and in the future. It should not only be realistic but should also indicate that the organization provides meaning to clients.
Gonzalez Dental will compete with established dental providers. They include: HQ Dontics Dental Center, Miami Dental and Smile Center, Biscayne Dental Center, Miami Lakes Dental Health Center, Tamiami Dental Center, Sunshine Dental Center, ONE Dental Center, Borinquen Health Care Center, and Center of Dental Implants. These are average dental health care centers with respect dental health care center size and capacity in the United States. However, they offer almost all services or probably all services. They might be limited in resources and some do not have websites. Major competitors have websites and they include Miami Dentistry Center, Biscayne Dental Center, Miami Implant and Family Dentists, Prodental Centers, and Rothman Dental Solutions. Some large dental providers have more than one location and were founded in Miami or other parts of Florida and later opened branches.
Gonzalez Dental will heavily compete against both large dental care businesses mostly because these have resources to enjoy economies of scale and provide cheap services. Besides, their ability to establish websites signifies fierce competitive ability and ability to leverage on multiple marketing and information platforms to increase market share. Through competitive marketing, it will be easy to eat away part of their niche markets and attract patients who are not particularly loyal to any dental center.
A focus on customer service will be one of the core principles of Gonzalez Dental. Many large dental care providers tend to focus on attracting more clients through website design, networks and social media profiles, and forget to concentrate on their current customers. This can lead to neglect and customer dissatisfaction. It will be critical to offer personalized products through close customer relationships anchored on trust, compassion and confidence. Dentists for Gonzalez Dental will show great care and patience to their patients. Some patients are usually embarrassed about their situations and some are really fearful. When a dentist avoids judgement and treats patients according to their teeth and mental sensitivities, he or she can win the trust of the patient.
Excellent organization of offices, materials and routines will improve the image of Gonzalez Dental. “Organization” here means structuring the office to show great interaction and working environment. The design of the office will be friendly, and walls and charts will have inviting colors and informative material respectively. The business will purchase comfy and expensive customer seats to signify readiness to provide comfort. The business will rely on phone calls for remote consultation, scheduling, rescheduling and follow-ups; it will be vital to put the necessary logistics for who answers the calls, and how to contact dentists and get them to call customers back in the event they are with other clients. The quality of the equipment should be high. The business can rely on supportive technologies such as the email.
Gonzalez Dental will rely on internal marketing to get more customers. The success of internal marketing heavily depends on customer satisfaction and the quality of customer relationships. It is easy to ask satisfied customers to recommend the dentistry to family and friends. However, the organization should not be appearing desperate and make customers feel that they have to recommend it. The goal of such a measured approach is to appear confident in what the organization will be doing.
Following up on customers’ dental health progress will be critical for furthering the dentistry-patient relationship. It will show gratitude and care. It will indicate preoccupation with customer service, customer satisfaction and creation of impact. Furthermore, it might indirectly remind clients of a helpful and effective dental solutions provider, of recommending the dentistry to the clients, and the trust they had with the business. Gonzalez Dental will make calls to clients; this choice of communication is informed by the goal of strengthening customer relationships and making it easy for clients to provide feedback. Phone calls are not mechanical as email communication where messages where clients receive a message and easily choose not to respond.
Product differentiation will be part of competitive advantage. Product differentiation itself can make clients think that a product or service provider has a lot of knowledge in different products, product modification and knowledge of clients. It will partly involve marketing the unique feature of various dentistry services provided by Gonzalez Dental. Some of these features where been identified earlier and include focus on customer-focused service. The goal of the dentistry will be to make customers feel comfortable with all processes and feel that they have considerable control of what happens to them or have a say in the kind of services they want, based on expert opinion of the business. Additionally, the business will provide the chosen services the best it knows how, because there must be uniqueness with a difference. The business will provide money-back guarantee if service fails.
Gonzalez Dental will offer free dental consultation on one day of each month. This will attract potential clients initially not looking to commit; they may later become customers. Free consultation will be on areas of nature and extent of tooth decay, proper brushing, information about products, such as the cost and impact of different metal caps, healthy eating, healthy teeth and gum maintenance, dental services offered by the business, and the dentist-recommended toothpaste. Free consultation will send an indirect message to customers that the business cares about consumers. It will be part of its corporate social responsibility
Pricing will be purposely be used to differentiate the dentistry from other businesses and various clients. The strategies for pricing will be as follows:Pricing that is reflective of competitor’s prices. Prices might be slightly higher or lower than those of competitors depending on service. Gonzalez Dental will routinely determine the attitudes of clients towards prices and change accordingly, while looking for more ways to leverage on lower revenues.
There will be different prices for categories of customers. The business will mostly market its products as ideal for the average citizen. However, it will market some products as ideal for celebrities. For instance, dental products involving gold metal caps will be advertised as ideal for celebrities, musicians, socialites and popular people. This target market will pay a higher amount for special and costly treatments. Miami is a famous spot for travelers. Thus, the business will provide a traveler package involving different dental services.
Gonzalez Dental will provide a range of oral health services and packages. The business will target Miami residents and the residents of the greater Florida area. It will target travelers and celebrities. The services and packages for different market segments will be different, with celebrities paying premium amounts for exceptional services. The different segments will warrant the use of different marketing and promotional mediums. The business will appeal to celebrities through popular magazines and a billboard. Besides using social media to cheaply keep contact with its clientele online, Gonzalez Dental will use websites, telephone communication and email to reach out to them, and answer queries and arrange appointments. The business will rely on word of mouth to attract customers. Pricing will reflect industry standards, customer expectations and segment differentiation. Other marketing initiatives will include free services on one day of each month. These marketing initiatives will emphasize satisfaction of the customer and bridging of the gap between dissatisfaction and teeth trouble to functional smile and happiness. Thus, the business will promise to live to its name or its name’s meaning.
The Significant Of Proper Dental Hygiene and Gonzalez Dental Marketing Plan Details. (2024, Feb 28). Retrieved from https://studymoose.com/the-significant-of-proper-dental-hygiene-and-gonzalez-dental-marketing-plan-details-essay
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