Pricing Essay Topics

Warby Parker’s Outstanding Marketing Mix

Warby Parker just sold its 500,000 pair of eyeglasses. This may not seem like much to industry giants like Luxxotica, who owns Ray Ban and Oakley, but it’s a milestone Warby Parker is happy to celebrate. To understand why Warby Parker is excelling, we must first examine their marketing mix. Like a good recipe, if… View Article

Haldiram’s Operations: Business and Marketing

Haldiram’s began as a tiny shop in Bikaner. In1982,it has set up a shop in Delhi Presently, $4million brand and is a familiar sight not only in India, but also on shelves across USA, UK, and the Middle-East. Positioning * Healthy and tasty ready to eat packaged food * Different varieties for South, North ,… View Article

Price Fixing and the FTC

The case was released in the mid-2006, where the Federal Trade Commission has declared that they are challenging the members of the Puerto Rico Association of Endodontists, Corporation or the PRAE (Commissions, 2006). This is because of alleged price-fixing collaborations that they would be charging on several insurance policies and dental services that they offer…. View Article

Pricing Strategy of Soft Drinks Today

We will basically focus on the pricing strategies adopted by these two affluence companies, how the change in the strategy of one of them reflects in the strategy of the other. {text:bookmark-start} Entry barriers in soft drink Market: {text:bookmark-end} The several factors that make it very difficult for the competition to enter the soft drink… View Article

Cost Effects on Pricing Decisions

Pricing decisions for products are affected by many different factors such as demand, cost, competition, strategy, and profitability. Cost is one factor that has numerous ramifications on the final price of a product. Cost includes many aspects including manufacturing cost, damaged goods, theft, transportation, and overhead. When determining the price of a product, one must… View Article

Should Philip Morris have cut prices?

Philip Morris has been a renowned company in the US. It is an international company which has invested in a diverse set of products in different fields or industries. Way back in 1992 the company had been performing well particularly on its cigarette sector. Philip Morris has had a brand renown for its quality in… View Article

Control Over Prices

The degree of control over prices which the companies may exercise varies widely with the competitive situation in which they operate. Sellers operating under conditions of pure competition do not have any control over the prices they receive. A monopolist, on the other hand, may fix prices according to his discretion. Sellers operating under imperfect… View Article

Price Fixing Case

The case “FTI Charges Chicago – Area Doctor Groups with Price Fixing” describes the price fixing case, where FTC complained about pricing policy and contract terms to protect competition and to modify behavior at the market. The Federal Trade Commission found it necessary to investigate the conduct of certain organizations. About 3,000 independent Chicago-area physicians… View Article

Price Elastic Products

It is already the behavior of the consumers to buy more if the price of a certain good or commodity decline. Most of the goods available in the market are classified as normal goods or goods that when its price goes down, consumers will purchase more of the said normal good (Alden, 2005). Normal goods… View Article

Price Discrimination Revised

Jane, thinking that a vacation in San Francisco to visit her parents would provide her with a much-needed rest, bought a ticket two weeks in advance for a weekend flight.  She would be sitting in 11A.  On the day before Jane’s flight, Freya gets a call from her boss, instructing her to attend the company’s… View Article

Price And Wage Control

Introduction The government has got various ways of dealing with income policy. One of the most extreme cases of dealing with income policy is by controlling of wages and prices. Price and wage controls are aimed at controlling inflation and business cycle.  Some countries have a very centralized means of setting wages. In such cases,… View Article

Products, Services and prices in the Free Market

Price elasticity of demand is a term commonly used in economic and business studies to mean an elasticity that measures the degree of the relationship between variation in quantity demanded of a good and variation in its price. In most cases normal goods and most inferior goods price drops results into increase in the quantity… View Article

Product Pricing Component

Executive Summary The Starbucks Company is engaged to the manufacturing of coffee products. It’s products growth has been through a small business activity framed on regional diameter in United States, but has now developed to been a fully-grown global company. The company is engaged with manufacturing, distribution and selling of coffee related products with composites… View Article

Price War

How should a company try to deal with the threat of a price war? Fontinelle (2010) believed that price war has a big impact which leads to a string of price reduction that vaporizes the profit margins. There are some solutions which can cope with the menace of a price war. To start with, Rao… View Article

Cmi Case Study

First of all, the company should apply a patent for this new cushion pad. Since it is not a very advanced technology, if it goes public without having a patent, competitors must copy this technology. Therefore, the company should get the patent as soon as possible to ensure that it will be the only supplier… View Article