Market Segmentation - Free Essay Examples and Topic Ideas

Market segmentation is the process of dividing a larger market into smaller groups of consumers with similar needs or characteristics. This method allows businesses to target specific segments with personalized marketing strategies based on age, gender, location, income, interests and more. By understanding the unique needs of each segment, businesses can tailor their products and services to better meet the demands of a particular audience, which can lead to increased customer satisfaction, brand loyalty, and profits.