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Customer - Free Essay Examples and Topic Ideas

A customer is an individual or organization that purchases goods or services from a business. Customers are essential to the success of any business as they provide the revenue necessary for the business to operate and grow. They have varying needs, preferences, and behaviors, and businesses must cater to these to keep them satisfied and loyal. Building strong relationships with customers is important for long-term success as it increases the likelihood of repeat purchases and positive word-of-mouth feedback.

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  1. 1
    Crown Cork and Seal
    Words • 995
    Pages • 4

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    Paper Type:1000 Word Essay Examples
    What are the most significant factors affecting competition in the metal container industry? The U. S. Metal can industry was valued at $12. 2 billion 1989. There were five firms dominating this industry at that time constituting 61% of the entire market share. Some significant factors that impacted the competition among these firms were : Competitive Rivalry within the industry: The major players in the metal container industry comprised of 61% of the market share making intensive competitive rivalry among…
    BusinessCompetitionCustomerManufacturingSea
  2. 2
    Customer Satisfaction of Fast Food Chains
    Words • 2327
    Pages • 9

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    Paper Type:2500 Word Essay Examples
    INTRODUCTION The enhancement of national income and the change of consumption habits have resulted in the rapid growth of the market scale in the service industry. In 2008, the average ratio of the global service industry accounted for over 60% of the overall Gross National Product (GNP), the average ration for major developed countries reached over 70%, and at the same time Taiwan also reached 73. 2% (Central Intelligence Agency, 2009). Taking Taiwan as an example, the total turnover of…
    BusinessCustomerFast FoodFood
  3. 3
    Customer service Tesco’s customer expectations
    Words • 7474
    Pages • 28

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    Paper Type:7000 Word Essay Examples
    An accurate description of the basic characteristics of the different customers and their needs and an explanation of what is meant by customer service in the context of my chosen organisation Customer service is the degree of assistance and courtesy granted those who patronize an organisation. Customer service describes the extent to which Tesco satisfy their customers. All Tesco customers have their own individual needs. Each individual customer likes to be provided with different services to make them self feel…
    BusinessCustomer ServicesTesco
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  4. 4
    Customer Service in Leisure and Recreation
    Words • 1751
    Pages • 7

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    Paper Type:1800 Word Essay Examples
    The Importance of Customer Service Increased sales are one of the key ways to tell how well the company is doing. Excellent customer service means customers will buy more and recommend more products and services other people, which will add to the increase in sales. While sales are very important to leisure and recreation organisations, another way to measure the success is in terms of customer numbers, which is particularly true for non-profit making organisations. Customer service plays a major…
    Customer LoyaltyCustomer Services
  5. 5
    The importance of customer loyalty
    Words • 1328
    Pages • 5

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    Paper Type:1300 Word Essay Examples
    eBay is the world's largest personal online trading community and their main web site can be found at www. ebay. com or the UK one can be accessed at www. ebay. co. uk. There are many people in the world that can categorically say that eBay has changed their life. "That's the kind of customer fervour the eBay Army, nearly 50 million strong, has for the online auction site, which has pioneered a cultural and economic shift in how Americans…
    Customer LoyaltyEbay
  6. 6
    Enhancing Harley-Davidson’s Supply Chain for Improved Customer Loyalty
    Words • 1184
    Pages • 5

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    Paper Type:1400 Word Essay Examples
    IntroductionHarley-Davidson, an iconic brand synonymous with freedom and individualism, faces the challenge of continually improving its supply chain to strengthen customer loyalty. The intricate interplay between marketing and sales personnel and purchasing teams is pivotal in achieving this goal. This essay delves into the multifaceted strategies employed by Harley-Davidson to fortify its supply chain, fostering enhanced customer satisfaction and loyalty.People: Fostering a Collaborative and Customer-Centric CultureThe success of Harley-Davidson's supply chain improvement efforts relies on the active participation of diverse…
    CustomerHarley DavidsonInventoryManufacturingMarketing
  7. 7
    Examining PetsMarts Vision and Mission Statement
    Words • 1430
    Pages • 6

