Ebay

EBay Inc.: The challenge of balancing growth and social capital
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Understanding social capital Understanding social capital has been a context that has been profoundly researched. The purpose of the research has been primarily to establish how social capital can help in social economic development. Using the E-bay business model, we identify a conceptual framework that has helped create a strategic business management and process apt for day-to-day decisions involving service, product design, pricing, marketing, branding, and promotion. E-bay business model provides a clear picture of challenges of balancing corporate growth…...
Internet and Online Buying and Selling
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Back before the internet became so popular, people would look through their local paper if they were looking for a car for sale, a house for rent or sale, or used furniture and appliances to try to get a deal; Now people just sign on to sites like EBay and Craig’s list to find people selling things that they are interested in purchasing. Although there are many benefits to using sites like those or even to be able to look…...
EBay Strategic Audit
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The given research paper deals with the strategic audit for EBay organization. The paper examines the diverse strategies implemented by this organization in its business processes. The paper appropriately follows the pattern adopted for strategic audit and discusses about the three types of analysis, the SFAS (Strategic Factor Analysis Strategy), IFAS (Internal Factor Analysis Strategy) and EFAS (External Factor Analysis Strategy). These analyses are based upon the examination of the internal & external environments of the organization. Subsequently, the paper…...
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Ebay and asian markets
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There are several reasons why EBay failed trying to enter and get a foothold into the Asian Markets. American companies as a whole have had difficulties trying to get into the Asian Global market beginning in the year 2000. The biggest reason is the cultural differences. EBay was an outsider and did not understand the cultural market there. By understanding the cultural differences we will understand why EBay was unable to successfully enter the Asian market. Entering a foreign market…...
Ebay Case Meg Whitman
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In 1995, Pierre Omidyar founded eBay, an on-line company whose purpose was to facilitate an environment where people could not only exchange goods, but also have discussions, make connections, and form relationships. He carefully crafted a culture based upon, “trust, respect, autonomy, empowerment, and equality,” and sought for the eBay community and company to be reflective of those principles. eBay was successful because Omidyar realized that a respectful, symbiotic relationship with this on-line community was critical, “because eBay wouldn’t exist…...
Globalization and Successful Regionalization Strategy
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There are two types of exporting: passive and aggressive. A passive exporter waits for overseas orders to come in while an aggressive exporter develops market entry strategies. An example of successful implementation of passive exporting would be the “sellers” on eBay. They are able to advertise their products on eBay and wait for orders to come in. There are sellers and buyers from all over the world interacting. eBay has successfully used the information technology explosion to go global through…...
The importance of customer loyalty
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eBay is the world's largest personal online trading community and their main web site can be found at www. ebay. com or the UK one can be accessed at www. ebay. co. uk. There are many people in the world that can categorically say that eBay has changed their life. "That's the kind of customer fervour the eBay Army, nearly 50 million strong, has for the online auction site, which has pioneered a cultural and economic shift in how Americans…...
Ebay Company Analysis
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Former president and chief executive officer of the online auction site eBay stated, “A business leader has to keep their organization focused on the mission. That sounds easy, but it can be tremendously challenging in today's competitive and ever-changing business environment. A leader also has to motivate potential partners to join” (Whitman, n. d. ). These wise words expressed from a wise and highly successful business leader speak soundly in relation to motivating employees and a sustaining a competitive business…...
Taobao vs eBay China
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This case deals with the competition of dominant position in China's online market between domestic player Taobao and global internet C2C service leader eBay. EachNet was copyed from eBay's business model. As it confronted the difficulties raising capital, eBay entered China with its acquisition of the EachNet in 2002. The previous Chinese operation was changed significantly to align it with eBay worldwide systems including listing categorization, location of servers, pricing, structure of leadership. Ma, the founder of Alibaba. com Inc…...
Segmentation of Taobao and Ebay
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Actually, as the high complexity of consumers today, marketers seldom use only one segmentation method to segments the whole market. Thus, we found that Tao Bao and eBay are tending to use multiple aspects, but it also has the most influential segmentation. First, in geographic segmentation, e-Bay segments the market based on the nation. For example, the apps will suggest the most popular products in different nations due to distinct preferences such as the clothes, shoes and accessories in the…...
Turnaround Strategy of eBay Company
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The company known as eBay, which started in 1995, grew significantly within a decade to become the number one e-commerce site in the world by sales revenue. In 2008, Donahoe took over as the new CEO of eBay. This was a time when the company was facing issues with growth and consumer behavior was changing. What used to be a thrilling experience for buyers was now an inconvenient waste of time and money. Consumers who were eager to bid against…...
Ebay Expands Around The Globe
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1.) Evaluate the pros and cons of eBay’s playbook strategy. The Pros of eBay’s playbook strategy are: eBay becomes part of the country’s internet because of the playbook. Develops suggestions as to how to drive traffic to the local eBay site through ads at the country’s most popular web sites and search engines. Dictates the products information, and chat groups are created by buyers and sellers in a certain country. Avoids problems with the cookie-cutter approach or the look-alike sites.…...
Case Study “Ebay in China”
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EBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart, EachNet, followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China, listing both the advantages and disadvantages of its acquisition strategy. As we know, eBay’s China expansion strategy can be considered as failure, despite the fact that eBay entered this potentially rewarding market with caution. This cautious strategy was very unusual for eBay,…...
Taobao Case Study
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Q1) What was Alibaba Group’s motivation for diversifying into the consumer business with the launch of Taobao? Does it make sense? Alibaba group felt that it was under threat from eBay as eBay had a large market share in C2C business. Alibaba felt that eBay may go into the B2B business which Alibaba is in, and their business may be under threat. Hence Alibaba decided to go into the C2C business with Taobao to compete with eBay for the fear…...
Amazon vs ebay
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In the fight of e-commere with Amazon, eBay needs to determine whether it needs to maintain the existing business model or transform its design and broaden into new areas. eBay and Amazon have various type of organisation designs and strategies. eBay's business model was based upon producing and maintaining a person-to-person trading community. Being the world's largest online auction business, eBay provides e-commerce platforms and online payment options to an emergency of sellers and buys. eBay generates income by charging…...
Alibaba Group Company
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It was in the year 1999 that 18 people under the leadership of Jack Ma, a teacher from Hangzhou, China, were to begin a journey known as Alibaba Group. Its headquarter lies in Hangzhou itself. Alibaba group have established, as of December 2013, 73 offices in China and 16 outside its borders. At the end of the 2014, it was reported to employ over 22,000 people from across the world. It was initially conceived as an online wholesale channel for…...
EBay Inc and Amazon
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Introduction Problem definition and historical context In broad spectrum, the case of eBay and Amazon explores the strategic interaction between the two organizations as they embrace different business models. This case considers how competitors in the market can successfully challenge the rival in highly competitive market where business is defined by strong network effects and fluctuating costs. The audiences in this case are given a chance to assess the merits and the demerits of the business platform utilized by eBay…...
Cultural Management Issues in International Business
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Cultural issues in business are a phenomenon born by globalization of the market where companies invest in a foreign country to bring the culture of the host country and the company’s culture into contact. Today, numerous international companies have rushed to invest in abroad to gain additional profits from worldwide customers. The market today is defined by global market that permits sharing of customers worldwide. However, during fierce competition, the market winners become the companies that who understand the Chinese…...
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