Market Essay Topics

Recommendation – conclusion

The factors and stimulants to the fast food industry discussed in the paper have highlighted certain aspects in the company policies that need to be revised for better and effective brand positioning of Back Yard Burgers. The strategic changes recommended in the paper are summarized below: • Brand awareness and brand recognition campaign using “Fun… View Article

Subjective assessment

The overall assessment of the market may not reflect its true form. But looking at it more closely, it would seem that the subjective part of the analysis agrees with the objective part for a number of reasons. Firstly, the market demand for Denmark is considerably large, couple this with the lower tax than any… View Article

Market expansion

Based on the reason, we sort those selected countries into three groups by the level of imitative abilities – strong (Sk), middle (Mk) and weak (Lk). The rule to segment countries into three groups is based on the number of utility patent applications filed in US from 1995 to 2005. We further define that importing… View Article

EMI In the CT Market

EMI started out on strong ground.  It diversified it financial interests and made informed and well calculated decisions about the future of the company.  Initially, EMI weighed its weaknesses, such as the high cost of the new CT machine, its lack of medical product experience, and it inexperience with American markets, against its strengths, such… View Article

The NASCAR Market

I love to watch NASCAR (National Association of Stock Car Racing) races on television.   The action is fast paced and the thrill and anticipation, the waiting for the next crash is addictive.  Although sporting events are great venues for advertising, NASCAR events are pure marketing heaven. If you ever watch one and analyze the production,… View Article

Philadelphia Stock Market

During the early 1965’s the volume of trade and investment within the U. S. market was increasing and as the amount of business on the Philadelphia Stock Exchange was escalating, in order to attract the traders in large amounts the Philadelphia Stock Exchange had to alter its rules in order to permit the commissions to… View Article

Transcape Systems

Transcape would have to overcome a number of barriers to create a market for its front runner innovation in interactive multimedia exercise CD ROMs. These include: They need to provide a product that makes the user have a sense of accomplishment and that is not boring. The fact that clubs already experience membership turnover of… View Article

Market Research Report Energy and Sports Drink Market Growth in Asia

The changing consumer preferences, demand for functional beverages, increasing awareness towards healthy lifestyles and growing urban population in Asia would be the major factors that would drive the market in coming years. An increasing awareness towards healthy lifestyles has led to a transition in the taste and preferences of people in Asia. The young urban… View Article

The Catfish Dispute

The United States is a leader in the Vietnamese catfish industry and, in 2001, produced 597 million pounds of catfish. Catfish is a particularly popular dish in the southern states of the United States and produced domestically in Mississippi, Arkansas, and Louisiana in man-made freshwater ponds. Although the U.S. is clearly one of the top… View Article

What Is the Principle-Agent Relationship

A great majority of social and economic relationships are of the principle agent type. The principle-agent problem is a game-theoretic situation where; there is a player (the principal) and one more other players (the agents). This is the problem of how the principle can motivate the agent to act for the principles benefit rather than… View Article

Overview of the US subprime market

With regards to the U. S. subprime market, the term itself refers to the status of the borrower, alternative terms for which are B-paper, near-prime, or second chance lending, all refer to the practice of giving loans to borrowers who have a faulty credit history and hence do not qualify for the prevalent market rates…. View Article

Overcoming Market Failure with Perfect Competition

Market failure occurs when goods or services are not allocated in an efficient manner, or when the quantity of a good or service in demand is unequal to the quantity supplied (Market Failure 2008). In other words, failure of the market is the absence of perfect competition in which prices automatically move to economic equilibrium… View Article

Simulated Test Market

Methodology The methodology of a Simulated Test Market can typically be broken down into five steps. First, respondents are selected to provide a sample of consumers who satisfy predetermined demographic characteristics. Next, consumers are shown commercials or print ads for the test product as well as ads for competitor’s products. Then, consumers are given the… View Article

Swatch Case Study

After Hayek took over as CEO of Societe Suisse de Microelectronique et d’Horlogerie (SMH), he realized that the company’s watch making process needed to be looked at and reanalyzed. No more could they reject the lowest market segment of watches as it was proving to be the most highly profitable, so they decided to introduce… View Article