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    Paper Type:1400 Word Essay Examples
    Introduction             This paper presents a brief background on PetsMart, identifies its vision and mission statement for the current timeframe, differentiates PetsMart’s current generic strategy from that of Camp Bow Wow, and completes a remote analysis by indicating the opportunities and threats for each remote factor in a table form. Background on PetsMart             PetsMart, established in 1989, is the number one retailer of pet food, supplies, accessories, and services in North America with 726 retail stores, of which 25…
    BusinessCustomerDogNaturePet
  8. 8
    Frederick Reichheld’s Article on Company Growth
    Words • 1038
    Pages • 4

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    Paper Type:1000 Word Essay Examples
    Summary The article, “The One Number You Need to Grow” by Frederick F. Reichheld discusses the use of a simple measurement that could predict company growth rate through customer recommendation, referral, and repurchase behavior. Companies such as the Enterprise relied on the traditional customer-satisfaction assessments that measure the quality of their customers’ rental experience and the possibility that they would rent from the company again. This simple process may have given the company the advantage of determining the ranks of…
    BusinessCompanyCustomer Loyalty
  9. 9
    Organizational Buyer Behavior and Buyer-Seller Relationships
    Words • 1917
    Pages • 7

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    Paper Type:1800 Word Essay Examples
    Business to business marketing also known as Industrial marketing is the marketing of goods & services to organizations including commercial enterprises, government and other profit & non-profit institutions for use in the goods & services they in turn produce for resale to other customers or to facilitate the operation of their enterprise (Reeder, & Brierty, 2002). Business to business market is characterized by few customers who buy in very large quantities and are geographically concentrated. The customers are professional and…
    BehaviorCustomerMarketingOrganizationOrganizational BehaviorRelationship
  10. 10
    Case Study of Calyx & Corolla
    Words • 1168
    Pages • 5

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    Paper Type:1200 Word Essay Examples
    Calyx and Corolla is a company that can be thought about a big success. It is a business that has actually beaten competition and has actually managed to curve their method into substantial earnings. Located in roomy offices in San Francisco provides the company added advantage as they have a centralized choice making system. The company deals with the shipment of flowers from growers to customers by mail. This was a new development that contributed much to the success of…
    Case StudyCustomerMarketing
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  11. 11
    Obesity and Consumerism in American Culture
    Words • 636
    Pages • 3

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    America's obesity and weight management issues have pestered health professionals for years. More recently, however, these same issues have been the topic of much interest amongst social researchers who were compelled to take a look at weight problems as a social and cultural phenomenon. Apparently, obesity amongst Americans is not just an illness but a "growing" social and cultural issue too, affecting roughly 30 percent of the population. (Seiders & & Petty, 2004) Indeed, larger waists are ending up being…
    American CultureConsumerismHealthObesityObesity In America
  12. 12
    Toyota Prius V: Reliability, Efficiency, Innovation
    Words • 566
    Pages • 3

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    Paper Type:Descriptive Essay
    Introduction Consumer choices are significantly influenced by the reliability and running costs of products. As noted by Blischke and Prabhakar, achieving high reliability involves intricate design efforts, material choices, production processes, quality assurance, and maintenance decisions—all contributing to production, purchase, and ownership costs (xxv). Consumer Reports Ranking The Toyota Prius V, crowned as the best-rated vehicle by consumers in 2011, becomes the focal point of our evaluation. In that year, Japanese brands, particularly Toyota, dominated Consumer Reports' annual reliability rankings,…
    ConsumerismProductionToyota
  13. 13
    Customer Relationship Management of Tesco
    Words • 2072
    Pages • 8

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    Paper Type:2000 Word Essay Examples
    This study explored the customer relationship management of Tesco. Tesco is the leading retailer in UK. It manages over a thousand supermarkets, hypermarkets, and convenience stores in the United Kingdom, Ireland, Central Europe and Asia. The study analyzed the customer relationship management, changes in consumer behavior, business environment, and PESTEL, which is very important in strategic and competitive study of an organization, especially in the retail and service industry. Since the retail industry undergoes very diverse change almost everyday, it…
    BusinessCustomerCustomer LoyaltyCustomer Relationship ManagemenManagementMarketing
  14. 14
    Case Brief of Terracog Global Positioning Systems
    Words • 318
    Pages • 2

