Essays on Nokia

Problems of Samsung
Words • 6693
Pages • 27
Introduction For Samsung Electronics, 2003 was a watershed year. It successfully positioned itself as one of the world’s best mobile phone manufacturers and its products were featured all over the media. Many were calling its mobile phones as “the best gift for Christmas” or “the Mercedes of mobile phones. ” Samsung’s achievements were particularly remarkable considering that its primary focus had previously been in semiconductors and home appliances. Indeed, when it first made the decision to enter the mobile phone…...
Mobile PhoneNokiaProblemsSamsung
Nokia Retailing Issues
Words • 615
Pages • 3
Due to the advent of globalization and the expansion of world markets, the global market place has rather contracted and there are connections between all parts of the world. This progress into technology and modernization has given a great boost to companies selling products such as mobile phones and other communicative technologies. one of the leading companies among these is Nokia which is considered as the world leader in mobile communications. As the use of mobile phones booms, Nokia makes…...
NokiaTechnology
Microsoft Acquires Nokia
Words • 948
Pages • 4
INTRODUCTION Microsoft is to acquire Nokia's mobile phone arm in a swansong deal for the software giant's long-serving chief executive, Steve Ballmer, delivering Europe's last big handset maker into American ownership. For €5.44bn (£4.6bn), Nokia is casting off the business that once represented Finland's most important export, in a deal that will result in 32,000 staff transferring to Microsoft. Overtaken in the smartphone arena by Apple and Samsung, Nokia's board agreed to end the company's decades-long role as a pioneer…...
Enders GamesNokiaTechnology
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Keys to Sustainable Competitive Advantage
Words • 945
Pages • 4
Develop an appropriate pitch applying key principles that achieve a sustainable competitive edge. Pitching Definition If someone is pitching for something, they are trying to persuade other people to give it to them. Point out your business idea. To put, set, or plant in a fixed or definite place or position. Key principle to achieve sustainable competitive advantage. Establish Brand Loyalty Customers will often remain with a brand they have loyalty towards, even though the company does not offer the…...
Competitive AdvantageMarketingNegotiationNokiaSustainabilityTarget Market
Sony Ericsson Innovations in Business Management
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Pages • 9
The Sony Ericsson joint venture is a case study that can be used to explore key international business strategies and concepts. Sony & Ericsson’s motivations behind the joint venture (JV) The Swedish telecommunications company Ericsson, one of the “Big Three” mobile handset manufacturers in the 1990s, started to reach difficulty as it entered the new millennium. In 2001, Ericsson’s sales dropped by 52%, recording a $1.39 billion loss which preceded an announcement that would lay off 20% of their workforce.…...
Business ManagementCompetitive AdvantageInnovationNokiaSony
Smartphone Speech Presentation
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Pages • 6
The first ever smartphone – IBM Simon smartphone? A high-end mobile phone built on a mobile computing platform, with more advanced computing ability and connectivity than a feature phone. The first smartphones were devices that mainly combined the functions of a personal digital assistant (PDA) and a mobile phone or camera phone. Today's models also serve to combine the functions of portable media players, low-end compact digital cameras, pocket video cameras, and GPS navigation units. Modern smartphones typically also include…...
Digital CamerasNokiaOperating SystemPhone
Nokia’s Porters 5 Forces
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Pages • 4
BUYER'S POWER: Nokia had actually been edged out by rivals in the mobile phone market who launched brand-new and much better products which resulted to Clients shifting to android phones which resulted to Nokia decreasing their asking price in order to increase the rate of sales however they lost in the rate of profitability and consumer loyalty. The customer power is high; nokia is concentrating on the smart device segment because it has the greatest margin in the market, the…...
AndroidMobile PhoneNokia
Apple International Marketing
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Pages • 7
1. If you would be working for Apple (Ipad or Iphone) what techniques would you pursue in order prevent circumstance like what is taking place today to Nokia Apple Inc. has currently had an amazing break-through in the technological race when it firstly launched Iphone in 2007. Considering that when, there was a transformation in the technology field specifically, in the Personal Computer (PC) industry includes: mobile phone and tablet computer. If I worked for Apple Inc., in order to…...