Competitive Strategies

The U.S. offers a free market where businesses are able to have free enterprise to open and operate an ideal to provide a product or service to the public. There are many businesses that offer similar products and create competition. Consumers are able to have the options in the marketplace. Energizer and Duracell are two… View Article

Free Market

According to the Investopedia, ‘a free market system is a market economy based on supply and demand with little or no government control. It is a completely free market in which buyers and sellers are allowed to transact freely based on a mutual agreement on price without Government intervention in the form of taxes, subsidies… View Article

The Options Market

Trading is a complex world of investors. Traders engage in different forms of trading, including trading mutual funds, bonds and stocks to have a form of security. However, there is another form of security that offers another realm of opportunity for investors; and this is the options market. Options market is where options are being… View Article

Free Market Online Case Analysis

It was Glen Meakem who founded FreeMarkets in Pittsburgh, Pennsylvania in 1995. He always has been attracted by the entrepreneurial adventure. After he finished his degree he get a job in a consulting firm named McKinsey & Co he was specialized in industrial sourcing and commodities trading. There he discovered that it was really difficult… View Article

Secondary labor market

Many Liberal feminists believe that gender role of socialization is the major reason for sexual division of labor. The main act which is responsible for this change is because of the activities and nurturing that is been followed right from the home of the girl or the boy. At homes there is mainly manipulation and… View Article

Grolsch Company

1. Yes, several of the major players have been actively engaging in mergers and acquisitions, leading to a more concentrated market with larger market shares for the leading firms. 2. There is not a clear leader which absolutely dominates the industry. While Heineken is the leader in the international market, Bud (Light) leads total volume…. View Article

Erx (Electronic Prescribing/E-Prescribing) Market

Electronic prescribing can be considered as one important aspect of a larger technological transformation in the healthcare industry. Electronic prescribing is rapidly becoming a standard of practice in the developed countries of the world and a significant rise is seen in the adoption rate among hospitals and office-based prescribers. eRx empowers more informed decision making… View Article

Background and overview of Marine Insurance Market

Marine insurance is one of the oldest forms of insurance dating back to the twelfth century. Trading in olden days was mostly through the sea routes and traders faced heavy losses at sea occasionally. Loss of goods and investment were a matter of great concern among the sea-faring traders. European countries like United Kingdom, Greece… View Article

Market Segmentation

A definition of market segmentation is groups of potential buyers that have two things in common, similar needs and a reaction to the marketing strategy. (Kerin, 188) There are four different segments to the market. They are geographic area, demographic focus, psychographic referring to lifestyle and behavioral which refers to where the person makes purchases,… View Article

Free Market and Market Character

The main difficulty in tackling this question is squaring moral means with moral ends, (Wilkinson, 2008). Moral character, or virtue, is a means to achieving moral ends. As the socioeconomic structure changes so do the means of achieving moral ends. Free markets flourishes along fast socioeconomic change, and therefore market cultures are most likely to… View Article

Initial Public Offerings

Underpricing of Initial Public Offerings (IPOs) is a historic norm in both developed and developing. Hiring of underwriters to place reasonable price for IPOs has been a custom of equity markets with average under pricing in between the range of 10-17%. However, during last decade, world view most unjustified under pricing ratios with the level… View Article

International Foreign Exchange Market

Foreign currency deposits are held by different countries in their national banks. They are the assets of the government which are held in hard currencies such as sterling, euro, dollar and yen. These currencies are used to protect the country against economic crisis and depreciation of currency (Timothy, 2009, p230). Everyday exchange rates are important… View Article

Global Financial Market Regulations

The Global Financial Crisis (GFC) is over. Many banks have repaid the bailout dollars and bonus payments are back. What was all the fuss about anyway? Nothing will change because the market will always find a way to overcome attempts to regulate it and the behavior of market participants. This paper attempts to address the… View Article

International Business Management

Briefly explain the concept of competitive advantage. The concept of competitive advantage is all about a characteristic of having an edge over another product or service that drives the customer to choose one product or service over another. This edge can be in the form of a functionality such as multi-simcard mobile phones, or mobile… View Article

Competition to Gain Competitive Advantage among Firms

In the current world market, there are many products and services available to fulfill the needs of individual and businesses. According to Barney, Wright and Ketchen (2001), to succeed in such a competitive market, a competitive advantage is required to provide any firm with necessary tools, useful in increasing sales and market share, improving profit… View Article