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    Paper Type:300 Word Essay Examples
    In this case, there is an Organizational Conflict between Sales Department and Design & Development Department in TerraCog. I regard the sources of this conflict as the Differences in Functional Orientation and the Task Interdependence. First of all, I believe that different functions of the departments’ develop different orientations or beliefs about the right way to increase organizational performance. Because Sales Department and Design & Development Department have different tasks, jobs, priorities and goals, their views of what need to…
    BusinessCommunicationCustomerEconomicsMarketingProblem Of Rising Prices
  15. 15
    Exploring Post-Purchase Evaluation and Cognitive Dissonance
    Words • 558
    Pages • 3

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    Paper Type:Evaluation Essay
    Introduction Post-purchase evaluation extends the consumer journey beyond the transaction, unraveling various behaviors stemming from the buying process. This essay delves into the complexities of post-purchase evaluation, cognitive dissonance, and the strategies consumers and marketers employ to navigate these intricacies. Unraveling Post-Purchase Evaluation Post-purchase evaluation emerges as a pivotal phase in the consumer decision-making process, embodying uncertainty and reflection. Outcomes can be categorized into scenarios where product performance aligns with, exceeds, or falls below expectations, leading to neutral feelings, satisfaction,…
    ChoiceConsumerismShopping
  16. 16
    The Influence of Consumerism on Children
    Words • 1035
    Pages • 4

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    Paper Type:1000 Word Essay Examples
    The essay “Kid Kustomers” by Eric Schlosser talks about how children got sucked into the idea of consumerism. It all started in the 1980’s with parents wasting more money on their kids. Now companies such as Kid2Kid, the Gepetoo Group, and Just Kids and other big corporations specialize in finding ways to get kids to buy their products. The author mentions the different ways children nag to get what they want, such as the pleading, persistent, forceful, demonstrative, sugar-coated, threatening…
    Consumerism
  17. 17
    Customer Acquisition and Retention in Business
    Words • 524
    Pages • 2

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    Paper Type:500 Word Essay Examples
    Customer acquisition is a pivotal aspect of business operations, encompassing multifaceted processes that significantly influence the Customer Lifecycle (CLC). It involves converting potential consumers into paying customers through various critical stages, including awareness generation, knowledge transfer, consideration, pre-sales, and evaluation. The success of customer acquisition plays a vital role in a company's ability to not only sustain its current revenues but also expand its profitability over time. The Criticality of Customer Acquisition Businesses that rely solely on existing customers without…
    BusinessCustomerRetention
  18. 18
    Building Strong Brand Equity: The Comprehensive CBBE Model
    Words • 898
    Pages • 4

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    Paper Type:800 Word Essay Examples
    Introduction to CBBE Customer-Based Brand Equity (CBBE) represents a pivotal framework within the realm of marketing, focusing on the enhancement of a product's value through historical marketing endeavors. The essence of CBBE lies in its capability to serve as a foundational bridge, facilitating the transfer of value to a product, which is a direct outcome of previous investments in branding and marketing strategies. This concept not only underscores the importance of leveraging past marketing successes but also highlights the strategic…
    BrandsBusinessCustomer
  19. 19
    Best Buy Co., Inc: Sustainable Customer Centricity Model
    Words • 1724
    Pages • 7

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    Paper Type:1600 Word Essay Examples
    Best Buy is the largest national electronics chain and the only one that remains since the closing of Circuit City in 2009 and Comp USA before that. Founded in St Paul, Minnesota in 1966 as the Sound of Music Store, it was rebranded as Best Buy in 1983 with a single flagship store in Burnsville, Minnesota. By 1993, Best Buy had become the United States second-largest consumer electronics retailer, breaking into Fortune magazine’s annual ranking of top 500 companies two…
    Best BuyBusinessCustomer
  20. 20
    Compare Between Bluenile.Com, Diamond.Com and Jewelryexchange.Com
    Words • 592
    Pages • 3

