Segway Human Transporter

Based on research, the Segway Human Transporter is an innovative product that aims to revolutionize the transportation industry. It is designed to improve urban living, transform the way people work and live and provide solutions to man’s short-distance travel concerns. At the same time, Segway aim to reduce the problems of pollution and traffic confession. This product is indeed a breakthrough in technology. Despite its advantages, the Segway Human Transporter has disadvantages. These disadvantages are its limited market, its high price, limited applicability and legal issues.

Results/Discussion

The research has established that the product’s limited market offering and high cost have severely affected its marketability. When the company marketed Segway to a limited market and sold it at a very high price, the company reduced its potential buyers. It would have been better if the company offered Segway to a much wider segment of the population. If it is truly the company’s intention to make the Segway Human Transporter a convenient means to travel in short distances and to transform the way people work and live then they should have also marketed this product to students and young professionals.

Get quality help now
Marrie pro writer
Marrie pro writer
checked Verified writer

Proficient in: Business

star star star star 5 (204)

“ She followed all my directions. It was really easy to contact her and respond very fast as well. ”

avatar avatar avatar
+84 relevant experts are online
Hire writer

The middle-aged men and women may also find the Segway Human Transporter a very effective means of transportation. The company however committed the mistake in excluding the students, young professionals and middle-aged men and women from its market. Moreover, the pricing strategy was also a mistake as it turned-off a lot of individual customers and even business establishments.

Get to Know The Price Estimate For Your Paper
Topic
Number of pages
Email Invalid email

By clicking “Check Writers’ Offers”, you agree to our terms of service and privacy policy. We’ll occasionally send you promo and account related email

"You must agree to out terms of services and privacy policy"
Write my paper

You won’t be charged yet!

It bears stressing that the Segway Human Transporter is not an indispensable part of business and will not help increase the productivity of companies.

As such even business establishments found Segway as additional cost. Conclusion Product differentiation and innovation is not enough. The product must be accompanied by an effective pricing and marketing strategy. However, the company’s pricing and marketing strategies do not match the nature of the product. As a new product, it will ordinarily take some time before the customers may accept it and consider it an indispensable part of their lives.

The better strategy would have been to offer Segway first to a wide market at a lower cost and to allow the people some time to get used to Segway and to realize its importance and its applicability in their every day lives.

Bibliographies

"Inventor Dean Kamen Introduces the Segway(TM), The World's First Dynamic Self- Balancing Human Transporter; Provides Revolutionary Approach to Personal Transportation With Commercial, Consumer Application. " PR Newswire. PR Newswire Association LLC. 2001. Retrieved March 14, 2009 from HighBeam Research: http://www.highbeam. com/doc/1G1-80594647. html Ivry, Sara. "Segway attempts to escape the novelty tag. " International Herald Tribune. 2006.

Retrieved 14 March 2009 from HighBeam Research: http://www. highbeam. com/doc/1P1-127426058. html Kawamoto, Dawn. (2003). “Segway Sales Haven’t Transported Maker. ” CNET News. Retrieved 14 March 2009 from: http://news. cnet. com/2100-1041-5083316. html Noyes, Jesse. "No glory days: Segways play polo. (Business). " The Boston Herald. Boston Herald. 2006. Retrieved March 15, 2009 from HighBeam Research:

Updated: May 19, 2021
Cite this page

Segway Human Transporter. (2020, Jun 02). Retrieved from https://studymoose.com/data-analysis-new-essay

Segway Human Transporter essay
Live chat  with support 24/7

👋 Hi! I’m your smart assistant Amy!

Don’t know where to start? Type your requirements and I’ll connect you to an academic expert within 3 minutes.

get help with your assignment