Apple IncBusinessEconomyIphoneMarketingNokia
Product Life Cycle of Nokia
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Pages • 8
INTRODUCTION In the present context, managing has become one of the most important areas of human activity because of increasing role of large and complex organisations in the society. Because of their increasing role, the organisations have attracted the attention of both practitioners and academicians to find out the solutions for business problems. Concept Defining the term management precisely is not so simple because the term management is used in a variety of ways. Being a new discipline, it has…...
ArtManagementNokiaOrganizationScienceSociology
The History of Nokia
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Pages • 9
The predecessors of the modern Nokia were the Nokia Company (Nokia Aktiebolag), Finnish Rubber Works Ltd (Suomen Gummitehdas Oy) and Finnish Cable Works Ltd (Suomen Kaapelitehdas Oy). [13] Nokia's history started in 1865 when mining engineer Fredrik Idestam established a groundwood pulp mill on the banks of the Tammerkoski rapids in the town of Tampere, in southwestern Finland in the Russian Empire and started manufacturing paper. [14] In 1868, Idestam built a second mill near the town of Nokia, fifteen…...
HistoryNokiaTechnology
Nokia Sustainability Report
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Pages • 11
Nokia Corporation is a Finnish multinational communications and information technology organization that originated and is headquartered in Finland. Its main products are mobile phones and portable information technology devices. It also offers Internet services such as games, music, media, messaging, applications, as well as free map information and navigations tools through its exclusively owned subsidiary Navteq. Nokia also has a joint venture with Siemens, and Nokia Siemens Networks, a telecommunications network equipment and services company. Nokia is a large company,…...
Mobile PhoneNokiaSustainability
Mission Statement of Nokia
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Nokia Corporation defines its mission to connect people through mobile phone technology and quotes its mission statement as follows; “Our strategic intent is to build great mobile products our job is to enable billions of people everywhere to get connected.” Operations Management Mission of Nokia: Nokia Goals and objectives in the market are as follows: To build great mobile products. To help people feel near to what matters to them. To enable billions of people to get more of life’s…...
CommunicationInventoryMissionMission StatementNokiaSupply Chain Management
Introduction nokia
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Pages • 2
The company that we choose from the list is Nokia. Over the past 150 years, Nokia has evolved from a riverside paper mill in southwestern Finland to a global telecommunications leader connecting over 1. 3 billion people. During that time, they’ve made rubber boots and car tires. They’ve generated electricity. They’ve even manufactured TVs. Nokia Corporation is a Finnish multinational communications and information technology corporation that is headquartered in Espoo, Finland. Its principal products are mobile telephones and portable IT…...
Mobile PhoneNokiaTechnology
Stuck in the Middle
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Pages • 2
Michael Porter (Harvard Business School) originally discussed the problem of “stuck in the middle.” He said that the profitability of firms depends on the firm’s position and competitive advantage in that industry. He argued that competitive advantage derives from one of two strategies: cost leadership or differentiation of products or services. The problem, Porter said, was in trying to do both and thus doing neither very well. He seemed to be saying, “find what you are good at and stick…...
BusinessEconomicsManagementNokia
What did Nokia do right and wrong?
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Pages • 6
1- What did Nokia do right? Innovation : Concerning R&D, Nokia took advantage of the efficiency of global manufacturing and produced worldwide volume to reduce high costs. In the 1970s, The company maintained research and development (R&D) investments of close to 4% of net sales through most of the decade, it even reached 7% of its net sales from the electronic sector (€210 million) in the 1980's. Nokia also had very smart R&D investments : channelled into a number of…...
Mobile PhoneNokiaRights
SWOT Analysis of Apple Inc.
Words • 1980
Pages • 8
History of Apple Inc . Since its creation in 1976, the Cupertino headquartered international has actually recorded huge growth beyond the manufacture of computers. It has actually ended up being a leading gamer in developing and marketing customer electronic devices, computer system software application and distribution of digital media material. Although experiencing a period of wobbling sales of its desktop computer line and ousting of Steve Jobs in 1985, the acquisition of Next in 1996 marked a turn-around for the…...