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    Paper Type:Compare And Contrast Essay
    Blue Nile is retailer of qualified diamonds and great fashion jewelry. The business is constructed on a special idea: picking an engagement ring doesn't need to be complicated and making the ideal option can be simple since it divides diamond into couple of categories and simpler the users to choose based on the categories. Besides that, Blue Nile is an openly traded business noted on the NASDAQ under the symbol NILE and has been awarded the Bizrate.com Circle of Excellence…
    ChangeCustomerJewellery
  21. 21
    Customer Value Marketing
    Words • 1707
    Pages • 7

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    Paper Type:1600 Word Essay Examples
    This report based on the study of “Customer Value Marketing” starts with introduction section. We have mentioned the contents of the study in objectives of the report section. The methodology section deals with the means of preparation of this report and the processes that we have followed. Then the report describes the theoretical aspects of the study in the literature review. This section mainly consists of brief description about different important topics about customer value marketing. Finally in the last…
    BusinessCustomerMarketing
  22. 22
    Personal Relationship Selling
    Words • 3070
    Pages • 12

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    Paper Type:3000 Word Essay ExamplesPersonal Essay
    Successful firms are dismissing the hard-sell, short-term orientation of personal selling in favor of a customer-oriented, long-term selling model referred to as relationship selling. A lot of businesses can establish distinctive positions in the marketplace for themselves, their goods, as well as their services. This capability is a potent strength in marketing. Indeed, an effective marketing stratagem is also known for its excellent positioning strategy. However that in itself is does not guarantee customer following because it is not so…
    CustomerMarketingPersonalRelationship
  23. 23
    Customer Satisfaction of Standard Hotels in Tagaytay City
    Words • 1773
    Pages • 7

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    Paper Type:1800 Word Essay Examples
    Intro The hotel industry grew with travel, as individuals needed places for shelter and food along the paths they travelled, whether by land, water or air. The hotel industry is, for that reason, one of the earliest endeavors on the planet. (Andrews, 2009) Owners of the hotel understood that a client has their own need in services and facilities, that is why they developed what the hotels are using before through what are the customer's needs. The Hotel Proprietors Act…
    Customer
  24. 24
    Unveiling Consumer Persona: A Dual Portrait through VALS™ Analysis
    Words • 593
    Pages • 3

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    Paper Type:400 Word Essay Examples
    Introduction Embarking on a VALS™ analysis has unveiled intriguing insights into my consumer personality, categorizing me as an Innovator primarily and an Achiever secondarily. Despite not inherently viewing myself as remarkably successful, this assessment hints at latent potential for becoming a sophisticated and high-esteem leader. Innovator Traits Delving into my primary Innovator type, I find resonance with characteristics that align with a penchant for novelty and ingenuity. My proclivity for embracing diverse excitements, experimenting with new endeavors, and embracing life's…
    BusinessCustomerHuman NatureInnovationMotivationPsychology
  25. 25
    Enhancing Communication in Diverse Environments
    Words • 1431
    Pages • 6

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    Paper Type:500 Word Essay Examples
    What are some innate qualities or characteristics that make people unique? Innate qualities are inherent traits that individuals are born with, shaping their identity and distinguishing them from others. While race, ethnicity, gender, height, natural hair color, and birth order are some of the innate qualities that contribute to uniqueness, there are numerous other factors that play a role in defining an individual's distinctiveness. One crucial aspect that sets individuals apart is their genetic makeup. Genetic traits such as eye…
    Customer Services
  26. 26
    The Service Concept
    Words • 1621
    Pages • 6

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    Paper Type:1600 Word Essay Examples
    1. Introduction The service concept is critical and central in managing service operations. It has become increasing important in defining what the corporations are selling and the customer buying or using. It can be used to design and improve the services. “The service concept is something that is more emotional than a business model, deeper than a brand, more complex than a good idea and customers and creates a business advantage.” (Johnston.R and Clark.G, 2008) The selected service organisation is…
    CustomerEconomyOnline shoppingService
  27. 27
    Understanding the Customer and Supply Chain Uncertainty
    Words • 448
    Pages • 2

