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Samsung India Electronics Ltd is a subsidiary of Samsung Electronics Corporation, headquartered in Seoul, Korea and established in 1995. The main office is located in Delhi, with branch offices in 16 locations across India. Manufacturing facilities are situated in Noida, Uttar Pradesh and Sriperumbudur, Chennai. Additionally, there are two R&D centers based in Bangalore and Noida that concentrate on pioneering research.
The company focuses on IT, Consumer Electronics, and Household products in India. Their offerings include advanced consumer electronics like color televisions, monitors, refrigerators, washing machines, mobile phones, and microwave ovens.
They were pioneers in introducing fuzzy logic washing machines, silver nano refrigerators, and flat screen TVs to the Indian market. Samsung phones also provide support for five Indian languages - Hindi, Marathi, Bangla, Punjabi, and Tamil.
In Section 1.2, the topic discussed is Organizational Strategy.
The electronics industry was considered suitable for countries with scarce natural resources and a skilled workforce, such as Korea. This sector required both manpower and expertise, but had low requirements for energy and raw materials.
5 (234)
“ Very organized ,I enjoyed and Loved every bit of our professional interaction ”
Samsung Electronics utilized available resources and developed dynamic capabilities to position itself as a frontrunner in the industry. Through making daring investments, taking risks for entrepreneurial benefits, and adeptly managing technological progressions, Samsung Electronics achieved impressive milestones.
The company's impressive evolution in the past decade illustrates how its dynamic capabilities, which involve improving its advantages through reconfiguration, transformation, and learning, contribute to the unique development path of its home country. Samsung went from being a subcontractor to a manufacturer to a top producer of various electronic components by leveraging a skilled team.
Despite taking risks in the beginning, the company maintained success by continually renewing and vigilantly monitoring its talented team.
Leadership took precedence over personal development courses and structures at Samsung, including those developed in the 2000s. The Suwon campus of Samsung Electronics also exemplified this quality, driven primarily by Yun Jong Yong and his superior Lee Kun-hee. The close relationship between the Samsung group and Samsung Electronics facilitated coordinated and efficient operations at Samsung.
The structure of the organization is 1.3
Samsung Electronics categorizes its operations into two main divisions: Digital Media & Communications (DMC) and Device Solutions (DS), each tailored to specific technology, market, and consumer needs, enhancing their autonomy. DMC is further divided into Consumer Electronics (CE) and IT & Mobile Communications (IM) divisions. The CE division oversees the visual display and home appliance departments, while the IM division oversees wireless, IT solutions, network services, digital imaging, and the Media Solution Center.
The reorganization signifies the workforce changes made with the employment of soft power experts, which is increasingly vital in the modern 'Smart' era. The company has signaled its desire to transition towards being a soft-driven organization and has set up a 'Software' hub to enhance its software capabilities to match its acclaimed manufacturing standards.
Changes in the Device Solutions (DS) division were made to expand the organizations responsible for software, controller, and solution development, ensuring distinct teams for each. The expansion of software-related organizations was carried out to fulfill Samsung Electronics' goal of generating innovative values and experiences by integrating its established hardware design capabilities with tailored software and a user-friendly interface.
Samsung Electronics has made several advancements in their bio and medical device business, including expanding their organization in charge of this sector and transforming the Bio Lab at Samsung Technology Research Center into the Bio Research Center. They have also recruited bio material experts to enhance their research efforts and have increased their support for bio similar and bio medical research.
Organization Chart
Check out Exhibit 1 for a comprehensive overview of Samsung's organizational structure, specifically focusing on the mobile division in India.
Organizational Culture 1.4
Today's employees desire a sense of ownership and involvement in their company's success and growth. They seek a workplace that fosters participation, dignity, pride, and a shared vision. Samsung Electronics is dedicated to fostering creativity and recognizes that enhancing employees' abilities will enhance their competitiveness. They advocate for a flexible work environment that allows for work-life balance in an evolving and engaging setting. Additionally, as a global corporation, they prioritize diversity and inclusivity.
It is possible to find a harmonious balance between work and personal life by being efficient in your work.
Creating a work environment that fosters growth and continuous improvement is crucial for promoting learning and development among employees.
Samsung Electronics has set up a Creative Development Research Institute System to enable employees to explore innovative ideas that utilize their skills and interests, as well as promote taking risks. This program encourages an entrepreneurial attitude in creating unique ideas that could lead to new business opportunities. Selected employees have the opportunity to focus on their project for up to one year as part of a special team, without regular duties and with possible access to resources like funding, tools, and dedicated work space. Achieving successful results is rewarded, with no consequences for goals that are not met.
Some other important aspects of Samsung's culture include a focus on talent-based recruiting for software and design experts, diversity management, ensuring employee health and safety, promoting integrity management, and increasing social contribution.
The technology used is 1.5.
Manufacturing is the primary technology utilized by organizations. It includes raw material inputs, a transformation process that enhances the value of those materials, and results in the creation of products or services for consumers.
Samsung Electronics dedicates resources to departments that prioritize non-core technology, such as Research and Development (R&D), Human Resources, Accounting, and Marketing. These departments play a crucial role in supporting the organization's primary mission by focusing on innovation and essential functions.
Please see Exhibit 2 for the organizational structure of Samsung's Mobile division R&D office in India.
1.6 Size of the Company:
Samsung Electronics has a total of 196 subsidiaries worldwide and employs 344,000 people globally. By the end of 2011, there were 101,973 employees in Korea and 119,753 employees outside of Korea. This marked the first time in Samsung Electronics' history that the number of employees abroad exceeded those in Korea.
Evolution of Samsung Electronics in India. (2016, Oct 12). Retrieved from https://studymoose.com/organizational-structure-and-design-essay
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