AdvertisingApple IncCompetitionDemandInnovationNokia
Emerging Nokia – Mobile Phone
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Pages • 6
What strategy would you recommend for Nokia going forward? Please develop a complete strategy that addresses the following issues: Choice of scope: does it make sense for Nokia to be in both emerging and developed markets, or should they choose not to play in certain markets? How integrated should it be into manufacturing, services (apps), software development, sales, etc? Answer1: Choice of scope: With dwindling sales in developed countries like USA, UK, Germany, Russia and Italy and even in emerging…...
IphoneNokiaPhoneTechnology
Nokia Case Study
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Pages • 7
Introduction: As a former global leader in the cell phone industry, Nokia have a history of great ability to adapt new markets with a solid strategy. Formed in 1865, Nokia started out as a lumber mill and moved on to the production of electricity and rubber. In 1992, Nokia decided to focus solely on the cell phones industry and rapidly obtained great market share, and later became pioneers of the wireless revolution which derived the smartphones. Despite this impressive past…...
Case StudyCompetitive AdvantageInnovationNokia
Push and Pull Strategy of Motorola
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Pages • 3
Push Examples of companies are a) For example, Motorola use a push strategy to make arrangements with large mobile phone providers, such as Sprint, Verizon and AT&T, who can advertise phones directly to consumers. Businesses can promote products to wholesalers and vendors through trade shows, contacting local retailers and providing attractive packaging and point of sale displays to convince consumers to buy. b) Second is Nokia, Nokia promote their products via retailers such as Carphone Warehouse. Personal selling and trade…...
CommunicationEconomyMarketingNokiaStrategy
Nokia Strategy Analysis
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Pages • 5
Does Nokia have a truly global strategy, rather than just a series of regional strategies? Explain. Yes, it does have a global strategy. The global strategy of Nokia is the foundation of all the regional strategies and that is based on overall consumer needs. They found out the main consumer needs is focused on selling products (phones) as lowest price all over the world with its simple, easy and basic models. Also beside that Nokia has series of regional strategies…...
CommunicationNokiaStrategy
Collaborative Ventures
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Pages • 14
Summary The competitive nature of today’s international business world pushes the companies to find a common ground between each other. Even market giants have considerable tendency in creating collaborative arrangements with their competitors in order to keep their positions in the market. The competencies of competitor companies differ from each other often. Collaborative agreements provide companies to gain varied knowledge and specialties with less R&D costs. Also competitors can access each other’s established markets with collaborative ventures. Nevertheless, the accomplishment…...
BusinessBusiness ManagementCompanyCompetitionManagementMobile Phone
A Study on the Comparison of Nokia and Samsung Handsets
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Pages • 16
The Nokia Corporation is a Finnish multinational communication and information technology Corporation that is head quartered in Espoo, Finland Nokia was the world’s largest vendor of mobile phones from 1998 to 2012. However, its market has been declined since last five years, with the introduction on touch screen Smartphones from other vendors like iphone by Apple, Galaxy series by Samsung. Initially, Nokia’s mobiles were on Symbian OS but with the increasing competition with Smartphones, Nokia tied up with Microsoft and…...
ComparisonMarketingMobile PhoneNokiaSamsungSmartphones
Marketing Strategy of Nokia
Words • 9123
Pages • 37
INTRODUCTION The company I have chosen to analyze in my project is the Finnish mobile phone giant NOKIA. This project tells us briefly what Nokia actually is, it’s company structure and overall view on the size and sales of the company & also the Various Marketing Strategies followed by them. Nokia is a telecommunication company with headquarters in Espoo (Finland). It is best known as the world's most famous mobile phone manufacturer, and it is, furthermore, the provider of consumer…...
MarketingNokiaStrategySwot Analysis
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FAQ about Nokia

What did Nokia do right and wrong?
...At its beginnings, Nokia was uniquely selling into the Finnish market. But in 1983 it made its first international acquisition with the Swedish company Luxor Ab, as Nokia’s CEO Kairamo believed it had to “expand in the world market to survive”....
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