Pricing Essay Topics

Control Over Prices

The degree of control over prices which the companies may exercise varies widely with the competitive situation in which they operate. Sellers operating under conditions of pure competition do not have any control over the prices they receive. A monopolist, on the other hand, may fix prices according to his discretion. Sellers operating under imperfect… View Article

Price Fixing Case

The case “FTI Charges Chicago – Area Doctor Groups with Price Fixing” describes the price fixing case, where FTC complained about pricing policy and contract terms to protect competition and to modify behavior at the market. The Federal Trade Commission found it necessary to investigate the conduct of certain organizations. About 3,000 independent Chicago-area physicians… View Article

Price Elastic Products

It is already the behavior of the consumers to buy more if the price of a certain good or commodity decline. Most of the goods available in the market are classified as normal goods or goods that when its price goes down, consumers will purchase more of the said normal good (Alden, 2005). Normal goods… View Article

Price Discrimination Revised

Jane, thinking that a vacation in San Francisco to visit her parents would provide her with a much-needed rest, bought a ticket two weeks in advance for a weekend flight.  She would be sitting in 11A.  On the day before Jane’s flight, Freya gets a call from her boss, instructing her to attend the company’s… View Article

Price And Wage Control

Introduction The government has got various ways of dealing with income policy. One of the most extreme cases of dealing with income policy is by controlling of wages and prices. Price and wage controls are aimed at controlling inflation and business cycle.  Some countries have a very centralized means of setting wages. In such cases,… View Article

Products, Services and prices in the Free Market

Price elasticity of demand is a term commonly used in economic and business studies to mean an elasticity that measures the degree of the relationship between variation in quantity demanded of a good and variation in its price. In most cases normal goods and most inferior goods price drops results into increase in the quantity… View Article

Product Pricing Component

Executive Summary The Starbucks Company is engaged to the manufacturing of coffee products. It’s products growth has been through a small business activity framed on regional diameter in United States, but has now developed to been a fully-grown global company. The company is engaged with manufacturing, distribution and selling of coffee related products with composites… View Article

Price War

How should a company try to deal with the threat of a price war? Fontinelle (2010) believed that price war has a big impact which leads to a string of price reduction that vaporizes the profit margins. There are some solutions which can cope with the menace of a price war. To start with, Rao… View Article

Cmi Case Study

First of all, the company should apply a patent for this new cushion pad. Since it is not a very advanced technology, if it goes public without having a patent, competitors must copy this technology. Therefore, the company should get the patent as soon as possible to ensure that it will be the only supplier… View Article

Price Discrimination | Amusement Parks

Introduction Consider these Amusement park pricing scenarios: ?Six Flags Discovery kingdom sells its annual season pass for $59. 99. According to its website, “Buy your Season Pass for $59. 99, just $14 more than a one-day admission. ” ?Bush Gardens Dark Continent. sells its Fun Card for $95. 00. According to its website, “Pay for… View Article

Amusement Park

In 1980 at first the theme park concept were introduce in Bangladesh. At that time only one theme park named, Shisu Park was established for entertainment of the people of Dhaka city in Bangladesh. After that time another theme park was established in Shamoli named shishumela for fulfilling peoples demand. Some other small theme park… View Article

Marketing Mix

1 – Research Braaap Organisation Braaap designs and test the braaapster range of superlite motorcycles here in Australia. Their passion is superlite riding and racing. Braaap was founded by brad smith in Tasmania, Australia and has now grown into an international success and family business, the braaap family.The braaap family includes their pasisonate franchisee’s who… View Article

Marketing Mix-4p’s Strategy of Nestlé Pure Life (Npl)

Product Strategy 1. Product Positioning: Product is something that is offered to the market. Nestlé Pure Life (NPL) product strategy studies show that they are positioning the product with respect to its attributes that NPL is safe, pure, refreshing and healthy water. 2. Product line expansion: Nestlé also does product line expansion; recently it has… View Article

Marketing Case Study for Glitz

1. What factors affect the pricing decisions for a product such as Glitzz? Analyze these factors and comment on the range of prices that can be set. The right price must generate enough sales dollars to pay for the costs of developing, producing, distributing and marketing the product as well as earn a profit for… View Article

Report for Fashion House in Bangladesh

It is a great plea-sure and humble opportunity for me that I am assigned for doing my internship in Artisti Collection Limited. During my Internship, I have been fortunate to get the support, assistance and encouragement from a number of individuals. Firstly, I would like to express my grateful appreciation to The Almighty Allah for… View Article