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    Paper Type:450 Word Essay Examples
    To understand the customer, a company must identify the needs of the customer segment being served. Let us compare 7-Eleven Japan and a discounter such as Sam's Club (a part ofWal-Mart). When customers go to 7-Eleven to purchase detergent, they go there for the convenience of a nearby store and are not necessarily looking for the lowest price. In contrast, a low price is very important to a customer going to Sam's Club. This customer may be willing to tolerate…
    BusinessCustomer
  28. 28
    An In-depth Analysis of Nordstrom’s Fashion Rewards Program
    Words • 553
    Pages • 3

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    Paper Type:350 Word Essay Examples
    Introduction Nordstrom, renowned for its high-quality retail experience, has successfully implemented the Fashion Rewards program, offering shoppers a unique blend of shopping incentives and rewards. This academic essay delves into the structural components of Nordstrom's loyalty program, exploring how the design characteristics contribute to its effectiveness in fostering customer loyalty. Additionally, we examine the program's impact on consumer behavior and its strategic use of collected data to make informed business decisions. The Structural Design of Nordstrom's Fashion Rewards Program Nordstrom's…
    CommunicationCustomerShopping
  29. 29
    A Case Study on NEDA Staff House
    Words • 1176
    Pages • 5

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    Paper Type:1200 Word Essay Examples
    I. Introduction A hotel is an establishment that provides paid lodging on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms and air conditioning or climate control. The cost and quality of hotels are usually indicative of the range and type of services available. As one of the fastest growing…
    BusinessBusiness ManagementCompanyCustomerCustomer LoyaltyCustomer Services
  30. 30
    Companies and the Customers Who Hate Them
    Words • 776
    Pages • 3

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    Paper Type:750 Word Essay Examples
    How can customer dissatisfaction lead to higher profits for the company? Companies have found out that ill-informed customers can be beneficial for them in terms of profits. Some companies have abused their customers intentionally, however others unwittingly exploited and took advantage of them. The Slippery slope: There are two major ways in which companies make profits by misleading their customers: * Offering the customers a broad variety of services or products, which can be very confusing, especially when there is…
    CompanyCustomerHate
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  31. 31
    Executive Summary: Holt Lunsford Commercial
    Words • 1590
    Pages • 6

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    Paper Type:1500 Word Essay Examples
    The case study titled “Holt Lunsford Commercial” explains how Holt Lunsford is debating how to grow his Dallas-based commercial real estate services firm and how to advise a long-time client who is wondering whether to lease or buy an industrial warehouse. The case focuses on the highly competitive and increasingly institutionalized $50 billion real estate services industry, which encompasses property management, leasing, tenant representation, and other activities. What makes Lunsford's firm, The Holt Companies, special? The article explores what corporate…
    BusinessCustomer ServicesService
  32. 32
    Meeting Customer Needs: Strategies for an Effective Marketing Campaign
    Words • 523
    Pages • 2

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    A successful marketing campaign should always prioritize the goal of meeting customer needs. Achieving this objective involves several strategies that not only enhance customer satisfaction but also contribute to long-term loyalty. In this essay, we will explore key methods to ensure your marketing campaign aligns with customer expectations and desires. Offering Exceptional Customer Service At the core of any customer-centric marketing strategy is the provision of excellent customer service. While the adage "the customer is always right" may not always…
    BusinessCustomerMarketing
  33. 33
    Product Differentiation: Definition and Types
    Words • 879
    Pages • 4

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    Paper Type:800 Word Essay ExamplesDefinition EssaySimilarities and Differences Essay
    Definition Advancement or incorporation of characteristics (such as advantages, rate, quality, styling, service, etc.) that a product's designated customers view to be various and preferable. Advertising and promotion of an item is based upon its separating attributes. Source: http://www.businessdictionary.com/definition/product-differentiation.html Today, the marketplace is crowded with comparable brand names, clamoring for the attention of clients. In order for their brands to stick out, business aim hard to make them appear various from completing brand names. This is item distinction. Item differentiation…
    AdvertisingBrandsBusinessCommunicationCustomerMarketing
  34. 34
    Internal Marketing: Key to Organizational Success
    Words • 2137
    Pages • 8

