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The act of Servant mixed with Leadership philosophy can be well described as a quality where it’s the responsibility of the leader to actively be involved in everyday activity of the establishment and typically implements a horizontal hierarchy system. The value system implemented through this philosophy, makes the organisation people centric. The people here are not just the hired employees but also the stakeholders and customers.
Conducting research on different set on companies, we shall find that ‘Virgin Group’ under the leadership of Richard Branson follows a Servant Leadership philosophy.
The attributes attained by this organisation can be easily identified through comparison in relation to philosophy of other industry leaders. The comparison is as stated:
Taking the example of Virgin Airlines, we can clearly see that by implementing loyalty programs, they intended in bringing value added benefits to the customers.
Gaining huge profits had always been their second priority. They have been actively involved in many research projects and investments whose outcome would benefit the world both financially and environmentally.
Analyzing it performance metrics we can conclude upon following points:
It’s premature to conclude that the productivity of one establishment through one philosophy standardizes the philosophy. It actually depends upon the company’s make up, the establishments as a whole , the demographics being catered to, etc to conclude upon the choice of philosophy. The Virgin group had been successful because they are a innovation driven company, where a great emphasis is required to design the next disruptive innovation. However, if an establishment strives towards sustainability, attempts to enforce Servant Leadership Philosophy, they are bound to fail. This can be easily justified by the fact of sustainability centric establishments depends largely on Long term Vision and hence cannot afford to be complex in their proceeding towards their organisational constructive building.
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