Rolls Royce

a) Company Information. Rolls Royce PLC is the second largest multinational organisation that produces power integrated systems after GE Aviation. Rolls Royce operates in four different types of economic markets which are the civil and defence aerospace market as well as the marine and energy markets. The company makes engines for jets, helicopters, and turboprop… View Article

The Marketing Mix “4 Ps”

Marketing is a very unique field of work. It is the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders and society at large. The goal of marketing is to deliver genuine benefits in the offerings of goods, services, and ideas marketed to customers. The way to achieve this goal… View Article

The usage of CPO futures

Major group of users of CPO futures who are corporate users, institutional investors and individual investors used the CPO futures as a tool to hedge against a price increase or decline in palm oil or other close substitutes, such as soya or rapeseed oil in near future. CPO futures are also used as an alternative… View Article

Nando`S Marketing Mix

1.1 (1) The cost varience report is a listing of allowable expenses compared with the actual expenses incurred. (2) The actual unit cost is the cost of producing a single products or unit measure of output or service. The budget unit cost is a plan or forecast, of a single unit measure of output or… View Article

E & A Stationery Shop

1. – Executive Summary 2. – Strategy, Aims & Objectives Objectives have to be created according to the SMART acronym. Specific: The business has the objective to increase its sales by November since that is when the Term 1 starts for universities. Measurable: From the start of the business (July) increase the sales by three… View Article

Marketing Mixmarketing Mix

1. Marketing Research : A new product strategy will ultimately need to be tested through focus groups, phone surveys and beta tests. Focus groups are sessions where company managers observe consumers through a one-way mirror. A moderator or interviewer will ask the consumers questions related to the company’s product concept, including their likes, dislikes and… View Article

Pharmasim Case Summary

Executive Summary As the brand manager for Allround cold medicine, there were many decisions regarding product formulation, strategy, line extensions and product launches over the company’s last 10 periods. The brand was focused on remaining a profitable, mature product family within the cold medicine category, but also maintaining a premium brand image. ALAN’S INITIAL STRATEGY…. View Article

Salvation Army

1. Background and mission of The Salvation Army: The Singapore’s Salvation Army, a Christian non-profit organization, was established during 1935. It was first founded by William Booth; a London minister in 1865 and later spread itself around the world. Salvation Army main motive is to help the mankind without racism. Its mission is “to preach… View Article

Deciding on the Marketing Program

International companies or marketers may choose between two alternative approaches in developing its marketing strategies or marketing mix. These two approaches are: a. Global Marketing Strategy – defines a standard marketing mix and implements it with minimal modifications in all of its domestic and foreign markets. This standard approach saves money because it allows large-scale… View Article

IIFT Part Time MBA

1. Before introducing its inkjet printers, did HP have to estimate the demand curve for them? Why or why not? Yes, because by estimating demand HP would have an insight whether their upcoming products were consumable in the market or not. It will also give highlight the shortcomings of existing products in the entire printer… View Article

The Relationship Between Exchange Rates

The relationship between exchange rates, interest rates • In this lecture we will learn how exchange rates accommodate equilibrium in financial markets. For this purpose we examine the relationship between interest rates and exchange rates. Interest rates are the return to holding interest-bearing financial assets. In the previous lecture we have pointed out that as… View Article

Catering and Marketing

To perform successfully, a catering service must be market-oriented and should apply the marketing concept, which is derived from the assumption that a product should be capable of meeting the needs of consumers, foremost, through its quality. To fully meet the needs and wants of costumers on the one hand, and to accomplish its business… View Article

Critical Analysis on Philippine Practices on Trade

I. DEFINITION OF TERMS * Trade Discount – Deduction in price given by the wholesaler/manufacturer to the retailer at the list price or catalogue price. It is also called functional discounts, are payments to distribution channel members for performing some function. It is offered by a seller to a buyer for purposes of trade or… View Article

Cumberland Metals Case Study

SITUATION ANALYSIS Cumberland Metals Industries developed a new type of cushion pad for pile drivers made of curled metal. The 11.5 inch “Cumber-Coil” was tested by two different companies on two different projects and was found to far exceed the performance of the existing market-dominant product, the asbestos pad. The Cumber-Coil weighed half what the… View Article

Dove – Objectives of Marketing Plan & Pricing Strategy

“Setting objectives for a marketing plan is not simple and straightforward matter. It is an iterative process whereby objectives are set, strategies and action plans are developed, and then it is decided whether the planned objectives are impossible, achievable or easy. Marketing objectives should be difficult, but they must be achievable. The aim is to… View Article