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    Paper Type:2000 Word Essay Examples
    Internal marketing is of much importance to an organization. For any organization to thrive, it must focus on the efficiency of the marketing plan. The internal marketing plan within a firm fosters the company’s employees and all its staff members to being customers of the products that they produce. When employees of an organization purchase the products that they produce, they attract external markets since the public out there will realize how important the products are to them, as much…
    CustomerEmploymentMarketing
  35. 35
    Trader Joe’s: A Unique and Sustainable Success Story
    Words • 1191
    Pages • 5

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    Paper Type:1500 Word Essay Examples
    Situation Analysis Trader Joe's, a national chain of neighborhood grocery stores, has achieved remarkable success through a distinctive business model that combines exclusive product offerings with affordable prices. This strategy has attracted a loyal following of well-educated, budget-conscious consumers, positioning Trader Joe's as a standout player in the grocery industry. In 2012, while ranking 12th in overall grocery sales with $7.6 billion, Trader Joe's claimed the top spot in grocery sales per square foot at $2,054 per square foot, surpassing…
    Customer
  36. 36
    Sustainable Living: A Global Imperative for Our Shared Future
    Words • 725
    Pages • 3

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    Paper Type:700 Word Essay ExamplesReflective Essay
    As I delved into the realm of sustainability, I initially associated the term solely with urban development in Hong Kong. However, my perspective underwent a transformative expansion upon embarking on this course, revealing sustainability's pervasive relevance across various facets of our lives. Beyond urban development, it extends to encompass business practices and personal lifestyles, playing a pivotal role in shaping the duration of our planet's viability and influencing the well-being of future generations. The Awakening: Unraveling Consumerism The revelation unfolded…
    ConsumerismSustainability
  37. 37
    Theodore Levitt’s Marketing Myopia: A Timeless Analysis
    Words • 534
    Pages • 2

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    Paper Type:650 Word Essay Examples
    Abstract This essay provides an in-depth examination of Theodore Levitt's seminal work, "Marketing Myopia," originally published in The Harvard Business Review in 1960. Levitt's insights into the misconceptions surrounding growth industries and the role of management in organizational failure continue to hold relevance in contemporary marketing. The analysis explores key concepts such as the fallacy of the population myth and outlines the steps companies must take to avoid succumbing to marketing myopia. A Comprehensive Overview of Marketing Myopia Theodore Levitt's…
    BusinessCustomerMarketing
  38. 38
    Semiotic Analysis
    Words • 1773
    Pages • 7

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    Paper Type:1800 Word Essay Examples
    In modern western society, advertisements dominate our culture and consumer affairs. We are bombarded with thousands of advertisements everyday, which become a part of our everyday lives. Culture determines the taste of consumers, advertisements is a tool to sell products to the general public that were influenced by our cultural trends. This could be telling us how to feel, what to like and what to buy and fulfilling those cravings by presenting us a product. Everyone knows the saying ‘Sex…
    AdvertisingConsumerismCultureScienceScientific methodSemiotics
  39. 39
    Environmental Discourse
    Words • 407
    Pages • 2

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    Paper Type:400 Word Essay Examples
    Although environmental concerns have attained increasing currency within society, general coverage by the media fails to recognize that not all environmental discourses are alike. Different ideological strains exist and maintain different assumptions about not just the source of environmental problems, but the kinds of solutions that are necessary to solving environmental problems. In the latter half of the 20th century, when environmentalism arose as a distinct political and social ideology, the form of environmental discourse held by most of its…
    ConsumerismEnvironmentGreen EnvironmentSustainability
  40. 40
    Lush Case Analysis
    Words • 2901
    Pages • 11

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    Paper Type:3000 Word Essay Examples
    How LUSH Creates Value “The whole point of Lush is that it should be fun for our customers and fun for us, while at the same time offering original products that work and give value for money” “Our aim is to offer the freshest products in the history of cosmetics.” “Create cosmetics that bring fun to people’s homes” LUSH© Geographic: Lush cosmetics is a global company, with over 500 locations in 38 countries. Retail stores in many major metropolitan markets…
    Animal WelfareBusinessCompanyCustomerLuxury GoodsMarketing
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